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Company Overview
Our mission is to create customer driven solutions in the world of professional entertainment lighting, control, power distribution and networking.
Chauvet has seven brands: CHAUVET DJ, CHAUVET Professional, Iluminarc, ChamSys, Kino Flo. LynTec and Trusst. All products are sold worldwide through a network of professional dealers and distributors.
Company Overview
Our mission is to create customer driven solutions in the world of professional entertainment lighting, control, power distribution and networking.
Chauvet has seven brands: CHAUVET DJ, CHAUVET Professional, Iluminarc, ChamSys, Kino Flo. LynTec and Trusst. All products are sold worldwide through a network of professional dealers and distributors.
Job Requirements:
- Responsible for the development and implementation of global strategic marketing plans to achieve corporate objectives for CHAUVET DJ and Trusst products.
- Lead new product commercialization activities, including: product positioning, packaging, trade show presentations, LD visits and promotional communications; provide timely reporting on activities to the commercial program planning team.
- Plan and execute customer marketing and merchandising programs globally with key retailers/customers with support from marketing specialists worldwide and sales. Check and adjust based on success.
- Work closely with Senior Global Brand Manager and Director, Global Marketing on continuous improvement with regards to program optimization, process and creative environment.
- Collaborate with sales on demo programs and dealer open houses.
- Collaborate with product development to on new product development and industrial design.
- Advance and help enforce global brand guidelines.
- Develop and manage budgets to meet organizational, branding, marketing and sales objectives in consultation with the executive, sales, product management, creative marketing and digital marketing teams.
- Oversee global advertising and promotion activities including print, online, electronic media and direct mail. Collaborate with the Marketing Specialists – Europe and International on all advertising efforts in Europe.
- Oversee tradeshow planning as it relates to: booth design, featured products and overall customer experience.
- Work collaboratively with product development and sales to identify new product opportunities.
- Accountable for social media content strategy and the health of the respective brand’s social media presence. This includes international pages.
- Drive focus on influencer relations as a means to content development and product review.
- Accountable for the website content strategy for the respective brands.
- Work with web team to track brand related SEO, SEM and other relevant KPIs.
- Evaluate the cost effectiveness of global marketing initiatives and take corrective action to ensure that the achievement of marketing objectives falls within designated budgets.
- Oversee and evaluate market research and adjust marketing strategy to meet objectives as well as changing market and competitive conditions.
- Monitor competitors’ products, sales and marketing activities.
- Guide preparation of marketing activity reports and presents to executive management as needed.
- Represent company and brands at trades shows and events.
- Build and maintain strong relationships with the media, key industry professionals and the global network of dealers, representatives and distributors of designated brands and market segments.
- Plan and negotiate corporate partnerships, cross-marketing, and product placements at high profile events, performances, entertainment venues and clubs globally.
- Accountable for marketing collateral for CHAUVET DJ and Trusst brands. Establish and maintain a consistent image throughout all product lines, promotional materials and events.
- Responsible for coaching, developing and training members of the marketing team.
- Other duties and responsibilities may be assigned based on the changing needs of the business.
- Overnight travels, at times on short-notice, are a requirement.
Education and/or Experience:
- 5-7 years of marketing experience including (trade marketing, channel marketing, brand management or product marketing). Excellent written and oral communication skills. Demonstrated experience in marketing technical products. Strong analytical and project management skills. Ability to analyze and understand sales/financial numbers. Demonstrated knowledge and skills in e-mail marketing, lead generation, e-commerce and social media. Ability to rapidly develop a keen understanding of the designated market segment. Ability to lead and work collaboratively in a high pressure, deadline driven environment.
- Familiarity with entertainment lighting preferred. Knowledge of DMX-controlled lighting highly desired.
- Bachelor’s Degree Required (MBA Preferred)
- Bi-lingual: English/French, English/Spanish, English/German preferred.
