General Staff Jobs

Based in the United States, the Marketing & PR Manager will oversee the brand and directly run the marketing campaigns in US and Canadian.

Responsibilities include:

• Developing and executing a result-driven, multi-platform communications strategy and plan in line with corporate and brand direction while reflecting local priorities.
• Creating and managing all marketing materials and collateral in line with brand direction.
• Responsible for the day-to-day brand activities and strategic marketing initiatives & campaigns across business verticals.
• Leading the planning and implementation of PR and initiatives related to the brand.
• Set the vision, strategy and direction to be aligned with business objectives and develop effectives brand campaigns and go-to-market strategies to differentiate our brand equity.
• Good track record of quality campaign ideation, implementation, tracking and measurement.
• Analyze the result of brand and campaign tracking and devise ongoing improvement plans to ensure top of mind for target customers.
• Devise and manage key marketing projects, devise and roll out marketing calendars to align international licensees with the brand’s vision.
• Work closely with internal teams and external agencies and platforms to execute key launches, achieve key KPI’s and rollout company-wide launches.
• Ideate, research and devise partnerships to develop innovative strategies to support product or collaboration roll outs while effectively managing budgets.

The Marketing & PR Manager of US should ensure the following:

• Bachelor’s degree or above in communications, journalism, Public Relations.
• Expertise in formulation and communications, media strategies and measures.
• Experience in communication with good understanding of business and fashion retail industry, have extensive international media, artists network and developing influencer & media programs
• Minimum 5 years’ experience in branding and communications leadership roles.
• Commercial-curious about the business and actively influences and contributes to discussions
• Strong understanding of trends and industry benchmarks
• Ability to drive KPIs and connection points to social commerce
• Excellent multitasking & time-management skills

A Bathing Ape® | USAPE LLC

We are Buttermilk, a global and fast-growing social agency. Our mission is to set the gold standard in creator marketing. 

We are looking for a highly creative Social Media Manager to deliver best-in-class social media content & strategy for our clients, spanning beauty, fashion, food & drink and travel. 

As a Social Media Manager, you play a key role within Buttermilk’s delivery team (reporting to a Senior Account Manager). You will be responsible for ideating & creating content for our client’s social media channels.

You will have a minimum of three years of experience in social media, be a natural content creator and have an eye for what exceptional social strategy looks like. You will be able to plan and capture content natively with ease, be able to work with production teams on shoots (when required) and have graphic design experience. You should also have excellent copywriting skills and confidently be able to switch between multiple client’s tone of voice to deliver engaging and on brand copy.

Ideally, you will have experience working with influencers and a solid understanding of paid social.

Your day-to-day responsibilities would include:

• Ideating engaging social content ideas based on our client’s objectives & challenges, injecting creativity & social first insight.
• Leading both client and internal social media ideation sessions, collaborating with the wider strategy & account management teams 
• Contributing to content calendar creation inc. graphic design, video editing and native content capture for video platforms like TikTok/Instagram Reels and for text-first platforms like Twitter and Facebook
• Being reactive with content ideas throughout the month alongside planned social content
• Scheduling social content for best performance plus some manual on-platform posting
• Organising additional content creation via content creators and/or our partner production studio 
• Updating and assisting with presenting weekly & monthly social reports to clients
• Attending industry workshops + training sessions, reading wider industry material/insights, taking notes + reporting back to the team
• Supporting the wider team on creative research and campaign brainstorming
• Support growth team with strategy for new business proposals 
• Support with influencer outreach and management (only when additional support is required)

Must Haves:

• 3 years experience in social media, agency experience preferred
• Knowledge of all social media channels (Facebook, Instagram, Twitter, TikTok, LinkedIn, Snapchat, Pinterest etc.). 
• Keen grasp and understanding of pop culture and social media trends
• Experience in using social media management platforms (such as Sprout or AgoraPulse)
• Skilled in Adobe (Photoshop, Lightroom, Illustrator, Premiere Pro) and Canva. 
• Experience using social insight tools such as Hootsuite, Buffer, Google Analytics, Klear would be a bonus.

What we offer:

• 25 Days Holiday excluding bank holidays
• Hybrid Work Environment (with option to go to office 5 days a week)
• Office in the heart of Shoreditch
• Company Wellness Plan – Monthly credit can be used against anything that contributes to your wellbeing 
• Regular work socials / away days
• Early friday finish (2pm)

Buttermilk Agency

We currently have a FWRD Social Media Manager and a TikTok Social Media Manager opening.

