General Staff Jobs

PR & Marketing Assistant, Europe

REPORTS TO: Senior Brand Marketing Manager, Europe

Role Summary

This new opportunity within Free People’s London based team will play a vital role in the co-ordination of both the PR and media strategy and community building events for the brand across the UK and Europe. We are a collaborative team and this role will be expected to work closely and communicate effectively with the PR, marketing, influencer and social team, reporting to the Senior Brand Marketing Manager. The role will require a strong understanding of organic PR and the day to day running of a busy press office. Interest and willingness to learn about paid media processes and affiliate programs will be crucial to ensure all projects are cohesive and efficient. The successful candidate will need to show confidence and excitement around the planning and execution of both consumer and VIP events, from community store events, influencer trips and large-scale brand activations.

What You’ll Be Doing:

• Working closely with the PR & Marketing Manager with the delivery of the brands PR strategy, campaigns, brand profiling and product placement for UK & Europe.
• Oversee and manage the sample and image requests for the UK.
• Develop and maintain press and media relationships both editorially and commercially.
• Support our French PR agency with seasonal assets, samples and other ad hoc media requests
• Support the execution of paid media partnerships for print and digital.
• Responsible for monitoring and managing the monthly PR & Affiliate report.
• Develop and maintain VIP/celebrity outreach in conjunction with the PR & Marketing Manager.
• Project management and production support for both consumer and media/influencer facing events across UK & Europe.
• Monitoring and reporting on competitor activity and relevant industry trends, events, and opportunities.
• Support with team administration tasks to ensure the smooth day-to-day running of the brand marketing team.

What You’ll Need:

• A love and understanding of the Free People brand, customer and product
• Excellent organisational skills with the ability to multi-task with strong attention to detail
• Excellent communication skills; both written and verbal
• Good project and time management skills ensuring all deadlines are met
• Confidence with meeting new people and leading events
• A positive can-do attitude with the ability to think outside the box
• A team player who is willing to roll up their sleeves to get the job done
• Preferably a level of experience in marketing or PR within fashion

The Perks

• Hybrid working
• Flexible start and finish times
• Bring your dog to work
• Employees Assistance program to support with mental, physical and financial health
• Fully equipped free gym and on-site wellness room in Brick Lane and 50% discount off external gym memberships
• Private Medical Insurance
• Up to 40% off at all URBN Brands (Urban Outfitters, Anthropologie, Free People and more!)
• One paid day to either volunteer or fundraise for a charity of your choice
• Cycle to work scheme, season ticket loan
• We offer structured support within the business alongside continued learning and development

Free People

Universal Orlando Resort believes in-person collaboration is key to our success. Many of our Team Members work in a hybrid capacity, contributing from the workplace a minimum of three days per week. Some remote opportunities are available within specific departments. There are also roles that require being on-site full time. You’ll learn more about this during the application process.

JOB SUMMARY: The Digital and Experience Development team is focused on driving product strategies to evolve and enhance the Guest experience across Universal Parks & Resorts. As a Product Manager, the primary function of this role will be to manage new capabilities across the entire product lifecycle, from product strategy, planning, definition, delivery, and implementation. The specific focus for this role will be digital product management for the onsite Guest and Team Member experience, Mobile or Web Applications.

MAJOR RESPONSIBILITIES:

Product Definition

• Partner with the UXUI team to establish experience interactions and designs based on high level feature requirements
• Drive detailed product Feature definition, including functional and non-functional requirements
• Support product implementation across the domestic sites, capturing site specific functional requirements in partnership with on-site stakeholders

Product Delivery

• Facilitate product backlog grooming with the Delivery scrum team
• Define and document product user stories to enable technical design, development, and testing
• Participate in scrum team Agile ceremonies, including sprint planning, daily-stand ups, and retrospectives

Product Implementation and Support

• Perform product validation throughout the development cycle, to ensure alignment with functional requirements.
• Maintain close partnership with Business Transformation to ensure that product functionality aligns with Operational and Business capabilities.
• Represent and support the product as the ongoing subject matter expert.
• Develop an ongoing approach for measuring the success of newly implemented experience enhancements, to enable well-informed future product planning

Product Planning

• Establish the product roadmap and coordinate with key partners to manage product delivery and implementation timeline
• Partner with other Digital Product Managers to ensure product dependencies and integration points are considered during roadmap and release planning
• Establish product backlog priorities for release and sprint planning, considering new capabilities, minor enhancements, and defect fixes

Product Strategy

• Proactively evaluate Guest experience strengths and pain points from all perspectives, to identify opportunities for new and/or improved experience delivery capabilities
• Develop and frame up product recommendations with associated cost, value and experience analysis, to gain approval and funding for development
• Collaborate and liaise with key business partners to establish product goals and objectives
• Ensure product alignment with the holistic experience transformation vision
• Understands and actively participates in Environmental, Health & Safety responsibilities by following established UO policy, procedures, training and team member involvement activities.
• Performs other duties as assigned.

EDUCATION: Bachelor’s degree required – Business, Technology, Digital Marketing, or Industrial Engineering preferred; Master’s degree preferred

EXPERIENCE: 5+ years in Product Management, Digital Marketing, E-Commerce, Digital Experience Design, Industrial Engineering, Technology, or related fields.

• Managing the digital experience for a consumer website and/or mobile app
• Experience with large scale transformation initiatives
• Demonstrated ability to define and execute strategic initiatives
• Working in an agile technology delivery program
• Defining a customer journey and digital product roadmap
• Product backlog management, including Feature definition, requirements, prioritization and sprint planning
• Close partnership with a Technology Delivery team
• Stakeholder engagement and relationship building
• Executive communication, with the ability to influence decision making
• Excellent analytical, written and oral communication skills, and be able to explain complex concepts both concisely and simply
• or equivalent combination of education and experience.

Your talent, skills and experience will be rewarded with a competitive compensation package.

Universal is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at Universal Orlando via-email, the Internet or in any form and/or method without a valid written Statement of Work in place for this position from Universal Orlando HR/Recruitment will be deemed the sole property of Universal Orlando. No fee will be paid in the event the candidate is hired by Universal Orlando as a result of the referral or through other means.

