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$$$

AppsFlyer, North America, is a certified Great Place to Work® with 99% of our team members proudly sharing their feedback about our great culture! Not only are we recognized for our culture, but we’re also named “Best Overall Mobile Marketing Company” by BusinessWire and backed by household names; Salesforce Ventures, Goldman Sachs, and General Atlantic, just to name a few. We’re growing at an exciting rate and we can’t wait for you to join us!

We proudly look beyond revenue to define success, we strive to create a better society through a range of global initiatives designed for long-lasting impact. 1% of our company’s resources are invested to make a positive change in the world through AppsFlyer Cares – https://www.appsflyer.com/company/social-impact/

What we are looking for:

To further this mission in the North America market, we’re looking for a PR and Communications Lead, North America at AppsFlyer. You will be a key member of AppsFlyer’s North America marketing team, responsible for creating and amplifying the AppsFlyer narrative, cultivating strong relationships with the media, industry influencers, analysts, and experts as part of our efforts to grow brand awareness, authority, and affinity in the marketing technology ecosystem.

What You’ll Do:

  • Create and own Public Relations and owned media strategy, plans, and budget estimates with quantifiable success targets
  • Prioritize PR and communication programs with a clear framework that is supported by internal stakeholders
  • Spearhead the creation of a sustainable framework and process for regular trend-spotting and data reports to drive thought leadership and news cycles around AppsFlyer’s proprietary insights
  • Leverage data and insights from cross-functional teams and stakeholders to identify key trends and opportunities, aligning our stories and news in ways that advance AppsFlyer’s business priorities
  • Lead the strategy and facilitate the execution of press and branding events and engagements
  • Develop key messages that communicate the attributes of the company and the brand’s narrative
  • Align PR strategies with business milestones and work in close partnership with internal stakeholders across marketing, community, and product to ensure timelines, messaging, and deliverables meet the needs of the business
  • Guide and manage external PR agency partners with clear scope-of-work and satisfactory output
  • Develop strong, mutually beneficial relationships with key journalists and media outlets to help project a positive image of the brand and the company
  • Manage inbound media queries related to PR programs and support broader media air traffic control as necessary
  • Monitor message pull-through and measure message effectiveness and impact on a monthly basis and adapt programs as necessary to deliver goals
  • Manage annual and quarterly reporting processes to assess and measure results and impact of PR programs
  • Engage with data teams to understand metrics and trends that may be used to shape or strengthen PR efforts
  • Manage PR crisis with proactive playbook and real-time program leadership
  • Having a growth mindset and not afraid of being scrappy to implement proof-of-concept pilot initiatives

What You Have:

  • Bachelor’s degree in journalism, marketing, communications/PR or a related discipline
  • 6-8+ years of experience in a progressive communications/public relations position within a fast-moving business environment and a proven track record in brand and B2B technology communications
  • Excellent written and verbal communications skills for business audience
  • Expertise in media relations and high comfort level working with the media (proactively and reactively)
  • Ability to anticipate how stakeholders across media, customers, prospects, partners, employees, the community, regulators and the public will react to ideas, messages and viewpoints on important and evolving industry issues
  • Excellent project management skills; ability to manage several initiatives at once; ability to switch between strategic and tactical work seamlessly
  • Graceful under fire: performs well under pressure and consistently meets deadlines
  • Strong business acumen and good knowledge of current affairs relevant to the business
  • Experience in marketing technology or the mobile marketing ecosystem required
  • Understanding of communications measurement framework

Bonus Points:

  • A mix of agency and in-house experience is a plus
  • Having a network of reporters and/or analysts relevant to the AppsFlyer ecosystem is highly desirable

For our US-based candidates, the expected On Target Earnings (OTE) are between $174,250 and $227,000 (including bonus or commission). The offer varies on many factors including market location, job-related knowledge, skills, experience, interview results, references, etc.

Benefits include:

  • Competitive compensation including stock options
  • A wide variety of Medical, Dental & Vision plans
  • Access to Flexible Spending Account (FSA) & Health Savings Account (HSA)
  • Short-term & Long-term Disability
  • 401k with 4% matching
  • Premium Calm Subscription
  • EAP options to assist with mental health
  • Generous Parental Leave (birthing & non-birthing parents)
  • 4 quarterly paid recharge days, in addition to a generous PTO plan
  • Learning & Development Programs (Access to LinkedIn Learning, workshops w/ external & internal trainers, and more)
  • Stipends for groceries, physical & mental health, transportation, mobile devices
  • Variety of voluntary plans that support our rocketeers’ needs – legal, pet insurance, AD&D, supplemental life insurance up to 6 times of the base salary

AppsFlyer

Job Summary

The Public Relations Manager works closely with all members of the marketing team to implement externally facing programs and communications that promote the brand, its products and services, executives and subject matter experts to multiple audiences. This role reports to the Senior Manager, Public Relations & Events and will work with the team to ensure the brand remains top of mind with our target audiences in all areas including but not limited to product news, brand and partner activations, strategic alliances, color innovation, organizational and business updates, marketing activities and key CSR initiatives.

