Manager of Digital Content

Job Title: Manager of Digital Content

Apply at https://www.houstongrandopera.org/employment-and-auditions/

About the Houston Grand Opera:

We believe in the power of bringing people together and building community through presenting world-class art – for all. We encourage you to leave everything you know about opera behind to be swept away by the beauty and heartache of the human story through amazing music and voice. Join our award-winning opera company to have the opportunity to enrich the lives of our community.

Commitment to Equity, Access and Belonging

Houston Grand Opera creates profoundly enriching experiences for our diverse audiences and clearly defines and positively promotes the HGO brand. We have intentionally created an inclusive culture where everyone has a seat at the table. This allows us to leverage the diverse experience of our talented and amazing artists and professionals who support Houston Grand Opera. Through honest and supportive discussion, our Equity, Access and Belonging committee makes recommendations to our executive leadership on operations and fulfilling our mission and strategic focus. The result is award winning opera that is available to every Houstonian and beyond.

Why Join Us

Houston Grand Opera offers employees the opportunity to be a part of a world-renowned opera house, work in the beautiful Wortham Theater in downtown Houston, and enrich our beautiful city on the bayou through art and community outreach. We offer full -time employees:

• Competitive and comprehensive medical, dental, and vision insurance
• Employer-paid life, short term disability and long-term disability insurance
• Generous paid time off
• Flexible paid holidays that employees can tailor to their personal life
• 403b retirement plan
• Flexible work schedule including remote work when possible
• Complimentary opera tickets
• Competitive pay based on experience

SUMMARY

Oversee the digital and social media platforms and strategy for the organization ensuring consistent brand presentation, appropriate message prioritization, accurate information and delivery on revenue and engagement goals.

Develop process for gathering content ideas from across the organization and work with Director of Marketing to prioritize, deploy appropriate resources for capture/creation and showcase through digital and social mediums.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Support the organization’s brand marketing efforts and strategic priorities with compelling storytelling and content generation. Effort will require collaboration with various departments including artistic, community and learning, philanthropy, ticket sales/service and others. Content should be strategically developed for cross-platform utilization.
• Manage website ensuring navigation is customer-friendly and all information is presented intuitively. Dedicated effort should be given to maintaining up-to-date and accurate information while working with departments across the organization to proofread and update. Research, write and edit content for web pages as

needed.

• Manage outside web developers and digital agencies, internal and external Tessitura resources, and other stakeholders to ensure proper functionality of website; troubleshoot any obstacles with vendors and the internal team
• Content strategy and digital channels should be maximized for revenue generation, including purchasing paths and e-commerce solutions on the website and digital and social activities that generate new leads, ticket sales, and renewals.
• Social media strategy should include tactics for growing audiences and generating engagement from followers. Demonstrate understanding of unique audiences and opportunities per platform. Create, maintain and communicate the calendar of activity. Personally contribute to coverage and content as needed.
• Videography strategy should include capturing footage and packaging appropriately to reach goals. Ensure quality-control in all elements including lighting, sound, graphics, etc. Develop process for pre-production meetings to ensure all variables and objectives have been established. Support video needs throughout organization, including liaising with freelance or agency videographers when needed. Provide guidance for organizational efforts that include videography including production livestreams.
• Use all mediums to better understand and serve our audience and customer base. Provide appropriate customer service and conversational interaction with audience.
• Support marketing teams with input on SEO/SEM, database and email marketing, and paid social media and display advertising campaigns. Develop strategy for entire organization including community and learning, special events, production and artistic, and philanthropy
• Provide consistent analysis of audience behaviors and content performance. Deploy strategies to reach annual goals and make organizational impact. Implement and monitor analytics for all digital efforts
• Regularly bring innovative, new digital marketing methods, channels, and ideas to the table to solve organizational and customer challenges and generate new revenue. Serve as quality control and best practices manager for digital assets across the organization.
• Based on specific skillset, personally contribute to content creation when needed by shooting/producing videos, providing live social media coverage, capture photographs, design artwork/graphics or write/edit content.
• Collaboration with various departments (IT, Finance) to ensure platforms are complying with appropriate regulations.
• Supervise team members including Social Media Coordinator and Videographer. Provide mentorship and guidance. Develop procedures that assist with prioritizing, scheduling, and meeting deadlines.

QUALIFICATIONS

• Bachelor’s degree with 5+ years of relevant experience required, staff management experience a plus.
• Must be proficient in Google Marketing Platform, including Google Analytics, Google Tag Manager, Google My Business, and Google Ads. Certifications are a plus. Experience with an e-commerce brand or non-profit organization with online payment collection is ideal.
• Must have some knowledge in website CMS platforms and website management, along with CRM (customer relationship management) database integration. Tessitura experience is ideal.
• Understands website metrics and best practices for search engine optimization, campaign marketing and paid advertising, website user and customer experience. Project management skills are a must.
• Deep knowledge of a wide variety of social media platforms and activities, including an understanding of how to engage, listen and monitor communities in each. Knowledge and understanding of paid vs. organic social media and content strategies.
• Must be available to work some nights and weekends.

SPECIAL JOB CHARACTERISTICS

Must thrive in a fast-paced group setting, be highly organized and efficiency-driven. Self-motivator with analytical problem-solving abilities; confident, experienced decision maker. Detail-oriented individual with attention to process; sound judgment abilities; successful customer service professional; ability to manage up, down and laterally; high level of personal and professional ethics.

PARKING REQUIREMENTS: Downtown parking may require fees.

Houston Grand Opera is an Equal Opportunity Employer, committed to a diverse and inclusive work environment. Qualified applicants will receive consideration for employment without regard to race, color, religious creed, sex (including pregnancy, childbirth, breast-feeding and related medical conditions), sexual orientation, gender identity, gender expression, national origin or ancestry, age, mental or physical disability (including medical condition), military or veteran status, political preference, marital status, citizenship, genetic information, or other status protected by law or regulation.

HGO employees are required to comply with HGO’s Workplace Safety Protocols, including our COVID-19 Vaccination Policy, that are in place at the time of service when an offer of employment is made. If an offer of employment is extended, applicants will immediately provide HGO with proof of vaccination against COVID-19 or a fully supported petition for exemption due to a qualifying disability or sincerely held religious belief.

Houston Grand Opera