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Job Title: Digital Communications Manager

FLSA Status: Exempt

Department: Marketing and External Relations

Title of Manager/Supervisor: Director of Interactive Marketing

Number of Employees Reporting to this Position: 0

Location: This role has the option to be a fully remote position in the following states: Arizona, California, Colorado, Connecticut, Florida, Indiana, Missouri, Montana, Virginia, New York, Pennsylvania, Tennessee, Texas, Vermont, and Wisconsin.

Position Summary: In support of Clarkson University’s initiatives to expand/fully utilize digital direct marketing and drive revenue in undergraduate admissions, the University Marketing team seeks a collaborative colleague who possesses a strong blend of strategic, operational and leadership skills in digital marketing communications, admissions initiatives and results-based analysis. The Digital Communications Manager/Associate Director of Digital Communications will collaborate in the implementation and continual optimization of marketing activities and campaigns designed to generate and nuture quality leads, applicants, and enrolled students and will lead in providing technical support for the development, enhancement, customization and maintenance of Enterprise Systems for Clarkson University’s Marketing & External Relations. This position will evaluate, develop, and maintain delivered and custom enterprise solutions, maintain functional and technical expertise in the supported areas to assist in the development and optimization of solutions that satisfy the functional needs of the University and department.

Reporting to the Director of Interactive Marketing, the manager/associate director will join a team where each member supports marketing for a unit on campus and leads a specific focus on activities that advance long-term goals for undergraduate admissions as the chief priority. The position can be based in Potsdam, Schenectady or fully remote based on applicant’s experience.

General Purpose: Collaborate with cross-functional teams to drive digital innovation for digital initiatives aligned to the University brand and focused on admissions and other strategic goals of the University.

Position Responsibilities

  • Lead, create and manage digital projects and their integration with other elements of operational plans from inception to completion.
  • Works with functional users to translate existing business process into scalable, systematized Solutions.
  • Set up and optimize targeted email campaigns, including work with staff to create conversion-optimized landing pages and lead capture forms, to drive leads resulting in undergraduate enrollment. Provide assistance in coding, testing, debugging and documenting system modifications.
  • Curate digital materials and ensure consistency with University brand program and incorporate marketing strategies. Assists with documentation or reviews documentation written by others that describes processing procedures.
  • Provides technical assistance by responding to inquiries from others regarding errors, problems, or questions about the system
  • Monitors performance of solutions after implementation
  • Supports integrations between systems and other internal/external systems
  • Consults with end users to provide support for business processes
  • Fills role as the technical lead for large development or large implementation/upgrade projects, working with other program analysts to coordinate development, testing, debugging, and documentation.
  • Reviews, approves and migrates development work to production environments for functional users
  • Measure defined campaign metrics and report performance of all digital marketing campaigns and assess against goals. Ideate and generate innovative strategies with the team that measure our competitive analyses in the marketplace.
  • Be part of the marketing team that strives to create innovative strategies for admissions and other campus departments.

Health & Safety: All staff has a statutory responsibility to take reasonable care of themselves, others and the

environment and to prevent harm by their acts or omissions. All staff is therefore required to

adhere to the University’s Health, Safety, and Environmental Policy & Procedures.

Essential Skills

  • High comfort-level and experience with evolving technologies and their integration with enterprise solutions, marketing and operational plans. Previous Slate CRM experience is essential and required.
  • Solid understanding of the higher education admissions processes and university business models.
  • Self-motivation, an entrepreneurial spirit, exceptional communication, problem-solving and organizational skills and the ability to work in a fast paced environment.
  • Must excel at identifying problems, evaluating key issues, and delivering solutions in a high-pressure, deadline-driven environment while working collaboratively with leadership team.
  • Ability to collaborate with marketing & external relations colleagues to create effective solutions.
  • A results-orientation to act decisively and promptly on projects while in parallel appreciating the university environment that thrives on collaborative input, consensus and perspectives that will lead to successful projects and buy-in of others.
  • A working knowledge of professional writing standards, legal and compliance guidelines required in the management of marketing programs and recognition of sensitive situations that require input from supervisor and others.

Education

Minimal Qualifications:

Bachelor’s Degree or equivalent combination of relevant education and experience totaling four to eight years in marketing, communications, business or related field.

Preferred Qualifications

Master’s degree preferred. May demonstrate interest in pursuing Clarkson degree while working.

