Digital Coordinator

Job Description

The Digital Coordinator contributes to the coordination of the media buying process and is essential to the day-to-day management of client and business through the MBP process, buy maintenance, and performance. The individual in this role is required to work well in a team-based, fast paced, detail-oriented environment. A successful Digital Investment Coordinator is resourceful and demonstrates the initiative to participate in advanced projects.

• Assists in the development of digital media presentations and tactical POV’s.
• Ensures key information is provided to the media operations and media planning teams throughout the campaign activation and maintenance process.
• Supports strong working relationships with vendors to achieve campaign objectives and fulfil client campaign goals.
• Supports the negotiation process for approved media buy activations – Video, Display, Social, Programmatic, etc.
• Works with Traffic Launch and Campaign Delivery teams to ensure flawless implementation of digital media plan and supports in all digital media tracking troubleshooting.
• Works with creative agency to understand creative assets available and any custom placements
• Conducts research and development of media measurements – Audience, Ratings, Etc.
• Supports the media operations team with client financials: budget reconciliation and budget management.
• Contributes to strategizing ways to improve and optimize campaign performance to meet client KPIs.
• Assists with client reporting commentary that is easy to understand, compelling and persuasive.
• Enters key client information into media buy systems.

Qualifications

• Post-secondary Degree or Diploma in Media, Advertising, Business Administration, Marketing, or related field.
• Strong to advanced level MS Office skills: Excel (Pivot Tables, VLOOKUP’s), Outlook, PowerPoint, etc.
• Excellent written and verbal communication skills.
• Ability to work with cross functional teams and multiple stakeholders.
• Aptitude for priority management where it concerns managing multiple deliverables/work streams.
• Ability to organize ideas and present back information logically and sequentially.
• Knowledge of digital media tools is considered a strong asset.

Additional Information

We know through experience that different ideas, perspectives and backgrounds foster a stronger and more creative work environment that delivers better business results. We strive to create workplaces that reflect the clients we serve and where everyone feels empowered to bring their full, authentic selves to work. We are committed to working with our candidates from all ability levels throughout the recruitment process to ensure that they have what they need to be at their best. If you need accommodation during the application or interview process, please contact [email protected] or to begin a conversation about your individual accessibility needs throughout the hiring process.

dentsu Media