Ad Campaign Casting Calls and Auditions
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Production Types
Job Types
Skills
Job Description
The Digital Coordinator contributes to the coordination of the media buying process and is essential to the day-to-day management of client and business through the MBP process, buy maintenance, and performance. The individual in this role is required to work well in a team-based, fast paced, detail-oriented environment. A successful Digital Investment Coordinator is resourceful and demonstrates the initiative to participate in advanced projects.
- Assists in the development of digital media presentations and tactical POV’s.
- Ensures key information is provided to the media operations and media planning teams throughout the campaign activation and maintenance process.
- Supports strong working relationships with vendors to achieve campaign objectives and fulfil client campaign goals.
- Supports the negotiation process for approved media buy activations – Video, Display, Social, Programmatic, etc.
- Works with Traffic Launch and Campaign Delivery teams to ensure flawless implementation of digital media plan and supports in all digital media tracking troubleshooting.
- Works with creative agency to understand creative assets available and any custom placements
- Conducts research and development of media measurements – Audience, Ratings, Etc.
- Supports the media operations team with client financials: budget reconciliation and budget management.
- Contributes to strategizing ways to improve and optimize campaign performance to meet client KPIs.
- Assists with client reporting commentary that is easy to understand, compelling and persuasive.
- Enters key client information into media buy systems.
Qualifications
- Post-secondary Degree or Diploma in Media, Advertising, Business Administration, Marketing, or related field.
- Strong to advanced level MS Office skills: Excel (Pivot Tables, VLOOKUP’s), Outlook, PowerPoint, etc.
- Excellent written and verbal communication skills.
- Ability to work with cross functional teams and multiple stakeholders.
- Aptitude for priority management where it concerns managing multiple deliverables/work streams.
- Ability to organize ideas and present back information logically and sequentially.
- Knowledge of digital media tools is considered a strong asset.
Additional Information
We know through experience that different ideas, perspectives and backgrounds foster a stronger and more creative work environment that delivers better business results. We strive to create workplaces that reflect the clients we serve and where everyone feels empowered to bring their full, authentic selves to work. We are committed to working with our candidates from all ability levels throughout the recruitment process to ensure that they have what they need to be at their best. If you need accommodation during the application or interview process, please contact [email protected] or to begin a conversation about your individual accessibility needs throughout the hiring process.
dentsu Media
GENERAL SUMMARY
The Senior Director, Brand and
Content Marketing is responsible for positioning the USAHS brand to key
constituents through development and execution of content and social media
strategies that maximize engagement and follower growth and encourage interest
in USAHS among prospective students and other audiences. This role leads all
aspects of brand and program marketing – website content, student journey
messaging, personalization, influencer activation strategies and content. A
critical outcome and KPI for this role is the generation of prospective student
leads through organic (owned and earned) channels.
As a key member of the marketing
leadership team, the Senior Director, Brand and Content Marketing is
responsible for planning, developing, and executing impactful content, both
text and visual, to drive long-term brand equity. This position is responsible
for overseeing the creation and distribution of USAHS content across multiple
channels and digital sites. The ideal candidate is a creative strategist with
strong execution skills who understands brand development and storytelling and
will use marketing analytics and data to make decisions.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Brand Management, Storytelling, Positioning
Craft a compelling brand narrative and bring
this to life via creative marketing and channel execution
Define and communicate differentiators and
outcomes that support premium brand position and program value propositions
relevant to the target audience
Identify and develop relevant and compelling
digital media content and creative assets for social media distribution,
websites and blog
Social Media Strategy
Develop social media strategies, identifying
platforms relevant to target audiences
Develop compelling content to engage target audiences,
build active communities, encourage engagement and grow brand preference
Establish editorial calendar and direct content
creation (copy/photo/video) for social media channel posting
Monitor community engagement and reputation
sentiment
Website Design and Content
Direct website visual design and user experience
Create content that will generate traffic, engage/influence
visitors and convert to leads
Collaborate with web developers to design page
templates adhering to brand guidelines and positioning
Create, audit and update content, including copy,
photos, videos, infographs, etc.) for web pages, landing pages and blogs
Prospective Student Nurturing
Develop and execute communication outreach
strategies to prospective students through email, SMS and other channels to
build brand/program awareness and influence consumer behavior
Recommend communications flow, develop content,
collaborate with Marketo team to coordinate implementation
Collaborate with enrollment team to identify and
execute outreach efforts to drive pipeline performance
Marketing Effectiveness Evaluation and Analytics
Set marketing channel goals: work with field recruitment, enrollment and
channel-marketing managers to develop a clear marketing tactical plan and
channel-specific goals (i.e., direct mail, web marketing, paid search, etc.)
