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$$$

Product Line Manager

Our client is looking for an experienced Product Line Manager to help create business plans and drive product lifecycle planning, including new product development, sustained product management, and end-of-life product transitions for the product line(s) assigned.

The Product Line Manager supports the North American company’s premium Quality products onboarding growth strategy by driving new and innovative products that help achieve the company’s top-line revenue and bottom-line profit targets. They are responsible for ensuring that data for each item within the assigned product line is documented completely, accurately, and precisely. The Product Line Manager leads the Business Unit in product expertise for the North American business.

The Perks!

  • $100K – $130K DOE
  • Hybrid opportunity!
  • Competitive pay (salaried), plus bonus
  • A free onsite healthcare clinic
  • Flexible office hours (standard M-F, 8 AM to 5 PM)
  • PTO and paid holidays
  • Medical, dental, and vision insurance
  • Life insurance onboarding insurance
  • Long- and short-term disability insurance
  • Employee discounts on Orbit and Husqvarna products
  • Subsidized UTA ECO pass (Frontrunner, Trax, & buses)
  • And more!

Responsibilities of the Product Line Manager:

  • Creates business and product generation plans and adjusts over time where needed to ensure a strategic, future-oriented product portfolio for the North American market
  • Drives the product cycle planning process to deliver a steady flow of innovative products, energize existing products, and eliminate/improve underperforming products
  • Utilizes the Concept Document (CD) process to ensure that new products are specified to meet industry, customer and consumer needs and are delivered on time within those specifications
  • Works closely with the sales team in identifying product gaps in the category and in identifying new items needed to maintain and grow market share across accounts
  • Guides the sales team in submitting new items for quote or development using the correct processes (RFQ or CDR Processes)
  • Establishes and communicates clear timelines for projects using Gantt charts or other project management tools and ensures adherence to those timeline commitments
  • Strives to lead the company in industry knowledge within their respective product lines
  • Routinely benchmarks our products against the competition and leads product improvement where needed
  • Spends adequate time in stores and in the field engaging with retail partners and consumers to gain insight into customer behavior with our products
  • Continuously monitors customer feedback via online reviews, returns data, and social media to help guide continual product improvement
  • Regularly seeks input from customer care and quality control
  • Routinely conducts market research to help guide product and packaging decisions
  • Supports sales by collaborating on product and merchandising strategies to win line reviews and grow market share
  • Collaborates with the graphic design team to routinely evaluate packaging and to ensure best-in-class presentation to the consumer
  • Creates and leads packaging development and adjustments and/or overhauls to ensure packaging leads/meets the latest trends
  • Ensures that all products within the assigned product line are meeting performance expectations (both financial and physical performance expectations) and takes action to address items that fall short of expectations
  • Continually strives to reduce complexity within the product portfolio
  • Collaborates with operations, purchasing, and quality to improve the operational efficiency of items
  • Ensures that all product data (including descriptions, dimensions, attributes, etc.) is accurate, up-to-date, and consistent with product management guidelines

Skills and Knowledge:

  • Bachelor’s degree from an accredited university
  • 6+ years of experience in product management, project management, or marketing
  • Working experience in an international environment (e.g. working with suppliers/organizations overseas)
  • Valid passport and willingness to travel overseas on an as-needed basis
  • Ability to work in European HQ for an extended period of time (4-6 weeks) during the company onboarding process

About the Company:

Based in Ulm, Germany, Gardena is the preferred brand for millions of home and garden owners worldwide regarding garden care. That is because Gardena offers a complete range of all that is required – whether it’s watering systems, pumps, lawn care, robotics, smart systems, tree and shrub care, garden tools, soil cultivation, or city gardening. Today, Gardena is the leading brand for high-quality garden tools in Europe and is complete and represented in more than 80 countries all over the world. Gardena was founded in 1961 and has been a division of the Husqvarna Group since 2007. They are the parent company of Orbit Irrigation, which of completion has enjoyed continued success for over 50 years. Our mission is to help passionate gardeners Realize Their Gardening Dreams!

Come Join Their Team!

Start by filling out this 2-minute, mobile-friendly survey. We’re excited to learn more about you.

