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  • Staff / Crew

General Summary

The Makerting Coordinator is responsible for proposal preparation and coordination, marketing research for corporate marketing initiatives and business development activities. This role assists in general marketing support including maintaining project and technical staff resume, assisting with digital marketing initiatives, publishing and graphic design for all marketing efforts.

Primary Duties And Responsibilities

·       Develops and maintains technical staff’s resumes, boilerplate information, and project descriptions and other branded material to support the organizations business objectives.

·       Assists in developing proposals and qualifications packages in conjunction with Project Managers for clients and prospective clients in all market segments.

·       Conducts research to support proposal development.

·       Assists in the development, organization and production of marketing materials such as presentation materials, resumes and brochures.

·       Works collaboratively with marketing staff.

·       Researches, collects, writes and edits content for social media, website and newsletters.

·       Inputs data into the corporate CRM platform.

·       Assists with marketing and business development planning efforts.

·       Researches target markets, competition, potential clients and client satisfaction.

·       Assists in trip coordination including setting meetings.

·       Attends events and visits projects as needed to photograph.

·       Provides administrative support including word-processing, desktop publishing and graphic design skills to produce proposal and presentations.

·       Performs other duties as assigned.

Formal Education, Licenses and Certifications

·       Bachelor’s Degree in Marketing or Communications, or other related discipline or associate’s degree and related experience.

·       Society of Marketing Professional Services (SMPS) Certified Professional Services Marketer Certification (CPSM) preferred.

Knowledge And Experience

·       Experience in preparing proposals under tight timelines and collaborating with technical staff.

·       Minimum of 2 years of marketing experience; experience in the A|E|C industry preferred.

·       Knowledge in marketing, branding and business development strategy.

·       Experience in developing and maintaining project information sheets and technical staff resumes.

·       Experience in developing marketing promotional materials for print or digital publication, internal and external.

·       Experience in coordinating events, both internal and external.

·       Experience using platforms, such as WordPress, LinkedIn, Facebook, and YouTube.

Competencies and Personal Attributes

·       Communication proficiency – Demonstrates professional verbal, technical and creative writing skills.

·       Technical capacity- Proficient in Adobe Creative Suite (Adobe Photoshop CS, Adobe IllustratorCS, Adobe InDesign CS, etc.)

·       Collaborations skills – Ability to effectively work on a team, develop ideas and team consensus, accept, learn, and adapt to opposing viewpoints.

·       Responsive – Demonstrates sound prioritization and applies appropriate sense of urgency.

·       Positive – Cooperative with others on the job and displaying a good-natured and positive attitude.

·       Proficient in time management.

·       Demonstrates ability to take initiative.

·       Solid organizational skills.

·       Problem solving- persistently completes assigned tasks efficiently and exercises sound business judgment.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to stand; walk; use hands to finger, handle or feel; and reach with hands and arms. The employee may occasionally lift up to 10 pounds.

Availability

This is a full-time position and potential for working remote. Days and hours of work are Monday through Friday, 8 a.m. to 5 p.m. Requires the ability to occasionally work in the evening/night.

Travel

Travel is primarily local during the business day, although some out-of-the-area and overnight travel may be expected.

AE Engineering, Inc.

Infomedia & the role

Infomedia is a leading global provider of SaaS and DaaS solutions to automotive industry. Headquartered in Australia, Infomedia has been at the forefront of vehicle and customer lifecycle system innovation for more than 30 years. We develop online parts selling systems, service quoting and inspection solutions, data analysis, predictive marketing and eCommerce solutions to help our OEM and Dealer customers grow sales and elevate customer experience.

Our data-driven software solutions are used each business day by over 250,000 dealership personnel, to manage the vehicle and customer lifecycle – they are produced in more than 40 languages and at work in 186 countries. Their powerful search functions and intuitive, user-friendly interface helps boost efficiency, profitability and customer retention for OEM Parts and Service Departments.

Expectations of the role

This position will involve working with the Global Marketing team, and across all US based functional teams to support Infomedia’s Marketing program for the Americas region.