Key Responsibilities

  • Contribute to the development of integrated public relations strategy to drive brand awareness and relevant media coverage, maintain strategic relationships with press and external influencers to support all functions of Benjamin Moore
  • Collaborate with cross-functional teams to develop external communications plans and implement activities based on business needs
  • Foster industry relationships with the media, notable end users, influencers, charitable groups, etc. and build network on behalf of the brand
  • Manage day-to-day activity with two PR agencies to provide direction and content for key initiatives
  • Act as a media contact for Benjamin Moore, implementing proactive and reactive media relations efforts and facilitating media requests for interviews, imagery, etc.
  • Conduct media and message training with company spokespeople ahead of interviews, as needed
  • Establish and implement a strategy to support independent retailer network and international distributors with turnkey public relations plans and materials
  • Develop press materials including but not limited to press releases, fact sheets, talking points and FAQs, briefing materials, etc.
  • Support crisis communications management through media monitoring and reactive media relations
  • Identify and pursue thought-leadership opportunities for executives and subject matter experts through media and relevant industry events
  • Partner with teams across the organization such as social/digital, product marketing, customer segments, internal communications to ensure alignment of external messaging and programming
  • Share relevant news and industry trends with internal audiences
  • Track programs against KPIs, reporting on successes and identifying opportunities for adjustment
  • Oversee the work of the PR Specialist and provide training and mentorship

Required Knowledge & Desired Skills

  • BA/BS required, preferably in public relations, communications, or related field
  • Minimum of 5 – 8+ years of relevant public relations, communications or media experience is preferred
  • Public Relations agency experience preferred
  • Solid verbal and written communication skills
  • Creative thinker with outstanding organizational and interpersonal skills
  • Desire to work in an exciting, dynamic deadline driven environment
  • Availability to work occasional evenings depending on events/PR needs; up to 10% domestic travel for select activations, conferences, etc.

Diversity, Equity & Inclusion

At Benjamin Moore, we believe diversity of culture, talent, and varying perspectives is key to a collaborative, innovative, and successful business. We are committed to driving change within our organization through purposeful Diversity, Equity & Inclusion (DE&I) efforts, while also focusing on our customers and communities in which we serve. Our DE&I efforts allow each of us to authentically live our corporate values of Openness, Integrity, Community, Excellence and Safety. Our Social Impact programming of strategic local and national partnerships, in-kind donations, volunteerism, and more expands our ability to make a difference in the lives of all of our stakeholders. We hope you will join us and become an advocate for diversity and inclusion here at Benjamin Moore.

At Benjamin Moore & Co, we don’t just accept difference — we celebrate it, we support it, and we thrive because it benefits our employees, our products, and our community. We are an equal opportunity employer and value diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Benjamin Moore is proud to be an equal opportunity employer.

Student Loan Repayment Assistance Program

Benjamin Moore provides Student Loan Repayment Assistance Program to support eligible active employees who graduated from an accredited post-secondary educational institution. The Repayment Program is intended to contribute to reducing employee’s student loans. The Company follows all rules and regulations concerning the taxability of student loan repayments provided under applicable law.

Company Profile

Click here to see how you can paint your future! https://www.youtube.com/watch?v=U9eCluWY3Os&t=2s

The color of pride: Benjamin Moore is proud to be a part of Berkshire Hathaway, which was recognized by Fortune magazine as the world’s fourth most admired company. And for more than 130 years we’ve been a respected leader in the architectural coatings and home décor landscape; creating the products and tools that enrich and beautify thousands of communities each day. We recognize that our associates are the driving force behind our success, and we strive to provide a work environment where hard work, creativity and purposeful collaboration are fostered and encouraged.

Join a company where innovation is constantly recognized as we look for individuals who produce world-class products, best-in-class services and customer experiences, design pioneering paints using the latest technologies and deliver unparalleled value and brand experiences for our customers and retail network.

Safety

At Benjamin Moore, our people are the heart of the company and our number one asset. We are committed to providing safe working conditions at all of our locations and have invested heavily in measures aimed at keeping employees healthy during the COVID-19 pandemic. With safety as one of our core company values, we’ve modified facilities and work schedules to support social distancing, established enhanced cleaning and sanitization protocols, and regularly provide personal protective equipment to all employees—including masks, gloves and hand sanitizer. Ensuring the well-being of our team members is a top priority.

Benjamin Moore

About the company

Albertsons Companies is at the forefront of the revolution in retail. With a fixation on innovation and building culture, our team is rallying our company around a unique vision: forging a retail winner that is admired for national strength, deep roots in the communities we serve, and a team that has passion for food and delivering great service.

Albertsons is one of the largest retail employers, providing approximately 300,000 jobs across 2,200 stores, 22 distribution centers, 20 food and beverage plants and various support offices. We operate in 34 states and the District of Columbia under the Albertsons banner, as well as Safeway, Tom Thumb, Jewel Osco, Shaw’s and many more recognizable names.

Albertsons Companies recently rolled out our Presence with a Purpose work model. Placing a premium on adaptability, safety and family well-being, Presence with a Purpose will help us build a hybrid work environment between remote work and office time. A one-size-fits-all approach does not apply to everyone, and teams are allowed to make decisions that are best for them.

