Portobello Job Description 2023 Revision 1.0
JOB TITLE: Brand Manager
EMPLOYER: Portobello America
DEPARTMENT: Marketing
REPORTS TO: Vice President of Marketing
LOCATION: Baxter, TN (Onsite) will discuss relocation as remote positions are not available.
Salary: Confidential information. Salary will be discussed upon initial interview. Please provide salary expectation at the time of application.
EFFECTIVE DATE: 1/9/2023
SUMMARY:
We are seeking a Manager who will be responsible for Portobello America & brand
marketing, creative and communications and building our brand reputation in the market.
DUTIES AND RESPONSIBILITIES:
- Responsible for marketing and creative activities both digital and traditional (planning, directing, and coordinating marketing efforts), including guiding the day-to-day activities of partner agencies. Develop and execute marketing strategies, concepts, and approaches across digital and print platforms/touchpoints (Ecommerce website, partner websites, Content, Video, Web, Social, Influencer Strategy, and Digital PR, packaging, sample boards, Client showrooms etc.).
- Manage external communications / public relations. Support corporate communications efforts including trade, client, and business media management; production of company videos, presentations; and efforts to engage with Clients.
- Owns qualitative and quantitative consumer insights data collection, net promoter scores and reporting as well as actionable insights.
- Manage the portfolio of key agency relationships and service providers necessary for the success of the company’s marketing strategy. Set, execute, forecast and manage marketing budgets to support achieving all financial goals. Allocate resources based upon optimal return on investment.
- Work closely with vendors as needed on the coordination of all tasks and activities including holding them accountable to co-developed goals and metrics.
- Collaborates on participation and execution of events, conferences, and trade shows in support of the brand strategy.
- Ensure all marketing output is aligned with overall business goals, values, and strategies.
- Own the marketing strategy and updates to our websites in partnership with our digital and IT teams as it relates to CRM, visual design, copywriting and content, imagery, videos, and storyline content including PortobelloAmerica.com.
- Research competitors to stay current and ahead of the market trends
- Build process and reporting to measure success of marketing initiatives to inform optimization and scalability.
- Ensure appropriate insights are shared across teams to drive decision making and performance.
- Build and manage the company’s brand strategy, including awareness and positioning.
- Develop brand guidelines and ensure they are adhered to in all marketing activities across the company.
- Collaborate on translating the brand experience.
- Responsible for developing and maintaining all corporate identity efforts, internally and externally.
- Leads the Company’s sustainability communication efforts. Develops appropriate strategies to identify and communicate sustainability points of difference, and to report on our broader ESG accomplishments.
- Drive the early sales cycle, collaborating with Portfolio Management, Product Development and Sales to identify and advance new product launches. Enable them to meet their commercial objectives by providing appropriate tools and materials (ex: trend books, catalogs, room scene images, videos). Work closely with the sales group to develop strong marketing programs.
- Copywriting collaboration and execution from collection naming ideation, storytelling and website copy.
- Owns photography database in partnership with digital team.
- Partner with legal to secure needed IP for brands, logos and collections and other needed registrations.
- Manage marketing, including the use of Salesforce.com and Materialbank.com.
- Performs other related duties as assigned by management.
SUPERVISORY RESPONSIBILITIES:
- May directly supervise employees within the marketing department.
- Carries out supervisory responsibilities in accordance with the organization & policies and applicable laws.
- Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.
QUALIFICATIONS:
- Bachelor’s degree in Marketing, Business, Communications, or related degree required.
- 5+ years’ experience in a marketing role with a record of accomplishment preferable in the consumer products industry. 2+ years of digital marketing experience preferred.
- Excellent written and verbal communication skills.
- Negotiation skills with the ability to manage multiple vendor relationships.
- Knowledge of the digital media space and website management.
- Time management and prioritization abilities.
- Strong PowerPoint and Excel skills required as well as proficiency with the MS Office suite.
COMPETENCIES:
- Experience increasing brand awareness and preference across multiple platforms.
- Brand planning experience, with a broad grasp of digital strategies across Content, Video, Web, Social, Influencer Strategy and Digital PR.
- Ability to take a data-centric approach to marketing strategy. Demonstrated track record of planning, executing, tracking and post-mortem analysis of marketing initiatives.
- Highly organized.
- Strong copywriting skills. Exceptional interpersonal, verbal, written and presentation communications skills.
- Strong understanding of effective PR communications.
- Competence to work independently and with minimum direction.
- Dynamic, polished, high energy, focused, and driven. Very sharp, innovative, and accustomed to “figuring it out”.
- Thrives in a fast-paced environment and is willing to respond to requests with urgency and enthusiasm.
- Must be both hands on and strategic with the ability to navigate between the two.
- Ideally, experience working within a startup / fast growing company in the flooring and/or ceramic tile industry.
PHYSICAL DEMANDS AND WORK ENVIRONMENT:
Physical demands for this position frequently include: the ability to remain in a stationary
position, move about freely inside and occasionally outside of the office, and the
operation of mechanical controls, such as a keyboard.
- Domestic travel Up to 30% – International 5%
Portobello America
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