TMB (Trusted Media Brands)

About Us:

TMB (Trusted Media Brands) is the world’s leading community-driven entertainment company. Our portfolio of leading brands that includes FailArmy, Family Handyman, People Are Awesome, Reader’s Digest, Taste of Home, The Healthy, The Pet Collective, and Birds and Blooms, is powered by content that’s inspired and created by our fans. Engaging more than 200 million consumers worldwide, our content — available across streaming TV, social media, web, and print — sparks curiosity, fuels laughter, and inspires people to live big, full, fantastic lives. Learn more about our brands, our data-driven marketing solutions, our award-winning licensing services, and much more at www.tmbi.com.

Location:

We have offices in New York, Los Angeles, Milwaukee, Chicago, London, and New Delhi. We welcome you to work in any of our offices, but you also have the opportunity to work from home.

About the role:

TMB is seeking an experienced Director of Data Product & Operations to continue evolving our data strategy and commercialization particularly focused on Advertising Sales. You will work closely with the sales, marketing, insights, product and sales operations teams; this role would serve as the data expert guiding discussions and driving deeper engagement with advertising agencies and clients.This role calls for a strong data and programmatic understanding and a unique combination of skills in critical areas: DMP, DSP, planning and activating against addressable audiences, as well as client strategy, product marketing, and industry thought leadership. This role reports to our VP, Sales Operations.

About you:

You are a data expert who can guide discussions and drive deeper engagement with advertising agencies and clients. You are someone who can evaluate, manage, and optimize our DMP platform, specifically how data enters and exits the DMP working across teams including Ad Sales, Affiliate, Consumer Marketing and Editorial. You will drive the data discussion as it relates to our DMP.

Your day-day: (aka Responsibilities)

• You will work as a centralized contact across departments and with our Data Science team to ensure all data coming in is effectively integrated into our overall data framework
• Must understand how our DMP works, what levers to pull to improve performance, keep abreast of the latest DMP software and capability updates, and know how to translate it all into requirements for the dev team and product offerings for the sales team
• Work cross-functionally with different departments to design and develop audience segmentation, including standardized segments and custom audience builds
• Work with off-line and online first and third-party data to assess consumption patterns, behavioral tendencies, and campaign performance
• Find additional sources of valuable zero- and first-party data that can be leveraged on behalf of clients and ensure they are added to the DMP in an actionable way
• Present actionable recommendations and strategic insights to leadership by developing data visualizations, pivot tables, custom reports and ROI evaluation for various campaigns
• Analyze data to optimize pricing parameters
• Continue to press TMB’s data capability to be on the forefront of what is happening in the industry
• Evangelize TMB’s data offering internally and externally clients to ensure understanding and adoption of our data capabilities across various channels – This includes strategic level training, client demonstrations, and other product marketing initiatives
• Assist with and support high profile client and new business initiatives relating to client value propositions of data driven media best practices, as well as technology enabled audience strategies
• Serve as a key contributor to the product development of a roadmap; gathering, distilling and communications agency feedback to the broader product and engineering teams

You have: (aka Qualifications)

• Bachelor’s degree required with 4-6 years as a digital product/program manager with an established track record of success in evaluating and implementing DMPs.Knowledge or experience working with Permutive is a plus
• Identifying, building and testing audience segmentation data
• Packaging standard and custom data products
• Marketing data products to internal stakeholders
• Strong understanding of and experience working in programmatic media ecosystem (including exchanges, ad networks, DSPs, SSPs, DMPs, trading desks, 1st and 3rd party data, etc.)
• Expert-level understanding of DFP, Google AdX, Rubicon, Index, or other publisher-side programmatic platforms
• Familiarity with buy-side programmatic tools (DSPs)
• User research and behavioral data
• Strong experience with launching new data initiatives
• Proficiency in data analysis tools like excel and data query like SQL
• Marketing analytics
• Ability to understand complex technology and business concepts and then communicate that information clearly to audiences of varying knowledge levels with an ability to work effectively with cross-functional teams

About this team:

The Sales and Marketing team at Trusted Media Brands is a hard-working collaborate group. This team is important to the success of our future revenue growth and brand positioning in the marketplace. We celebrate all of our wins as a team. We are a tight knit group that relies on good communication and knowledge-sharing – working daily with our team members within sales, marketing, insights and sales operations as well as with colleagues across the company.