Chauvet
Company Overview: Polaris/KLIM is a leading company specializing in high-performance gear and apparel for outdoor enthusiasts. We are seeking a dynamic and experienced Marketing Manager to lead our KLIM Snowmobile segment. The ideal candidate will possess a strategic mindset, excellent leadership skills, and a passion for outdoor adventure.
Essential Functions:
Marketing Strategy Development:
- Develop comprehensive marketing strategies aligned with company goals, focusing on events, sponsored riders, influencers, digital/social media, catalogs, sponsorships, and other relevant channels.
- Collaborate with PLM team to gather insights from field experiences, sponsored riders, and end consumers, ensuring alignment with product development and company direction.
Team Management and Coordination:
- Lead a team of direct reports and coordinate with indirect reports to execute seasonal plans effectively.
- Manage sponsorships for snow, building and leveraging relationships with racers and industry professionals.
Performance Analysis:
- Analyze and measure marketing efforts to maximize ROI, ensuring optimal exposure for Klim’s products.
- Utilize strong analytical skills to evaluate the effectiveness of marketing campaigns and make data-driven recommendations for improvements.
Communication and Collaboration:
- Collaborate with communication and digital teams to develop and execute seasonal communication strategies across various channels, including email, social media, viral videos, and the website.
- Regularly communicate industry trends and influences, fostering an environment of continuous learning and adaptation.
Event Management:
- Manage KLIM marketing efforts by identifying and suggesting relevant events to enhance brand visibility and engagement.
- Oversee event planning and execution through effective coordination with the team.
Qualifications:
- Bachelor’s degree in English, Communications, Business, Marketing or related field.
- Minimum of 7-8 years of experience in the business field, with a focus on marketing and brand management.
- Advanced proficiency with Microsoft Office
- Strong editing, proofreading, and fact-checking skills with acute attention to detail.
- Exceptional oral and written communication skills, including the ability to multitask in a fast-paced environment.
Attributes:
- Strategic thinker with a proven track record in developing successful marketing strategies.
- Strong leadership skills, ability to manage and inspire a team effectively.
- Results-oriented, with a focus on achieving measurable outcomes and maximizing ROI.
- Excellent interpersonal skills with the ability to collaborate and communicate effectively with diverse stakeholders.
Join Our Team: At Polaris / KLIM, we believe in empowering our employees to innovate, collaborate, and succeed. We offer a dynamic work environment, competitive compensation, and opportunities for professional growth. If you are passionate about outdoor adventure and marketing excellence, we invite you to apply and contribute to our exciting journey.
#LI-GR1
#LI-Hybrid
This position is not eligible for sponsorship
Polaris Inc.
McCarthy is seeking an experienced Marketing Communications Manager to support our Southern Pacific region.
The Marketing Communications Manager is responsible for managing marketing and communications projects that relate to: media inquiries, media interviews, briefing materials, press releases, articles, social media, listings/rankings, award submissions, and overall internal/external messaging. This role will support the needs of the broader Southern Pacific Region in developing targeted messaging and strategic direction according to company standards and brand guidelines. The ideal candidate is a proactive team player who thrives in a collaborative environment but can work effectively independently as well. As an integral part of the team, this individual brings a positive attitude, takes initiative, and can partner with various departments to develop best-in-class marketing materials to support the overall goals of the organization. This role will be based in our Las Vegas, NV office.
Responsibilities:
- Develop and layout finalized deliverables and copy as they pertain to media releases, event coordination, social media, press kits, and internal employee messaging.
- Facilitate interviews to highlight people, projects, company initiatives, and trends to create compelling messages to media outlets.
- Collaborate with clients and public relations teams to create white papers, testimonials, infographics, and marketing videos.
- Create and implement strategic messaging and campaigns to promote market visibility.
- Assist in event management, coordination, and planning to support community and client outreach efforts.
- Develop, execute, and track performance on marketing and public relations efforts.
- Promote creative idea generation through familiarity with industry trends and standards in marketing and communications.
- Wear multiple hats and enjoy the variety of working across many types of media in a single day.