Universal Orlando Resort. Here you can.

Universal Orlando is an equal opportunity employer. Universal elements and all related indicia TM & © 2022 Universal Studios. All rights reserved. EOE

Universal Orlando Resort

About Tipsy Elves

Tipsy Elves (www.tipsyelves.com) makes the world’s most extraordinary apparel to make your life more fun. Founded in 2011, Tipsy Elves makes clothing for a variety of holidays and occasions, including Halloween, Christmas, Independence Day, PRIDE, St. Patrick’s Day, as well as vacation-wear, ski apparel, and golf clothing. At Tipsy Elves, we believe that fun is something that everyone deserves to experience so we create products that transform and equip you for unforgettably fun moments. Tipsy Elves is headquartered in downtown San Diego and with over $200 million in sales, it was recognized as one of San Diego’s fastest growing companies, ranking #258 in the Inc. 5000. Tipsy Elves has appeared on ABC’s “Shark Tank” and “Beyond The Tank” in 2013, 2014 and 2015. Check out our press reel here: www.tipsyelv.es/press-reel. 

Growth Marketing Director

Tipsy Elves is seeking a highly talented and experienced Growth Marketing Director to drive growth and lead our customer acquisition strategies across performance marketing, paid social, paid search, Amazon marketing, affiliate marketing, TV and SEO. We are looking for a hands-on leader who is obsessed with driving traffic and optimizing for conversion. You will also guide customer journey strategies to ensure optimal landing pages, maximum site engagement and generate the most efficient path to purchase.  

As our Growth Marketing Director, you will also be responsible for leading a team of agency partners and cross-functional in-house teams to deliver exceptional results and optimally spend our $15M+ annual advertising budget towards established ROAS and MER goals. Our Growth Marketing Director will also lead creative strategy, working closely with our talented creative team to continuously test and evaluate new ad creative formats. This candidate will have deep experience executing in-platform as well as leading and driving strategy for growing e-commerce businesses. You’ll partner closely with teams across the company including web, merchandising, analytics, retention, and creative.

Duties / Responsibilities:

• Own and lead the growth strategy and end-to-end execution across all acquisition channels, including Meta, Google & Bing Search and Shopping, TikTok, Organic Search / SEO, Affiliate, TV and Amazon ads.
• Manage all aspects of the customer acquisition process, including but not limited to coordinating with external agencies and consultants, vendor/tool selection, and creative strategy.
• Identify the most impactful paths to conversion for different audience groups and prioritize campaign performance, steering our $15M+ (and growing) annual advertising budget towards channels and campaigns that maximize MER and blended ROAS. 
• Serve as the primary decision maker for media spend strategy and mix, partnering closely with agency partners and consultants to constantly refine budgets and spend allocation.
• Develop monthly revenue and spend forecast by channel that aligns with broader company financial goals.
• Guide the creative strategy across all paid advertising channels, working closely with our talented creative team to continuously test and evaluate new creative types, ad angles, hooks, value props, and strategies across all paid channels for static and video ads alike.  
• Partner with consultants and agency partners that manage our Meta, TikTok, Google, Bing and Amazon advertising campaigns – evaluating performance, budget allocation, and communicating product trends, inventory updates and sales pacing to all stakeholders. 
• Own and manage the timing of campaign launches across all paid channels, aligning with our broader marketing calendar, product arrivals, and sales goals. 
• Identify marketing opportunities across the customer journey. Partner with Retention and Lifecycle Marketing Director to ensure an optimal CRO strategy is considered across acquisition, retention and remarketing strategies.  
• Oversee all Amazon advertising spend and strategy, working with consultants and in-house Amazon team to optimize existing campaigns and continuously test new creative formats and strategies.  
• Continuously evaluate owned channels to identify growth opportunities and work with ecommerce team on landing pages, CRO, upsell and cross sell strategies.
• Establish an experimentation-based approach to introducing and scaling new and/or underutilized marketing channels for customer acquisition.
• Develop, execute, and oversee A/B testing optimization strategies spanning creative assets, promo testing, landing pages, on-site overlays, targeting, and new advertising channels.
• Guide investment valuation framework for annual advertising spend, rooted in a bottom’s-up forecasting approach that considers multi-touch attribution, channel-specific profitability (MER and blended ROAS) and LTV.  
• Work with the brand marketing team to ensure brand strategy is executed cohesively to provide a successful brand experience across all paid channels. 
• Analyze and report on the performance of marketing campaigns and initiatives, using data and analytics to inform decision-making and optimize results.
• Work cross-departmentally with creative, retention, brand, and web teams to support acquisition efforts.  
• Manage our CRM audience lists to ensure that we’re building the most powerful segments for our digital acquisition efforts, and coordinate cross-functionally to leverage to its fullest extent.

Qualifications / Skills

• 8+ years leading customer acquisition and growth marketing programs within a high-growth D2C e-commerce environment and at scale. 
• Strong experience managing campaigns across all performance marketing channels, including Meta, Google, Bing, TikTok and Amazon ads.  
• Advanced knowledge of SEO, SEM, CRO and lifecycle management.  
• 4+ years managing in-house teams and external agencies in a rapid growth and fast paced environment. Experience with building, developing, and leading collaborative and results-driven teams.
• Must possess expert knowledge of creative nuances and best practices of each channel (Meta, TikTok, YouTube, OTT), guiding creative strategy across all channels and working closely with in-house creative team to deliver top-performing video and static ads.
• Consumer marketing experience is a must. Shopify experience is a plus. 
• Live and breathe performance KPIs such as CPA, ROAS, LTV, conversion rate, and AOV.
• Experience and passionate opinions about attribution models and attribution technology (Triple Whale, Northbeam, etc). 
• Experience with influencer marketing, particularly with TikTok (including white-listing).
• Experience developing and launching linear TV campaigns is a plus.
• Ability to get into the weeds with your team without losing sight of the big picture.
• Experience running analytically-rigorous experiments and making data-driven decisions.
• Proven track record successfully managing and scaling a multi-million-dollar ($15M+) acquisition budget to deliver results.
• Strong technical acumen and hands-on experience with tools such as Google Analytics, Google Optimize, Triple Whale, etc.
• Ability to move quickly and fluidly between long-term strategic thinking and operating at the lowest level of detail.
• A high-energy doer who anticipates problems and doesn’t hesitate to jump in and solve them, making smart decisions backed by excellent judgment. 
• Passion for understanding consumer behavior and taking a few risks to explore new avenues to engage and delight customers.
• Growth obsessed self-starter who is hungry to learn and stays updated on industry trends, best practices, and recommendations.
• You inherently understand the Tipsy Elves brand and it resonates strongly with you.
• You have a balanced left-and-right brain: a great eye for branding and creative, and strong performance marketing & analytical skills.
• Top-notch analytical skills with a proven ability to work through data and attribution models to find opportunities and actionable insights.
• You thrive in a fast paced, high-growth environment. You are proactive, action-oriented and operate with a sense of urgency.
• Highly organized with a key attention to detail.