This position has a start date of July 1st, 2023.

What you will do

  • Work directly with project managers, designers, social media, and content teams to design and implement key marketing campaigns.
  • Collaborate with the global marketing team in Australia to execute local programs across industry research, product marketing and sales campaigns
  • Provide insights to assist in localising and creating sales materials used for proposals and product presentations
  • Work with product team in developing competitive insights across various product categories
  • Coordinate attendance at special industry events, projects, and conferences
  • Work with the sales team to provide local support for lead generation campaigns, including A/B testing and optimization to drive conversions
  • Provide local market insights to support the execution of digital marketing initiatives, including SEO/SEM, email marketing, PPC advertising, and social media marketing
  • Identifying marketing opportunities to grow sales and traffic to our website
  • Provide sales enablement support to Infomedia’s data partners in the Americas.
  • Obtain customer testimonials and coordinate NPS satisfaction surveying
  • Contribute ideas for Thought Leadership content that is relevant for the Americas market
  • Leadership and coaching of a marketing team located in various regions.
  • Strategic GTM planning to support Americas sales activities
  • Performance Tracking and management reporting

What you will bring

To perform this job successfully, you will bring a ‘can do’ attitude, be willing to operate in a global setting that is fast paced with great opportunities to learn and grow. The requirements listed below are representative of the knowledge, skill, and/or ability required.

  • BA/BS in Marketing, Business, Communications or equivalent working experience
  • Experience working in the automotive industry is ideal – must exhibit a clear understanding of the latest automotive aftersales industry marketing trends
  • At least 10 years or more of related professional marketing experience
  • Experience in leading a multi-functional marketing team (end to end)
  • A solid understanding of ‘integrated marketing’ strategies – you will be responsible for identifying new opportunities to promote and market our products/services to the target audience.
  • Excellent ability to communicate in a clear and concise manner verbally and in written form.
  • Ability to convey technical concepts to non-technical audience
  • Working knowledge of customer relationship management (CRM) and content management system (CMS) platforms
  • Research and analytical skills
  • An understanding of digital marketing tools and tactics

Prior experience in a high-growth technology company servicing complex industrial customers is essential. A proven record of accomplishment of sales and retention in multi-national industrial accounts with experience in personally developing top line sales in the millions on an annual basis. Record of accomplishment of implementing new business development plans within multi-national industrial accounts which at least meet, but preferably exceed business goals.

Why choose us?

Put simply, we are a business who are a global leader in our industry on the cusp of a period of growth, innovation and evolution and we have no plans to slow down anytime soon. We develop innovatively crafted, data driven cloud software solutions for some of the best and most well-known automotive brands across the globe. The day-to-day varied work coupled with our relaxed, informal, yet high performing environment are the key things that makes our team happy.

Culture and Benefits

Here at Infomedia we take our team members and our service very seriously. We live by our core values of: Accelerating Performance, Driving Innovation & Service, Navigating Global, Steering Locals and Having Fun in the Fast Lane. We work hard but we play hard too. We offer a robust benefits package including paid parental leave, flexible working arrangements, health benefits, growth and career development and recognition.

About Infomedia

Infomedia offers its Microcat® EPC, Superservice™ Quoting & Inspection software, Infodrive™ Data & Analytics, SimplePart™ ecommerce platform as ‘turn-key’ solutions to our OEM customers and their dealership networks.

  • 30 years industry experience
  • Established global operations throughout 186 countries in over 40 languages
  • Our software is used by over 250,000 automotive industry professionals around the world.

Please note that you must have valid identification to work in the United States to be eligible for this role, and only candidates who meet the above criteria will be contacted.

Infomedia is an equal opportunity employer and welcomes all qualified applicants. Infomedia does not discriminate on grounds of race, religion, or belief, ethnic or national origin, disability, age, marital, domestic, or civil partnership status, sexual orientation, gender identity, or any other basis as protected by applicable law.

Infomedia

Accredo Packaging, Inc. manufactures and supplies sustainable, high value added, flexible packaging, predominantly for the pre-packaged foods and consumer products markets in North America. We create state of the art, environmentally responsible, flexible packaging conversions by combining the best people in the industry with the latest available technologies. We are currently seeking a Marketing Manager to join our commercial team.