Qualifications:
- Bachelor’s degree in English, communications, marketing, journalism or (or equivalent experience)
- 9+ years of professional experience writing marketing or communications (across many industries or in the Architect, Engineering and Construction industry)
- Proficiency and technical ability in Adobe Suite, specifically InDesign, Photoshop, and Illustrator.
- Desktop proficiency in all Microsoft applications.
- Experience with CRM database management systems. Microsoft Dynamics CRM a plus.
- Preferred experience with media monitoring software such as Meltwater.
- Excellent verbal and written skills – and the ability to cohesively present concepts to small and large groups
- Strong ability to partner, think strategically, and present ideas persuasively.
- Proven ability to work under pressure, meet deadlines, and manage multiple assignments concurrently.
McCarthy is proud to be an equal opportunity and affirmative action employer regardless of race, color, gender, age, sexual orientation, gender identity, religious beliefs, marital status, genetic information, national origin, disability or protected veteran status.
McCarthy Building Companies, Inc.
Fast-paced digital agency, Reusser, is seeking an experienced and motivated Director of Digital Marketing to own, lead, and grow our digital marketing service line.
As the Director of Digital Marketing, you will understand and translate client’s business needs into strategies & campaigns that meet the needs of our clients and achieve results across all channels.
About the Job
- Cast company-wide vision and direction for digital marketing services and products.
- Develop yearly and quarterly goals for the digital marketing team.
- Mentor and coach the digital marketing team through regularly scheduled 1:1s.
- Responsible for account performance and results. Work closely with account managers for account retention and upsell opportunities.
- Identify key account growth opportunities and pitch to prospective clients when appropriate.
- Manage and refine client contracts and terms of services.
- Work directly with the service delivery team to allocate and plan digital marketing resources.
- Create, implement, and maintain processes/policies for delivering digital marketing services.
- Plan and execute multi-channel social media, email marketing and digital marketing campaigns tailored to clients’ goals and needs.
- Measure and report KPIs related to all digital marketing campaigns.
- Identify and analyze digital trends and insights.
- Manage and optimize marketing budgets based on KPI and analytics.
- Build conversion metrics, plans and tests related to goals and needs.
- Evaluate emerging technologies, provide thought leadership, implement new technology where appropriate.
- Help clients plan, execute and report on key marketing campaigns; provide clients with thoughtful analysis of campaign results and recommendations for optimization and performance improvement opportunities.
- Brainstorm and execute new and creative growth strategies for clients
About You
- Minimum of 7 years of work experience in digital marketing; agency experience is a plus.
- Must have strong grasp of current marketing tools, trends and best practices, and be able to lead integrated digital marketing campaigns from concept to execution
- Experience leading and managing social media, email and digital marketing campaigns, including SEO/SEM, Google Ad Words and display advertising
- Expertise in identifying target audiences, creating persona development, devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and ad copy/creative/targeting, including experience with A/B and multivariate experiments
- Working knowledge of analytic tools and ad serving tools necessary for campaign set-up and reporting
- Experience with building organic social media and marketing campaigns
Bonus Points
- Having agency experience.
- Graphic design and/or website development.
- Having client references from past clients that loved you.
- Having employer references that are still recovering from your absence.
- Can share successful campaigns results that you’ve created
About Reusser Design
We are a results-driven digital agency crafting innovative solutions that create demand and generate value for the clients we serve.
- We support businesses and organizations on their journey to become a better version of themselves. We believe everyone deserves best-in-class digital products to help them compete and succeed in a digital world.
- We approach doing business in a unique way which is highlighted by Inc Magazine, Business Insider, Forbes, and CNN Money.
- We build custom websites, native apps, and SaaS applications with hand crafted user experiences. We create brands and market them with digital marketing, content strategy, and PR.
- We are a small, hard-working team of strategists, designers, and developers that are very passionate about our work and the clients we serve.
- We constantly encourage and challenge each other in order to better our craft and make the user experiences we build for our clients function at a world-class level.
- We partner with companies of all sizes and industries.