Experience

Minimal Experience:

Extensive experience in the Slate CRM platform. Two to five years or more year of marketing, admissions or IT experience preferred. Demonstrated ability to work in a cross-functional team environment. Knowledge and technical proficiency in SQL. Interface programming languages, applications, tools and utilities. Proficient understanding of web markup including HTML5, CSS, JavaScript, and responsive design. Strong analytical and problem solving skills. Ability to provide staff support for business and technical projects, assignments and analysis preferred. Ability to create technical documentation and flowcharts preferred. Ability to work independently on a day-to-day basis. Strong customer service skills. Ability to interface with information technology programmer/analyst, business analysts, functional users and external vendors. Excellent organization, analytical, interpersonal, written and verbal communication skills. Must possess a willingness to learn and develop skills. Must possess the ability to work in teams and direct supervision. Must be comfortable operating in a collaborative, shared leadership environment.

Preferred Experience: Five (5) years of experience in higher education as an Enterprise Solutions Architect or similar position.

Physical Demands

The physical demands characteristics described here are representative of those that must be met by

an employee to successfully perform the essential functions of this job. Reasonable accommodations

may be made to enable individuals with disabilities to perform the essential functions. Clarkson is

committed to complying with the guidelines set forth under the Americans with Disabilities Act.
Clarkson University

Company Background

For over a century, friends and family, celebrities and athletes, world travelers and locals alike, have all flocked to Pebble Beach Resorts. This stunning slice of California’s Monterey Peninsula is a wondrous place that we are proud to share. Pebble Beach Company, headquartered in Pebble Beach, California, owns and operates the world-famous Pebble Beach Resorts, including The Lodge at Pebble Beach, The Inn at Spanish Bay and Casa Palmero at Pebble Beach. The company also operates four renowned golf courses: Pebble Beach Golf Links, Spyglass Hill Golf Course, The Links at Spanish Bay, Del Monte Golf Course and the newest addition The Hay.

Its other famed properties include scenic 17-Mile Drive, The Spa at Pebble Beach, Pebble Beach Golf Academy & Practice Facility and Pebble Beach Equestrian Center. It annually hosts premier events such as the Pebble Beach Concours d’Elegance, AT&T Pebble Beach Pro-Am, TaylorMade Pebble Beach Invitational, Pebble Beach Food & Wine and PURE Insurance Championship Impacting The First Tee.

Job Summary

The Social Media Content Producer is responsible for the daily management of Pebble Beach Company’s social media accounts and paid digital advertising. In addition to concepting and producing visual content to tell the Pebble Beach story, this person will be responsible for the way the brand connects and communicates with consumers in the digital space.

Essential Duties & Responsibilities

  • Community strategy and management on core platforms including Facebook, Instagram, LinkedIn, YouTube, and emerging platforms
  • Plan, develop and create editorial calendar and publishing schedule for social content, promotions, and campaign activations
  • Daily social media account moderation
  • Use social media analytics to constantly optimize performance
  • Develop processes and procedures to ensure projects are prioritized and delivered on time
  • Develop, implement, and execute innovative social media strategies
  • Familiarity in interacting with user generated content and repurposing content for brand needs
  • Partner with and facilitate promotions and collaborations with resort operations, event marketing partners, and paid social influencers
  • Oversee Community Management during special events (AT&T Pro-am, PBFW, Concours)
  • Ongoing collaboration with digital marketing team to develop new and innovative content
  • Work with entire marketing team and media agency team to build, launch, optimize and report on digital media campaigns
  • Expand knowledge into the broader scope of digital media advertising technology and strategy
  • Compile monthly social media and paid media activity reports
  • Passion for creating content a must
  • On-site content capture both independently and in concert with creative agency partners
  • Expand knowledge into the broader scope of digital media advertising technology and strategy
  • Compile monthly social media and paid media activity reports
  • Have a passion for creating content a must
  • On-site content capture both independently and in concert with creative agency partners