What you will be doing

Albertsons Media Collective is Albertsons’ (ACI) expansion into the Retail Media Sector. It offers all brands the opportunity to drive relevance through advertising programs that leverage the unique relationship we have with our customers and the first-party data that enables that relevance. These programs will be activated on both our owned platforms and other media platforms that are not owned by ACI. Our mission is to serve our customers advertising for those products and services they are interested in, while driving sales for our clients and profitable growth for Albertsons.

Orchestrating internal cross-team workflow communication to ensure documented campaign milestones and optimizations are completed within expected SLAs or sooner, as well as active problem solving throughout the campaign lifecycle. The position will be based in Pleasanton, CA or one of our main regional offices (Boise, Idaho; Seattle, WA; Portland, OR; Denver, CO; Dallas, TX; Chicago, IL; Fullerton, CA, or Phoenix, AZ).

Main responsibilities

  • Function as a central point of contact cross departments, owning status and next steps for each owned program with a level of customer service ensuring effective communication, timely responses to requests and proactive resolution of potential issues
  • Expert organizational skills, great attention to detail and ability to implement and meet deadlines and project manage multiple campaigns
  • Lead internal cross functional media meetings and ensure up to date maintenance of trackers
  • Own project management support during the campaign lifecycle to ensure on time completion of deliverables, coordinate across departments, identify potential risks and issues
  • Provide in flight omnichannel optimization recommendations on tactics/placements, targeting/segmentation and messaging to meet specific campaign objectives
  • Build strong ties across disciplines to produce successful campaigns, maintaining high levels of communication throughout campaign lifecycle and ensuring consistent high-quality deliverables across media planning & activation teams
  • Partner with analytics team to deliver insights & recommendations to tell a story rooted in data tied to the media activation
  • Maintain media planning and activation quality assurance processes, ensure that processes are being followed consistently, refined and changed based on learnings
  • Partnering with cross-functional stakeholders to develop category and brand-specific campaign approaches that drive campaign objectives (ex. Playbook contribution x development)
  • Develop relationships with platform, activation, and agency stakeholders to evolve planning best practices based on new product updates & learnings

What we are searching for

  • A bachelor’s degree in Business or Marketing or equivalent experience.
  • 4+ years of experience in digital omnichannel media planning and activation, including media platforms (DV360, Meta, Pinterest etc.), LiveRamp and/or relevant digital media tools.
  • Proven understanding of media backend (digital ecosystem, trafficking, attribution etc.) and application of that within the campaign lifecycle to inform cross functional next steps and ownership
  • Excellent communication skills, both verbal and written, are particularly important in developing relationships and maintaining efficient communication across the team
  • Detail oriented and responsive, deadline-driven with strong quantitative reasoning skills
  • Strategic thinker with a customer centric focus
  • Proactive problem solver
  • Strong communicator with influencing and persuasion skills
  • Effective collaborator and relationship builder
  • Mindset for operational excellence
  • Data and solutions driven
  • Media expertise

The salary range is $102,700 to $143,800. Starting salary will vary based on criteria such as location, experience, and qualifications. There may be flexibility for exceptional candidates. Benefits may include, medical, dental, vision, disability and life insurance, sick pay, PTO/Vacation pay/Flexible Time Off, paid holidays (8-9 days annually) bereavement pay and retirement benefits (such as 401(k) eligibility). Associates in this position are also eligible for a quarterly bonus.

What it is like at Albertsons?

Albertsons Culture Principles

Compassion: We always treat each other with kindness and respect

Team: We always support and recognize each other

Inclusive: We always value everyone’s perspective

Learning: We always strive to grow and develop ourselves and others

Competitive: We always act with integrity to win over the customer

Ownership: We always take actions to drive our success

#LI-ACIPro

#LI-LM8

Albertsons Companies

Summary of Position

  • Manage earned media strategy and high-priority projects for the Public Relations Department.
  • Establish regular PR strategies, tactics, and media campaigns to highlight the Enterprise, its initiatives, and employees.
  • Work with executive teams on proactive, reactive and crisis communications needs, as appropriate.
  • Contribute to and support the development and implementation of strategic public/media relations programs designed to promote the brands assigned
  • Develop media outreach strategies and media pitches, help to fulfill incoming media requests, and serve as key contact for select media outlets.
  • Draft press releases, holding statements, talking points, Q&As, thought leadership pieces, etc.
  • Contribute to the writing and production of internal communications.
  • Identify and pitch topics/experts that position the EmblemHealth family of companies as leaders in the health insurance, wellbeing, and healthcare industries.