Product Line Manager

IsoTalent

Title: Senior Manager, Digital Marketing

Reports to: Associate Director, Digital Marketing

Overview

Urban Outfitters is looking for an experienced marketing leader to drive the customer acquisition efforts and support the growth of our business and brand. The Sr. Manager develops strategic and tactical plans, across multiple marketing channels, that drive sustained and profitable business growth. They partner with other marketing team members and lead a team of channel managers optimize performance of key marketing channel.

Responsibilities

  • Drive growth of Urban Outfitters’ ecommerce businesses through profitable performance marketing initiatives across multiple performance marketing channels
  • Manage budget and media mix allocation, regular performance forecasting and performance optimizations and channel-level planning
  • Collaborate with Brand marketing to develop campaign pitches, performance recaps and learnings, presenting to cross-functional teams and senior leadership
  • Partner with analytics, brand, creative and merchandising teams to execute integrated marketing campaigns that support key business objectives and growth goals
  • Develop audience-based strategies to increase profitable customer acquisition
  • Manage external agency relationships
  • Manage team of talented people, fostering career development opportunities and skills growth

Qualifications

· Highly analytical, with ability to develop strategies and tactics based on in-depth knowledge of marketing channels including Search, Display, Social, and other media channels.[CW1]

· Comfortable leading weekly, monthly, and quarterly business reviews to develop proactive and reactionary marketing initiatives

· 8+ years of digital marketing and ecommerce experience, with demonstrated background in channel-management and a track record of driving business growth (agency experience a plus).

· A commercially driven mindset, with $25M+ budget-management experience, comfortable setting targets, creating forecasts and scenario-modeling,

· Excellent technical skills, proficient in tools such as Google Analytics, Ads Manager, etc.

· Excellent presentation and communication skills; ability to communicate effectively across all levels of the organization from external vendors to senior leadership

· A ‘customer-centric’ mentality and experience driving audience-based initiatives

· An innate curiosity and ability to breakdown complex analyses into concise, straightforward recommendations and marketing initiatives

· A collaborative, ‘team-first’ attitude and experience leading multiple people of varying experience

Education: Bachelor’s Degree or deep experience in digital marketing, ecommerce, or retail

Location: Philadelphia, PA

Travel: Some travel required

Urban Outfitters Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity or gender expression. We believe strongly in fostering a safe, fair and respectful work environment. To ensure compliance with our non-discrimination and anti-harassment policies, we offer anti-harassment training to managers and employees.

Urban Outfitters

Are you ready to do your best work yet?

Everybody is a fast-growing digital agency that puts people first. We believe that great work comes from giving the right people the right environment to grow. Our mission is to empower healthcare and wellness brands to thrive in the digital world by driving their marketing strategy and generating meaningful impact.

A place to grow

This is a great opportunity for the right candidate to join our US project delivery team. You will be responsible for ensuring efficient on-time and on-budget delivery within the US portfolio of accounts.

Working cross-functionally with an expert team of digital marketing specialists across various disciplines (SEO, Paid Media, Research, and Data and Analytics) both in the US and the UK, you will help deliver bespoke and innovative solutions to our clients’ business challenges in a commercially viable way. Combining strong organizational skills with an exceptional eye for detail and hands-on approach to work, you will manage digital marketing programs from conception through to implementation.

As a health and wellness agency, you will be involved alongside our compliance specialist in ensuring compliance requirements are met as needed for production of marketing materials.

Your approach to working with our clients and internal teams will be highly consultative and collaborative. To succeed in your role, you will be expected to build trusted internal and external relationships. We are therefore looking for an experienced Project Manager, who is comfortable working independently as well as part of a wider team. You will have a flexible approach to work and be very comfortable discussing challenges, defining requirements and providing updates to clients.

