Global Senior Art Director

About Sniffies: 

Sniffies is the fastest growing cruising platform for gay, bi, and curious guys, offering a fully interactive, map-based digital space where users can explore their sexual desires, kinks, and fantasies without judgment or shame. With a first-of-its-kind map interface, Sniffies connects users with nearby guys and popular cruising destinations, providing intuitive tools and unique features that make casual encounters straightforward, sexy, and on demand. 

Position Overview:

We are seeking a Global Senior Art Director to help upkeep and shape the visual brand identity of Sniffies. Our ideal candidate brings a blend of artistic prowess, marketing expertise, and business acumen to the table. We’re looking for a versatile creative with senior-level experience in graphic design, photography, and video development. Bonus points if you have experience in the fashion industry. If you’re comfortable turning ideas into reality across various formats, from digital & social marketing materials to print, OOH, experiential design, photography, and video, we want to hear from you.

The Ideal Candidate:

The perfect fit for the Global Senior Art Director role should have a profound understanding of male sexuality, encompassing gay, bi, and straight-curious orientations, coupled with a sex-positive attitude. Familiarity with cruising culture and its significance in the LGBTQ community is a plus.

Responsibilities:

• Develop and update visual brand guidelines and continually update as the brand evolves.
• Responsible for creative development and design execution of digital & social assets, OOH materials, photography, video content, and experiential projects that advance our company’s visual design identity and brand.
• Develop all design elements for Sniffies Merchandise, including working with merchandising team and contractors as needed for apparel launches. 
• Responsible for crafting visually stunning content through graphic design, photography, video, and digital assets.
• Collaborate closely with the Creative Producer, Global Digital Marketing Manager, marketing and design contractors on content & campaign ideation, review/feedback and execution of final assets. This role will report directly to the CMO.
• Manage our content archive and Content Management System, ensuring efficient utilization of our extensive content library.
• Oversee and contribute to photo and video editing tasks.
• Manage, delegate, and guide tasks among design and other contractors involved in project development.
• Stay current on design and industry trends, adapting to best practices.

Qualifications:

• Proven track record as an Art Director / Creative Director / Graphic Designer.
• Hands-on experience with logo design, typography, color theory, layout design, print production, image selection, and package design.
• Proficiency in Adobe Creative Suite: Illustrator, Photoshop, and InDesign.
• Demonstrable graphic design skills, showcased in a robust portfolio.
• Ability to incorporate feedback and effectively give/take direction.
• Team player with exceptional communication and presentation skills.
• Relevant education or training.

Resume and portfolio showcasing your creative work required for consideration.

At Sniffies, we celebrate diversity and are committed to creating an inclusive environment for all employees. We appreciate all applicants’ interest, but only those selected for an interview will be contacted. Join us in shaping the future of online connections and creative excellence at Sniffies.

Sniffies