Additional Info:

• Starting Salary is $150,000+ (based on experience)
• Position is expected to start during Q1 2023

Benefits:

• This is a full time position, offering hybrid and remote flexibility, based in San Diego, CA.
• Parking or transportation reimbursement is available when in-office.
• Medical, Dental, Vision care, and Flexible Spending Account available.
• 401K with Match available.
• 30+ Vacation Days per year – 3 Weeks of PTO, 12 Paid Holidays Off and time off between Christmas and New Year’s, and Summer Fridays.
• Catered lunches, in-office massages during Q4. 
• Leadership & Development Training for all manager-level employees.
• Annual Product Allowance with additional coupons codes for Friends and Family.

Why Work at Tipsy Elves:

• Work in a fast paced and growth focused environment.
• Be a part of a company that embodies its values with a strong culture.
• Have the space to speak and be heard with regular support and strong communication with weekly 1 on 1 meetings, team surveys and feedback, biweekly leadership meetings and more.
• Join a community of hard working people that genuinely care about what they do.
• Grow through learning and development provided for every stage of your career including quarterly off-site events, and leadership conferences at ecom events (eg, Shop Talk).

Please apply here or send your Resume to [email protected]. We would love to hear why you would make a great addition to our Tipsy Elves team!

Want to learn more? Check us out at www.tipsyelves.com

Tipsy Elves is an Equal Opportunity Employer. In order to provide equal employment and advancement opportunities to all individuals, employment decisions will be based on merit, qualifications and abilities. We do not discriminate in employment opportunities or practices on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other characteristic protected by law.

Tipsy Elves

Digital Content Manager (Dickies Global)

As Digital Content Manager, you will be a critical driver of seasonal Go-To-Market readiness, proactively advocating for, planning & ensuring on-time delivery of digital content supporting globally aligned brand and product initiatives.

A critical component of this role includes leading the initial stand-up and ongoing planning, communication, seasonal delivery and process optimization of our NORA photography studio. You will also work cross-functionally across multiple regions to integrate process, identify and leverage shared resource opportunities and create a global Single Source of Truth for digital content to positively impact the brand’s coordinated launch readiness and ecommerce performance in owned and wholesale channels. A process, systems, organization and project management evangelist at heart, you will be a champion for global adoption of DAM/PIM tools, improved process and proactive Project Management communication that enables our ability to think and act as One Dickies globally.

How You Will Make a Difference:

• Own planning, operational efficiency, proactive status communication and collaborative partnership between external photography studio and internal global team members to project manage and drive on-time seasonal Go-To-Market readiness
• Serve as centralized hub of organization and communications of digital content readiness for owned and wholesale ecommerce, coordinating with internal/external teams to plan, organize and upload, disburse and audit digital brand and product content in PIM/DAM
• Manage data integrity in DAM/PIM, ensuring imagery, copy and other digital content is received, approved, organized, tagged and delivered on time to global stakeholders
• Interpret and explain digital content goals, roadblocks and process to problem-solve and gain alignment among cross-functional partners – who may not be familiar with the subject matter – through influence, persuasion and business case analysis
• Champion digital tools and platforms: as global business needs and processes evolve, analyze complex challenges and partner with stakeholders and technical experts to make recommendations for integrations and improvements to DAM/PIM/PM tools to drive global adoption of “Single Source of Truth”
• Actively participates in cross-functional and key account meetings to understand and anticipate content and process needs
• Coordinates with members of Strategic Accounts marketing team to ensure omnichannel approach to seasonal launch content

Free To Be, Inclusion & Diversity

As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.

Skills for Success:

• Highly proactive project manager experienced in creating, optimizing and communicating process, leading the cross-functional charge in on-time delivery of initiatives and navigating teams through change
• Power user of digital tools: experience in using Project Management solutions to drive efforts, as well as working knowledge of Product Information Management (PIM) and Digital Asset Management (DAM) or other Content Management platforms; Wrike, Salsify and/or Brandfolder experience a plus
• Expert written and verbal communicator with deeply rooted curiosity; eagerly seeks information to form holistic POV of a challenge, and cultivates influence with cross-functional teams to overcome roadblocks in the way of achieving goals
• Driven to act with a high sense of urgency and ability to prioritize by impact and importance; thrives under pressure to deliver within deadlines
• Demonstrated critical thinking and analytical skills are required; ability to apply experience and systems knowledge to troubleshoot and analyze new challenges where there is no defined solution is critical
• High internal initiative, comfortable working proactively and independently to anticipate needs, deadlines and build workback schedules to deliver on org objectives
• High attention to detail and compelled to create structured organization of systems, projects, files and other work product.

Education / Position Requirements:

• Years of Related Professional Experience: 5-7 years
• Bachelor’s degree in marketing or related field OR equivalent work experience; your demonstrated ability to succeed in this role is more important than your academic record

Join the Dickies Family

Dickies has spent nearly a century crafting innovative workwear known for its performance, durability and comfort. Since 1922, Dickies has continued its long legacy of designing quality workwear and work inspired apparel at a price anyone can afford. What began as a humble denim bib overall company has grown into a worldwide force, weaving together cultural movements with a rigorous commitment to straightforward style and long-lasting ingenuity.