Meet REVOLVE:

REVOLVE is the virtual home for an unrivaled collection of over 1,000 of the world’s most coveted established and emerging brands in designer apparel, beauty, shoes and accessories. REVOLVE provides the highest quality online shopping experience, serving the fashion-forward consumer with impeccable customer service.

With a team of 800+ based out of Cerritos, California we are a dynamic group that is motivated by getting the company to the next level! It’s our goal to hire motivated, diverse, bright, creative & flexible candidates who thrive in a fast-paced work environment. In return, we promise to keep REVOLVE a company where inspired people will always thrive & have room for growth.

Follow along + get to know us at @revolve, @revolvebeauty + @fwrd!

Main purpose of the position:

The Social Media Manager will report into the Senior Social Media Manager and will work closely with the Brand Marketing and Merchandising teams to strengthen REVOLVE’s visual presence, voice and brand equity with the Gen Z audience. This role is strategic, creative and executional. In addition to managing the brand’s channel, this role will contribute to broader storytelling and influencer marketing across a variety of channels — including REVOLVE.com blog and REVOLVE YouTube – by way of messaging strategy, copywriting, content creation, on-camera work and more.

Position responsibilities and daily tasks:

• Work closely with the Sr. Social Media Manager and Content Strategist to establish an annual social calendar that includes all of REVOLVE’s key commerce initiatives, brand initiatives and event
• Develop detailed social campaigns for all of REVOLVE’s key brand initiatives
• Establish evergreen messaging and creative strategy for TikTok
• Ensure creative, messaging and brand voice is consistent on TikTok and aligned to REVOLVE’s evolving brand identity
• Manage the day-to-day posting and performance monitoring to ensure creative quality and cohesion
• Work closely with Brand Marketing cross-functional teams (Influencer Relations, Events, Partnerships) to ensure excellent social integration and support for REVOLVE events, co-ops and marketing campaigns
• Develop / Execute / Iterate audience growth strategies for REVOLVE’s TikTok by thinking of creative ways to engage our current community and new followers
• Support ongoing content strategy and execution for TikTok, REVOLVE’s YouTube, and REVOLVE.com blog
• Work closely with Analytics Team to assess content / strategy performance and provide iterations, monthly
• Quarterly competitive research to identify new opportunities
• Continuous research to keep up with updates to the TikTok platform including, but not limited to: hashtag strategy, SEO terms, video edits, trends, etc.

What does a candidate need to demonstrate to perform this job successfully:

• Expertise in Instagram and TikTok, a must
• Flexible with a positive attitude
• Passion for Fashion, Beauty and Pop Culture
• Excellent copywriting skills
• Extremely organized, detail-oriented and thrives in a fast-paced environment
• Strong collaborator and team-player
• Possess an eye for aesthetic curation and cohesive visual and written storytelling
• Knowledgeable in a variety of photo / video editing apps for the creation of social assets
• Experience in social content creation (photo, video)
• Understands the importance of performance data and possesses a strong ability to analyze and synthesize the data into actionable plans
• Facility with social listening and analytics tools

Minimum candidate qualifications (years of experience, education level, technical skills, software, etc):

• 3-4 years of social media experience at a Fortune 500 company and/or Fashion / Beauty Brand
• Expertise in Instagram and TikTok; Strong knowledge of YouTube
• Past ownership of a TikTok account with 500K+ followers
• On-camera work for fashion and beauty content
• Video editing for short-form content
• Experience with Dash Hudson, AirTable and Google Analytics

For individuals assigned and/or hired to work in California, Revolve includes a reasonable estimate of the salary or hourly rate range for this role. This takes into account the wide range of factors that are considered in making compensation decisions; including but not limited to business or organizational needs, skill sets, experience and training, licensure, and certifications.

A reasonable estimate of the current base salary range is $65,000 to $85,000 per year.