Principal Accountabilities:

Earned Media & Editorial:

  • Draft and distribute public relations materials, including press releases, media prep, positioning papers, blog posts, executive-bylined articles, talking points, speeches, letters to the editor and scripts.
  • Develop earned media strategies and proactively pursue visibility opportunities that differentiate the Enterprise and brands within the EmblemHealth family of companies.
  • Respond to daily media questions or requests for interviews, coordinating media interviews and prepare spokespeople for appearances and rapid response statements.
  • Develop creative strategies and tactics to amplify our earned strategy, including podcasts, influencer partnerships, online publishing platforms, awards and recognitions, and paid opportunities.
  • Foster strong relationships with local and national reporters and proactively pitch stories.
  • Identify, establish, and maintain relationships with elected officials and community leaders, union leadership (if appropriate), bloggers and other influencers.
  • Collaborate with EmblemHealth’s in-house creative and videography teams to develop content showcasing the EmblemHealth family of companies’ thought leadership.
  • Provide live social media and blog coverage of conferences and executive-level events in partnership with EmblemHealth’s Social Media Team, if appropriate.
  • Establish a stable of media-trained internal subject matter experts for conferences, speaking opportunities, and live interviews.
  • Conduct and attend strategy meetings directly with the AVP, Public Relations, and Corporate Affairs officers.

Project Management & Training:

  • Lead press trainings for company spokespeople.
  • Partner with the Social Media Team to conduct LinkedIn audits and trainings.
  • Develop and maintain paid, inhouse and earned editorial calendars and reports.
  • Provide proactive, onsite, hands-on support at corporate and community events where there is a media presence.
  • Act as a primary spokesperson and liaise with press on various media inquiries and media events.

Crisis Communication:

  • Develop and implement communications strategies to protect and enhance EmblemHealth and AdvantageCare.
  • Physicians’ brand reputations during and in anticipation of crisis situations.
  • Triage and respond to media inquiries during and outside of business hours.
  • Coordinate across executive leadership, Legal, Human Resources, and other key partners to coordinate crisis response.

Qualifications:

  • B.A. or B.S Journalism, Public Relations or Communication
  • 5 – 8+ years of relevant, professional work experience (R)
  • Experience in public or media relations (R)
  • Familiarity with the New York and/or Connecticut press corps (P)
  • Experience developing issue-based communications (R)
  • Excellent communications skills (verbal, written, presentation, interpersonal) (R)
  • Health insurance, healthcare, and public affairs experience/knowledge (P)
  • Keen awareness and interest in current events, news, and popular culture (R)
  • Spanish or other secondary language proficiency (P)
  • Willingness and ability to attend events at Enterprise locations, in the communities we serve, and other locations, as requested (R)
  • Proficient with MS Office (Word, Excel, PowerPoint, Outlook, Teams, etc.) (R)
  • Must live in the tri-state area (NY, NJ, or CT) (R)

EmblemHealth

Who We Are

The CRVA works to deliver experiences that uniquely enrich the lives of our visitors and residents. Through leadership in destination development, marketing and venue management expertise, the CRVA leads efforts to maximize the region’s economic potential through visitor spending, creating jobs and opportunities for the community. Brands supported by the CRVA include the Charlotte Convention Center, Spectrum Center, Bojangles Entertainment Complex, NASCAR Hall of Fame, Charlotte Film Commission, Visit Charlotte and Visitor Info Centers.

Job Summary

The Public Relations Manager is responsible for the execution of strategic public relations programs for CRVA brands that drive visitation, attendance and overarching awareness. The position works across the CRVA’s many stakeholder groups in an effort to ensure the success of the CRVA’s Business Initiatives, maintain the company’s positive reputation with industry partners, and enhance the destination’s awareness and perception.

Essential Job Duties

  • Works across all CRVA brands to achieve public relations program goals driving success (i.e., perception metrics, ticket sales at BOplex, event programming/general attendance at NASCAR Hall of Fame) in collaboration with various business units.
  • Generates content for media needs utilizing progressive trends and best practices; plugs in with integrated Marketing/Communications team members to connect the dots on media initiatives and content generation that promote CRVA brand-related events and relevant exposure opportunities.
  • Executes proactive communications plans, with direction from Senior Manager, around areas such as Charlotte Film, Charlotte Convention Center and BOplex with more industry-specific audiences (i.e., Pollstar, IAVM, NC film community and production-specific media).
  • Responsible for management of media missions, media hosting, media shoots and proactive outreach activities.
  • Aligns public relations efforts with social media and digital content in relation to influencer strategy, campaigns, hosting, and overall content strategy.
  • Serves as a primary contact for communications stakeholders such as Visit NC and other industry partners; generates compelling content for media-centric destination and venue collateral to fully leverage media and marketing opportunities and generate positive coverage.
  • Creates and delivers strategic media pitches and unique story opportunities while providing effective, frequent and positive touchpoints with national, regional, local and trade media; responds to inquiries and conducts appropriate follow up to ensure needs are being met.
  • Establishes and maintains positive, collaborative relationships with public relations professionals from destination assets and CRVA Partners in Tourism; collaborates with CRVA Partnership team to share results and outcomes.
  • Responsible for building brand- and initiative-specific targeted media lists, establishing and managing corresponding pitching calendars with press release and story line development and dissemination.
  • Manages dissemination of news releases and media pitches for print, online and broadcast outlets; actively monitors trends, news media query resources (HARO, etc.) and editorial calendars for potential coverage opportunities.
  • Assesses and anticipates the needs of travel writers and determines the level of support from the CRVA in addition to overseeing production of itineraries and handling of on-site logistics during visits and familiarization tours.
  • Conceptualizes and develops itineraries for visiting media in collaboration with public relations professionals from destination assets; diligently follows up to ensure quality placements and coverage.
  • Responsible for development of media resources including press kits, fact sheets, talking points, media photo and b-roll libraries, and online press rooms for CRVA brands, strategic events and key programs.
  • Oversees media shoots at CRVA venues; manage communications, staffing, advance and on-site logistics and interview preparation as needed to ensure on-brand messaging and positive positioning.
  • Manages media tracking, analysis and reporting using a variety of research tools including Cision, Metro Monitor, Google, and other software and websites for highlighting media results via quarterly PR Scorecard and Quality Media Score reporting. Serves as primary contact for media monitoring vendors, establishing and fine-tuning reporting frameworks and processes that meet departmental needs.
  • Participates in event planning, on-site support and execution for media, community and campaign functions; will staff programs and events at CRVA venues and external locations to accommodate media relations and content generation needs, which requires coordinating interviews, event logistics, and developing messaging and press materials.
  • Stays current with media tools, trends/best practices and makes recommendations for improvements to CRVA public relations and content generation; evaluates and manages vendors to effectively meet these needs.
  • Contributes to corporate and internal communications such as presentations and Board reports as needed.
  • May perform other duties as required to support CRVA programs and initiatives.