Track performance of marketing strategy through
measurement and analysis of prospective student inquiries, conversion, and
retention to understand effectiveness and ROI
Measure, report and analyze all marketing
activity, quantify expected results and track performance to drive business
growth
Professional Development
Lead and coach a team of marketing professionals
with appropriate skill set and experience to achieve marketing/business goals
Interface with academic partners to ensure clear
understanding of program elements such as admissions requirements, course
curriculum, program outcomes and differentiators, and professional
accreditations
OTHER DUTIES AND RESPONSIBILITIES
May perform other duties and responsibilities that
management may deem necessary from time to time
POSITION IN ORGANIZATION
Reports to: Chief
Marketing Officer
Positions Supervised: Marketing Specialist (social media), Marketing Coordinator
(generalist)
TECHNICAL, MANAGERIAL & PEOPLE SKILLS REQUIRED
To perform this job
successfully an individual must be able to perform each essential duty
satisfactorily. The requirements listed
below are representative of the knowledge, skill, and/or ability required. Incumbents will be evaluated, in part, based
on performance of each essential function.
Reasonable accommodations may be made to enable individuals with
disabilities to perform essential functions.
EDUCATION and/or EXPERIENCE
Minimum 10+ years marketing management
experience required
Bachelors’ degree in marketing, management,
communications or related field required, MBA or graduate level education
desirable
Proven experience leading external creative
agencies in the development of content and campaign creative (initial
briefings, storyboards, video, and static creative, etc.)
Experience with new and existing social media
platforms and a technical understanding of how to generate awareness and
engagement
Ability to streamline processes and develop an
efficient pipeline for asset creation
Experience in understanding market research and business
analytics; capable of spotting trends leading to marketing innovation
Experience in developing marketing plans and
tactics to drive lead generation, conversion and retention
Must be intelligent, professional, mature and
well-organized
Must have experience developing and managing a
budget and understanding financial implications of marketing programs
Strong presentation skills. Excellent oral and
written communications skills
Strong relationship building skills
A good listener and collaborator
High level of enthusiasm and dynamism, functions
well in a team-driven and highly creative environment
Strong organizational, prioritization and time
management skill
Demonstrated ability to work in a high-pressure,
deadline-oriented environment, handling multiple projects and priorities
Previous experience in the higher education
marketplace is a plus
LICENSURE and/or CERTIFICATION
N/A
TRAVEL
Ability to travel domestically a
requirement of the position
BUSINESS COMPETENCIES
To perform the job successfully, an individual should
demonstrate the following competencies:
Collaborates
- Building partnerships and working collaboratively with others to meet
shared objectives.
Being
Resilient – Rebounding from setbacks and adversity when facing difficult
situations.
Instills
Trust – Gaining the confidence and trust of others through honesty,
integrity, and authenticity.
Drives
Results – Consistently achieving results, even under tough circumstances.
Innovation
- Creating new and better ways for the organization to be successful.
Customer
Focus – Building strong customer relationships and delivering
customer-centric solutions.
Drives
Engagement – Creating a climate where people are motivated to do their best
to help the organization achieve its objectives.
People
Leadership – Leads by example when it comes to finding and developing
talent, with a focus on talent acquisition strategies, setting performance
targets that raises standards and development of high potential talent.
