Digital Communications Manager

Job Title: Digital Communications Manager

FLSA Status: Exempt

Department: Marketing and External Relations

Title of Manager/Supervisor: Director of Interactive Marketing

Number of Employees Reporting to this Position: 0

Location: This role has the option to be a fully remote position in the following states: Arizona, California, Colorado, Connecticut, Florida, Indiana, Missouri, Montana, Virginia, New York, Pennsylvania, Tennessee, Texas, Vermont, and Wisconsin.

Position Summary: In support of Clarkson University’s initiatives to expand/fully utilize digital direct marketing and drive revenue in undergraduate admissions, the University Marketing team seeks a collaborative colleague who possesses a strong blend of strategic, operational and leadership skills in digital marketing communications, admissions initiatives and results-based analysis. The Digital Communications Manager/Associate Director of Digital Communications will collaborate in the implementation and continual optimization of marketing activities and campaigns designed to generate and nuture quality leads, applicants, and enrolled students and will lead in providing technical support for the development, enhancement, customization and maintenance of Enterprise Systems for Clarkson University’s Marketing & External Relations. This position will evaluate, develop, and maintain delivered and custom enterprise solutions, maintain functional and technical expertise in the supported areas to assist in the development and optimization of solutions that satisfy the functional needs of the University and department.

Reporting to the Director of Interactive Marketing, the manager/associate director will join a team where each member supports marketing for a unit on campus and leads a specific focus on activities that advance long-term goals for undergraduate admissions as the chief priority. The position can be based in Potsdam, Schenectady or fully remote based on applicant’s experience.

General Purpose: Collaborate with cross-functional teams to drive digital innovation for digital initiatives aligned to the University brand and focused on admissions and other strategic goals of the University.

Position Responsibilities

• Lead, create and manage digital projects and their integration with other elements of operational plans from inception to completion.
• Works with functional users to translate existing business process into scalable, systematized Solutions.
• Set up and optimize targeted email campaigns, including work with staff to create conversion-optimized landing pages and lead capture forms, to drive leads resulting in undergraduate enrollment. Provide assistance in coding, testing, debugging and documenting system modifications.
• Curate digital materials and ensure consistency with University brand program and incorporate marketing strategies. Assists with documentation or reviews documentation written by others that describes processing procedures.
• Provides technical assistance by responding to inquiries from others regarding errors, problems, or questions about the system
• Monitors performance of solutions after implementation
• Supports integrations between systems and other internal/external systems
• Consults with end users to provide support for business processes
• Fills role as the technical lead for large development or large implementation/upgrade projects, working with other program analysts to coordinate development, testing, debugging, and documentation.
• Reviews, approves and migrates development work to production environments for functional users
• Measure defined campaign metrics and report performance of all digital marketing campaigns and assess against goals. Ideate and generate innovative strategies with the team that measure our competitive analyses in the marketplace.
• Be part of the marketing team that strives to create innovative strategies for admissions and other campus departments.

Health & Safety: All staff has a statutory responsibility to take reasonable care of themselves, others and the

environment and to prevent harm by their acts or omissions. All staff is therefore required to

adhere to the University’s Health, Safety, and Environmental Policy & Procedures.

Essential Skills

• High comfort-level and experience with evolving technologies and their integration with enterprise solutions, marketing and operational plans. Previous Slate CRM experience is essential and required.
• Solid understanding of the higher education admissions processes and university business models.
• Self-motivation, an entrepreneurial spirit, exceptional communication, problem-solving and organizational skills and the ability to work in a fast paced environment.
• Must excel at identifying problems, evaluating key issues, and delivering solutions in a high-pressure, deadline-driven environment while working collaboratively with leadership team.
• Ability to collaborate with marketing & external relations colleagues to create effective solutions.
• A results-orientation to act decisively and promptly on projects while in parallel appreciating the university environment that thrives on collaborative input, consensus and perspectives that will lead to successful projects and buy-in of others.
• A working knowledge of professional writing standards, legal and compliance guidelines required in the management of marketing programs and recognition of sensitive situations that require input from supervisor and others.

Education

Minimal Qualifications:

Bachelor’s Degree or equivalent combination of relevant education and experience totaling four to eight years in marketing, communications, business or related field.

Preferred Qualifications

Master’s degree preferred. May demonstrate interest in pursuing Clarkson degree while working.

Experience

Minimal Experience:

Extensive experience in the Slate CRM platform. Two to five years or more year of marketing, admissions or IT experience preferred. Demonstrated ability to work in a cross-functional team environment. Knowledge and technical proficiency in SQL. Interface programming languages, applications, tools and utilities. Proficient understanding of web markup including HTML5, CSS, JavaScript, and responsive design. Strong analytical and problem solving skills. Ability to provide staff support for business and technical projects, assignments and analysis preferred. Ability to create technical documentation and flowcharts preferred. Ability to work independently on a day-to-day basis. Strong customer service skills. Ability to interface with information technology programmer/analyst, business analysts, functional users and external vendors. Excellent organization, analytical, interpersonal, written and verbal communication skills. Must possess a willingness to learn and develop skills. Must possess the ability to work in teams and direct supervision. Must be comfortable operating in a collaborative, shared leadership environment.

Preferred Experience: Five (5) years of experience in higher education as an Enterprise Solutions Architect or similar position.

Physical Demands

The physical demands characteristics described here are representative of those that must be met by

an employee to successfully perform the essential functions of this job. Reasonable accommodations

may be made to enable individuals with disabilities to perform the essential functions. Clarkson is

committed to complying with the guidelines set forth under the Americans with Disabilities Act.
Clarkson University