Knowledge and Skill Requirements

  • Excellent communications skills including written, interpersonal and presentations. Ability to write creatively and for multiple types of audiences.
  • Strong editing for consistency, clarity, brevity, accuracy and readability across digital and print materials.
  • Ability to effectively facilitate multiple projects and issues simultaneously, prioritize tasks, adhere to deadlines and promptly respond to internal and external stakeholders.
  • Self-motivated, fervent work ethic and able to work independently and take direction.
  • Demonstrated ability to perform and excel within an integrated, fast-paced and collaborative team environment.
  • Proven ability to develop trusted and meaningful relationships.
  • Must be proactive and results oriented.
  • A professional portfolio illustrating previous public relations expertise is required.
  • Contacts with local, regional, national or trade (motorsports, entertainment, hospitality or tourism) media or demonstrated ability to quickly gain and build media relationships.
  • Proficient in Microsoft Office (especially Word, Power Point, Excel and Outlook) and other general office equipment.
  • Excellent communication skills including verbal and written communication and presentation skills. Ability to demonstrate political savvy.
  • Ability to analyze return on investment figures as it relates to departmental objectives.
  • Excellent judgment, problem-solving and decision-making skills. Innovative and creative thinker.
  • Ability to maintain composure and clarity of thought and purpose when confronted with highly stressful and timely situations.
  • Ability to anticipate customer needs, build positive relationships with customers and vendors, go the extra mile to satisfy and exceed customer needs, treat all customers and vendors with the highest degree of respect and courtesy and deliver exceptional service internally and externally.

Education and Experience

  • Bachelor’s degree (B.A., B.S. or B.B.A.) from four-year college or university in communications, journalism, public relations or a related area of study and five to seven (5 – 7) years related experience and/or training or equivalent combination of education and experience. Experience with public relations services such as Cision is preferred.

Physical Demands

  • The employee must regularly lift and /or move up to 10 pounds.
  • Specific vision abilities required by this job include close vision. While performing the duties of this job, the employee is regularly required to sit; use hands to handle or feel and talk or hear. The employee is frequently required to stand and walk.

Travel Required

  • Ability to travel, work flexible hours including evenings, weekends and holidays. Approximately 5 – 10 work-related trips per year.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed above are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Our “employee first” culture requires engagement and engagement can’t happen without the voices of many talented and diverse individuals charting our direction.

Charlotte Regional Visitors Authority

$$$

[Please note this is a Direct Search led by Bacardi. Applications from agencies will not be accepted nor will fees be paid for unsolicited CVs.]

Job Description

YOUR OPPORTUNITY:

The Director of Communications for North America is responsible for internal and external communications for one of the largest regions of the business. Join PRWeek 2022 Best Place to Work In-House team. We are a team of storytellers, creators and content builders who showcase our business, our culture and our people. We are a small, but very successful group of communications aficionados. How? We work as a team, respect deadlines, roll up our sleeves and love a challenge.

ABOUT YOU:

This role is for a strategic, creative thinking, best-in-class communicator who is an excellent writer, organized and ready to think outside the box. You know how to inspire and motivate teams to bring campaigns to life but also jump in and get in the weeds. You are a strategic, seasoned leader, who can do it all – plan, prioritize and execute with excellence, managing C-Suite executives with grace and a constant flow of projects and personalities. You thrive on coming up with the next greatest way to bring a story to life – be it through written, audio, or visual mediums. You are a highly engaged employee and want to bring everyone along for the journey. You are the voice for the Senior Leaders of Bacardi, working behind the scenes to keep Bacardi Primos informed, engaged, and excited about our storied organization. You are also the connection to the outside world, creating scroll-stopping headlines for the press that showcase our leadership in trends, culture, and the industry.