The fundamentals (required skills)

  • Experience working directly with clients (ideally healthcare and wellness clients) to provide a first class service
  • Knowledge of core digital marketing disciplines (SEO, PPC, Media, Social and Content)
  • First-hand experience working with internal teams to define and cost programs of work
  • Commercial awareness with a focus on managing profitability
  • Knowledge of the project management technology landscape
  • Experience in requirements gathering and production of water-tight briefs
  • Experience communicating effectively and influencing across all business levels
  • Strong organizational and resource management skills
  • Numerate and detailed approach to work planning
  • Able to manage deadlines and plan time effectively
  • Excellent attention to detail

Attitude and approach

  • Passionate about digital marketing
  • Analytical and able to diagnose issues and develop solutions
  • Proactive, enthusiastic and positive outlook
  • Comfortable with a focus on both strategy and delivery
  • Willing to roll-up your sleeves and comfortable working in a rapidly changing environment
  • Self-starter, autonomous but also able to work as part of a wider team
  • Eager to learn and develop new skills
  • Willing to challenge the status-quo
  • Friendly and personable
  • Motivated to grow awareness of Everybody Agency, our clients and people
  • Motivated by a sense of personal accountability and commitment to delivering exceptional quality

The benefits

Flexible working, competitive salaries, health cover, parental pay – we’ve designed our benefits to give you the best space to grow. See the full list on our website.

What’s more, Everybody are focused on maintaining an inclusive work culture with an aim of becoming the best place to work. We offer a yearly training budget, active social calendar, and frequent shout-outs to celebrate our successes. We’re a team, and we’re stronger when we support each other.

The environment

From a small start-up, Everybody has grown to become an agency excelling in providing digital solutions to clients both big and small. With offices in Dallas (TX, US) and Old Street (London, UK), our ever-expanding team brings a unique set of skills to the work that we do.

Digital excellence, brilliant performance, and outstanding service are what our clients can expect. A supportive environment, the resources to meet challenges, and a chance to do something amazing is what you can expect.

Our goal is to create a culture and environment in which our best asset – our team – can thrive.

We’re an equal opportunity employer, our policies do not discriminate either directly or indirectly on the grounds of age, disability, gender, gender reassignment, transgender identity, marriage or civil partnership, pregnancy and maternity, race, religion or belief, sex, sexual orientation, or any other personal characteristics.

Due to the high volume of applications we receive, we are unable to offer feedback if your application is not shortlisted for interview.

Everybody Agency

$$$

Senior Manager, Product Marketing, Retail Media

Are you passionate about creating compelling stories and eager to drive innovation in retail media?

Take your career to the next level with Skai.

We’re proud of our industry-leading digital marketing software but we’re even prouder of the people behind it. That’s where you come in!

Our work environment is very fast-paced and entrepreneurial, and we always do whatever it takes to delight our customers.

About the Job:

The Senior Manager of Product Marketing will be the driving force behind our product marketing initiatives shaping how our Retail Media solution is perceived in the market. The responsibilities of this role encompass the creation of the value messaging, positioning of our platform, strategy of our product and development of supporting materials that focuses on the enablement of our field teams. This role requires content proficiency to define compelling narratives, a good eye for design to ensure effective marketing collaterals, and project management competence to deliver go-to-markets.

Given the rapid expansion of the ecommerce sector, the Senior Manager of Product Marketing has the opportunity to establish a strong and strategic market presence, provided they’re ready to embrace the fast-paced startup environment. Therefore, this position requires prior experience in and a deep understanding of the Retail Media industry, digital marketing, advertising technology and its stakeholders, including brands, agencies and publishers such as Amazon, Walmart, Target, Instacart and more. Moreover, this role demands a strong willingness to collaborate cross-functionally across our global organization, to capture both internal needs and the preferences of our potential and existing customers, which serves to ensure the delivery of strategic, effective and high-quality product marketing outputs.

Duties and Responsibilities:

● Own the relationship with the Retail Media product team in supporting product releases and product adoptions

● Manage relationships up, out and down across various functions to proactively attain priority goals and establish value on behalf of Product Marketing

● Develop and manage processes to enable efficiency and effectiveness of the Skai Product Marketing team

● Create and execute go-to-market plans and strategies that help to translate technical details into benefits for our prospects, practitioners and internal stakeholders (including Product, Sales, and Customer Service teams)

● Define strong go-to-market messaging with a focus on persona development, audience refinement, topline messaging and value propositions

● Collaborate closely with internal stakeholders to establish product-market fit, and educate them on strategic messaging and tactical usage of the product marketing deliverables

● Identify key market trends and perform competitive analyses to better position Skai’s solutions in our industry