WORK ENVIRONMENT
Work is performed primarily in a standard office environment but may involve
exposure to moderate noise levels. Work involves operation of personal computer
equipment for six to eight hours daily and includes physical demands associated
with a traditional office setting, e.g., walking, standing, communicating, and
other physical functions as necessary.
The University of St. Augustine for Health Sciences is an equal opportunity at will employer and does not discriminate against any employee or applicant for employment because of age, race, religion, color, disability, sex, sexual orientation or national origin.
University of St. Augustine
Job Summary
The primary role is to assist the media department with day-to-day tasks and help with the creation of display/video pre-roll campaigns and image/video uploads. You will work primarily with the Media team and occasionally with other agency departments.
Overview
- Proof/Check all digital broadcast budget orders in agency software system & Google Ads
- Order and upload Display advertising through Google Ads
- Order and upload Video advertising through YouTube
- Create display/video/Performance Max campaigns in Google Ads
- Assist in the daily management of Display and Video accounts
- Assist in optimizing digital accounts based on targeting, daily budgets by campaign
- Manage daily workflow in agency software
- Generate co-op reports for digital clients
- Provide assistance in traditional media orders and follow up
- Keep Google Display/Video Certifications current
- Provide back-up relief for other Media team members as needed
- All other duties assigned by manager
Qualifications
- College degree in advertising, marketing, communications or related field
- Proficient in Microsoft Office programs
- Knowledge of Google Ads, Editor, Analytics and Data Studio a plus
- Google Display, Video and Analytics Certifications a plus
- Organized with attention to detail and accuracy
- Ability to manage a variety of tasks at once
- Ability to work in a fast-paced environment under pressure and meet tight deadlines
Strong Automotive Merchandising
GENERAL SUMMARY
The Senior Director, Brand and
Content Marketing is responsible for positioning the USAHS brand to key
constituents through development and execution of content and social media
strategies that maximize engagement and follower growth and encourage interest
in USAHS among prospective students and other audiences. This role leads all
aspects of brand and program marketing – website content, student journey
messaging, personalization, influencer activation strategies and content. A
critical outcome and KPI for this role is the generation of prospective student
leads through organic (owned and earned) channels.
As a key member of the marketing
leadership team, the Senior Director, Brand and Content Marketing is
responsible for planning, developing, and executing impactful content, both
text and visual, to drive long-term brand equity. This position is responsible
for overseeing the creation and distribution of USAHS content across multiple
channels and digital sites. The ideal candidate is a creative strategist with
strong execution skills who understands brand development and storytelling and
will use marketing analytics and data to make decisions.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Brand Management, Storytelling, Positioning
Craft a compelling brand narrative and bring
this to life via creative marketing and channel execution
Define and communicate differentiators and
outcomes that support premium brand position and program value propositions
relevant to the target audience
Identify and develop relevant and compelling
digital media content and creative assets for social media distribution,
websites and blog
Social Media Strategy
Develop social media strategies, identifying
platforms relevant to target audiences
Develop compelling content to engage target audiences,
build active communities, encourage engagement and grow brand preference
Establish editorial calendar and direct content
creation (copy/photo/video) for social media channel posting
Monitor community engagement and reputation
sentiment
Website Design and Content
Direct website visual design and user experience
Create content that will generate traffic, engage/influence
visitors and convert to leads
Collaborate with web developers to design page
templates adhering to brand guidelines and positioning
Create, audit and update content, including copy,
photos, videos, infographs, etc.) for web pages, landing pages and blogs
Prospective Student Nurturing
Develop and execute communication outreach
strategies to prospective students through email, SMS and other channels to
build brand/program awareness and influence consumer behavior
Recommend communications flow, develop content,
collaborate with Marketo team to coordinate implementation
Collaborate with enrollment team to identify and
execute outreach efforts to drive pipeline performance
Marketing Effectiveness Evaluation and Analytics
Set marketing channel goals: work with field recruitment, enrollment and
channel-marketing managers to develop a clear marketing tactical plan and
channel-specific goals (i.e., direct mail, web marketing, paid search, etc.)