Required Skills

  • Bachelor’s degree in Marketing or related field
  • Minimum 2 years marketing experience and/or digital marketing; experience with hospitality and luxury brands a plus
  • Strong understanding of digital and social media landscape
  • Ability to interface easily with all levels of management and cross-functional teams
  • Proficient in Word, Excel, and PowerPoint
  • Experience with performance optimization and analysis tools, such as Google Analytics and Google Tag Manager
  • Familiarity with all major social platforms and common tools needed to use them effectively
  • Strong understanding of best practices, development, and algorithms in social media landscape
  • Ability to operate as a social content curator of interesting and compelling content to share across communities
  • Strong understanding of key social media KPIs, analysis and reporting
  • Demonstrated experience managing paid advertising campaigns with experience optimizing paid social campaigns
  • Experience using data to gather insights, experience optimizing messaging to increase campaign performance
  • Proven track record of producing strong visual multimedia content

Desired Skills

  • Affinity for Pebble Beach and/or golf
  • Video content capture and editing a plus

Why Work For Pebble Beach Company

  • Competitive Pay: Salary: $65,000 – $80,000/year plus bonus.
  • Enjoy world-class health and wellness benefits. For Full Time employees, comprehensive medical, dental, vision, and life insurance is available. In addition, our Health and Wellness Center provides employees with unlimited access to a physician and medical team to tend to you and your family’s health needs free of cost.
  • Prepare for your future. You will be eligible to participate in our 401(K) retirement program. Pebble Beach Company will match $.75 for every $1 you contribute to your 401(k), up to 6% of eligible compensation. In addition, the company will contribute an amount to your 401K each quarter based on your hours worked, along with a discretionary contribution at the end of each fiscal year.
  • We encourage YOU to be our guest. You will receive discounts at all Pebble Beach restaurants, retail shops, and our Forbes Five Star Spa. In addition, Hotel discounts are also available during select seasons.
  • Play our world-famous golf courses! Enjoy our Employee Golf Privileges including Employee Tee Times, Tournaments, and Company Club.
  • Grow your career with Pebble Beach. We provide opportunities for ongoing learning and development, as well as promotions and transfers to advance your career.
  • Lunch is on us. Enjoy a complimentary meal during your shift in our Employee Dining Room.

We are proud to be an EEO/AA employer M/F/D/V. We maintain a drug-free workplace and perform pre-employment substance abuse testing.
Pebble Beach Resorts

Job Type:
Other
Skills:
Acting

CALLOUT FOR STORIES – PAID OPPORTUNITY – VANISH STAIN REMOVER – AUSTRALIA WIDE CALLOUT

Has Vanish stain remover ever helped you out of a sticky stain situation? We are looking for real stories about a time when you have used Vanish to remove a stain from a borrowed item or stained an item of clothing that wasn’t yours (…maybe on purpose?). Please see requirements below:

– The story must be about a time you used vanish to get out of a sticky situation – whatever that may have been!

– You must have used a Vanish product to get rid of the stain

– The story must involve an everyday clothing item (no leather jackets/ wedding dresses etc!)

Please note this is not a casting call – successful story tellers will not appear in the campaign – it is just the story that will be used.

This is a paid opportunity – successful story tellers will receive a fee if their story is used in the campaign.

$$

BOSTON CASTING IS SEEKING: CAUCASIAN MALE STAND IN 

6’0″- 6’3″

Union and non-Union

Must be 18+

Shoots 7/11

Must be local to Wenchester County, NY

$$

GOD’S NOT DEAD 5 – Feature Film

Rock Hill, SC, Fort Mill, SC and surrounding areas

RATES: 

Background Roles – 75/half day

Background Roles – 120/full day 

Featured Role Bump – 130 

Please list your availability or if you have certain days you cannot work in case the shooting dates change.  

There will be more roles posted soon, but feel free to submit with your availability and photos now, so we will have you on file

If you have full availability between July 17-Aug 10th, and want to send in your submission for anything you might be a fit for, let us know!

CAMPAIGN WORKERS – TUESDAY, 7/18, WEDNESDAY, 7/19 (prefer same talent to be there both days) 

  • All genders, All ethnicities, ages 18-30
  • Prefer “college-age” type 
  • Needed BOTH – July 18, 19 
  • $75-120 TBD based on day
    __________________________________
$$$

ULTA LOVE YOUR SKIN // JULY 2023

  • We are looking for real people with real skin conditions for an upcoming shoot with Ulta!
  • All shades, identities, ages, abilities, and skin types welcomed 🙂

DATES: 8/14-8/16 (multi-day booking not guaranteed)

LOCATION: LOS ANGELES, CA (Talent must work as local)

Models should be open for cuts and color treatments

RATES:

8 HOUR SALON PREP/FIT FEE: $250 + 20% 

ADULT SESSION RATE: $500 + 20% per 8-hour session, to include any COVID-19 testing.