In 2017, Dickies was acquired by VF Corporation, the parent company of global powerhouse brands such as Vans®, The North Face® and Timberland®. Powerful brands that are fueled by insights and innovation put us at the heart of our consumers’ lives. Many of our brands lead their respective categories, and some have risen to iconic status. VF is the ideal steward to honor the Dickies heritage while providing a platform for growth that ensures continued success for another century. We are a purpose-led company that seeks not only to succeed in business, but also to leverage our success and resources to make the world better. We power movements of sustainable and active lifestyles for the betterment of people and our planet.

Our Parent Company, VF Corporation

VF is one of the world’s largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish through our family of iconic outdoor, active and workwear brands. At the heart of our journey lies our company-wide purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It’s the reason we come to work every day. It’s a commitment shared by our global associates across all brands. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at vfc.com

We just have one question. Are you in?

Dickies®, a VF Company

ROWDY OVERVIEW:

At Rowdy, we strive to raise the bar for energy drinks by delivering everything you want in an energy drink and nothing you don’t. Natural caffeine, without artificial ingredients. Unparalleled taste, without the sugar. Benefits beyond energy, without the jitters or crash. We give you flavor unmatched, electrolyte levels unrivaled, and ruthless focus. Not to mention, we’re clean AF. Our products are for anyone with the drive to breakthrough the ordinary and live life energized and unrestrained.

POSITION OVERVIEW:

We’re looking for someone who thrives in the fast-paced world of start-ups, where no two days are alike, there’s endless excitement, new challenges, and constant opportunity to push yourself creatively. As the Social Content Creator & Coordinator, you’ll be on the front lines of bringing our brand voice to life and driving consumer engagement. Reporting to the Creative Director, you will own the execution and strategy across all key social media channels- especially hands on with short form video creation for TikTok and Instagram Reels, witty comebacks for those trolling us on Twitter and promotional support for our campaigns on Facebook. We are looking for someone who is passionate and can balance the importance of both content creation and community management.

WHO YOU ARE:

You are a social media mastermind who considers themselves on the forefront of trends, able to push the boundaries of what’s possible within community-based marketing. You are passionate about content creation and love to create bold and engaging short form videos. You are quick-witted and able to write engaging captions that drive humor and relatability across our communication outlets (social channels, website, newsletter, etc.) You are self-motivated, organized, flexible and can be thrown into a multitude of situations and events where you feel comfortable representing the brand and capturing the moments we bring to life.

KEY RESPONSIBILITIES:

Content Strategy Creation & Coordination:

• Responsible for the planning, creation, and posting of all social content for the Rowdy Masterbrand
• Create, edit and share social content – managing the calendar for video and photo content for Instagram, TikTok, Twitter and Facebook as well as giveaways
• Manage consumer-facing communities – responding to comments, DMs and social listening on competitive brand pages.
• Manage and grow “product exchange” influencers to generate UGC and content for social platforms
• Coordinate with Marketing Directors to engage founders and retailers on social channels
• Manage organization of content (photos/videos) for cross-functional teams to access and use in presentations
• Provide analytics and key KPIs on a weekly/monthly basis to track engagement and growth on social channels.
• Support leadership with strategic brainstorming on annual marketing plans

CreativeSupport:

• Inform E-Com Manager of content, help create campaigns and ideate paid social themes or ad copy
• When necessary, brainstorm website messaging, newsletters, and emails
• Respond to marketing emails sent about content creation opportunities or influencer partnerships (NotCustomer Service)
• Support Brand Photoshoots/Rebrand Shoots- help with production on set as well as planning

Events:

• Coordinate social programming and promotions for marketing events; if necessary, travel and perform duties on-site producing real-time social media content and coverage
• Support at trade shows

Qualifications:

• Must be 21 years of age or older
• You have at least 1-2 years of experience coordinating social media channels for a lifestyle brand.
• You are a social media mastermind who considers themselves on the forefront of trends, able to push the boundaries of what’s possible within community-based marketing
• Understanding of/or experience working with the CPG industry a plus but not required
• You are passionate about content creation, love to create bold and engaging short form videos and are comfortable both behind and in-front of the camera
• Proficiency with major social media platforms and social media management tools
• Proficiency with video and photo editing—in that order
• Excellent creative and copywriting and copy-editing skills, understanding how to personify the Rowdybrand
• Strong graphic design skills (well-versed in photoshop, Illustrator)
• Strong social listening skills
• Strong time management skills with the ability to multitask and work under pressure to meet deadlines
• Detail-oriented approach, but able to be flexible and pivot quickly when needed
• Willing and able to travel for various events, shoots and activations both during the week and on occasional weekends
• Must embrace differences in culture, thoughts, personalities and open to sharing your own as we believe a mixing pot of ideas and talents makes the ideal culture to be our best and live Rowdy!

Compensation: $65,000 – $75,000 based on experience

Benefits:

• Healthcare: Basic Medical/Dental Insurance is 100% provided by Rowdy Energy. Employee will be provided benefit elections from Rowdy’s Payroll and Benefits provider, Insperity.
• Remote: We empower our team members to work where they’re at their best. Trust and effective communication are at the heart of our remote culture
• Energy: Keep your creativity flowing with an endless supply of Rowdy so you can stay energized and focused to crush all the tasks at hand!
• About Rowdy Energy:
• With a shared vision of disrupting the energy drink category, 2X NASCAR Cup Series Champion, Kyle Busch, and proven better-for-you beverage entrepreneur Jeff Church (founder of Suja Juice) joined forces to create Rowdy Energy. The goal was simple – amid the sea of sameness within the energy drink market, we wished to raise the bar and create more-than. Better yet – a best-in-class to deliver everything you want in an energy drink and nothing you don’t. Rowdy doesn’t jack you up and slam you down…Unlike traditional energy drinks that use synthetic caffeine loaded with chemical ingredients, Rowdy energizes you with natural caffeine, from green tea and green coffee bean. We pair this with the cognitive nootropic L-Theanine to promote sustained focus without the jitters or crash. This combination of nature’s powerful ingredients is designed to work with your body, not against it, so you can unleash your potential, crush your goals, and let’s be real…get a lil’ Rowdy!… So come Drink Clean and Live Rowdy with us!