Benefits & Perks
- Work-life balance: 4-day work week (Monday – Thursday)
- Work from home: (2 days in the office, 2 days remote)
- Paid maternity/paternity leave.
- Medical & Dental insurance coverage through Physicians Health Plan—beginning on day one.
- Retirement Planning: SimpleIRA contributions match dollar-for-dollar up to 3% of your salary—matching begins on day one.
- 3+ weeks PTO and federal holidays off.
- Commission on any business you directly bring to the company.
- New office space in downtown Roanoke, IN.
- Apple hardware
- Work from home stipend
- Annual professional growth stipend
- Great coffee!
Interested more about our mission, vision, and core values? Please send a direct message to our President, Nate Reusser. All applications are confidential.
How to Apply
If you’re interested in this job, please apply through LinkedIn only. Please tell us why you think you’d be a good fit on our team. Calling us up will not improve your chances. If we think you’ll be a good fit, we’ll reach out to you!
Reusser
Join our Team!! IPD is known for raising the bar with each new venture. IPD has been in business for over 80 years, and we are a leader in a rapidly growing industry. We offer a competitive salary, a comprehensive benefits package, and a great work environment.
We are looking for a full-time E-commerce Manager. This position will oversee online sales and marketing at IPD, developing strategies to increase sales and optimize the website experience. They will work with other departments and technical partners to improve site functionality, design, and advertising strategies.
A. ESSENTIAL DUTIES AND RESPONSIBILITIES
Regular Functions include:
- Develops and implements the design of the e-commerce platform to drive utilization and increase sales, ensuring a seamless and engaging customer experience.
- Develops and implements an e-commerce strategy that improves website performance and aligns with organizational goals and objectives.
- Manages the maintenance of web store global databases/catalogs (North America & Europe today), ensuring all products are correctly represented with descriptions, pictures, and part numbers.
- Ensures all products are accurately represented on the e-commerce platform with compelling descriptions, high-quality images, and clear part numbers that facilitate easy navigation and purchasing.
- Collaborates closely with marketing to seamlessly integrate the Web Store and Marketing website, creating a unified brand experience for customers at all touchpoints.
- Develops a comprehensive plan for an integrated “customer portal” that fosters customer self-service across multiple functions, including purchasing, order tracking, payments, and post-purchase support.
- Manages all online sales activity associated with traffic acquisition, sales, conversion, and A/B testing, leveraging data-driven analysis to optimize performance and deliver measurable results.
- Works closely with development teams to identify and implement strategies for improving website speed and performance, ensuring optimal site functionality and user experience.
- Collaborates with the marketing team to ensure seamless integration with all online and social media campaigns, including SEO/SEM and PPC campaigns, maximizing cross-channel impact and delivering a consistent customer experience.
- Develops and executes product promotional and marketing campaigns via the e-commerce platform to drive sales of specific products and in specific regions, leveraging data to target customers effectively.
- Analyzes various data to deliver data-driven strategies and tactics that drive top performance and achieve key performance indicators (KPIs) related to sales, customer acquisition, and engagement.
- Manages and evaluates potential web store migration to a new platform, ensuring a seamless and successful transition while maintaining optimal site performance.
- Stays informed of market trends and technological developments to continuously improve website performance and deliver best-in-class e-commerce experiences.
- Completes other duties as assigned by senior management as needed.
- This position involves occasional travel, up to 20% of the time.
- Other duties as required.
Periodic Functions include:
- May make presentations on E-Commerce initiatives
Leadership Responsibilities:
- This role does not supervise anyone.
MINIMUM QUALIFICATIONS
Education and/or Experience:
- Minimum 3 to 5 years’ experience in a similar role
- Bachelor’s degree in digital marketing or related field.
- Demonstrated experience developing, implementing, and overseeing retail and E-Commerce digital marketing strategies.
- Knowledge of digital marketing concepts such as PPC, SEO/SEM, social media, display, and affiliate channels.
- Demonstrates digital-savvy capabilities, digital native.
Professional/Technical Training and Skills include:
- Excellent Excel and data manipulation skills.