ADULT USAGE RATE: $3,500 + 20% to include the below term, territory, and media. Guaranteed at the time of booking.

MINOR SESSION RATE: $500 + 20% per 8-hour session, to include any COVID-19 testing.

MINOR USAGE RATE: $750 + 20% to include the below term, territory, and media. Guaranteed at the time of booking.

$$

Now Casting:

  • Los Ageles Based talent for a campaign.

Looking for:

  • Real grandparents
  • mature talent all genders (ages 55+)
  • celebrity impersonators (any non-living celebrity such as Frank Sinatra, Marilyn Monroe, Prince, etc.)

Paid opportunity and must be able to work on W9 and available on Juy 10th.

$$$

Seeking videos of people eating something spicy for a Heinz Spicy Ketchup UGC (user-generated content) Campaign in the USA!

We’re looking for a diverse range of Gen Z and millennials who live in the USA ages 18+ to send in or create entertainingly negative, authentic reactions to tasting SUPER spicy food.

We’re talking Carolina reapers, the one chip challenge or da bomb hot sauce.etc. We’re looking for people to challenge themselves with spice and completely lose their composure on-camera, from crying to chugging milk right out of the jug..etc.

What we’re not looking for are individuals who do very spicy mukbangs or who eat spicy food but don’t react or obviously fake reactions to the very spicy food.

If your video is chosen, you will be paid $1,500.00 USD per video. This is a non-union project. You must be over the age of 18 to fill out the application.

As an Art Director, you will be executing creative for multiple marketing programs. Reporting to the Senior Art Director, you will be responsible for building this beauty brand, and concept development/execution of various marketing campaigns and programs, from concept to execution across all channels.

In addition, you will:

-Support Senior Art Director in trend research and developing strategic marketing campaign concepts to provide creative solutions that meets business objectives.

-Build concept boards, photo and video briefs, and design across multiple channels to visualize concept.

-Art direct photographers and stylists to execute creative.

-Manage projects and designers.

-Present creative in various settings.

-Partner closely with Editorial, Visual Merchandising, Content Production and Marketing to develop and deliver creative for brand-owned social channels.

-Build relationship with cross-functional partners.

-Demonstrate our values of Passion for Client Service, Innovation, Expertise, Balance,

Respect for All, Teamwork, and Initiative.

We’re excited about you if you have:

-5-7 years of design experience.

-BA or BFA preferred in Graphic Design or Communication Design.

-People management experience.

-Proficient knowledge of Adobe programs: Illustrator, Photoshop and InDesign.

-Solid organizational skills, detail-oriented; time management skills, ability to juggle priorities.

-Strong relationship-building skills; ability to collaborate and work with a variety of people in various disciplines.

-Good presentation skills and good communication skills, both written and verbal.

-Knowledge and experience in retail, beauty/fashion and understand current industry related trends

-Ability to work in a very fast paced environment and meet very tight deadlines.

-Keen interest in and awareness of social trends and social-first design.

You’ll love working here because:

-The people. You will be surrounded by some of the most talented, supportive, smart, and kind

leaders and teams – people you can be proud to work with.

-The product. Employees enjoy a product discount and receive free product (“gratis”) various times throughout the year.

Aquent

Our client, an entertainment streaming company, is looking for a Marketing Manager to join their team. Candidates with experience managing marketing budgets & campaign planning in entertainment highly preferred. Candidates passionate about music also preferred

This role is temp to perm – hourly and then will go salary

Remote

40 hrs a week

Rate – appx $40hr, DOE

Must be eligible to work in USA

Please send your resume for consideration – or feel free to forward to someone who would be a good fit **we offer referral bonuses**

The Marketing Manager will partner with cross functional teams to develop show marketing plans. Working on best in class service for artists and partners.

Responsibilities

? Develop and execute marketing plans in conjunction cross functional teams

? Manage timelines in partnership with team lead

? Work with creative team to manage development of creative content (copy, visuals, and videos) and manage digital marketing campaigns including social media, paid, email marketing, search, and more.

? Analyze data & use research tools to drive marketing strategy

? Execute global and national promotions

? Oversee the planning of digital media campaigns across multiple platforms

Qualifications

? 5+ years marketing experience in entertainment or industry related field

? Proven track record of outstanding client relationships

24 Seven Talent

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