Rowdy Energy

The Editorial Content Producer will be responsible for creating and managing sports betting content that appears on Betway’s social and digital channels while working closely with the Social and Brand Managers to ensure content is consistent and aligned with the US positioning. They will be expected to lead a “sports betting newsroom” within the Brand & Content Marketing team, focusing on creating and distributing relevant content to attract new customers.

They should be avid sports fan and understand sports betting, with a passion for finding, curating, and creating engaging material. They should be a strong communicator who can lead team meetings, pitch ideas, and oversee the execution. Their contribution should grow our social and digital channels through high-quality and quantity content and positively impact the success of the sportsbook side of the business.

Duties include, but not limited to:

• Create original content tied to the sports calendar and relevant to sports betting; including writing, editing, and publishing for https://usblog.betway.com/.
• Responsible for sourcing talent and managing outreach/relationship with subjects for content ideas; may include interviewing talent.
• Ideate & concept content that delivers not just an engaging story but delivers against our business objectives and highlights our product.
• Research topics and fact-check before finalizing content.
• Proofread articles before publishing them on the Betway blog and editing existing content.
• Collaborate with Social and Creative Studio to develop a visual identity for content, and how that can evolve over time/sports.
• Maintain an editorial calendar that outlines upcoming content ideas that align with the sports calendar.
• Manage brainstorms will relevant stakeholders to develop one-of-a-kind concepts.
• Develop & maintain the Betway US tone of voice.
• Leverage sponsorship collateral, such as access to players for content.
• Work with the larger Marketing team on brand activations & influencer content.
• This may include managing agency work or brand partnership content.

This job description is not intended to be an exhaustive list of responsibilities. The job holder may be required to complete any other reasonable duties in order to achieve business objectives.

Essential Criteria:

• 2-5 years of professional or collegiate sports media experience.
• Bachelor’s degree with a focus on related fields such as journalism, sports management, and media studies.
• Strong writing, editing, and research skills.
• High-level understanding of online media and experience working with online content creators.
• Comfortable working in a newsroom environment.
• Ability to work with and through multiple stakeholders be that internal or external to the business.
• Deadline and detailed-oriented, with the capability to work cross-functionally and in a team setting.
• Must be an independent, strategic, and creative thinker who is a strong team player (no job is too small or too large) and willing to take on additional responsibilities, as necessary.
• Skilled in broadcast, print media, and digital interviews.
• Experience using editing software (i.e., Photoshop).

Knowledge, Skills & Abilities:

• Knowledge of consumer marketing, and how social and digital media can be successfully integrated.
• Able to work both strategically and on a day-to-day tactical level.
• Knowledge of sports betting and US betting culture.
• Knowledge of professional and collegiate sports, particularly those with high popularity in America.
• Excellent attention to detail.
• Ambitious and results-driven mentality.
• Entrepreneurial spirit.
• Ability to lead team/stakeholder meetings.
• Ability to thrive in a fast-paced environment of sports.
• Ability to work in a fast-paced, ever-changing environment.
• Ability to think outside of the box, be innovative, and adaptable, and come up with creative solutions to changing business challenges

Digital Gaming Corporation

McDonald’s is proud to be one of the most recognized brands in the world, with restaurants in over 100 countries and billions of customers served each year. As the global leader in the food service industry, we have a legacy of innovation and hard work that continues to drive us. Today, we are growing with velocity and are focused on modernizing our experiences, not to make a different McDonald’s, but to build a better McDonald’s.

We are moving fast and are adding to our best-in-class team. Joining McDonald’s means thinking big every day and preparing for a career that can have impact around the world. We are customer obsessed, committed to being leaders, and believe we are better when we work together. Over the last couple years, we’ve launched home delivery, modernized our restaurant experience through digital enhancements and have so much more to come.

We are dedicated to using our scale for good: good for people, our industry and the planet. From ambitious recycling initiatives and balanced sourcing efforts to our partnership with Ronald McDonald House Charities, we are constantly improving. We see every single day as a chance to have a genuine impact on our customers, our people and our partners.

McDonald’s has long been an industry leader, innovating to deliver improvements in the experience for our customers. In recent years, digital platforms have become an increasingly critical part of delivering phenomenal customer experience. We have invested to build assets and capabilities that will take advantage of this growing consumer interest in digital, including upgrades to the mobile app, as well as installation of self-order kiosks, and digital menu boards.

We have built a new Digital Customer Engagement (“DCE”) team to work closely alongside Global Technology in developing and deploying smart digital investments that improve experiences for our customers and drive visits, sales and cash flow for the system. Our collective vision is to make digital experiences more personal, more convenient and better value for our customers with an agile ‘test, learn and improve’ mindset. The role of the DCE team is to set the overall digital strategy and define digital customer solutions across ordering, payment, personalization, loyalty, and delivery. Together with Global Technology, we identify the most meaningful opportunities for our customers and our business, and we bring them to life through industry-changing products like Mobile Ordering and McDelivery. In addition to setting the overall digital vision and strategy, we help markets to accelerate opportunities, consolidate lessons to share across markets, measure progress and drive continuous improvement and enhancements to the McDonald’s customer experience.

We are seeking a world-class product leader to serve as Sr. Manager, Mobile App and Web – Web & Lite Product to own the product customer journeys for our website and Lite version of the app, used across many of our international markets. The ideal candidate is a customer-obsessed, product visionary who can lead and inspire cross-functional teams to deliver exceptional products that customers love.