The Marketing Manager functions as Accredo’s marketing support for the sales department and other internal customers in both the US and Vietnam. The employee will coordinate samples and assist with PowerPoint presentations for customer visits as well as serve as the liaison for external clients. This role will manage company websites and social media profiles promoting Accredo’s company’s values and objectives.

Essential Duties and Responsibilities

  • Primary point of contact for internal customers on items related to marketing. Maintain status of requests and regularly provide updates to departments. Help support sales with samples and PowerPoint presentations.
  • Assist the Accredo sales and graphics team by allocating samples and creating influential schemes for presentation. Monitor and track all finalized samples given to customers; create a marketing materials library. Manage both US and Vietnam samples.
  • Assist webmaster with the creation and update of website content.
  • Lead planned and organized promotional presentations and events with an internal team.
  • Regularly go on production floor to learn more about products taking a proactive and hands-on approach.
  • Plan and implement marketing initiatives across various platforms.
  • Content copywriting, graphic design, and video editing.
  • Collaboration with multiple stakeholders, both internal and external
  • Management of social media, mail marketing, and influencer marketing activities.
  • Manage projects within the marketing department adhering to the marketing strategy
  • Report to the Head of Marketing and Sustainability

Knowledge, Skills, and Abilities

  • Bachelor’s degree in Marketing or Business
  • Minimum three (3) years of corporate sales/marketing experience.
  • Excellent communication skills highlighting ability to build relationships with customers & colleagues.
  • Be driven to achieve and surpass targets while committing to continuous improvement.
  • Must be detail-oriented, organized and possess a creative approach to solving problems.
  • Strong proficiency in Word, Excel, and Powerpoint, with preference given to strong writing and grammar skills in English
  • Strong ability to organize, plan, and prioritize multiple tasks and projects in a fast-paced environment.
  • We offer competative pay, a well-rounded benefit package including health insurance and 401K retirement plan with company match, and a great working environment.

Accredo Packaging, Inc.

If you’re looking to make an impact on climate change, look no further.

Climate-based disasters already cost the US billions in property damage each year and impact the quality of life of many Americans. Without the right policies and investments to mitigate and adapt to climate change these problems will only get worse.

Our mission at First Street Foundation is to make climate risk data accessible, easy to understand and actionable for individuals, governments, and industry.

First Street started seven years ago working with the world’s leading climate scientists to create groundbreaking, climate-adjusted models for Flood, Wildfire, Extreme Heat, and Hurricane Wind. Our models are sensitive down to the local property and building structure.

Our models are used by federal government agencies like Fannie Mae, the Federal Housing Finance Agency, the U.S. Departments of Treasury, the Department of Commerce, the Federal Reserve Banks, and others in their assessment of climate risk to the U.S. economy.

While we work with the top federal agencies and banks, we also ensure every American homeowner, home buyer, real estate agent, business, and community has access to these models through Risk Factor (riskfactor.com) and integrations with sites like Redfin and Realtor.com.

As a non-profit, we have a unique ability to always put our mission first. To fund our mission we’ve begun licensing our data to the government, institutions, companies, and individuals with amazing success.

The Role

We are hiring an experienced Marketing Manager to own the brand and marketing efforts for First Street Foundation,our parent brand and Risk Factor our product. You must have the right mix of marketing skills and knowhow to help us drive our data sales and subscriptions to the next level by delivering the right message, with the right offers to the right individuals. To be truly successful in the role you will be a creative, curious, analytics driven person who is interested in learning about and communicating the science behind our models and the data and insights they create.

You’ll report to the chief product officer (CPO) and work closely with our SEO content marketing specialist, product team, CEO, Head of Business Development, and director of analytics.