Track performance of marketing strategy through
measurement and analysis of prospective student inquiries, conversion, and
retention to understand effectiveness and ROI
Measure, report and analyze all marketing
activity, quantify expected results and track performance to drive business
growth
Professional Development
Lead and coach a team of marketing professionals
with appropriate skill set and experience to achieve marketing/business goals
Interface with academic partners to ensure clear
understanding of program elements such as admissions requirements, course
curriculum, program outcomes and differentiators, and professional
accreditations
OTHER DUTIES AND RESPONSIBILITIES
May perform other duties and responsibilities that
management may deem necessary from time to time
POSITION IN ORGANIZATION
Reports to: Chief
Marketing Officer
Positions Supervised: Marketing Specialist (social media), Marketing Coordinator
(generalist)
TECHNICAL, MANAGERIAL & PEOPLE SKILLS REQUIRED
To perform this job
successfully an individual must be able to perform each essential duty
satisfactorily. The requirements listed
below are representative of the knowledge, skill, and/or ability required. Incumbents will be evaluated, in part, based
on performance of each essential function.
Reasonable accommodations may be made to enable individuals with
disabilities to perform essential functions.
EDUCATION and/or EXPERIENCE
Minimum 10+ years marketing management
experience required
Bachelors’ degree in marketing, management,
communications or related field required, MBA or graduate level education
desirable
Proven experience leading external creative
agencies in the development of content and campaign creative (initial
briefings, storyboards, video, and static creative, etc.)
Experience with new and existing social media
platforms and a technical understanding of how to generate awareness and
engagement
Ability to streamline processes and develop an
efficient pipeline for asset creation
Experience in understanding market research and business
analytics; capable of spotting trends leading to marketing innovation
Experience in developing marketing plans and
tactics to drive lead generation, conversion and retention
Must be intelligent, professional, mature and
well-organized
Must have experience developing and managing a
budget and understanding financial implications of marketing programs
Strong presentation skills. Excellent oral and
written communications skills
Strong relationship building skills
A good listener and collaborator
High level of enthusiasm and dynamism, functions
well in a team-driven and highly creative environment
Strong organizational, prioritization and time
management skill
Demonstrated ability to work in a high-pressure,
deadline-oriented environment, handling multiple projects and priorities
Previous experience in the higher education
marketplace is a plus
LICENSURE and/or CERTIFICATION
N/A
TRAVEL
Ability to travel domestically a
requirement of the position
BUSINESS COMPETENCIES
To perform the job successfully, an individual should
demonstrate the following competencies:
Collaborates
- Building partnerships and working collaboratively with others to meet
shared objectives.
Being
Resilient – Rebounding from setbacks and adversity when facing difficult
situations.
Instills
Trust – Gaining the confidence and trust of others through honesty,
integrity, and authenticity.
Drives
Results – Consistently achieving results, even under tough circumstances.
Innovation
- Creating new and better ways for the organization to be successful.
Customer
Focus – Building strong customer relationships and delivering
customer-centric solutions.
Drives
Engagement – Creating a climate where people are motivated to do their best
to help the organization achieve its objectives.
People
Leadership – Leads by example when it comes to finding and developing
talent, with a focus on talent acquisition strategies, setting performance
targets that raises standards and development of high potential talent.
WORK ENVIRONMENT
Work is performed primarily in a standard office environment but may involve
exposure to moderate noise levels. Work involves operation of personal computer
equipment for six to eight hours daily and includes physical demands associated
with a traditional office setting, e.g., walking, standing, communicating, and
other physical functions as necessary.
The University of St. Augustine for Health Sciences is an equal opportunity at will employer and does not discriminate against any employee or applicant for employment because of age, race, religion, color, disability, sex, sexual orientation or national origin.