Our Benefits:

We value our people and offer a collaborative and engaging culture. As a Trusted Media Brands employee, you will enjoy work/life balance, generous time off and comprehensive benefits and programs. Learn more about what life is like working at Trusted Media Brands at https://www.trustedmediabrands.com/careers/.

Trusted Media Brands embraces inclusivity and values our diverse community. We are committed to building a team based on qualifications, merit and business need. We are proud to be an equal opportunity employer and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

TMB (Trusted Media Brands)

About Us

Location:

We have offices around the world in New York, Los Angeles, Milwaukee, London, and New Delhi. Each of our offices are open and ready to welcome you! We offer a hybrid culture and enjoy success working at home or in the office. For this role we’d like candidates to be in or around the Milwaukee area so we can have you join us in the office from time to time.

About The Role

Reporting into the Senior Producer, this role will contribute to the Digital Studio team’s efforts to create short and long-form digital content for Family Handyman’s social channels and website and participate in the development and production of original series for streaming.

In addition to being a strong creative thinker, the Producer should be a creative video expert with excellent writing skills, a deep understanding of short- and long-form video content and production, and an extensive knowledge of best practices for audience engagement on all social. Further, this position will require experience in shooting, lighting, recording audio, and hands-on producing and editing.

About You

Dynamic and assertive, you love pushing boundaries and taking creative risks. You believe in delivering creative excellence, experimentation and innovation. Deeply curious, you’re a watcher, reader and consumer of content, enabling you to spot opportunities through your own creative endeavors. You’re obsessed with your craft, staying abreast of video and digital entertainment trends and applying your skills to the creation of dynamic, engaging social, website and OTT video experiences. You’re dedicated to bringing brand positioning and voice to life in your own production work and understand the inherent connection between compelling content and building deeper audience relationships.

Responsibilities

• Produce and manage assigned video content and original series video production in conjunction with the studio production team
• Assist in the management and tracking of the Brand Website Revolving Slate
• Create and present scripts or outlines to Senior Producer
• Work with Chief Content Officer/Home & Garden and Content Director/Family Handyman and Senior Producer to create programming across all major social platforms
• Work with Chief Content Officer/Home & Garden and Content Director/Family Handyman and Senior Producer to plan original video that aligns with the brand’s annual content themes and global content calendar
• Deliver projects with the highest quality in a timely manner and on budget
• Develop workable budgets, work plans and realistic timetables
• Help coordinate internal and external business requirements to define project objectives, tasks and deliverables, including coordinating with in-house creatives, freelancers, cast, crew and production partners
• Work with the Content Director/Family Handyman, Senior Producer, Vice President of Digital Studio and Director of Current Programming to help develop content and formats that can be utilized on both social and streaming
• Be willing to help with the entire spectrum of production work, from small to large budget productions, to community engagement, to posting for the channels

Requirements

• Minimum of 5+ years of experience as a creative producer or director in a production environment (digital, production, broadcast, post)
• Knowledge/understanding of standard production/post-tech tools and workflow
• Excellent writer
• Experience leading large-scale productions
• Flexible schedule with the ability to work nights/weekends as requested
• Proficient in Premiere, Photoshop and After Effects
• Comfortable being on camera (not required)
• Deep knowledge of and experience creating content for all social platforms (Facebook, YouTube, Instagram, Twitter, Twitch, TikTok, Reddit, Snapchat, etc.)
• Familiarity and experience working with, casting and recruiting talent, social influencers and creators
• Passion for the digital entertainment and content (DIY/Home Improvement) that the brand represents
• Experience executing from inception through editorial and completion of project
• Strong organizational, presentation and negotiation skills
• Self-motivated and willing to expand knowledge

About This Team

The Digital Studio team at TMB is growing. This team is important to the success of our future digital growth and brand positioning in the marketplace. We work together as a team of producers, brand directors and community managers to elevate the quality of TMB’s video content to grow the audience and the business. We’re a tight-knit group that relies on communication and collaboration – working daily with data, insights, content creation and overall creativity to be a worldwide entertainment leader.