REVOLVE

*This is a 6 month contract role*

MUST HAVE:

• Must be based in New York, NY OR LA,CA
• Must have the 5 years of experience in the product marketing field
• Must have gaming and software background experience
• We are looking for someone who has worked with software launches or updates

Details of the role:

• Looking for an experienced Product Marketing Manager with 5 years.
• Will be responsible for leading GTM for monthly software releases and ad hoc feature/product updates or launches.
• May also be tasked with additional product marketing work as needed/scope allows.
• Tactically:
• Will work with product team(s) to identify features in a given release and understand key value proposition.
• Lead XFN team responsible for developing themes and narratives around our monthly OS releases for a consumer and press audience.
• Analyze a given release for tiering, and manage corresponding delivery of assets including blog, social media channel activation, and CRM.
• Conduct post-release analysis and share to larger team; use learnings to inform future release planning.

Hard Skills

– Communication

– Organization

– Urgency

– Product marketing manager background 5 years of experience

– Go to Market background – 5 years of experience

– Go to market plans for Software releases

Good to Have Skills

– Public Speaking

– Influence

– Strong persistence

Degree

– Bachelors – Required

Meta

Job Title: Senior Manager, International Brand & Digital Marketing

Department: Brand & Digital Marketing

Reports to: Vice President, Brand & Digital Marketing

Job Location: Hybrid: Remote M/F, DTLA Office T-Th

Position Summary: The Senior Manager, International Brand & Digital Marketing will work with international teams and the Vice President, Brand & Digital Marketing by managing all international brand, digital and social projects including collaborating with international influencers and agencies as well as Visit California and Brand USA, overseeing language sites on discoverlosangeles.com, managing international social channels, creating international B2B digital communications and assist with managing international advertising campaigns. The successful candidate will be a proactive self-starter with excellent communication, writing, and editing skills and possess a strong multi-project management mindset. Standard office hours with the ability to be flexible for late afternoon/evening conversations with international markets required.

ESSENTIAL JOB FUNCTIONS are listed in order of importance:

1. Manages brand, digital and social projects with international team members, representatives, and agencies from key market. Ensures all requests from international teams are responded to in a timely manner and prioritized. 25%

2. Oversees international language sites on discoverlosangeles.com. Shares monthly HQ editorial calendar with international teams. Ensures content is translated and posted regularly and in a timely manner. Monitors and reports on site traffic with Google Analytics. 20%

3. Manages international social media channels with international teams. Works closely with Social Media Manager for HQ content direction. Reviews social calendars from each international market and ensures content is posted regularly and in a timely manner. Monitors and reports on social analytics. 20%

4. Identifies, engages with and hosts influencers/creators from key international markets. 15%

5. Works with international teams on B2B digital communications, eNewsletters, branding and B2B social media trade pages. 10%

6. Assists in the review and project management of international advertising campaign. 5%

7. Performs other duties as assigned. 5%

OTHER JOB RESPONSIBILITIES:

8. Collaborates on activations and events in international markets.

9. Drafts scope of work with influencers/creators, agencies and independent contractors for international projects.

10. Modifies images to fit appropriately for all web/social dimensions when needed.

11. Partners with Visit California and Brand USA (state and national tourism boards) on projects throughout the year.

EDUCATION & EXPERIENCE REQUIRED:

Bachelor’s Degree preferred and a minimum of 3-5 years of relevant international marketing experience required.

OTHER REQUIREMENTS:

Must possess and maintain a current, valid driver’s license and be able to drive a vehicle for work- related travel as needed and as applicable to the position. Must be willing to partake in a comprehensive background check including a drug test in accordance with applicable laws.

KNOWLEDGE, SKILLS, ABILITIES REQUIRED:

1. Must be exceptionally knowledgeable of Los Angeles (communities and product) and have a passion for the promotion of the destination.

2. Experience working on international projects with team members on various time zones.

3. Strong knowledge of online communications strategies and tactics, usability standards, branding and latest digital technologies, tools and best practices.

4. Fluency or solid understanding of any language from one of our key markets is preferred (Spanish, Korean, Japanese, German, French, or Chinese).