University of St. Augustine
Wine Brand Commercial Casting Call
JOB SUMMARY: Working under the strategic direction of creative director, responsible for the design integrity of marketing communications, strategies, campaigns and programs. Provides art direction/graphic design, development of brand creative concepts and seamless execution. Personally, works on the graphic development of key brand(s) campaigns and programs. Teams with copywriters and other creatives to develop creative concepts and more. Works with Project Managers to understand creative assignment, timeline and budgets. May serve as team leader/mentor for creative associates (artists, UI/UX designers, copywriters, photographers, etc.) on campaigns or projects. Ensures work is consistent with UOR design quality and brand standards.
MAJOR RESPONSIBILITIES:
CREATES & DIRECTS COMPELLING ART/GRAPHIC DESIGN
- Leads small team of art and design staff for assigned brands, campaigns, and programs in the creation of fresh, compelling creative that adds to the UOR customer experience and builds equity in the brand.
- Brings fresh direction and insight while maintaining
- visual integrity, brand standards, and excitement of the brand.
- Pursues creative excellence by staying abreast of award-winning design and consumer engagement trends
- Provides detailed direction to designers and assists in the development of designers and others on team
- Reviews all work submitted to ensure its quality, strategic integrity, and appropriate integration with brand campaigns and projects.
- Helps facilitate creative meetings.
- Oversees editing of the finished campaign/art/visual communication
- Concepts and creates storyboards for video concepts
Maintains Solid Understanding OF UOR Core Business, Brand Portfolio, Brand Standards and Target Audiences
- Stays abreast of brand standards and LP standards
- Stays abreast of design trends particularly in travel, tourism and entertainment industry.
- Stays abreast of consumer and marketplace trends particularly in targeted demographic groups (teens/tweens, families, Hispanic, Floridians…) and channels.
TEAMWORK/COLLABORATION
- Interacts with copywriters and other creative team members to develop creative concepts and executions of assigned campaigns and projects.
- Partners with producers on selection of photos, models, stylists and stock photography.
- Works closely with Project Managers and effectively manages partner expectations regarding design deliverables.
- Maintains and encourages an open line of communication with other team members.
PRESENTATION SKILLS
- Makes presentations to internal clients.
- Understands and actively participates in Environmental, Health & Safety responsibilities by following established UO policy, procedures, training and team member involvement activities.
- Performs other duties as assigned.
EDUCATION: Bachelor’s degree, or equivalent, in Visual Communication Design (Graphic Design or closely related), combined with outstanding creative portfolio.
EXPERIENCE: 7+ years of experience in large volume or in-house advertising agency or marketing environment. Portfolio of relevant creative work is required to be considered.
- Demonstrated ability to think creatively and provide marketable solutions in concepting, developing, and producing creative campaigns and materials.
- Experience with a wide array of media including video, print, broadcast, social, online, outdoor and events/displays.
- Experience in like industry (travel, tourism, entertainment) and with like targets/demographics (teens/tweens, vacationers, Floridians, Hispanics) a plus
- Proficient with design applications including InDesign, Photoshop, Illustrator, PowerPoint and Keynote as well as a thorough working knowledge of video, digital and print production.
- Requires strong organizational, interpersonal, problem solving and presentation skills.
- Thorough understanding of videography, photography, typography, and printing
- Collaborative/Team Oriented – ability to manage challenging situations
- Interested in social and cultural trends
- Ability to multi-task and meet deadlines
ADDITIONAL INFORMATION: Responsible for the design integrity of marketing communications campaigns and programs.
Your talent, skills and experience will be rewarded with a competitive compensation package.
Universal is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at Universal Orlando via-email, the Internet or in any form and/or method without a valid written Statement of Work in place for this position from Universal Orlando HR/Recruitment will be deemed the sole property of Universal Orlando. No fee will be paid in the event the candidate is hired by Universal Orlando as a result of the referral or through other means.
Universal Orlando Resort. Here you can.
Universal Orlando is an equal opportunity employer. Universal elements and all related indicia TM & © 2022 Universal Studios. All rights reserved. EOE
Universal Orlando
Toy Campaign Casting Call
Sport Campaign Casting Call
Ad Campaign Casting Call for Female Athletic Groups
SNC is working on an exciting new campaign looking to cast a group of 2-3 women connected in some way — teammates, family, community members, couple, best friends —with fashionable style and a range of body types.