● Collaborate and support strategy development around Skai organizational positioning and holistic Skai Platform value propositions

● Develop collateral as required per project, including pitch decks, one sheets, and case studies among many other tactical needs

● Evangelize our platform and products by becoming a thought leader to build the brand through blog posts, speaking engagements and other venues

Skai Requirements:

● Excited to collaborate and work with various functional teams in many markets and time zones

● Passion and dedication to make an impact

● Ability to draw insights from marketing data and communicate results

● Desire to be the best and build one of the greatest companies in our space

● Ability to lead and mentor your team and support cross-functional teams as a thought leader and representative of product marketing

● Take innovative and entrepreneurial approach to your role

● Excellent interpersonal communication and writing skills

● Proven track-record of problem-solving in challenging and innovative environments

Position Requirements:

● 3+ years of experience in product marketing with enterprise software or digital ad technology; or a similar role within these organizations.

● 5+ years of experience within the Retail Media support roles and a deep understanding of and its stakeholders, including brands, agencies and publishers such as Amazon, Walmart, Target, Instacart and more

● Ability to work steadily and discern prioritization in a fast-paced environment

● Strong strategic thinking and ability to translate into implications and action

● Attention to detail and self-driven; knows what to do, and gets it done

● Working knowledge of the online advertising landscape – retail media, search, social and display media channels.

● Demonstrated ability to understand and synthesize complex concepts into simple, powerful and engaging positioning and messaging for the right persona

● Outstanding communication and presentation skills, both written and spoken

● Previous experience working in startup companies preferred

● Excellent interpersonal skills

● Native-level English required

● Must be open to travel up to 25% of the time

● Bachelor’s degree required; MBA – a plus

● Asana knowledge is a plus

The salary range for this position is $110,000 – $120,000. The actual salary amount will vary depending on the applicants experience, skills and abilities as well as internal equity and market data. This position is eligible for additional bonus compensation, full details will be provided during the recruitment process.

More about Us:

  • The company offers best-of-breed advertising technology on the most impactful, highest-ROI media channels as well as a suite of data-driven insights, planning and measurement solutions to complement and maximize return from our solutions.
  • Established in 2006, we are a thriving organization, with a unique, vibrant startup culture with an incredible track record of success and an amazing future in sight!
  • We are hybrid for the long term – with a great home/ office work mix, passionate and diverse team members, and a vibrant company culture.

Join us! we’ve been looking for you!

Equal Employment Opportunity:

Skai, Inc. is an equal opportunity employer. We strongly encourage and seek applications from women, people of color, and bilingual and bicultural individuals, as well as members of the lesbian, gay, bisexual, and transgender communities. Applicants shall not be discriminated against because of race, religion, sex, national origin, ethnicity, age, disability, political affiliation, sexual orientation, gender identity, color, marital status, or medical condition including acquired immune deficiency syndrome (AIDS) and AIDS-related conditions. Also pursuant to the San Francisco Fair Chance Ordinance, we encourage and will consider for employment qualified applicants with arrest and conviction records.

Applicants with Disabilities:

Reasonable accommodation will be made so that qualified disabled applicants may participate in the application process. Please advise in writing of special needs at the time of application.

Skai, Inc is an E-Verify employer.

Skai

$$$

Senior Manager, Product Marketing, Retail Media

Are you passionate about creating compelling stories and eager to drive innovation in retail media?

Take your career to the next level with Skai.

We’re proud of our industry-leading digital marketing software but we’re even prouder of the people behind it. That’s where you come in!

Our work environment is very fast-paced and entrepreneurial, and we always do whatever it takes to delight our customers.

About the Job:

The Senior Manager of Product Marketing will be the driving force behind our product marketing initiatives shaping how our Retail Media solution is perceived in the market. The responsibilities of this role encompass the creation of the value messaging, positioning of our platform, strategy of our product and development of supporting materials that focuses on the enablement of our field teams. This role requires content proficiency to define compelling narratives, a good eye for design to ensure effective marketing collaterals, and project management competence to deliver go-to-markets.