- Computer literate with Microsoft office products; advanced Excel required.
- General business knowledge.
- Process Improvement.
IPD (Industrial Parts Depot, LLC)
The Digital Marketing Manager at Eufora strategizes, builds, optimizes, and enhances the performance of Eufora’s digital marketing efforts and manages all web assets in the B2C and B2B divisions of the company. This position contributes greatly to the conception and creation of digital graphics, social advertising, email marketing, and search advertisements. Assists marketing and communications strategies as well as creative excellence in support of sales efforts, educational programs and member services. Responsible for supporting day-to-day web design and management, and graphic design operations.
Duties and Responsibilities of the position include:
- Collaborate the marketing and creative services department to align the web experience with the organization’s brand, strategy and standards
- Responsible for developing design elements and layouts for custom websites and web applications deployed on Shopify Plus and other web platforms
- Continually work to optimize site performance, conversion rate, and ensure responsiveness delivers an optimal user experience
- Create and implement comprehensive digital marketing strategies using paid traffic, SEO, conversion rate optimization and email/SMS marketing to increase brand visibility, drive online sales, and elevate customer experience
- Assist with other digital design needs in areas such as social media campaigns, email, etc
- Implement security measures and monitor website security breaches and respond to them as needed
- Reply to, troubleshoot, and resolve website issues and keep the website’s domain and hosting registration current
- Monitor and report on key metrics, including ROAS, CAC, and LTV. Utilize data to continually refine and adapt strategies
- Consistently apply brand and style guidelines; ensure compliance with all internal policies and federal, state and local regulations regarding marketing materials
Required Skills/Abilities:
- Expert knowledge of Shopify Plus, WordPress, Klaviyo, Recharge, and other relevant technologies in our digital marketing stack
- Proficiency in HTML, CSS, and Adobe Creative Suite
- Ability to manage multiple projects and multiple timelines, ensuring quality standards are met from concept to final output
- Demonstrated knowledge of UI/UX principles and best practices
- Strong analytical, troubleshooting, and problem-solving skills
- Understanding of digital marketing concepts, techniques, and strategies for business to business and business to consumer (B2B and B2C) applications
- High attention to detail with a high degree of accuracy
- Ability to think creatively individually and in a team setting
- Adept at anticipating, assessing, and translating company needs into actionable tactics
- Positive attitude and ability to work in fast-paced environment
Education and Experience Requirements:
- Minimum of three years of progressive experience in website management and digital design including three years in web design and three years in digital marketing experience
- Portfolio of strong creative work demonstrating three years of graphic design experience
- Successful work experience with a variety of creative projects including brand identity, email campaigns, and social media campaigns.
- Work experience with search engine optimization, search engine marketing (SEO, SEM), and Google Analytics as it pertains to web design and content marketing
- Beauty, personal care products, or fashion industry experience preferred
Eufora International
About Us:
Diamond Peak Recruiting is a leading recruiting agency specializing in the construction industry. With a mission to connect the people that build the world, we are dedicated to excellence, professionalism, and innovation. We are currently seeking a skilled and creative Marketing Manager to drive our marketing initiatives and promote our recruiting services.
Position Overview:
We are looking for an experienced Marketing Manager to lead and execute our Marketing strategy, enhancing our brand presence and supporting our recruitment efforts. The Marketing Manager will play a pivotal role in building our agency’s reputation and expanding our client and candidate networks.
Key Responsibilities:
MARKETING STRATEGY DEVELOPMENT: Develop and implement a comprehensive marketing strategy that aligns with our business objectives and brand values.
LEAD GENERATION: Develop and implement lead generation strategies to grow our client and candidate pipelines.
CONTENT CREATION: Oversee the creation of engaging and relevant content, including blog posts, social media content, email marketing campaigns, case studies, and more.
DIGITAL MARKETING: Manage and optimize digital marketing channels, including SEO, SEM, social media, email marketing, and paid advertising campaigns.
BRAND MANAGEMENT: Ensure consistent branding across all materials and communications and safeguard the reputation and image of the agency.