Key Responsibilities:

  • Develop and implement digital marketing strategies (owned, earned, and paid) to drive qualified traffic and subsequent subscriptions from identified segments.
  • Own the content creation process for landing pages and email campaigns from ideation to production to promotion
  • Analyze the effectiveness of marketing campaigns and adjust strategies accordingly.
  • Ensure consistency in brand messaging and visual identity across all marketing channels.
  • Conduct market research to understand our target audience, create representative personas, and build campaigns and promotions aimed at this group of potential members.
  • Own and execute our event strategy to ensure we have a presence as critical industry events

This role is open to Seattle-based or NYC-based candidates. You’ll be expected to work from our Seattle or Brooklyn office three days a week.

Skills Needed:

  • Proven experience in marketing leadership experience at smaller companies with a clear track record of increasing sales
  • Strong knowledge of digital B2B marketing channels, including email marketing. Knowledge and proven experience of owned, earned, and paid marketing campaigns.
  • Ability to think creatively and strategically
  • Strong writing, copyediting and proofreading skills
  • Strong analytical and problem-solving skills
  • A deep passion for climate change

Compensation & Benefits

  • Competitive salary commensurate with experience
  • Bi-annual bonus of up to 20% of salary
  • Medical, dental and vision plans
  • Voluntary 401K plan and life insurance
  • Generous paid time off, holidays and sick leave
  • 12 weeks of fully paid parental leave
  • Professional development budget
  • Tech startup environment and a new (dog-friendly) office space filled with cold brew and snacks
  • Working on the world’s biggest issue with other passionate professionals

Our Values

  • Passion: We are driven by our shared goal to fight climate change
  • Inclusion: We believe the best decisions consider many points of view
  • Impact: We only focus on things that move the needle
  • Urgency: We move quickly because the world depends on it
  • Integrity: We use open science and operate transparently
  • Positivity: We are optimistic and enthusiastic in all that we do

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

First Street Foundation

What’s Supportiv?

Supportiv is a peer-to-peer mental and emotional well-being platform that actively helps users with their everyday struggles, 24/7/365, at 1/10 the cost of therapy for true accessibility. 

Based on a multi-patented process, users are matched, according to their natural language expressed needs, in less than one minute, to a dynamically formed peer group chat that is live-moderated by trained professionals. As the chat unfolds, we understand more about what the user needs and precision-match hyper-relevant healthcare resources and services, in real-time. 

Supportiv enables users to cope with, problem-solve, and heal from mental health struggles in an ultra user-friendly, practical, tactical way, outside the confines of the broken US mental health system – by harnessing the power of AI and natural language understanding (NLU). 

Supportiv serves top employers and health plans, including two Fortune 5 companies. 92% of users rate the experience 4 or 5/5 stars, and we offer proprietary outcomes measurements unmatched in the industry.

If you think you’re a great fit for this role, let us know why! Send your resume and cover letter to [email protected] with the subject line: Senior Manager of Digital Marketing.

You:

  • Want your work to directly improve people’s mental health
  • Are a creative storyteller and enjoy using text and images to convert viewers to chat users
  • Enjoy incorporating client needs and feedback into your creative efforts
  • Think outside the box during brainstorming, but marry art and science (data) for improving performance
  • Consider yourself a performance marketer at heart, and enjoy the challenge of reaching month-over-month goals
  • Continuously analyze digital marketing trends and design campaigns to determine best practices
  • Have exceptional proofreading and written communication skills
  • Are self-motivated and dependable with strong strategic thinking skills and the ability to navigate complex client needs
  • Demonstrate proven ability to work well with a team and thrive in a fast-paced environment
  • Highly organized and detail-oriented with a proven ability to multi-task, manage multiple projects and clients

Your Experience

  • Proficient in all areas of digital marketing (inbound and outbound), including but not limited to social media platforms, email marketing, landing page optimization, website analytics, and monitoring/reporting/optimization
  • 2-3+ years creating, executing, managing and optimizing digital ad campaigns (Facebook, Google, LinkedIn, Instagram, TikTok, and other non-conventional platforms) including search and display channels (PPC, programmatic display, retargeting social, etc)
  • 2-3+ years copywriting, designing and testing content using Canva or equivalent
  • Experience creating and executing B2B2C email campaigns
  • Experience getting into the mindset of both end user consumers and buyers/decision-makers
  • Strong familiarity with optimizing direct ad spend (Facebook required)
  • Strong familiarity with demographic, geo, employer, and other targeting methods 
  • Experience quickly iterating, optimizing budget and creative for ad campaigns
  • Familiarity with A/B testing, identifying friction points and improving conversions
  • Proven initiative researching best practices and new ideas, and clearly presenting them to the team with supporting data
  • Attention to detail, the ability to execute with excellence, and manage deadlines