In this role, you will be responsible for leading discovery and translating the “voice of the customer” into the overall strategy and roadmap for how we build our website while working with owners & operators around the world to ensure experiences are operationally viable and, most importantly, adopted and loved by customers and crew around the world. While you will obsess about the website channel, you will be a collaborative, omnichannel experience champion who puts the customer first, and works closely with peers to deliver a seamless customer experience across all our touch points (e.g. App, Drive-Thru, Kiosk).

Specifically, you will own the product vision for our website, prioritize business requirements and translate requirements into features for agile development – leading a cross-functional effort that involves the DCE Capability and Design teams, and members of Product Engineering as key contributors. You and your product squad members will collaborate with a significant set of stakeholders around the world, and will be missionaries who bring our markets along as partners in the McDonald’s digital ambition. You will work alongside Design and Product Engineering, leading them with compelling product visions, clear and aligned objectives, and by creating a customer obsessive culture. This role will report directly to the Sr. Director, Mobile App and Web Experience.

Responsibilities:

• Own and drive forward holistic digital product roadmap for McDonald’s website product, including innovation opportunities
• Ensure product roadmaps align with leading-edge cross-channel vision for customers
• Own final decisions, with Mobile App and Web Lead, on backlog prioritization and refinement
• Act as a key activist for customer centricity
• Provide cross-functional leadership to agile product squads to deliver exceptional products for our customers, including day-to-day support (e.g., sprint meetings, rituals, OKRs)
• Coordinate closely with key team members, including product and DCE leadership counterparts, market leaders, and cross-functional strategists to ensure priorities and feature requests are clearly understood
• Lead interactions with markets as they relate to your product (coordinating with Product Engineering)
• Drive discovery and play a key role in delivery with Global Technology development lead counterparts
• Create and prioritize epics and user experiences during sprint planning, then work closely with scrum master and developers for agile delivery
• Analyze progress and customer response to the website and Lite app customer journeys, report on critical metrics and product release impacts
• Oversee feedback process and approve UX design wireframes for the website
• Support product demos and end-user testing activities during sprint review cycles
• Represent the business, both internal and external, in managing the backlogs and ensuring that development team understands priorities and customer needs

Qualifications

Key Proficiencies include:

• Passionate, customer-obsessed leader looking for new solutions for the business, who truly enjoys working with a team, designing and delivering great products
• Leader and activist in agile development responsible for multiple product managers
• Exceptional product evangelist, with experience dealing with diverse and global partners
• Expertise in digital project and product planning, including product definition, feature prioritization, trade-off processes, and roadmap creation
• Deep experience with agile product management, plus experience driving agile transformation in a large organization with complex stakeholders
• Ability to influence senior leaders and cross-functional partners in collectively aligning and executing against the product vision
• Capable of finding product solutions that customers love, in a business that has complex operational and service delivery considerations
• Knowledge and familiarity with UX design, customer experience, and mobile app and web technology systems/specifications and interdependencies
• Passion for the McDonald’s customer and ability to ensure their needs are translated into a compelling experience
• Good sense of curiosity with genuine desire to learn and think with agility
• Identifying patterns/trends and applying them in new and unfamiliar situations
• Confident working in a fast-moving environment, with a willingness to make quick decisions based on continuous prioritization and evolving customer needs

Requirements:

• Bachelor’s or Master’s degree or equivalent work experience
• Has experience working in an agile product management role
• Managerial experience leading cross-functional teams and projects
• Experience at a consumer/retail company preferred

Additional Information

McDonald’s is committed to providing qualified individuals with disabilities reasonable accommodations to perform the essential functions of their jobs. Additionally, if you (or another applicant of whom you are aware) require assistance accessing or reading this job posting or otherwise seek assistance in the application process, please contact [email protected] 

McDonald’s provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to sex, sex stereotyping, pregnancy (including pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), race, color, religion, ancestry or national origin, age, disability status, medical condition, marital status, sexual orientation, gender, gender identity, gender expression, transgender status, protected military or veteran status, citizenship status, genetic information, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Nothing in this job posting or description should be construed as an offer or guarantee of employment.

McDonald’s

We are looking for a dynamic, innovative and strategic Marketing Director to join our amazing team. You are a leader in every sense of the word. You must be an experienced, knowledgeable director who understands the ins and outs of consumer product marketing strategy, analysis, campaign execution and staff management — all while keeping tight control over the bottom line. Our ideal candidate is part analyst, part strategist, part manager, and a person who can create and implement strategies, tactics, campaigns and brand messaging. The goal is to increase the company’s market share and maximize revenues in order to thrive against competitors. 

ABOUT YOU 

• Passion – You have a passion for the job, products, and customers 
• Vision – Your finger is on the pulse of the industry and your eyes are on the future of the brand 
• Leader – You can build and lead the team to execute campaigns and projects innovatively in an efficient and planned manner 
• Organized – You keep everything moving like a well-oiled machine 
• Positive – Be a major contributor to the positive development of our company culture 
• Advocate for Continuous Improvement – You want to always improve. Yourself, Your Team,

Your Company and the products we make and the processes we follow based on the core values our company was built on 

• Brand Storyteller – You excel at this essential skillset

WHAT YOU WILL OWN

• Strategize and lead the execution of the vision and strategy for the marketing organization     
• Plan, execute, and manage positioning and messaging that helps the company advance relationships with target audiences, build brand relevance, and drive demand in alignment with growth goals       
• Strategize, develop, and lead in the execution of multi-channel, digital-first content 
• Develop, acquire, and manage content, creation, and placement of videos, articles, ads, email campaigns, influencer strategy, and social media 
• Structure and lead in the execution of PR campaigns ·      
• Leverage analytics to measure and optimize the performance of marketing initiatives ·      
• Champion the use of digital tools to help the company increase marketing and sales effectiveness. 
• Leading the company’s marketing efforts and responsible for designing and developing the marketing business strategy for B2B as well as D2C customers      
• Drive creativity and enthusiasm in your team
• Lead; not manage a marketing team, including hiring, training, workloads, schedules and deadlines. 
• Manage agency providers, consultants, freelancers and other suppliers, including contract negotiation and management. 
• Develop and implement marketing plans, including promotional calendars and programs, new product introductions and other marketing projects. 
• Deliver input on product development and product feasibility based on customer, brand and product research initiatives. 
• Organizing company conferences, trade shows, and major events. 
• Understanding and developing budgets and finance, including expenditures, research and development appropriations, return-on-investment and profit-loss projections. Making it all happen on time and under budget.  

