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Company Overview: Polaris/KLIM is a leading company specializing in high-performance gear and apparel for outdoor enthusiasts. We are seeking a dynamic and experienced Marketing Manager to lead our KLIM Snowmobile segment. The ideal candidate will possess a strategic mindset, excellent leadership skills, and a passion for outdoor adventure.
Essential Functions:
Marketing Strategy Development:
- Develop comprehensive marketing strategies aligned with company goals, focusing on events, sponsored riders, influencers, digital/social media, catalogs, sponsorships, and other relevant channels.
- Collaborate with PLM team to gather insights from field experiences, sponsored riders, and end consumers, ensuring alignment with product development and company direction.
Team Management and Coordination:
- Lead a team of direct reports and coordinate with indirect reports to execute seasonal plans effectively.
- Manage sponsorships for snow, building and leveraging relationships with racers and industry professionals.
Performance Analysis:
- Analyze and measure marketing efforts to maximize ROI, ensuring optimal exposure for Klim’s products.
- Utilize strong analytical skills to evaluate the effectiveness of marketing campaigns and make data-driven recommendations for improvements.
Communication and Collaboration:
- Collaborate with communication and digital teams to develop and execute seasonal communication strategies across various channels, including email, social media, viral videos, and the website.
- Regularly communicate industry trends and influences, fostering an environment of continuous learning and adaptation.
Event Management:
- Manage KLIM marketing efforts by identifying and suggesting relevant events to enhance brand visibility and engagement.
- Oversee event planning and execution through effective coordination with the team.
Qualifications:
- Bachelor’s degree in English, Communications, Business, Marketing or related field.
- Minimum of 7-8 years of experience in the business field, with a focus on marketing and brand management.
- Advanced proficiency with Microsoft Office
- Strong editing, proofreading, and fact-checking skills with acute attention to detail.
- Exceptional oral and written communication skills, including the ability to multitask in a fast-paced environment.
Attributes:
- Strategic thinker with a proven track record in developing successful marketing strategies.
- Strong leadership skills, ability to manage and inspire a team effectively.
- Results-oriented, with a focus on achieving measurable outcomes and maximizing ROI.
- Excellent interpersonal skills with the ability to collaborate and communicate effectively with diverse stakeholders.
Join Our Team: At Polaris / KLIM, we believe in empowering our employees to innovate, collaborate, and succeed. We offer a dynamic work environment, competitive compensation, and opportunities for professional growth. If you are passionate about outdoor adventure and marketing excellence, we invite you to apply and contribute to our exciting journey.
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This position is not eligible for sponsorship
Polaris Inc.