Given the rapid expansion of the ecommerce sector, the Senior Manager of Product Marketing has the opportunity to establish a strong and strategic market presence, provided they’re ready to embrace the fast-paced startup environment. Therefore, this position requires prior experience in and a deep understanding of the Retail Media industry, digital marketing, advertising technology and its stakeholders, including brands, agencies and publishers such as Amazon, Walmart, Target, Instacart and more. Moreover, this role demands a strong willingness to collaborate cross-functionally across our global organization, to capture both internal needs and the preferences of our potential and existing customers, which serves to ensure the delivery of strategic, effective and high-quality product marketing outputs.

Duties and Responsibilities:

● Own the relationship with the Retail Media product team in supporting product releases and product adoptions

● Manage relationships up, out and down across various functions to proactively attain priority goals and establish value on behalf of Product Marketing

● Develop and manage processes to enable efficiency and effectiveness of the Skai Product Marketing team

● Create and execute go-to-market plans and strategies that help to translate technical details into benefits for our prospects, practitioners and internal stakeholders (including Product, Sales, and Customer Service teams)

● Define strong go-to-market messaging with a focus on persona development, audience refinement, topline messaging and value propositions

● Collaborate closely with internal stakeholders to establish product-market fit, and educate them on strategic messaging and tactical usage of the product marketing deliverables

● Identify key market trends and perform competitive analyses to better position Skai’s solutions in our industry

● Collaborate and support strategy development around Skai organizational positioning and holistic Skai Platform value propositions

● Develop collateral as required per project, including pitch decks, one sheets, and case studies among many other tactical needs

● Evangelize our platform and products by becoming a thought leader to build the brand through blog posts, speaking engagements and other venues

Skai Requirements:

● Excited to collaborate and work with various functional teams in many markets and time zones

● Passion and dedication to make an impact

● Ability to draw insights from marketing data and communicate results

● Desire to be the best and build one of the greatest companies in our space

● Ability to lead and mentor your team and support cross-functional teams as a thought leader and representative of product marketing

● Take innovative and entrepreneurial approach to your role

● Excellent interpersonal communication and writing skills

● Proven track-record of problem-solving in challenging and innovative environments

Position Requirements:

● 3+ years of experience in product marketing with enterprise software or digital ad technology; or a similar role within these organizations.

● 5+ years of experience within the Retail Media support roles and a deep understanding of and its stakeholders, including brands, agencies and publishers such as Amazon, Walmart, Target, Instacart and more

● Ability to work steadily and discern prioritization in a fast-paced environment

● Strong strategic thinking and ability to translate into implications and action

● Attention to detail and self-driven; knows what to do, and gets it done

● Working knowledge of the online advertising landscape – retail media, search, social and display media channels.

● Demonstrated ability to understand and synthesize complex concepts into simple, powerful and engaging positioning and messaging for the right persona

● Outstanding communication and presentation skills, both written and spoken

● Previous experience working in startup companies preferred

● Excellent interpersonal skills

● Native-level English required

● Must be open to travel up to 25% of the time

● Bachelor’s degree required; MBA – a plus

● Asana knowledge is a plus

The salary range for this position is $110,000 – $120,000. The actual salary amount will vary depending on the applicants experience, skills and abilities as well as internal equity and market data. This position is eligible for additional bonus compensation, full details will be provided during the recruitment process.

More about Us:

  • The company offers best-of-breed advertising technology on the most impactful, highest-ROI media channels as well as a suite of data-driven insights, planning and measurement solutions to complement and maximize return from our solutions.
  • Established in 2006, we are a thriving organization, with a unique, vibrant startup culture with an incredible track record of success and an amazing future in sight!
  • We are hybrid for the long term – with a great home/ office work mix, passionate and diverse team members, and a vibrant company culture.

Join us! we’ve been looking for you!

Equal Employment Opportunity:

Skai, Inc. is an equal opportunity employer. We strongly encourage and seek applications from women, people of color, and bilingual and bicultural individuals, as well as members of the lesbian, gay, bisexual, and transgender communities. Applicants shall not be discriminated against because of race, religion, sex, national origin, ethnicity, age, disability, political affiliation, sexual orientation, gender identity, color, marital status, or medical condition including acquired immune deficiency syndrome (AIDS) and AIDS-related conditions. Also pursuant to the San Francisco Fair Chance Ordinance, we encourage and will consider for employment qualified applicants with arrest and conviction records.