5. Must be proficient in MS Office (Word, Excel, PowerPoint).

6. Excellent verbal, written, and interpersonal communication skills.

7. Dependable, great attitude, highly motivated and a team player.

8. Possess strong organizational skills and attention to detail.

9. Ability to multi-task and meet multiple deadlines.

10. Ability to communicate effectively across various departments.

11. Ability to work in a changing environment.

PHYSICAL REQUIREMENTS – ESSENTIAL PHYSICAL TASKS:

The physical demands are representative of those that must be met by a team member to successfully perform the essential functions of the job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

While performing the duties of this job, the employee is frequently required to stand, walk, move. The employee must occasionally lift, carry, pull, push, transport and/or move up to 40 pounds. Ascends and/or descends stairs. Specific vision abilities required by this job include color vision. Requires prolonged sitting, driving, some bending, some twisting neck and body, some stooping and stretching/reaching (up, down, out), requires grasping, feeling, and detecting, requires eye-hand coordination and manual dexterity sufficient to operate a keyboard, mouse, photocopier, fax machine, telephone, calculator, projector, screen for presentations, and other office equipment on a repetitive basis. Requires normal range of hearing, talking, and eyesight to record, prepare and communicate appropriate reports and information.

§ Fly on an airplane and sit for prolonged periods of time.

§ Able to get in and out of a vehicle on a regular basis while traveling for work.

§ Able to carry, lift, roll luggage or equipment for work-related travel.

§ Reliable transportation.

COMPENSATION RANGE:

Exact compensation may vary based on skills and experience.

$80,000 – $95,000

Bonus Eligible

BENEFITS + PERKS:

At Los Angeles Tourism, we believe your best work happens when you have the tools to stay healthy, enjoy the present moment, save for your future, and look forward to coming into work. That’s why we’re committed to providing a competitive and comprehensive benefits program.

????Hybrid work environment

????Remote M/F

????DTLA Tuesday-Thursday

????Company paid parking in DTLA

⏰Early Friday’s – our office closes every Friday at 2:30 pm

❄Holiday Office Closure (December 24th – January 1st)

????12 Paid Company Holidays

????️Paid Vacation Time

????Paid Sick Time

????Paid Floating Holidays

????Paid Family Leave

????Comprehensive health insurance (both PPO and HMO plans available)

????Dental and vision plans

⛑Employer-paid life insurance, AD&D, short-term disability, and long-term disability, Aflac

????Employee Assistance Program

????Flexible Spending Account (Healthcare & Dependent Care)

????401(k) Retirement Savings Plan with up to 6% match that vests immediately

????Monthly internet and phone stipend

⏸Los Angeles Tourism & Convention Board reserves the right to modify the benefit plans and employee services at any time, with or without notice.

Mandatory Vaccine Requirement: Los Angeles Tourism continues to prioritize the health and safety of our workforce. Consistent with that commitment, in light of the substantial and growing body of evidence that vaccinations remain the most effective protection against the spread the COVID-19, we require that members of our team be fully vaccinated as a condition of employment. For individuals with medical conditions or sincerely held religious beliefs that prevent vaccination, the Company will consider requests for reasonable accommodation consistent with our policy and applicable law.

We appreciate your interest in Los Angeles Tourism & Convention Board!

Los Angeles Tourism & Convention Board

Title: Brand Manager

Reports To: Senior Brand Manager

Department: Marketing

Brands: Elizabeth Arden

Location: Head Office, London (hybrid working, 2 days p/w in the office)

About us

We are an American multinational cosmetics, skincare, fragrance and personal care company founded in 1932, with global headquarters in New York City, and a local UK subsidiary based in London. Our brands include: Revlon, Elizabeth Arden, American Crew, Revlon Professional, Mitchum and a collection of premium fragrance brands such as Juicy Couture, John Varvatos and Britney Spears Fragrances.

If you share our passion for beauty and would love to work for an iconic beauty brand, then consider this wonderful permanent opportunity within our marketing team.

Purpose of the role:

Great opportunity to join dynamic marketing team at an exciting time for Elizabeth Arden! The Brand team is the hub of the EA heritage brand within the UK & Ireland and as such the BM will play a pivotal role in the decisions made whilst developing & executing long and short term strategies and plans.

Reporting to the SBM the Brand Manager plays a pivotal role in the continued growth of our skincare category. The BM is responsible for one of the biggest skincare franchise within the Elizabeth Arden Portfolio. The BM will create and deliver an exciting brand experience for the consumer across all touchpoints (ATL and BTL), executing innovative launch plans & campaigns enriched in market and consumer insight to ultimately grow market share and drive profitable growth on the assigned franchises.

Key Responsibilities:

· High-level input in the creation of local strategies and growth plans for the specific skincare franchise and category, ensuring that brand equity is maintained whilst maximising return on marketing spend.