This role will report to the VP of Global Corporate Communication, and will be based in our Miami, FL corporate office (Hybrid schedule). (Not eligible for Remote or locations outside of the Miami/Fort-Lauderdale area.

Responsibilities

RESPONSIBILITIES – WITH OUR CONSUMER AT THE HEART YOUR KEY FOCUS WILL BE

• Lead Corporate Communications for Bacardi in North America and reporting directly to the Global Head of Corporate Communications serving as strategic storyteller, change influencer, and content creator
• Provide strategic communications guidance for regional leadership and change management programs supporting the Regional President and Leadership Team
• Have a pulse on the news externally to identify headline-making news ideas, pitches and press releases that drive our business priorities
• Manage a direct report focused on Internal Communications for the region
• Collaborate with Corporate Communication leads in other regions to ensure consistent messaging across the global organization
• Produce visual and written content to reinforce internal campaigns
• Work closely with agency teams to activate innovative Internal Comms, including Global and Regional webcasts, live in-person events, Digital Video series and more

Skills and Experience

• You are passionate about company culture and delivering great work that is creative and informative.
• Embodying a Founder’s mentality; an entrepreneurial spirit with the ability to be self-directed are highly prized qualities in this team.
• Bachelor’s degree or equivalent preferred
• 7-10 years of experience of internal comms, PR and/or journalism and publicity experience, preferably supporting a corporate environment in a leadership capacity
• Ability to work autonomously, leading projects and reporting back into various teams across functions on progress, issues, and successes.
• Proficient in Adobe PhotoShop. Other graphic design and publishing software knowledge a plus
• Strong verbal and written communication skills; proven skills as copy editor
• Expertise in social media channels, best practices to drive engagement and trending content and apps
Bacardi

Role Purpose/Mission:

This position is responsible for developing and implementing an impactful North America PR strategy in line with brand and marketing priorities and objectives. This position conceptualizes and executes all public relations and communications efforts in North America, including corporate communications, media outreach and all press events and strategic alliances. This position is also responsible for ensuring timely launches to press and clear, concise messaging both internally and externally. For this strategic position, creative thinking, superior editor relationships and a desire to mentor direct report is essential.

Key Responsibilities:

Strategy:

· Develop and execute NA PR strategy including national, regional, online and broadcast media relations for the overall goal of increasing brand awareness.

· Explore new PR opportunities to build targeted reach and engagement; develop & align plan with global stakeholders.

· Strong collaborator and partner with internal departments such as Marketing & CRM to execute strategic prospecting initiatives & brand events that will drive buzz and attract a new affluent client.

Brand Outreach:

· Develop and maintain close relationships with print, online and broadcast beauty press for consistent visibility in key publications, ensuring quality reach& engagement growth targets.

· Secure feature stories and product placements on new product launches and brand storytelling.

· Generate local PR opportunities to support top 5 cities; aligned with priority initiatives planned for the calendar year.

· Continual outreach to producers, TV personalities and beauty experts to generate national and regional broadcast segments.

· Continually look for ways to increase effectiveness of pitching for brands iconic products and key initiatives.

· Support NA Marketing and Sales teams by collaborating with retail partners on press outreach and initiatives.

· Expertise with social media channels, to identify new opportunities to benefit the brand. Partner with digital team to amplify editorial-based content.

Events:

· Plan and execute all national, regional and short lead press launch events (with global alignment)

· Oversee all organic influencer outreach and activities to promote the brand and develop brand ‘loyalists’

Corporate:

· Develop presentations for Senior Leadership, Sales and Retail Partners in a strategic and engaging manner.

· Ensures key internal players are kept up to speed with applicable industry news pertaining to competitor launches, advances in the industry, etc.

Additional Responsibilities:

· Lead PR Department for North America, inclusive of Manager and Coordinator.

· Work closely with Global PR Department, Sales, Marketing, Education and Digital teams.

· Interface with North America Executives and Global Executives as needed.

· Event management for all NA PR activities.

· Proven track record in brand building and executing effective branding initiatives.

Qualifications:

· 10+ years’ experience in PR, with luxury and beauty background

· Excellent verbal, interpersonal, and written communication skills

· Strong relationships with long lead beauty editors at top trade and national magazines, top tier regional print, broadcast as well as entertainment media

· Strong relationships with digital editors and ability to identify brand connectors – aligned with brand and target prospecting goals.

· Ability to develop and manage plans and budgets

· Strong technical skills including Excel and PowerPoint

· High level of creativity; excellent writing and presentation skills

· Team player, advanced organization skills, attention to detail, positive attitude

Ability to multitask, oversee detailed timelines and handle multiple projects at once

Confidential

$$$

The right candidate has 5-7 years of PR agency, media relations or comms experience. This position is in-person in our San Francisco office.

Looking to tell a new story? For yourself as a B2B or B2C public relations pro? For clients in exciting industries? With smart, supportive teammates who have your back? Sounds great, right?

The Key is a strategic public relations agency – and our mission is to write a new story. We believe in high-impact, low-BS communications, and our work redefines how people are seen and ideas are heard.