WHAT YOU POSSESS: 

·      

• You embrace our mission and core values 
• Proven experience leading as a Marketing Director in a successful consumer product durables brand 
• Brand storytelling
• Excellent leadership and organizing skills 
• Advanced in-depth knowledge of best practices in SEO & SEM, Marketing Automation, PR, Digital Marketing, content creation, social media 
• Analytical, strategic, and creative thinking 
• Exquisite communication and interpersonal skills 
• Strong copywriting skills. 
• Proven ability to manage budgets. 
• Professional, and proactive work ethic. 
• Strong problem-solving skills and attention to detail 
• An ability to work cooperatively and effectively with different personality types as well as other departments, vendors and clients.  
• Capacity to transition seamlessly among projects of varying scale, audience, format and distribution channel.  
• ·Knowledge of your own weaknesses and an ability to work around these shortcomings through delegation, collaboration and excellent resource utilization. 
• Competency in content management systems, project management software, marketing automation, analytics tools 
• Desire to grow professionally with ongoing education 

PHYSICAL DEMANDS: 

While performing the duties of the job, the designer is frequently required to sit,

walk, stand, use hands to handle or feel, reach with hands and arms, talk or

hear; may occasionally be required to lift and open boxes of product samples.

Specific vision abilities required in this job include close vision and the

ability to focus. 

WORKING ENVIRONMENT: 

We are a fun and warm team! We always have the music going and have monthly birthday cake!. We celebrate each other’s successes and accomplishments. The team works collaboratively on all projects from product development to packaging to video creation and much more. The Blush philosophy is that all bodies are beautiful, worthy and deserving of celebration and pleasure. Our team combines innovation and creativity to create pleasure products that fits desires while meeting our high health and wellness standards. 

Vee International Inc is a vertically integrated company in the of sexual wellness consumer products space.

Established in 2007 we are an international brand and manufacturer headquartered in New York with it’s own Manufacturing Facilities. A well respected and recognized international brand. A company that fosters a positive

company culture. We are a diverse team. We are innovators, makers, leaders. Passionate about what we do, we love to keep the music playing and have a good laugh. We celebrate monthly birthdays and team successes. 

Our headquarters is situated in a 35,000 square feet building and in the heart of the Garden City and Carle Place. We are located in a prime dining and shopping area. We are a 7-minute walk away from Mass Transit [NICE buses], Roosevelt Field Mall, and Fitness Clubs.  

Vee International Inc.

Organization Overview 

REFORM Alliance is a national organization seeking to safely reduce the number of people on probation and parole and create real pathways to work and wellness for people who have been supervised instead of supported. We are using all the resources we have to help fix the flawed criminal justice system in the United States by changing laws and policies and building a movement of REFORMers to help change hearts and minds. 

REFORM was founded in the wake of the #FreeMeek movement. The Board includes award-winning recording artist Meek Mill; Fanatics executive chairman Michael Rubin; Arnold Ventures co-founder Laura Arnold; entrepreneur and business mogul Shawn “JAY-Z” Carter; Kraft Group CEO and New England Patriots owner Robert Kraft; Galaxy Digital CEO and founder Michael E. Novogratz; Vista Equity Partners founder, chairman, CEO Robert F. Smith; Brooklyn Nets co-owner, businesswoman, investor, and philanthropist Clara Wu Tsai; and co-founder and co-CEO of the Chan Zuckerberg Initiative, Priscilla Chan. Veteran criminal justice advocate Robert Rooks leads the organization as CEO. 

Position Overview

REFORM is seeking a Senior Marketing Director who thinks strategically, adapts quickly to changing priorities and serves as a key leader on the marketing team. Reporting to the CMO, this is an opportunity to join a new department on the ground-floor. This role will help lead strategy, ideation and oversee execution, while continuously evolving and elevating programs that attract, engage and convert.  

Responsibilities

• Contribute to the development of REFORM’s annual marketing strategy; anticipate future opportunities via industry and brand analysis and research, consumer / audience behavioral, qualitative data, trends and analysis
• Develop marketing programs and lead cross-platform execution that fuels awareness, impacts perception and drives engagement. 
• Nurture a future-oriented talent strategy that drives internal engagement and ensures continual evolution of necessary skill set
• Develop 360-marketing plans, engaging storytelling and increase awareness of Reform’s mission while driving executional excellence and data-driven dissemination strategies aligned with brand equity, platform relevancy and consumer targeting
• In partnership with the CMO, develop the brand’s overarching content strategy, gain alignment, and overseeing marketing process and development across legislative priorities, cross-functional needs, editorial calendars, membership opportunities, digital needs and partnerships
• Develop and execute 360 marketing with cross-functional teams that identify and acquire new members/advocates/donors across multiple platforms 
• Support and champion development of the marketing planning process and briefs that identifying target audiences, channels, timing, KPIs and messaging and advance program effectiveness 
• Identify, scope and define marketing workflow processes with clear ownership, deliverables and accountability across stakeholders and cross-functional teams.
• In partnership with CMO, build and present the marketing transformation story to further the internal transformation agenda
• Oversee marketing calendar; liaise with cross-functional teams to identify key occasions, events, promotional initiatives, board member opportunities, industry, and partner prospects
• Leverage key insights gleaned from a refined analytics practice to inform decisions. Champion analytics usage throughout the function to accomplish strategic goals
• Oversee and be accountable for marketing teams day-to-day project management, provide leadership and problem-resolution where needed
• Lead through influence, often without direct authority, persuading through use of data and facts; demonstrate sufficient gravitas; inspire and motivate others
• Marketing lead on partner marketing activations; ideate concepts, support pitches, and drive co-marketing and nurture relationships. Concept and outreach to influencers and prospects
• Develop best practices and processes for CRM and storytelling to scale operations, drive ideation and content through collaboration and co-creation, support execution
• Oversee data analysis and support team where needed and synthesize findings (e.g. online traffic, viral impact, search, memberships, tonal sentiment, impressions) to determine impact
• Identify innovation and white space opportunities based on data, insights, and transposition from other industries; launch pilots, tools, and align teams to scale successes
• Oversee post-mortems, share best practices to maximize ROI and improve processes 
• Track and govern the deployment of key strategic initiatives by designing metrics/KPIs and driving actionable analytics against Marketing scorecard and REFORM goals
• Ad Hoc Marketing department responsibilities as needed