ANALYTICS & REPORTING: Utilize data analytics and reporting tools to track key performance indicators (KPIs) and make data-driven decisions to improve marketing effectiveness.
MARKETING RESEARCH: Stay informed about industry trends, competitor activities, and market changes to refine our marketing strategy.
BUDGET MANAGEMENT: Manage the marketing budget efficiently, ensuring a positive ROI on marketing expenditures.
Qualifications:
-Bachelor’s degree in Marketing, Business, or a related field; MBA is a plus
-Proven experience as a marketing professional with at least 5 years of experience, with a track record of successful email marketing campaigns.
-In-depth knowledge of digital marketing, SEO, SEM, and analytics.
-Excellent written and verbal communication skills
-Creativity and the ability to develop unique marketing campaigns
-Proficiency in marketing software and tools
-Results-oriented mindset and a demonstrated ability to meet or exceed marketing goals
-Exceptional project management skills
Benefits:
-Competitive salary and performance-based bonus
-Health, Dental and vision benefits
-Professional development opportunities
-Collaborative and innovative work environment
-Opportunity to make a significant impact on the agency’s success and growth
If this sounds like an opportunity for you, Apply Now!
Diamond Peak Recruiting is an equal opportunity employer and welcomes applications from candidates of all backgrounds.
Diamond Peak Recruiting
Marketing Project Manager
Join our team and take on this exciting opportunity to combine your project management expertise with your passion for marketing. We are seeking a dynamic and talented individual to join our team as a Marketing Project Manager. In this role, you will be responsible for overseeing and executing projects while also assisting our brand + marketing initiatives.
Responsibilities:
1. Project Management:
- Lead and manage cross-functional projects, including product launches, from initiation to completion, ensuring adherence to timelines and quality standards.
- Define project scope, objectives, and deliverables in collaboration with the marketing team.
- Develop comprehensive project plans, including resource allocation, task assignment, and risk management.
- Own execution of special brand initiatives including our experiential bus activations and holiday campaigns.
- Monitor project progress, identify and anticipate potential roadblocks, and implement effective solutions and suggest process improvements, tools and optimizations where needed.
- Foster strong communication and collaboration among team members and stakeholders to ensure project success.
2. Marketing + Brand Communication:
- Help develop, support and execute go-to-market strategies and executional plans to determine product-market fit for product launches, collaborating closely with cross-functional teams
- Responsible for managing brand calendar ensuring all cross-functional initiatives are aligned
- Help develop, support and execute all marketing events
- Implement tracking and monitor, analyze, and measure the effectiveness of brand marketing initiatives to develop insights and make recommendations for improvement
- Help outreach for paid creators and manage deliverables
- Help organize + execute brand photoshoots and development of campaign assets
- Support influencer and affiliate marketing initiatives
- Stay updated on industry trends and best practices in marketing to drive innovation and competitive advantage.
Requirements:
- Bachelor’s degree.
- 2+ years of marketing experience in the beauty industry
- 2+ years of project management experience
- Proven experience in project management, preferably in beauty and digital environment.
- Demonstrated success in developing and executing social media strategies across various platforms.
- Strong understanding of influencer marketing and experience in managing influencer collaborations.
- Excellent communication skills, both written and verbal, with the ability to craft compelling content.
- Analytical mindset with proficiency in analyzing data and performance metrics.
- Ability to work independently, prioritize tasks, and meet deadlines in a fast-paced environment.
- A proactive, creative problem-solver with the ability to work independently in a fast-paced environment
- Passion for Clean Beauty and Skincare!
- Proficiency in social media management tools and analytics platforms.
- Familiarity with Asana project management tools is a plus.
Odacité Skincare
Role: Content Manager
Salary: $60-85K
Location: Onsite- Broomfield, CO
About our client:
A fast-growing startup company in the technology sector. We’re known for our innovative culture, a commitment to problem-solving, and a dynamic work environment. As we continue to expand, we’re looking for a Marketing Content Specialist to join our team and play a pivotal role in our marketing efforts.