Supportiv’s Offer

  • Competitive compensation package ($100-$125K salary range)
  • Comprehensive health benefits for you (100% paid) and your dependents (75%), including vision and dental, for full-time, US-based employees
  • 401k with vested match for full-time, US-based employees
  • Remote and location agnostic within US time zones
  • Flexible work, time-off and company-wide PTO time periods
  • Free, unlimited use of Supportiv’s anonymous peer support
  • Collaborate in a multidisciplinary, close-knit, all-star team
  • Learning and development budget for conferences and courses 
  • In-person team gatherings with a team building, non-work emphasis

Interview Process

  • [30 min] Initial screen: experience and cultural fit
  • [Take Home] Show us a digital ad campaign that you’ve created yourself, and/or mockups you sent to a designer. If you haven’t created your own ads before, make a couple for your favorite brand in Canva. Create 2-3 of your own sample ads for Supportiv. Include campaign objectives, your role in the project and success metrics.
  • [45 min] Q&A with company VP, Client Success and End User Activation
  • [30 min] Q&A with company Co-Founders
  • Reference check and make you an offer

If you think you’re a great fit for this role, let us know why! Send your resume and cover letter to [email protected] with the subject line: Senior Manager of Digital Marketing.

Supportiv

SUMMARY

The position of Marketing Manager, DAVCO, will be responsible for all marketing activity for DAVCO and company. Working closely with the DAVCO leadership team, the position will set the marketing direction of the brand including managing the website & social media, planning tradeshows & exhibitions planning & execution, create/update sales brochures, marketing material and lead brand development and implementation.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.

  • Lead development of annual marketing plan for DAVCO, including annual marketing strategy and tactical planning.
  • Develop brand message and standard for graphic for DAVCO that positions brand for future growth and translate into all internal and external communications touchpoints including the website, PR, social media, external speaking opportunities, white papers and infographics, videos and more.
  • Secure key earned media placement opportunities for the DAVCO brand, which may include executive interviews, product news, customer endorsements and general business updates that collectively generate favorable coverage and demonstrate momentum of business/brand.
  • Manage LinkedIn and other social media activities for DAVCO, which includes content development, customer/partner cross-promotion, ongoing audience engagement, and managing to and reporting progress to goals/targeted KPIs.
  • Manage overall performance of the DAVCO website, connecting content enhancements and improvements with site objectives and targeted performance metrics, including unique visits, bounce rate, high value engagement, marketing-qualified lead generation, and sales conversion.
  • Create and manage foundation for successful communications, including company fact books, executive bios, video content, position papers and infographics, and other digital content.
  • Organize trade shows and customer events, first by determining business objectives and how they translate into brand and product messages, news opportunities, product displays, customer events, sales materials and more.
  • Develop library of professional materials designed to educate and support the sales team on the DAVCO brand and its products, including product photos, brochures, spec cards, PowerPoint presentations and the DAVCO online customer training program.
  • Collaborate with counterparts at other Clarience companies’ marketing teams to share best practices & take advantage of synergies and represent DAVCO at weekly CMO marketing leadership team meetings.
  • Maintain a safe and clean working environment by complying with procedures, rules, and regulations.
  • Maintain an active cross-functional approach to projects and problem solving.

