Sniffies

About Sniffies: 

Sniffies is the fastest growing cruising platform for gay, bi, and curious guys, offering a fully interactive, map-based digital space where users can explore their sexual desires, kinks, and fantasies without judgment or shame. With a first-of-its-kind map interface, Sniffies connects users with nearby guys and popular cruising destinations, providing intuitive tools and unique features that make casual encounters straightforward, sexy, and on demand. 

Position Overview:

We are seeking a Global Senior Art Director to help upkeep and shape the visual brand identity of Sniffies. Our ideal candidate brings a blend of artistic prowess, marketing expertise, and business acumen to the table. We’re looking for a versatile creative with senior-level experience in graphic design, photography, and video development. Bonus points if you have experience in the fashion industry. If you’re comfortable turning ideas into reality across various formats, from digital & social marketing materials to print, OOH, experiential design, photography, and video, we want to hear from you.

The Ideal Candidate:

The perfect fit for the Global Senior Art Director role should have a profound understanding of male sexuality, encompassing gay, bi, and straight-curious orientations, coupled with a sex-positive attitude. Familiarity with cruising culture and its significance in the LGBTQ community is a plus.

Responsibilities:

• Develop and update visual brand guidelines and continually update as the brand evolves.
• Responsible for creative development and design execution of digital & social assets, OOH materials, photography, video content, and experiential projects that advance our company’s visual design identity and brand.
• Develop all design elements for Sniffies Merchandise, including working with merchandising team and contractors as needed for apparel launches. 
• Responsible for crafting visually stunning content through graphic design, photography, video, and digital assets.
• Collaborate closely with the Creative Producer, Global Digital Marketing Manager, marketing and design contractors on content & campaign ideation, review/feedback and execution of final assets. This role will report directly to the CMO.
• Manage our content archive and Content Management System, ensuring efficient utilization of our extensive content library.
• Oversee and contribute to photo and video editing tasks.
• Manage, delegate, and guide tasks among design and other contractors involved in project development.
• Stay current on design and industry trends, adapting to best practices.

Qualifications:

• Proven track record as an Art Director / Creative Director / Graphic Designer.
• Hands-on experience with logo design, typography, color theory, layout design, print production, image selection, and package design.
• Proficiency in Adobe Creative Suite: Illustrator, Photoshop, and InDesign.
• Demonstrable graphic design skills, showcased in a robust portfolio.
• Ability to incorporate feedback and effectively give/take direction.
• Team player with exceptional communication and presentation skills.
• Relevant education or training.

Resume and portfolio showcasing your creative work required for consideration.

At Sniffies, we celebrate diversity and are committed to creating an inclusive environment for all employees. We appreciate all applicants’ interest, but only those selected for an interview will be contacted. Join us in shaping the future of online connections and creative excellence at Sniffies.

Sniffies

About Sniffies: 

Sniffies is a fully interactive, map-based cruising platform for gay, bi, and curious guys. Users find connections and experiences through a first-of-it’s-kind map interface that shows both nearby guys and popular cruising destinations. The no-holds-barred platform has rethought the dating and hookup space by making casual encounters straightforward, sexy, and on demand. It’s unabashedly explicit, anonymous, and has become the fastest growing cruising platform for guys across the sexual spectrum.

About the Role:

Sniffies is looking for a full time creative producer to join the marketing team. Sniffies prides itself on creating exceptional brand representation through photography, video, experiences and physical merchandise that reflects the sex positive, open minded, thrill seeking brand image and lifestyle of the Sniffies’ cruisers. This creative producer would be in charge of overseeing logistics and creative development of such assets including: photography, video, events and merchandise production. 

Qualifications

• Excellent oral and written communication skills
• 3+ years experience working in content production, agency experience or related fields 
• Excellent knowledge of video, audio and graphics needed throughout the pre & post production process
• Have a vast network of production and creative resources
• Comfortable budgeting and managing budgets for various projects
• Ability to work collaboratively with marketing team
• Bachelor’s Degree
• A demonstrated track record in production execution
• Able to travel on occasion
• Adobe Creative Suite (basic understanding of Photoshop, Premiere Pro)
• Open to all hands on deck approach to producing with a nimble team

Responsibilities

• Handles all production logistics for content, events and merchandise
• Attend weekly creative sessions with creative team and participate in creative development process
• Manage and procure freelance creative talent: editors, graphic artists, camera operators, photographers, directors etc.
• Manage and communicate with merchandise suppliers, creators, and manufacturers 
• Build production budgets and oversee yearly marketing production budget
• Oversee and manage production process, relay communication and notes between freelancers and creative team
• Assist in creating creative treatments and proposals
• Assist marketing team in managing Sniffies internal ad trafficing 

Sniffies is an employee driven company, where a small agile team works together to build incredible things. We empower our employees to run with ideas, and to create work that can change our community for the better.  If you want to be a part of a culture of change, of pushing the envelope, of exploring and expressing, of driving curiosity — we want to hear from you.

Sniffies