· Responsible for developing local UK & Irish 360 go-to-market plans including media campaigns for both NPD and existing products in-line with overall Global strategy and positioning for specific skincare franchise. Managing all aspects from the brief, agency relationships, internal alignment to execution including creative supply and creation.

· Work closely with internal PR team & influencer agencies to drive awareness, consumer engagement and brand sentiment.

· Effectively communicate & align Marketing campaigns with all internal stakeholders across the business, in particular Regional & global marketing teams, commercial director, sales team, Retail operations, training, Field Sales and store consultants.

· Ownership of brand budget, ensuring effective and accurate management including all administrative tasks such as invoices, raising POs, monthly accruals and budget trackers for specific skincare franchise.

· Accurately manage and work with internal teams to forecast for NPD and marketing collateral (testers, samples, GWP, etc)

· Carry out pre and post campaign analysis of launches and activations ensuring the business is clear on learnings and actions. Including but not limited to retail sales analysis, media, influencer and sampling KPI’s. Reporting internally and to regional teams.

· Monitor brand sales performance vs. budget and latest forecast.

· Development and delivery of brand presentations to internal and external stakeholders including retailers, agencies, and internal teams.

Personal profile:

· Experience: 3+ years’ experience in a similar role ideal and a passion and understanding for the skincare category and UK retail environment.

· Team player with a collaborative attitude – willing to listen and adapt to different working styles whilst participating across the total brand.

· Commercial & leader mentality that is solution focused.

· Ambitious self-starter with an ability to work in a fast moving environment & the capacity to think creatively.

· Strategic thinker who is pragmatic and has good commercial awareness, analytical and media/ activation skills.

· Ability to lead when working cross-functionally, with effective communication skills and a confident approach to presentations.

· Planning & organisation skills.

· Project management – takes full responsibility for their outputs and the quality of all deliverables ensuring the most efficient route is taken.

Technical skills: Proficient in Microsoft Office, Word, Excel, PowerPoint and Outlook

Benefits:

• 25 days holiday per year (plus bank holidays)
• 1 Paid volunteering day per year
• Birthday day off
• Staff Discount
• Enhanced Employer pension contributions
• Access to health benefits (cash plan / health insurance)
• 2pm Friday finish

Revlon Diversity & Inclusion Mission Statement

At Revlon, we are dedicated to building a diverse and inclusive workforce that we can all be proud of. We aim to cultivate a bias-free environment in which all our teammates feel empowered to

be 100% themselves. We strive to promote an educational narrative to help our

employees learn and grow as individuals and enable them to challenge inequality

in all aspects of their lives. We are here to hold our business accountable,

drive positive change and finish what we have started. The future of Revlon is

diverse.

Revlon Inc.

Social Media Manager – Tech Start-Up – Personal Branding

London, Spitalfields

3 days a week in office

£50-£60K + bens and share options after a year of service

Salt have partnered with a revolutionary start-up that specialises in connecting early stage businesses with relevant investors. In the last 18 months my client has grown by 18% MOM and isn’t slowing down. You’ll be the first dedicated Social Media Manager for the team and will be tasked with looking after the brand, and founder’s, social media presence.

This is a highly rewarding role for an ambitious social media manager who wants to join a growing business. You’ll be working on all social output including an already popular podcast.

The Role:

· Shape and deliver a social strategy for the founder and brand.

· End-to-end social media management across LinkedIn, Instagram, TikTok and any other channels you see as relevant.

· Develop and deliver the brands new podcast series.

· Identify new communities and demographics to reach out to.

· Constantly be working to growing the brand’s online presence.

· Create an ambassador program by reaching out to relevant Influencers and KOL’s in industry, and monitoring progress.

· Create ‘personal brand’ guidelines for the wider company employees.

· Constantly be keeping on top of latest social media trends and making recommendations of where to move next.

· Long and short-form copywriting.

The Person:

· Proven ability to grow social media accounts across LinkedIn, Insta, and TikTok.

· Ideally some experience of ideating and producing a podcast series.

· Design skills (canva and photoshop) a big plus.

