About Us:
TMB (Trusted Media Brands) is the world’s leading community-driven entertainment company. Our portfolio of leading brands that includes FailArmy, Family Handyman, People Are Awesome, Reader’s Digest, Taste of Home, The Healthy, The Pet Collective, and Birds and Blooms, is powered by content that’s inspired and created by our fans. Engaging more than 200 million consumers worldwide, our content — available across streaming TV, social media, web, and print — sparks curiosity, fuels laughter, and inspires people to live big, full, fantastic lives. Learn more about our brands, our data-driven marketing solutions, our award-winning licensing services, and much more at www.tmbi.com.
Location:
We have offices in New York, Los Angeles, Milwaukee, Chicago, London, and New Delhi. We welcome you to work in any of our offices, but you also have the opportunity to work from home.
About the role:
TMB is seeking an experienced Director of Data Product & Operations to continue evolving our data strategy and commercialization particularly focused on Advertising Sales. You will work closely with the sales, marketing, insights, product and sales operations teams; this role would serve as the data expert guiding discussions and driving deeper engagement with advertising agencies and clients.This role calls for a strong data and programmatic understanding and a unique combination of skills in critical areas: DMP, DSP, planning and activating against addressable audiences, as well as client strategy, product marketing, and industry thought leadership. This role reports to our VP, Sales Operations.
About you:
You are a data expert who can guide discussions and drive deeper engagement with advertising agencies and clients. You are someone who can evaluate, manage, and optimize our DMP platform, specifically how data enters and exits the DMP working across teams including Ad Sales, Affiliate, Consumer Marketing and Editorial. You will drive the data discussion as it relates to our DMP.
Your day-day: (aka Responsibilities)
- You will work as a centralized contact across departments and with our Data Science team to ensure all data coming in is effectively integrated into our overall data framework
- Must understand how our DMP works, what levers to pull to improve performance, keep abreast of the latest DMP software and capability updates, and know how to translate it all into requirements for the dev team and product offerings for the sales team
- Work cross-functionally with different departments to design and develop audience segmentation, including standardized segments and custom audience builds
- Work with off-line and online first and third-party data to assess consumption patterns, behavioral tendencies, and campaign performance
- Find additional sources of valuable zero- and first-party data that can be leveraged on behalf of clients and ensure they are added to the DMP in an actionable way
- Present actionable recommendations and strategic insights to leadership by developing data visualizations, pivot tables, custom reports and ROI evaluation for various campaigns
- Analyze data to optimize pricing parameters
- Continue to press TMB’s data capability to be on the forefront of what is happening in the industry
- Evangelize TMB’s data offering internally and externally clients to ensure understanding and adoption of our data capabilities across various channels – This includes strategic level training, client demonstrations, and other product marketing initiatives
- Assist with and support high profile client and new business initiatives relating to client value propositions of data driven media best practices, as well as technology enabled audience strategies
- Serve as a key contributor to the product development of a roadmap; gathering, distilling and communications agency feedback to the broader product and engineering teams
You have: (aka Qualifications)
- Bachelor’s degree required with 4-6 years as a digital product/program manager with an established track record of success in evaluating and implementing DMPs.Knowledge or experience working with Permutive is a plus
- Identifying, building and testing audience segmentation data
- Packaging standard and custom data products
- Marketing data products to internal stakeholders
- Strong understanding of and experience working in programmatic media ecosystem (including exchanges, ad networks, DSPs, SSPs, DMPs, trading desks, 1st and 3rd party data, etc.)
- Expert-level understanding of DFP, Google AdX, Rubicon, Index, or other publisher-side programmatic platforms
- Familiarity with buy-side programmatic tools (DSPs)
- User research and behavioral data
- Strong experience with launching new data initiatives
- Proficiency in data analysis tools like excel and data query like SQL
- Marketing analytics
- Ability to understand complex technology and business concepts and then communicate that information clearly to audiences of varying knowledge levels with an ability to work effectively with cross-functional teams
About this team:
The Sales and Marketing team at Trusted Media Brands is a hard-working collaborate group. This team is important to the success of our future revenue growth and brand positioning in the marketplace. We celebrate all of our wins as a team. We are a tight knit group that relies on good communication and knowledge-sharing – working daily with our team members within sales, marketing, insights and sales operations as well as with colleagues across the company.
Our Benefits:
We value our people and offer a collaborative and engaging culture. As a Trusted Media Brands employee, you will enjoy work/life balance, generous time off and comprehensive benefits and programs. Learn more about what life is like working at Trusted Media Brands at https://www.trustedmediabrands.com/careers/.
Trusted Media Brands embraces inclusivity and values our diverse community. We are committed to building a team based on qualifications, merit and business need. We are proud to be an equal opportunity employer and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
TMB (Trusted Media Brands)
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