Director of US Marketing – Luxury Fragrance

We are looking for a Director of Marketing – Luxury Fragrance for a top beauty company in New York, New York. This position will operate on a hybrid schedule based out of their NYC location.

• Salary range: $150-160K FT

Responsibilities:

• In partnership with the US team, Sales, Direct-to-Consumer, & Global Marketing teams, set the strategic vision, marketing strategies and priorities for the Fragrances team
• Build the consumer-first approach for each fragrance brand
• Lead the development and execute marketing programs for the US region, ensuring successful implementation of the plan (on time & in the budget), working with cross-functional teams
• Create unique marketing campaigns & Innovative customer solutions that drive retail sales and profitability
• Drive US media strategy for the prestige fragrance brands and build media plan in collaboration with the media team
• Leverage data insights to provide recommendations for new brand and product opportunities in the prestige class of trade based upon competitive analysis
• Fully understand, promote, and utilize customer specific marketing tools in driving company objectives
• Drive the growth and development of assigned categories through the proposal and execution of the portfolio / product strategy and its promotional calendar
• Serve as the marketing resource to the Sales teams
• Partner with Sales and Global Marketing team to develop impactful innovation, promotional, and marketing activation plans for customers to achieve sales objectives and differentiate brands in the marketplace
• In partnership with Sales and Global Marketing, identify trade needs / opportunities; develop pricing and distribution strategies, prepare presentations for cycle and strategy meetings with retailers
• Lead and Manage go-to-market calendars, scent schedules, & 360 marketing campaign plans for major launches
• Evaluate all launches and marketing programs to understand performance, drivers, and ROI
• Leverage learnings to optimize future plans / programs
• Develop and steer strategy for non-revenue budget and oversee forecasting each season
• GWP, Sales Promotions, co-op advertising (where relevant)
• Make strategic recommendations for print collaterals and supervise production (in-store visuals, collateral and retailer specific)
• Ensure brand cohesiveness across all brick & mortar doors & .com (where appropriate) despite customization by doors
• Work closely on HSN account with sales team
• Ensure brand guidelines are respected in all instore merchandising executions
• Lead information flow between Global Marketing and Sales Team
• Provide guidance on forecasting for Innovations and promotional programs working in close collaboration with Sales Operations, Business Development and Global
• Responsible for coaching and development of team members and/or direct reports

Qualifications:

• 10+ years of marketing experience in prestige beauty / Fragrance marketing or brand management
• Understanding of the US luxury fragrance market and prestige beauty channels including e-commerce
• Strong strategic, analytical, and problem-solving skills
• Knowledge in all areas of marketing including the ability to provide analytical insights, develop and implement marketing programs
• Knowledge of the US media landscape and ability to drive media strategy and plan
• Ability of lead the US communication plan
• Ability to innovate, develop and execute against all product initiatives
• Must be a self-starter
• Ability to work collaboratively across functions, work independently, and take initiative when appropriate
• Creative thinking and flexibility – ability to multitask and handle pressure in a fast-paced environment
• Time management skills and ability to prioritize projects as necessary
• Good verbal and written communication skills
• Negotiation skills, problem solving and conceptual thinking
• Ability to manage through ambiguity
• Understanding of P&L and financial ROI planning
• Customer and brand focused mindset. Knowledge of market trends and consumer preferences
• Knowledge of market trends and consumer preferences
• Advanced proficiency in Microsoft Excel (i.e. v-lookups, formulas, linked spreadsheets)
• Proficiency in Microsoft Word, Outlook & PowerPoint
• Experience managing direct report(s)
• Bachelor’s Degree

If this job description matches your background, please apply.

The Solomon Page Distinction

Solomon Page offers a comprehensive benefit program for hourly employees. We pride ourselves on offering medical, dental, 401(k), direct deposit and commuter benefits to our employees, including freelancers – which sets us apart in the industries we serve.

About Solomon Page

Founded in 1990, Solomon Page is a specialty niche provider of staffing and executive search solutions across a wide array of functions and industries. The success of Solomon Page reflects an organic growth strategy supported by a highly entrepreneurial culture. Acting as a strategic partner to our clients and candidates, we focus on providing customized solutions and building long-term relationships based on trust, respect, and the consistent delivery of excellent results. For more information and additional opportunities, visit: solomonpage.com and connect with us on Facebook, Twitter, and LinkedIn.

Opportunity Awaits.

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