Skills and Qualifications

• Bachelor’s Degree in Marketing, Communications or related field. Masters preferred.
• 12+ years of experience; 8+ years in a similar role
• Excellent leadership skills and able to lead by example to create an environment that is encouraging, respectful, and builds team cooperation 
• Demonstrated experience with 360 campaigns inclusive of strategy, concept development, and execution of activation plans, without media budgets 
• A creative, change champion that is data and insights-driven with a disruptive mindset
• Strategic agility, financial fluency, social media content and platform expert
• Ability extract insights that fuel agile real-time and longer-term decisions and actions
• Proven track record of developing acquisition, engagement, and content marketing strategies
• Demonstrated ability to connect data and cultural insights to drive creativity and big ideas 
• Ability to crystallize complex concepts into clear, salient points and to leverage creativity and storytelling in presenting idea 
• Enthusiastic, detail-oriented with strong work ethic and superb organizational skills
• Professional, proactive, and resourceful style, with the ability to work independently and as a team player and to take initiative and to manage multiple tasks and projects simultaneously in a fast-paced environment
• Proven track record for developing and nurturing marketing partnerships 
• Excellent written, verbal, presentation skills and ability to lead through influence 
• Capable of anticipating needs, solving problems and proactively escalating support 
• Astute business judgment and ability to frame marketing concepts with a business case 
• Advanced skills in MS Office/Google Suite, Database/CRM tools and analytics tools such as Power BI, Tableau, Google Data Studio 
• Project management tools (e.g. Asana) and Adobe Creative Suite a plus
• Background in non-profits, policy and/or criminal justice work a plus 
• Commitment to the Reform mission 

Location: New York, NY

Reports to: Chief Marketing Officer

Salary Range: $170,000-$180,000

At REFORM Alliance, we strive to move hearts and minds to create a more humane criminal justice system. This requires us to maintain a company culture that values employee individuality and community Growth. We are committed to fostering an environment that is inclusive, empowering and globally minded. We firmly believe that diversity in gender, race, ethnicity, sexual identity, cultural background, religion, disability, and age produces ideas and perspectives that make our efforts stronger for people unjustly in the system and make our company a better place to work. Our leadership team is committed to embedding diversity and inclusion into everything we do and how we lead.

REFORM Alliance

POSITION SUMMARY:

The Director of social media will play a key role in the development and execution of brand strategy for our clients. Through partnership with leadership throughout the organization, the Director will be responsible for increasing audience engagement, leveraging data metrics and executing creative campaigns. This role requires attention to detail, thinking creatively, strong analytical and organizational skills, and the ability to create and execute innovative strategies. The ideal candidate will have experience leading a team, managing multiple social campaigns simultaneously, have a fun and collaborative we-can-do-anything attitude, a passion for creative copywriting, an eye for design, and a love for social media marketing.

ESSENTIAL FUNCTIONS:

• Develops and drives Tinsley Creative’s social media strategy across multiple platforms to maximize reach and engagement toward the target audience for all client brands.
• Design and establish efficient processes to source and create multimedia content for YouTube, IG, FB, TikTok, Pinterest, etc.
• Directs cross-functional projects and teams to build content that is consistent with the brand image, relevant and delivers desired results.
• Establishes and manages external agency partnerships to ensure effectiveness.
• Strategizes and executes media campaigns and content that align with brand image of our client’s while working to expand social influence.
• Researches and closely monitors upcoming trends and innovations for latest platforms and digital technology.
• Manages and oversees engagement and social listening strategy on a daily and long-term basis.
• Provide leadership to the social media team by coaching, mentoring and encouraging creative growth.
• Development and management of paid social media campaigns.
• ALL OTHER DUTIES AS ASSIGNED

KNOWLEDGE, SKILLS, AND ABILITY:

• Advanced knowledge of all primary social media channels with proven ability to innovate towards emerging platforms and trends.
• Experience working on paid social media campaigns and partnering with influencers and public figures
• Ability to analyze market research, metrics and data to establish creative solutions.
• Generate, review and elaborate on campaign reports as requested.
• Assist account managers to explain and elaborate on data for client calls or client meetings as needed.
• Demonstrated track record of growing a large social media presence and increasing followership.
• Proven experience with project management and ability to drive deadlines and priorities based on organizational needs.

Preferred – EXPERIENCE/QUALIFICATIONS:

• Minimum Degree Required: Bachelor’s degree required
• Experience: Minimum 2-3 years of digital marketing leadership experience with a specialization in social media.
• Minimum 2-3 years of advertising agency experience.
• Excellent oral and written communication skills.
• Experience building, launching, and reporting on campaigns.
• Positive attitude, strongly motivated and passionate for developing a cohesive, high-performance team.

Full Time Benefits Summary:

• Medical
• Dental
• Vision
• IRA Retirement Savings
• Paid holidays
• Paid vacation
• Paid sick time
• And more!

Work Requirements & Conditions:

• Ability to remain seated for extended periods of time.
• Ability to work in fast paced multitasking environment with frequent disruptions.
• Confidential client information will be handled and/or observed in this position.
• Occasional attendance after normal working hours will be required.
• Minimal travel may be required.

WHO WE ARE: Tinsley Creative is a results-driven, full-service, 20+ year old Brand Management Agency that is based in Lakeland, Florida. Tinsley Creative brings to the table a variety of creative, dedicated and award-winning artists and technicians to make advertising dreams a reality. www.tin

Tinsley Creative