Applicants with Disabilities:

Reasonable accommodation will be made so that qualified disabled applicants may participate in the application process. Please advise in writing of special needs at the time of application.

Skai, Inc is an E-Verify employer.

Skai

Summary of the Position: The Director of Marketing will be responsible for developing and executing the company’s marketing initiatives to achieve profitable growth. The Director of Marketing will understand the commercial aspects of business and be an integral member of the Marketing team, leading the development of the company’s brand portfolio strategy, go-to-market strategies, and installing and optimizing internal digital/web capabilities. They will be responsible for planning and executing marketing plans across multiple platforms and channels to achieve sales targets and category leadership. Responsibilities will include marketing strategy development, brand building, annual budgeting, and forecasting, promotional planning, and optimizing the organization’s digital/web capabilities, and relationship building with internal and external stakeholders.

Roles and Responsibilities:

  • Elevate the brand creative execution across marketing touchpoints and packaging to drive intent.
  • Lead the development and execution of marketing strategies to increase brand awareness, drive customer acquisition, and promote customer retention in accordance with corporate goals.
  • Oversee the development and implementation of multi-channel marketing campaigns across various media channels (digital, print, social, etc.).
  • Lead the cross-functional collaboration of the innovation, ecommerce, retail, and the veterinary teams to develop and execute brand portfolio strategies, innovation pipelines, and go-to-market strategies to meet customer needs, and business growth goals.
  • Manage, coach, and grow the marketing team, which includes brand managers, digital marketers, and web developers.
  • Provide P&L oversight for brands to maximize profitability right-size marketing and advertising expenses.
  • Develop brand strategies across channels, taking into account life cycles and channel differentiation.
  • Uphold an in-depth understanding of all digital channels and lead the growth and installment of digital capabilities SEO/SEM, Programmatic, CRM, UX/UI, Video, etc.
  • Maintain expertise of the industry landscape and online competitors, identifying trends and growth opportunities.
  • Propose new marketing, promotional, digital, and web development initiatives based on market demand and insights.
  • Analyze and report on marketing performance, using data to optimize campaign tactics and spend to drive continuous improvement.
  • Assist with brand protection and collaborate with the Brand Protection team to remedy problems.
  • Regular Attendance is required
  • Perform other assigned duties as may be required in meeting company objectives
  • Communicate effectively with other departments within the organization and function within a team environment.

Minimum Requirements:

  • 15+ years of CPG marketing experience domestically
  • Commercial awareness, marketing and sales background
  • In-depth understanding of developing and executing comprehensive marketing strategies, plans, and campaigns
  • Strong commercial and analytical skills – experience using data to drive marketing strategy and decision-making with the executive team and other business units
  • Excellent project management skills and ability to prioritize competing demands
  • Experience managing and developing marketing teams
  • Experience growing organization capabilities
  • Pet category experience a plus
  • Domestic travel 10%-20%
  • Strong written and oral communication skills

Education and Experience:

Bachelor’s Degree or equivalent in business or marketing related discipline. MBA or other relevant advanced degree, a plus.

Supervisory Responsibilities: Yes

This position is 100% on site in our Lancaster, SC headquarters.

Nutramax Laboratories

Leading media agency is looking for a Paid Social Manager to join their team fulltime. They are currently working a hybrid schedule so this individual must be located or be willing to relocate to Raleigh, NC area.

Responsibilities

  • Develop paid social strategies that drive impactful results
  • Collaborate with channel experts to translate strategies into exceptional implementations, ensuring optimal campaign performance.
  • Lead cross-service digital advertising strategies by collaborating with internal teams and departments.
  • Build strong client relationships by understanding their business needs and goals, translating them into measurable digital advertising campaigns.
  • Allocate budgets effectively across paid social, paid search, and programmatic channels.
  • Conduct ongoing experiments and tests across channels to optimize performance.
  • Provide proactive communication on strategy, performance, and service updates.
  • Stay up to date on platform updates and industry trends to ensure campaigns are optimized and aligned with the latest features and best practices.
  • Work closely with analysts to deliver analysis and reporting as needed.
  • Troubleshoot complex account issues and collaborate with agency partners to find solutions.