Women can range from 18- 60 years old and must be local or near to LA.
Who are we?
Marks is a consumer experience agency creating engaging moments across the entire brand spectrum – from brand design and packaging to content and consumer connections. Rooted in a deep understanding of human behaviour, we are uniquely constructed to enable brands to win in an age of constant change.
A super-charged experience powerhouse – 700 people strong, with subject matter experts working collaboratively across 12 studios and 8 countries – we have helped some of the world’s biggest brands (Amazon, LEGO, PepsiCo, Target and AB InBev, to name a few) connect to their audiences and tackle the biggest challenges and opportunities of today’s consumer landscape.
About the team
The Marks Marcom team is our agile and talented agency-with-an-agency. They create smart, insight- driven omni-channel campaigns, programs, and content – bringing them to life across multiple touch-points and mediums, both digital and physical. A multidisciplinary group of problem-solvers, our team uncovers the truth behind client asks and needs, developing innovative and creative solutions that engage audiences, build brands, and drive sales.
About the Role
This position calls for a highly collaborative team member with a creative spark, sophisticated design abilities, strong communication skills, passion, and self-motivation. You will be tasked with thoughtful problem-solving that leads into high-caliber campaign concepts and executions, informed by a strategic framework and narrative –
As a Senior Art Director you not only develop the big idea, but also bring that idea to life across different touch-points and mediums – presenting and selling internally, and to clients, with passion and energy.
You have a keen design eye and hands-on prowess, matched only by your clever conceptual thinking that addresses client needs and business goals. You can shift seamlessly from creating big ideas to crafting high impact visual statements and conceptualizing and visualizing in motion. From social media to digital content, retail programs, traditional media and beyond, you help to set and maintain the quality bar for the creative product of the company at a level that is amongst the top tier within the industry.
You’ll work and consult with teams across our entire Marks ecosystem, on an exciting range of clients and categories, including toys, food & beverage, beer, wine, spirits, technology, personal care, beauty, retail, and many more.
On any given day you might
- Work with your creative team partners to develop overarching campaign ideas and narratives
- Develop overarching campaign visuals and design directions that bring your ideas to life.
- Create individual executions within an existing campaign – everything from OLV storyboards to social content, retail communications and more.
- Build and create compelling presentation decks to frame up and sell your creative ideas.
- Partner with our internal and external productions partners (designers, photographers, CGI, motion etc) to execute your creative vision.
- Actively participate in brainstorming sessions and internal reviews
- Keep up to date with the latest trends and innovations
The ideal person
- Lives and breathes marketing communications – gets excited to talk shop and always learn
- Is innately curious, has an insight into human behavior, and an instinct for popular culture
- Is a hands-on creative that loves to roll up their sleeves and get things done.
- Loves to think in motion – and understands the different ways, and challenges of creating motion content.
- Is embedded in the digital ecosystem, with an intuitive understanding of all its forms.
- Loves digging into problems and seeing beyond the “ask”
- Has an excitement for their discipline that is contagious – with compelling storytelling skills that captivate clients and internal partners alike.
- Is fascinated by the differences between digital and physical experiences – seeking out ways to combine the two worlds.
- Has experience with 360 shopper and trade marketing programs across a wide range of clients (including CPG, food/beverage, wine/spirits, electronics and toys)
You Bring
- Degree or diploma in Graphic design/Advertising & Marketing, or related field
- 6+ years of experience in marketing communications
- Well-rounded portfolio showcasing excellent understanding of campaign development in different communication spaces, mediums and approaches – including print, digital, social content and motion
- Expert fluency in design software, especially Adobe Creative Cloud, Illustrator, Photoshop and InDesign. Fluency in Keynote/Powerpoint. Experience in after-effects, XD, Premiere a bonus!
Marks, part of SGS & Co