Public Relations Manager

As our world evolves, more companies and organizations strive to achieve cultural relevance.

IW Group, Ad Age’s 2022 Multicultural Agency of the Year, is at the forefront of creating unique Asian, multicultural and cross-generational solutions for its clients. We have a dynamic team spread across our offices in Los Angeles, San Francisco, New York, as well as virtual locations. We are always looking for talented, creative and fun people to join our team.

IW Group is seeking a PR Manager to join our entertainment team in the Los Angeles office.

This position is responsible for designing and implementing strategies to build award-winning total market and multicultural campaigns, maximizing reach through tradition and digital media press, influencers, events and activations that are conducive to demonstrable ROI.

Duties/Responsibilities:

Publicity/Social Media/Influencer

• Design, implement and lead publicity strategies that align with client goals
• Lead planning and execution of publicity campaigns for multiple entertainment accounts
• Pitch traditional and online media outlets as well as influencers for earned coverage
• Maintain a high awareness of pop culture, industry trends and technologies
• Actively navigate the mass market and Asian American media landscape
• Research benchmark trends and audience preferences related to the entertainment industry and multicultural communities
• Participate in key account group brainstorms, strategy and creative sessions, contributing digital/ interactive/ media/influencer ideas

Leadership

• Manage client and stakeholder relationships
• Build and manage a high-performing team
• Oversee professional development of direct reports
• Strength leadership and supervisory skills
• Keep team and agency updated on industry best practices, latest trends, techniques, and developments
• Complete required manager and leadership training provided by company

Presentation

• Present and pitch campaign ideas to current clients and new business opportunities
• Engage in professional and community organizations related to the agency’s and client’s business/industry

Knowledge, Skills, and Abilities:

• Excellent client relations/people skills
• Excellent communication skills (verbal, written and editing)
• Understanding of the modern entertainment and Asian American media landscape
• Organizational skills, demonstrated initiative, flexibility, sound judgment and a positive attitude
• Must possess the ability to multi-task and effectively manage deadlines
• Ability to create budgets and monitor expenditures
• Strong media contacts and ability to play a critical role in pitching reporters
• ​​Proficiency in all basic software (i.e. MS Office) and social media platforms
• Up to date with current technologies and trends in social media, design tools and applications
• Must be willing and able to travel
• Commitment to getting the job done (aka willing to work long hours when necessary)
• Multicultural knowledge and experience preferred

Education:

• Minimum of a bachelor’s degree in Public Relations, Communications, Marketing, or a related field of study

Experience:

• Minimum of 5-7 years of professional work experience with studios, public relations/digital agencies or entertainment company
• Minimum of 3 years in a client-facing role
• Relevant experience in media and influencer relations
• Relevant experience across key social media platforms

WORKING CONDITIONS:

• COVID-19 considerations: We work in the office 1 day per week, all other time is remote.
• While performing the responsibilities of this role, the employee will spend most of the time working indoors, in the IW Group office or remote.
• This role may require extended work hours (including weekends) to complete certain projects, with or without advance notice.
• This role may require work outside of the office (i.e., client events) or travel outside of the local work area (i.e., national or international client locations).

PHYSICAL DEMANDS:

• While performing the responsibilities of this role, the employee is required to talk and hear. The employee is often required to sit and use their hands and fingers, to handle or feel. The employee is occasionally required to stand, walk, reach with arms and hands, climb or balance, and to stoop, kneel, crouch or crawl. Vision abilities required by this job include close vision.
• These physical demands are representative of the physical requirements necessary for an employee to successfully perform the essential functions of this role.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Reasonable accommodation can be made to enable people with disabilities to perform the described essential functions of this role.

IW Group Inc.