Requirements

  • 3+ years of paid social advertising experience, conveying complex digital marketing concepts and building strong client relationships.
  • Ability to think strategically and develop comprehensive digital advertising strategies that align with client goals, target audiences, and industry trends.
  • Proven track record of building and maintaining strong client relationships, understanding their unique business needs, and delivering exceptional client experiences.
  • Demonstrated proficiency in planning, implementing, and optimizing paid social campaigns across platforms such as Meta, Pinterest, LinkedIn, etc.
  • Proficient in data analysis, extracting insights from campaign metrics, and using analytics tools for optimization strategies.
  • Strong written and verbal communication skills, with the ability to articulate complex digital marketing concepts and strategies to both technical and non-technical stakeholders

24 Seven Talent

$$$

Company seeks a talented Campaign Manager with 3+ years’ DCM experience planning, tagging, launching, and analyzing programmatic media campaigns for channels including Display, Native, Audio, Video/cTV/OTT, DOOH, Social and Search.

• Work directly with industry partners to help develop client-facing presentations and proposals, then negotiate and purchase digital media for guaranteed awareness and performance campaigns.

• Build and execute digital media plans, including flowcharts, IOs and budgets.

• Build and execute trafficking, tracking and measurement schema and frameworks.

• Handle client requests and make appropriate updates to campaigns.

• Monitor media performance throughout campaign flights and optimize as needed

Robert Half

Manager, Commerce – Analytics

Location: NY, Hybrid

As a Manager on the Commerce team, you will lead a team of analysts across a number of high-profile clients. You will work closely with the Analytics Directors to manage resources, implement process improvements and provide mentorship within a tight knit account team consisting of analysts, media planners and strategists as they work to analyze data and deliver valuable and relevant insights. Through data-driven insights, you will have the opportunity to shape the strategic direction of a client’s marketing strategy.

  • Analysis and measurement of search and display advertising performance
  • Extracting data from media event level databases for analysis and insights generation
  • Proactively identifying opportunities for media optimization within the search and programmatic channels
  • Generating and communicating clear, compelling, and actionable insights
  • Evaluating ad partners and providing thought leadership of ad-tech and measurement technologies
  • Presenting reports and proposals to clients during monthly and weekly phone calls

Our Expectations:

  • Must have strong commerce and e-retail experience, experience with amazon, target, Walmart metrics and understanding of nuances within each retailer.
  • Participating in the measurement plan development and execution
  • Anticipating client’s needs and proactively developing solutions to address them
  • Ensuring timely follow through on all scheduled and ad hoc deliverables
  • Generating and communicating clear, compelling and actionable insights; constructing insightful narratives through sophisticated analytic techniques
  • Recommending and implementing research that will aid in the consumer insight gathering and strategic process
  • Providing thought leadership of ad-tech and measurement technologies
  • Identifying opportunities to continuously improve processes
  • Leading, mentoring and training analysts
  • Presenting reports, POV’s and other materials to clients on a regular basis over the phone and in person

What We’re Looking For:

  • Bachelor’s degree in Statistics, Mathematics, Economics, Engineering, Information Management, Social Sciences or Business/Marketing related fields (advanced degree – MBA/MS – is preferred)
  • 4-6 years of experience in a quantitative data driven field
  • A passion for digital marketing, research and analytics
  • Excellent communication and presentation skills
  • Ability to work well with others and work in cross functional teams
  • Ability to manage and prioritize a number of concurrent tasks
  • Ability to clearly explain complex technical ideas to multiple audiences both verbally and in writing
  • Comprehensive knowledge of ad technologies and research techniques (how they work, and how to troubleshoot)
  • Ability to move beyond descriptive analytics and employ more sophisticated techniques (predictive & prescriptive analytics)
  • Ability to set individual goals for analysts and measuring individual success/performance
  • Experience/familiarity in SAS, SPSS, R or other advanced analytics software packages
  • Experience/familiarity in ad-serving and web analytics tools (Google DFA, Atlas, Google Analytics, Omniture, etc.)
  • Experience/familiarity with concepts of database design and SQL
  • Experience/familiarity with syndicated research sources/tools (Gfk, MRI, Simmons, Scarborough, IMS, Nielsen, comScore)
  • Experience/familiarity with digital ad effectiveness research
  • Proficiency with Microsoft Excel and PowerPoint
  • Familiarity with web technologies including HTML and Javascript

————————————————————————————————————-

OmnicomMediaGroup is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.