QUALIFICATIONS: To perform this job successfully, and individual must be able to perform each essential duty satisfactorily. The requirements listed are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

EDUCATION and/or EXPERIENCE

  • Bachelor’s degree in marketing, communications or related field and a minimum of three years’ experience working in a professional setting.
  • Working knowledge/experience with Adobe creative suite or equivalent, customer relationship management/ marketing automation platform, content management systems
  • Strong writing proficiency, especially for business communications, website/brochure copy, etc.
  • Strong project planning and attention to detail

LANGUAGE SKILLS – English

MATHEMATICAL SKILLS – Basic Math

PHYSICAL DEMANDS While performing the duties of this job, the employee is regularly required to sit for extended periods of time using a computer. Employee must possess the ability to walk, use hands, talk, listen, hear and the ability to take detailed notes. Specific vision requirements include close vision, distance vision, color vision, depth perception, peripheral vision, and ability to adjust focus. The employee may occasionally be required to bend, reach, kneel or crouch. The employee may occasionally lift up to 35 pounds. Offsite travel for marketing and media work will be required from time to time.

WORK ENVIRONMENT Non-smoking, clean manufacturing facility. The noise level in the work environment is usually quiet.

DAVCO s is an equal opportunity employer committed to a culturally diverse workforce.

DAVCO Technology, LLC

About you:

WITHIN is looking for a Search Engine Marketing Account Manager who is excited to take the lead across search engine marketing (Google Ads, Microsoft Ads, Apple Search Ads) to join our growing integrated marketing team. You will be responsible for planning, designing, and managing paid search campaigns to complement our integrated media marketing strategy across large client accounts. We are looking for a quantitative mind with a passion for digital marketing. The ideal candidate has a proven track record of managing search campaigns across platforms and delivering on KPIs to drive business growth. This is an exciting opportunity in a rapidly expanding company.

Responsibilities include but are not limited to;

  • Campaign Launches & Management: keyword & ad text creation/expansion and campaign QA for bid tools and platforms, negative keyword strategy, landing page audits
  • Campaign Optimization: Leverage data to extract insights to action on creative and audience targeting performance to maximize client KPIs. Implement bid optimization efforts to drive performance against client KPIs.
  • Budget Management: Build strategic budget allocation models and make recommendations to optimize marketing spend based on client-specific goals
  • Testing: Design, implement, and track tests to validate adoption of new features, bid strategies, landing pages, and ads, working closely with analytics partners for incrementality measurement
  • Reporting: Perform in-depth ad hoc and cyclical analysis pertaining to account and category performance, historical trends analysis, and competitor insights
  • Talent Development: Mentor team strategists supporting your accounts, offer strategic guidance, communicate task execution and timeline requirements, and constructive feedback to aid in their growth in their core functional areas or responsibilities

Requirements

Need to Have

  • Bachelor’s degree or equivalent work experience
  • Proven experience in search and/or integrated digital marketing with 3+ years of experience
  • Experience managing $1M+ annual budgets
  • Dedicated to meeting and exceeding client expectations
  • Highly proficient in Google Ads, Microsoft Ads, and bid management platforms (SA360, Marin, or Kenshoo)
  • Comfortable working with analytics platforms, such as Google Analytics or Adobe Omniture
  • Ability to work with a high level of efficiency and accuracy under tight deadlines
  • Strong attention to detail and fidelity to industry best practices
  • Experience training/managing/mentoring junior digital marketers

Nice to Have

  • E-commerce & retail advertiser experience a plus
  • Experience working closely with cross-channel integrated media teams
  • Understanding of statistical measurement
  • Familiarity with MTA/MMM attribution methodology

Benefits

About Us:

We are Performance Branding experts, working with scalable and enterprise brands including The North Face, Vans, and Proximo Spirits. We leverage digital channels and creative to grow our clients. Data drives our decision making and enables us to operate like trusted business partners. WITHIN works with brands to collapse the funnel between performance and brand marketing unifying objectives, targets, strategy, and implementation. Partnered with a brand’s value proposition, our integrated media and personalized content solutions prioritize profits and growth over channel optimization, taking a holistic approach to marketing programs, and training our people across every channel. We use the best technology available along with proprietary tools delivering the best performance for our clients.

Everyone at WITHIN wants to grow and be challenged. It’s a collaborative place made up of small, closely knit and versatile teams that are fast and adaptive to solve problems and build systems.