· 3+ years’ experience

What they offer you:

· Competitive basic salary

· Share options after a year of service

· Yearly company away trip

· Vitality Health Insurance

· Progression in a fast moving, growing business

Salt

Director, Social Media & PR

About VENUS

VENUS is a leading women’s fashion brand offering clothing, swimwear and lingerie in sizes 2-24. Founded in 1984 and headquartered in Jacksonville, Florida, VENUS’ unique products inspire Fun. Sexy. Style. and help our customers to make an impression in every moment of their lives.

This role is an opportunity to join a growing organization with transparent leadership and to work in an innovative environment with other passionate and hard-working people. Sustainability, diversity and inclusion are core values of our brand and are central to the company’s engaging culture. If you would like to be part of our inclusive, forward-thinking and collaborative team, we encourage you to apply today!

About the role

The Director, Social Media & PR is responsible for developing, establishing and maintaining social media & PR strategies to meet the Company’s objectives. Must be able to effectively manage the PR, advertising and promotional activities and develop brand awareness and securing press. This is a highly entrepreneurial, newly created position with room for expansion.

Job Duties

• Responsible for creating, implementing and measuring the success of:
• A comprehensive marketing, communications and public relations program that will enhance the Company’s image and position within the marketplace and the general public, and facilitate internal and external communications; and,
• All marketing, communications and public relations activities and materials including publications, media relations, client requests and so forth.
• Lead, develop, and mentor a team of direct reports.
• Develop long-term Social Media strategy with the goal of driving follower growth, reach, and engagement through our various social communities, cultivating leads and sales.
• Strategically meet or exceed aggressive targets for top line growth in organic social media channels focused on, but not limited to, Facebook, Pinterest, and Instagram.
• Provide day-to-day management of active social media platforms, including content development.
• Monitor accounts and respond as needed to comments and customer requests.
• Develop, implement, and maintain comprehensive social media strategies and integrated marketing campaigns that align with and support brand strategy with the objective of increasing brand visibility and increase traffic to social platforms/company site.
• Provide insights into the best tactics to achieve business objectives and use analytic measurement tools and internal resources to provide reports on metrics
• Optimize ROAS and improve YOY efficiency and profitability. Manage budgets and provide regular forecasting updates.
• Oversee Social Influencer campaigns utilizing influencer management software and direct relationships.
• Develop a shared editorial calendar to coordinate publishing schedules.
• Inspire, empower, and support the social media team to hit overall department goals. Align with cross-functional teams to collaborate on the organization’s strategic initiatives and achieve desired results.
• Work closely with email marketing, SEO, customer service, merchandising, product, and technology teams to incorporate and infuse social media where applicable.
• Consistently push innovation with ongoing testing of existing and emerging technology and opportunities. Continually leverage new tools & industry best practices to be a leader in social media marketing.
• Manage partnerships with vendors.
• Any other tasks as assigned.

Qualifications

• 10+ years of experience in organic social marketing, including Facebook, YouTube, Pinterest, Instagram, Google+, Twitter, and LinkedIn.
• Demonstrated skills, knowledge and experience in the design and execution of marketing, communications and public relations activities.
• Copy writing experience.
• Expertise creating consumer-facing content.
• Experience writing and editing curated content according to a publishing calendar.
• Experience with fashion/apparel digital marketing, analytics and reporting, marketing automation, and leveraging customer LTV segments to build similar audiences, and optimizing spend.
• Proven history of driving results and exceeding expectations aligned with overall department and organizational goals.
• Excellent creative writing skills.
• Effective communication skills including the ability to deliver reports and presentations to senior leadership and non-SME audiences in a clear and concise manner.
• Knowledge of photo/video editing software.
• Proficient use of Microsoft Office products, especially Excel, plus Google Docs, Sheets, and Slides.
• Familiar with various web analytic platforms (Google Analytics, IBM Digital Analytics, OWA Pro) and the ability to generate custom reports. Experience with Qlik is a plus.
• Skilled with numbers/data (budgets, trend analysis, performance measurement and management).
• Strategic thinking skills combined with emotional intelligence.
• Effective problem-solving skills with little direction and sometimes limited information.

Education & Experience

• Bachelor’s Degree, Master’s Degree preferred, in Fashion Merchandising, Business, Communications, or a related field and 10+ years of related experience.
• 3+ years of experience leading teams.

VENUS Fashion Inc.