Position Overview:
The Marketing Content Specialist will be responsible for creating and managing a wide range of content across various platforms, including social media, blogs, and other marketing channels. This individual will have a key role in shaping the visual and written identity of our brand and will work closely with our Marketing Director, Creative Strategist, and external PR partners.
Key Responsibilities:
- Content Creation: Develop engaging and creative content for social media posts, blogs, and other marketing materials to promote our company and its various product lines.
- Design and Branding: Ensure the look and feel of our content is aligned with our brand’s identity and values.
- Digital Analytics: Utilize Google Analytics, UTM tracking, and SEO best practices to measure the effectiveness of marketing efforts and make data-driven decisions.
- Collaboration: Work collaboratively with team members to share ideas and contribute to creative brainstorming sessions. Be open to receiving feedback and coaching.
- Project Management: Use tools such as Trello and SharePoint to organize and manage tasks and projects, ensuring all initiatives are executed efficiently.
- Adaptability: Thrive in a fast-paced, ever-changing environment and embrace the opportunity to work on various projects spanning different industries.
Qualifications:
- 5-7 years of experience designing and executing campaigns and social content.
- Strong content creation skills, including writing/blogging.
- Proficiency in using tools like Trello, SharePoint, and cloud campaign management.
- Knowledge and use of Google Analytics, UTM tracking, and SEO best practices.
- A collaborative mindset, with the ability to communicate effectively and share ideas in team meetings.
- Professional and polished presence, with excellent organizational skills.
- Experience in a startup environment is a plus, as adaptability and a hands-on approach are essential.
Working Environment:
This role will work primarly onsite so likely should live within a reasonable commuting distance. The company is currently going through exciting changes and growing rapidly.
We foster a culture of innovation and problem-solving, requiring team members to be adaptable and hands-on, ready to roll up their sleeves to contribute to the company’s success.
If you are a creative, adaptable, and proactive marketer who thrives in a startup environment and is eager to play a significant role in a fast-growing company, we encourage you to apply. We can’t wait to meet you. ????
Ultimate Staffing
As the Marketing Manager, you will oversee the planning, management, and measurement of marketing strategies, functions, and initiatives within the Anderson Marketing Department. This position will work across two brands: Anderson Business Advisors and Infinity Investing.
You will be responsible for planning and executing a wide variety of core marketing programs; fueling inbound marketing strategies with rich, meaningful content, highlighting best-in-class research, thought leadership, and innovation; collaborating internally to identify new programs that help meet our business goals; and will provide key implementation support for other marketing team members.
The best fit for this role will have experience developing and implementing a cohesive marketing strategy across multiple channels to ensure a pipeline of relevant, timely, and engaging content that strengthens our brand and clearly articulates our value proposition for our customers and prospects for B2B and B2C audiences.
The right person will be driven, experienced across a wide variety of marketing tactics, self-motivated, and excited about joining a dynamic organization that has experienced tremendous organizational and revenue growth over the last two years. This is a great opportunity for the right marketer to build experience driving growth in the financial and asset protection category for a mid-market organization.
Objectives:
- Drive the development and execution of the company’s digital marketing campaigns to support company objectives around lead generation and brand awareness.
- Translate growth initiatives from internal clients and stakeholders into projects ready for the marketing team.
- Identify, prioritize, and develop new marketing strategies utilizing traditional and digital spaces that include website, SEO, content marketing, social media, email, earned media, video, research, and analytics.
- Support the development of the company’s marketing strategy and activation plan for key communications to target audiences as well as leadership, team members, partners, clients, and employees, across various industry touchpoints.
Job Duties and Responsibilities:
- Develop and manage strategic long-term marketing campaigns that reach and resonate with Anderson’s targeted audiences utilizing a diversified marketing mix that supports organizational company priorities as well as quarterly and annual KPIs.
- Lead and manage projects surrounding marketing initiatives with internal and external clients as well as manage ongoing account management with vendors and consultants.