We are expanding our team of intellectually curious, hard-working folks who like to tell stories, work with smart people, and be a part of something bigger. This is a rare opportunity to help create a culture of excellence and to build the job you want. You’ll work directly with the founders on an array of clients – from Valley giants to stealth startups working to be household names.

We are storytellers, builders, partners, creators – so you should love words and their power; consume media and think about the process from idea to story; work independently and also appreciate collaboration.

What we’re looking for in a candidate:

* Media-obsessed, creative and strategic thinker

* Experience managing account teams and projects

* Organizational, tactical and communications skills: demonstrates organizational skills, meets deadlines, manages time and prioritization skills

* Excellent written and verbal communication skills, with a knack for creative writing and storytelling

* Ability to work effectively in a fast-paced team environment while maintaining a positive attitude, sense of humor and desire to learn

One of our Key Agreements is to “Take Care”- and we are serious about mind, body and life wellness. Our comprehensive benefits program can be found here.

As a Key Associate…

You will be the backbone of our account management and media relations initiatives. You get to work directly with clients, reporters and influencers, as a key part of our team.

Associates work with our founder and principals to create smart, effective PR strategies and establish the media programs to see campaigns come to fruition. You will bring your excellent writing skills, creativity, persistence and multitasking zen to this role, and help generate the very best media results that map to our clients’ business goals. As integrated partners, we often have the opportunity to work with clients to create branding, digital, social media, and marketing strategies, too.

What you’ll work on:

Our clients represent the most exciting technologies and products coming out of Silicon Valley at the moment – we work with brands in AI/machine learning, B2B, consumer lifestyle, personal finance, retail, and more. We are seeking account runners with strong media chops, with experience in:

Client Service

* Provide exceptional client and project management, from kickoff through achieving goals

* Lead client calls and meetings, oversee PR plan development, day-to-day client work, and overall task management

* Manage through periods of change of challenge

* Demonstrate professional, articulate and timely client communications

Media Relations

* Identify, pitch and work with reporters (business, consumer, broadcast, influencer) to secure coverage on behalf of our clients

* Write concise messages for a variety of media audiences, in a broad range of voices, often on a quick turn: press releases, media lists, briefing books, backgrounders, speaking & awards submissions and lists, abstracts, Q&As, contributed content, and other written material.

* Demonstrate strong research skills across projects and creative brainstorms for clients and agency new business

* Leverage data to tell stories: review and analyze client data to find interesting media nuggets

Research/Writing Proficiencies

* Write for a variety of audiences, in a broad range of voices, often on a quick turn: press releases, media lists, briefing books, backgrounders, speaking & awards submissions and lists, abstracts, Q&As, contributed content, and other written material.

* Demonstrate strong research skills across projects and creative brainstorms for clients and agency new business

* Create news from data: review and analyze client data to find interesting media nuggets

We believe great communication is born from diverse experience, background and approach, and we strive to create an environment where we can all thrive together. The Key is an anti-racist business, strongly committed to diversity, equity, inclusion, and belonging. The Key is an equal-opportunity employer. 

The Key PR

Summary

This new position will direct the global copywriting work for Fenty Beauty, Fenty Skin, Fenty eau de Parfum and new categories, focusing on clear and differentiated product messaging, campaign concepting, and storytelling. You’ll own the development and enforcement of brand voice and style guides ensuring exacting consistency across all global assets. You have a strong sense of branding and product marketing, with a deep understanding of how to bring stories to life across channels. You also thrive in pop culture and have a sixth sense for what’s next. Importantly, you’ll understand people: what inspires and motivates the Fenty Beauty client; how to persuade and influence executive and VIP internal stakeholders; and how to coach and nurture the Fenty global copywriters. And through it all, you maintain a painstaking attention to detail.

Responsibilities

  • Direct Fenty world global copy: packaging, naming, campaigns, product messaging, in-store, video
  • Develop, own and enforce brand voice style guides
  • Manage team of global writers, providing consistent coaching and feedback
  • Direct copy concepting for brands, products and campaigns, writing and owning the copy as needed and for new initiatives
  • Develop and foster strong, positive relationships with senior leadership, internal stakeholders and other brand VIPs
  • Write copy across the brands as needed
  • Collaborate well with peers and digital copywriting team

Requirements

  • 8-10 years of copywriting or editorial experience, preferably at a major consumer packaged goods company or beauty brand
  • 3-5 years of experience managing other writers
  • Examples of product marketing campaign work
  • Extensive product naming experience
  • Understanding of legal and regulatory requirements in the beauty industry today
  • Understanding of digital best practices
  • Strict adherence to grammar and style guides
  • Ability to see the big picture (as well as all the details) and keep track of many fast-moving projects across brands, calling out synchronicities and issues as they arise
  • Listening skills: Sophisticated ability to take, synthesize and implement feedback across many sources

Kendo Brands, Inc.

OPPORTUNITY

We’re talking with candidates with at least 7 – 10 years of communications experience. Castle’s hiring approach is “people first:” we focus on skills, a passion for storytelling, innate curiosity and growth potential. We look at what you bring to the table, rather than focusing on a cookie cutter job posting. We focus on people’s future potential and not their past experience.