Creative Director of Digital Content

About Us

BW Retail Solutions is a leading omnichannel ecommerce retailer of replacement parts for powersports vehicles and outdoor power equipment. With over one million direct to consumer orders shipped annually, BW Retail Solutions has quickly become one of the largest and most disruptive forces in our industry. Founded in 2017, BW Retail Solutions is a joint venture between two long standing, multi-generational, family owned, Michigan companies.

Our portfolio includes end-to-end marketing, retail, and fulfillment of popular OEM products and accessories on the most well-known marketplaces and on our online retail stores www.fixmytoys.com and www.mowthelawn.com. We feature brands such as Polaris, Cub Cadet, Can-Am, Honda, Husqvarna, Arctic Cat, and many others. We also support our wholly owned, digitally native vertical brands 8TEN Parts, NICHE Industries, and SureFit. 

Headquartered in Chesterfield, MI with additional distribution centers near Atlanta, Georgia and Ontario, Canada, our quickly growing team now includes over 170 awesome and dedicated individuals. We are a growth focused organization that believes in constantly investing and reinvesting in the business, starting with the people. 

Position Summary 

We are seeking a creative, detail oriented, and data driven individual with a passion for developing content better than anyone else. Reporting to the VP of Consumer Experience, the Creative Director of Digital Content is a newly created role responsible for the conception, planning, and execution of all creative elements that define the marketing of our brands, and/or touch the outward facing consumer experience. Content is king, and our leadership is committed to the belief that the success of our brands is directly correlated to the quantity and most importantly the quality of the information we present to the consumer. The Creative Director of Digital Content is the conductor of the orchestra that engages our customers with our products and separates us from our competitors. 

The entire scope of this role includes but is not limited to, website product content and UI experience, stock and lifestyle photography, social media, video production, influencer negotiation/management, retail package design, brand standards, email newsletters and notifications, marketing calendar, trade show exposure, and enhanced marketplace content.

Our product catalogs are large and technical in nature. Success in this role will be starting at the ground floor to build the vehicle that scales with the current and future growth of the business. This includes recommending additional support roles and products to align with business needs. If you do not want or appreciate a challenge, this may not be the role for you. If you do, this will be an opportunity to have a direct impact on something exciting.

Essential Duties & Responsibilities

• Serve as a standard bearer for brand/product messaging and visual identity. Create, document, and monitor brand standards and assets.
• Develop a comprehensive social media content strategy across multiple platforms (Facebook, Twitter, YouTube, Instagram, TikTok, industry forums, and influencer related marketing). 
• Conceptual design and creative oversight of all related graphic and video content.
• Create brilliant assets that meet the strategic goals of the marketing team, including, but not limited to product videos, brand videos, eGuides, banner ads, html emails, print materials, infographics, website content, landing pages, trade show booths, marketing materials, and more.
• Balance and manage resources as a service provider to our PPC, Advertising, and Catalog teams. 
• Oversee relationships with creative agencies and freelancers. Serve as the primary point of contact for initiation of new creative projects, onboarding support, design direction, and feedback.
• Oversee the use of freelance design services, artists, illustrators, photographers, technical production, printing, and specialty printing. Lead contract and negotiation processes with outside vendors and consultants.
• Identify opportunities for content additions, improvements, and effectively pitch those ideas to the team and stakeholders.
• Collaborate with sourcing, Catalog, and Product Development teams to create an amazing unboxing experience for our consumers.
• Record, monitor, recommend, and react to consumer feedback on products, our brands, and the overall experience with our company.
• Report back to leadership on experiments, conclusions, successes, and lessons learned to improve processes, collaborate on methods, and create tools to improve productivity and quality.
• Maintain awareness of key performance metrics and incorporate them as part of the goals of the user experience.
• Display continuous intellectual curiosity for changes in marketing trends and emerging technologies such as artificial intelligence, SOS platforms, consumer demographic changes in social media behavior, and emerging influencers/markets.
• Serve as advisor and subject matter expert for debut on digital-first consumer brand creative best practices, trends and advancements.

Other Duties & Responsibilities 

• Other duties or projects as assigned by the VP of Consumer Experience. 