We offer a competitive salary and benefits based on ability level including:

  • Base salary DOE ($60,000-$237,500)
  • Unlimited vacation policy
  • Monthly Internet Stipend
  • Medical insurance
  • Remote work opportunity (This is a remote role, but must be based in Mexico City)

WITHIN

Summary of the Position: The Associate Director of Digital and Web Marketing will oversee the company’s digital marketing and web development strategy to drive profitable growth and achieve leadership of Nutramax products. The Associate Director of Digital and Web Marketing will be a strategic leader who drives impactful online experiences that drive growth in Nutramax’s online presence and internal capabilities. They will be an integral member of the Commercial team, leading the strategy and performance of all activities across all digital platforms. This position will directly lead the digital marketing team and the web development team, as well as work cross-functionally with brand teams, sales, innovation, creative, and more. Responsibilities include Website Design & Development, Social media, SEO/SEM, Programmatic, Email, CRM, Video, and Analytics.

Roles and Responsibilities:

  • Lead the development of the digital strategy within the digital marketing and web development teams in accordance with corporate goals.
  • Lead the development of digital marketing strategies in digital platforms and tactics including Social media, SEO/SEM, Programmatic, Email, CRM, Video, Analytics, and additional emerging opportunities.
  • Responsible for the integration of all digital tactics and channels across all brands to create awareness, demand, and loyalty.
  • Manage and grow capabilities of the digital team, which includes digital marketers and web developers.
  • Optimize all company and brand websites to be mobile-first, content-rich, and overall optimized for performance from a UX/UI, and development standpoint.
  • Lead and facilitate the website redesign and website optimization processes from concepting, to hand-off, to launch.
  • Maintain expertise in digital marketing, web development, UX/UI, competition, identifying trends and online growth opportunities.
  • Develop annual budgeting and marketing plans with cross-functional team.
  • Collaborate cross-functionally with ecommerce, retail, and sales teams to digitally support product promotions and go-to-market strategies from concept to launch.
  • Drive marketing technology innovations, including the continued optimization of our Veterinarian platform, brand websites, and direct to consumer capabilities, and other opportunities.
  • Perform other assigned duties as may be required in meeting company objectives
  • Communicate effectively with other departments within the organization and function within a team environment.
  • Regular attendance is required

Minimum Requirements:

  • Strong understanding of established web and mobile standards and UI/UX best practices, and a curiosity about emerging technologies
  • Strong commercial and analytical skills – experience analyzing data and actively communicating business unit KPI’s to the executive team and other business units through reports and QBR’s
  • Experience designing and measuring media and audience-based tests in a variety of channels to better optimize assets and tactics
  • Experience with P&L management, digital marketing, web development, and design
  • Experience with eCommerce platforms, performance marketing, and reporting tools and technologies
  • Proven track record of converting data-driven analytics to gain consumer insights, create personas, drive targeted digital campaigns, optimize user experience, and drive conversion
  • Hands-on experience designing and driving digital campaigns using channels such as paid and organic search, social, display, email, and video.
  • Demonstrated ability to dive deep into understanding the product, the business, and the competitive landscape

Education and Experience:

  • Bachelor’s degree in marketing or related business degree required, MBA preferred
  • 10+ years’ experience in the direct-to-consumer digital marketing and web development space
  • 5+ years’ experience leading a digital marketing or web development team
  • Demonstrated track record of success leading digital channels across multiple platforms and customer touchpoints

Supervisory Responsibilities: Yes

This position is 100% on site in our Lancaster, SC headquarters.

Nutramax Laboratories

We are a small agency with an office in the hip East Nashville area. This position’s starting salary is from $32,000-$35,000. The right candidate would be one who can move into a managing role rather quickly. We are looking for someone who’s a swiss army knife of all things social. Of course, you can use Canva, but can you and have you created and managed ads (not talking about boosting)? Can you and have you successfully come up with strategies and seen success from following them through? Think you can come in with a positive attitude, meet the demands we are looking for, and then take on a more significant responsibility of managing others and accounts? If so we would love to hear from you. 