Beauty Co-Lab

$$$

Where does this role fit within Ted’s Team?

Ted Baker are currently looking for a Digital Marketing Manager to work as part of the E-Commerce team based in NYC. Reporting into the VP of E-Commerce, you will take lead on all digital campaigns across various markets. You will create and implement engaging multi-channel campaigns across PPC, Paid Social, Affiliates and Display with the support of agencies and in-house channel managers. and CRM insight and strategy into action. You will deliver a cohesive digital strategy that focuses on driving strong ROI whilst achieving Ted’s acquisition goals. In this role, you will be responsible for balancing budgets and will be pushing the boundaries within the online space.

This role will require in office expectations on Tuesdays, Wednesdays and Thursdays & be supporting the Brooks Brothers & Lucky Brand Canada business.

Main responsibilities

  • Manage all digital marketing business drivers: PPC, Affiliates, Paid Social and Display.
  • Budget management and performance forecasting across various markets to drive cost effective and quality demand achieving acquisition and ROI targets.
  • Constantly measuring media effectiveness and contribution to growth.
  • Strategically plan, create, edit and publish engaging content across all digital platforms.
  • Work alongside Merchandising and wider Marketing teams to ensure consistent messaging
  • Implement usage of a new machine learning attribution model to improve efficiency of the campaigns in your markets
  • Provide recommendations based on the analysis of digital marketing and eCommerce initiatives to improve customer experiences, and increase transactions and customer loyalty.
  • Drive Ted forward within the digital marketing space getting buy-in from key stakeholders within the business to trial new opportunities suitable for our target market.
  • Liaise heavily with key search engines, social platforms and other partners to ensure Ted is at the forefront of innovation.
  • In-depth knowledge of SEO and ability work with VP of E-commerce to maximize efficiencies
  • Driving a qualitative CRM customer acquisition strategy, supported by vendors and tools such as and retail ePOS systems
  • Creation and set-up of automated trigger campaigns – such as Welcome, Basket Abandonment, Lapsed – to drive customer revenue
  • Supporting the creation of BAU trading campaign emails across menswear, womenswear and other key categories and markets as needed

Personal traits….

  • Strong performance marketing knowledge with a commercial approach
  • You embrace the ever-changing digital environment
  • To be able to demonstrate success in achieving aggressive targets
  • Ability to create innovative and drive actionable ideas
  • Strong verbal and written communicational skills
  • Adept at presenting data graphically for a non-technical audience
  • Minimum Five years digital marketing experience required

Tools of the trade…

  • Previous multi channel business is plus
  • A self-starter who is a customer-obsessed, detail-oriented, and an enthusiastic team player.
  • Strong background working in digital/performance marketing managing budgets, preferably within a fashion retail environment.
  • Experience in planning and actioning complex, multi-channel marketing programs across our key channels (paid search, paid social and affiliates), utilizing appropriate techniques and tools to ensure and measure success.
  • Excellent stakeholder management skills.
  • Established analytical skills and experience managing to ROI targets.
  • Understands product feeds that power shopping engines
  • Previous klaviyo and shopify experience preferred

Benefits

At Ted we offer a range of benefits to keep you well, including competitive medical, dental, vision plan options at little to no cost to you and paid time off inclusive of vacation, personal, and sick day. We want you to share in Ted’s success and will be eligible to participate in a discretionary year end bonus. And for your longer-term financial wellbeing we’ll match up to 5% of your 401k contributions We have a fantastic team discount scheme offering you a 60% employee discount and a friends and family discount scheme.

Ted Baker is committed to equal opportunities and embraces diversity, understanding the needs and benefits of a balanced, inclusive workforce. We do not tolerate any harassment or discrimination towards any of our candidates or employees. We are proud to be an equal opportunities employer.

Ted Baker

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