Required Qualifications, Experience, & Education

• Bachelor’s degree or higher in Communications, Marketing, Advertising or related field or equivalent combination of education and experience
• Compelling portfolio or samples of work demonstrating smart, brand-building ideas and executions.
• Experience supervising and delegating work successfully within collaborative teams, with a proven ability to provide effective creative feedback on work and help junior talent grow and improve.
• Ability to meet high standards for quality and accuracy under tight deadlines.
• Strong copy, editing, and proofreading skills with a solid understanding of video, design, copy and web best practices.
• Digital marketing experience and familiarity with various platforms in an omnichannel environment. (Shopify, Facebook, eBay, Amazon, Walmart, etc.) 
• Exposure to, and in-depth understanding of consumer behavior. You must have significant consumer knowledge in North America.
• Passion for new technologies and trends.
• 122% internet fluency. You know the ins and outs of social media, speak the language of the internet, have gone down YouTube rabbit holes for multiple hours in a row, and have explored without fear the inner depths of Reddit.
• Ability to work independently, comfort with navigating ambiguity, and energized by working in a fast-paced environment.
• A basic level of aptitude and understanding of mechanical parts and/or the power sports and OPE industry is recommended but not required. 
• You’re a genuinely good person who brings energy and passion every single day to your work and to the company. You care about people even more. 

Compensation – Base Pay Range

The base salary begins at $80,000, and up to $120,000. The starting salary for this position is commensurate with a candidate’s experience and qualifications.

Physical Requirements 

While performing the duties of this job, the employee is frequently required to stand; sit for long periods; use hands to finger, handle, or feel and talk or hear. The employee is frequently required to walk and reach with hands and arms, including lifting up to 10 pounds on occasion. Specific vision abilities required by this job include close vision and the ability to adjust focus. Must be able to operate an automobile.

Work Environment

The work environment consists of a standard office environment. The noise level in the work environment is usually moderate and may require visits to the service area or warehouses on occasion. Travel will be required on occasion depending on business needs. 

Why You’ll Love Working Here 

You will be a part of an industry-leading company where you will continuously be surrounded by a team of positive, energetic leaders that care about their staff and want to see you succeed. Our competitive benefits package and culture at BW Retail are just a few of the many things that set us apart. 

• 100% Employer Paid Premiums for Medical Health Insurance, Dental, Short Term Disability and Life Insurance
• Additional Voluntary Benefits Offered: Vision, Long-Term Disability and Additional Life Insurance
• 401(k) plan, plus company matching contribution 
• Paid time off package offered, in addition to six annual paid holidays
• Tuition reimbursement program 
• Opportunity for annual profit sharing and performance based bonuses 
• Employee events hosted throughout the year – from lunches to team-building events to golf outings to the annual company holiday party
• Work culture that promotes continuous learning and development
• Employee referral bonus program

BW Retail Solutions

Our client is a VC-backed startup culinary events platform that is re-imagining the dining experience. They are seeking a Social Media Associate and Content Creator to join their team full time.

This role is hybrid, and you will need your own computer.

The role requires candidates to have worked in a corporate environment for at least 2 years.

Responsibilities:

– Write captions and manage posting on social media channels (Instagram, Facebook, LinkedIn, and TikTok).

– Monitor channels for trending/viral content that should be integrated

– Create video and photo content consistent with branding/ visual identity

– Attend dinners at least 2-3 times a week to capture content.

– Conceptualize and lead the creation of compelling one-off content, content series, and campaign content.

– Manage Community Engagement

– Monitor and compile social analytics and reporting on a weekly, monthly, and quarterly cadence, ensuring KPIs are met and reporting out insights to inform future strategy and

plans.

– Support Director of Marketing in identifying and engaging with on-brand influencers for organic content

Qualifications:

– 2+ years of experience in Marketing, ideally working on a consumer/corporate social media account

– Must have worked in a corporate environment for 2 years

– Experience posting and created content for corporate social media account

– Food photography/editing experience is highly preferred

– Experience monitoring social channel metrics: followers, engagement, CTRs, etc

– Must be passionate about food and beverage in the NYC scene; Food industry experience is a plus

– Experience creating visual media with Adobe Creative Suite, Keynote and/or Canva

– Proficient in TikTok, Facebook, Instagram, and familiar with LinkedIn

– Facebook business manager, Mail Chimp and Square Space nice to have

Benefits:

100% employer-sponsored healthcare (Aetna), 50% Dental, 50% Vision, One Medical

membership, FSA, commuter benefits, and 15 days of PTO + 12 paid national holidays. Lots of

delicious food, great wine, and compelling characters, including 8 tickets to events each

year

Creative Circle