Responsibilities

  • Develop, and meet campaign deadlines across multiple platforms
  • Design social media strategies to achieve marketing targets
  • Manage, create and publish original, high-quality content
  • Create and manage multiple content calendars
  • Work closely with writers and designers to ensure content is informative and appealing
  • Collaborate with Marketing and Product Development teams to create social ‘buzz’ regarding new product launches and general brand awareness
  • Prepare audits and reports as needed
  • Interact professionally with client’s customers via social media
  • Write copy for content calendars, ads, web posts, and websites
  • Communicate projects and revisions to graphic designer, videographer & freelance creatives.
  • Actively educate company of marketing trends
  • Hands on with video productions and shoots

Requirements

  • Degree in Communications, Marketing or related field or have 2-3 years of experience.
  • Knowledge of social media marketing trends
  • Ability to develop and create mood boards, strategies, and campaigns
  • Knowledge of running social media ads
  • Excellent writing skills (copy, blog, and presentation)
  • Knowledge of social media marketing platforms
  • Basic knowledge of Canva &/or Photoshop 
  • Strong organizational, project management and problem-solving skills with multi-tasking abilities and communication skills
  • Must be able to create and edit Reels/TikToks

Bonus Skills

  • Basic knowledge of email and text marketing software
  • Basic knowledge of web design and publishing
  • Managing ad budgets for clients
  • Basic experience working with POS systems and rewards program
  • Basic knowledge of SEO and web traffic metrics
  • Monitor SEO and user engagement and suggest content optimization
  • Syncing POS systems, loyal rewards, with Facebook and Google data.
  • Photography and video skills

Job Specifics

  • Must have a willingness to travel 5% of the time
  • Ability to work remotely 3 days per week; Gallatin, TN office location
  • Some weekends and off-peak hours are to be expected.
  • Health Insurance is not available now, but will be soon

GBM embraces diversity and equal opportunity in a serious way. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be.

Experience:

  • Social Media Marketing: 2-3 years (Preferred)

Additional Compensation:

  • Commission/ Company Bonuses

The MRKTNG Group

Searching for a Digital Content Manager to join a leading creative advertising agency! Responsible for publishing creative assets, experiences and digital content across client websites and platforms.

Hybrid role, 3 days per week onsite in Sunnyvale, CA.

Responsibilities:

  • Build, edit and publish content for all of the client’s web properties.
  • Work collaboratively with business partners to ensure content structure, content, easy accessibility meets with our style guidelines to be published to a wide audience, as well as keeping it meaningful to a specific target audience.
  • Ensure accuracy and timeliness of content, self and peer quality assurance, validating appropriateness of content and of content presentation. Problem solve and communicate effectively when standards of web content is not in line with standards.
  • Work in staging environment and a set workflow to get business approval before publishing and aligning with specific publish dates. Ensure consistent usage of key vernacular, correct formatting and other communication standards.
  • Assist with the design and construction of web pages on updates, new pages and sites, including graphical design, navigational design and page layout.
  • Participate in interdepartmental workgroups and activities as appropriate.

Qualifications:

  • Bachelor’s degree or equivalent experience.
  • 4+ years experience in a web publishing environment.
  • Working knowledge of content management systems, Drupal a plus.
  • Working knowledge of internet and web technology, including HTML, CSS and JavaScript Understanding of client-side code quality as it relates to semantic web, accessibility and SEO Familiarity with user-centered design, mobile/responsive design and use of videos on the web Experience in agile development is a plus.
  • Proven track record on successfully leading projects.
  • Strong innovation, creativity, and problem-solving skills.
  • Excellent communication skills, both written and verbal.
  • Attention to detail and strong client service skills are a must.
  • Quality assurance of one’s own work as well as peers.
  • Strong decision making skills with the ability to prioritize work and negotiate compromises with business and technology partners as needed.
  • Ability to communicate issues, root cause and resolutions to both technical and non-technical levels of the organization.
  • Ability to work in a fast-paced, product-focused, team environment involving technical and non-technical individuals.

Synergy Interactive

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