- Leverage customer and competitor research and business analytics to prioritize campaign development and content creation based on opportunity size and audience relevance.
- Develop SOPs (standard operating procedures) and continuously optimize them by identifying, designing, and implementing ongoing program process improvement.
Experience & Skill-Set:
- The ideal candidate is equal parts strategic thinker, agile problem-solver, innovative self-starter, and collaborative team member
- Strong communication, leadership, organizing, and project management skills are a must.
- Superior analytical skills; ability to synthesize and interpret data to build meaningful conclusions and recommended actions to the marketing team and stakeholders.
- Excellent writing skills and functional understanding of PR, social content creation, SEO, content marketing, and customer sales cycle.
- Experience managing effective creative development to tell a story using words, images, and audio, and an understanding of how to create content that draws an audience.
- Capable of organizing and managing complicated projects with numerous stakeholders
- Up to speed with current and online marketing techniques and best practices.
- Thorough knowledge of web analytics (e.g. Google Analytics, WebTrends, etc.) and Google Adwords.
- Thorough knowledge of the social media landscape, leading channels, tools, and measurement.
- Must be authorized to work in the US; we are not currently sponsoring visas
Education and Experience Requirements:
- Bachelor’s or master’s degree in marketing or a related field
- 5-8+ years in digital marketing with experience in B2B and B2C marketing
- A self-starter with strong project management skills and accountability
- At least five years managing marketing teams within a mid-sized company or agency
- Experience using and reporting out of CMS and CRMs such as HubSpot and Salesforce
- Experience working in tax and asset protection, personal finance, real estate, and stock investing is a plus
- Demonstrable experience leading and managing content marketing, demand-gen, SEO/SEM, marketing database, email, social media, and advertising campaigns
- Accuracy of work as well as exceptional verbal and written communication in English
- Working experience in Google Suite, WordPress Divi, Google Analytics, Google AdWords, Google Data Studio, Agorapulse, Chatbots, Email Management Platforms, and business intelligence software (i.e. Power BI, Tableau)
- Strong sense of website and graphic design
- Ability to multitask, prioritize, and manage time effectively
- Motivated and dependable team player
- Experience in optimizing the customer journey, landing pages, and user funnels
- Experience with A/B and multivariate experiments
About Anderson
Serving investors and small business owners nationally since 1997, Anderson Business Advisors is the nation’s premier asset protection and tax planning firm. With a focus on providing excellent service, Anderson Business Advisors brings attorneys, CPAs, and other professionals under one roof to empower our clients to protect themselves and their investments from the growing legal and tax threats of an increasingly complex world.
Anderson Business Advisors is an award-winning workplace — voted Top Places to Work in 2020, 2021, 2022 and 2023 by the Las Vegas Business Review Journal, as well as Intuit’s Firm of the Future award in 2020. Anderson Business Advisors is growing at a phenomenal rate and we owe this success to our dynamic team, our commitment to excellent service, and our valued clients.
At Anderson Business Advisors, we’re looking for friendly, driven, and passionate individuals to help us continue our mission as we empower investors and business owners to preserve and protect their wealth, find financial freedom, and create a legacy for their loved ones and communities.
We support our team with ongoing training and professional development while providing internal advancement opportunities for driven team members who want to grow within Anderson as they succeed professionally and personally.
Anderson Advisors offers robust benefits including:
- Hybrid work schedule working remotely and in-office
- Robust onboarding program to ensure new employees are knowledgeable about all aspects of the organization, its services, and products
- Medical, Dental, Vision, and Short-term disability are all provided at no cost to each employee. Employee-paid health insurance starts at the beginning of next month after hire.
- 401(k) plan that is matched at 4% after 3 months of employment
- 16 days of PTO in the 1st year, 21 days of PTO after 1 year of employment
- In addition to PTO, Anderson offers 7 paid company holidays per year
- Family Leave (FMLA)
- $35 monthly gym membership
A full background check, drug screen, internet, and social media search are required for employment.
Anderson is an EEO employer as defined by the EEOC.
Anderson Business Advisors