US

Celebrating our 26th anniversary, Castle is a certified women-owned business excited about our growth (our PR team has doubled in the past year) and award-winning recognition by Forbes, PR News and the Greater Boston Chamber of Commerce. Our collaborative team, driven by our scrappy attitude, brings ideas and energy to our clients, who are social innovators in diversity and inclusion, corporate leaders, healthcare heroes, beloved retail brands, nonprofit champions and startup visionaries.

We seek additional colleagues who care about our world (business, politics, news, social movements, civic engagement, pop culture) and are eager to work with mission-oriented and corporate clients at the intersection of business and policy across industries. Ideally, you are relationship driven; intellectually curious and entrepreneurial in spirit; enthusiastic about their clients and their work; superior writers; fascinated by how the private and public sectors leverage, influence, and work together, and the different mediums to help deliver your message.

Castle is committed to diversity, equity, and inclusion, in our company, in our community and through the clients and organizations with which we partner. Please read more about our commitment to equity on our website. We’re dedicated corporate citizens and are proud to be actively involved with many important nonprofits. (Learn more about our culture on our Instagram.)

Castle team members benefit from a flexible work schedule (two days in office, three remote) and “All Season Fridays,” where every employee has alternate Fridays off; 401k with match; health, vision and dental insurance; and much more. You’ll work with smart, kind, funny people who care about their work and each other, with a mutual commitment to an inclusive workplace and to having fun while delivering amazing work.

YOU

All team members work directly with, and learn from, senior leaders in a truly collaborative culture. Managers develop, lead and mentor talented teams. Everyone is encouraged to spread their entrepreneurial wings, freely sharing best practices and ideas that fuel our ability to be even better each day. New team members will help drive our momentum by delivering outstanding client results and service, while demonstrating our culture and values.

YOUR ROLE

Client Management Responsibilities

· Manages client projects/programs with minimal supervision from senior team member (VP, SVP, Managing Director or Principal) depending on size of account

· Delivers top quality work to clients, including releases, pitches, reports and memos

· Effectively builds/maintains successful client relationships  

· Understands the use of social media to amplify our work, as well as the key platforms relevant to our clients

· Manages and sets capacity and allocations – yours and those of team members 

· Proactively communicates with clients regularly around ideas and initiatives

· Identifies and sends information of value to client’s business with insights

· Works with team to quickly find and share client news with context

Writing

· Produces written materials that require minimal manager edits

· Demonstrates good judgment in all written client communication 

· Writes strong and creative leads, pitches and quotes

Media Relations

· Sets client media strategy and supervises team media outreach

· Secures coverage in key client media and generates story topics/ideas 

· Reads/follows key media to understand beats and coverage opportunities

· Has effective relationships with journalists 

Internal Responsibilities

· Edits the work of subordinates and coaches them on all facets of account management improvement

· Thinks ahead – preps for meetings, upcoming projects with team

· Checks in with team members on their progress/needs

· Contributes insights and opinions to career development reviews of direct reports

· Alerts managers immediately to any internal or external challenges

· Participates in internal new business meetings and in presentations

· Drafts effective new business proposals

· Personifies the definition of a “team player” 

· Has a sense of urgency and dedication to advancing the work process efficiently 

· Understands how to use our timekeeping platform, the essentials of accurate timekeeping and updates time daily

· Finds effective solutions to challenges 

Has a proven ability to multi-task with strong organizational skills and attention to detail       

· Actively supports the agency’s diversity, equity and inclusion goals and programs

· Embraces agency culture of collaboration

· Participates in an agency committee (DEI, wellness, website, corporate social responsibility, and more)

· Represents agency at external events

· Builds other organizational relationships of benefit to agency and/or clients

REQUIREMENTS

· 7 – 10 years of communications experience

· Degree in public relations, communications, journalism, business or other related field of study

· Proficiency in Microsoft Office (Outlook, Excel, Word, PowerPoint); SharePoint and OneDrive experience a plus

· Excellent oral and written communication skills, with a background in AP-style writing

Please submit your cover letter and resume to [email protected] to be considered.

CASTLE

Headquartered in Boston with offices in Atlanta and on Maui, Castle leverages its local connections and global reach to create communications strategies that deliver business results through PR, events management, crisis communications, marketing, and social media. Founded in 1996, the agency is a certified women-owned business and a member of the Public Relations Global Network, an exclusive community of more than 50 affiliates representing the world’s major media markets. Our client roster includes Fortune 500, high-growth start-ups, social justice and equity-focused nonprofits, education and healthcare.

Castle has won numerous local, national, and international awards and was named a Forbes 2021 Best PR Agency, a PR News Elite Agency and the 2021 Greater Boston Chamber of Commerce Small Business Champion. Learn more at thecastlegrp.com.

We’re a collaborative, community-immersed, women-owned business, working at the intersection of what’s next for our city: equity and inclusion, business and innovation, science and technology. If you have a passion for making an impact and want to work with smart, funny, kind people, please contact us at [email protected].

 

The Castle Group

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