Our Benefits

We value our people and offer a collaborative and engaging culture. As a Trusted Media Brands employee, you will enjoy work/life balance, generous time off and comprehensive benefits and programs.

Trusted Media Brands embraces inclusivity and values our diverse community. We are committed to building a team based on qualifications, merit and business need. We are proud to be an equal opportunity employer and do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

TMB (Trusted Media Brands)

About Us

Location:

We have offices around the world in New York, Los Angeles, Milwaukee, London, and New Delhi. Each of our offices are open and ready to welcome you! We offer a hybrid culture and enjoy success working at home or in the office. For this role we’d like candidates to be in or around the Milwaukee area so we can have you join us in the office from time to time.

About The Role

Reporting into the Senior Producer, this role will contribute to the Digital Studio team’s efforts to create short and long-form digital content for Family Handyman’s social channels and website and participate in the development and production of original series for streaming.

In addition to being a strong creative thinker, the Producer should be a creative video expert with excellent writing skills, a deep understanding of short- and long-form video content and production, and an extensive knowledge of best practices for audience engagement on all social. Further, this position will require experience in shooting, lighting, recording audio, and hands-on producing and editing.

About You

Dynamic and assertive, you love pushing boundaries and taking creative risks. You believe in delivering creative excellence, experimentation and innovation. Deeply curious, you’re a watcher, reader and consumer of content, enabling you to spot opportunities through your own creative endeavors. You’re obsessed with your craft, staying abreast of video and digital entertainment trends and applying your skills to the creation of dynamic, engaging social, website and OTT video experiences. You’re dedicated to bringing brand positioning and voice to life in your own production work and understand the inherent connection between compelling content and building deeper audience relationships.

Responsibilities

• Produce and manage assigned video content and original series video production in conjunction with the studio production team
• Assist in the management and tracking of the Brand Website Revolving Slate
• Create and present scripts or outlines to Senior Producer
• Work with Chief Content Officer/Home & Garden and Content Director/Family Handyman and Senior Producer to create programming across all major social platforms
• Work with Chief Content Officer/Home & Garden and Content Director/Family Handyman and Senior Producer to plan original video that aligns with the brand’s annual content themes and global content calendar
• Deliver projects with the highest quality in a timely manner and on budget
• Develop workable budgets, work plans and realistic timetables
• Help coordinate internal and external business requirements to define project objectives, tasks and deliverables, including coordinating with in-house creatives, freelancers, cast, crew and production partners
• Work with the Content Director/Family Handyman, Senior Producer, Vice President of Digital Studio and Director of Current Programming to help develop content and formats that can be utilized on both social and streaming
• Be willing to help with the entire spectrum of production work, from small to large budget productions, to community engagement, to posting for the channels

Requirements

• Minimum of 5+ years of experience as a creative producer or director in a production environment (digital, production, broadcast, post)
• Knowledge/understanding of standard production/post-tech tools and workflow
• Excellent writer
• Experience leading large-scale productions
• Flexible schedule with the ability to work nights/weekends as requested
• Proficient in Premiere, Photoshop and After Effects
• Comfortable being on camera (not required)
• Deep knowledge of and experience creating content for all social platforms (Facebook, YouTube, Instagram, Twitter, Twitch, TikTok, Reddit, Snapchat, etc.)
• Familiarity and experience working with, casting and recruiting talent, social influencers and creators
• Passion for the digital entertainment and content (DIY/Home Improvement) that the brand represents
• Experience executing from inception through editorial and completion of project
• Strong organizational, presentation and negotiation skills
• Self-motivated and willing to expand knowledge

About This Team

The Digital Studio team at TMB is growing. This team is important to the success of our future digital growth and brand positioning in the marketplace. We work together as a team of producers, brand directors and community managers to elevate the quality of TMB’s video content to grow the audience and the business. We’re a tight-knit group that relies on communication and collaboration – working daily with data, insights, content creation and overall creativity to be a worldwide entertainment leader.

Our Benefits

We value our people and offer a collaborative and engaging culture. As a Trusted Media Brands employee, you will enjoy work/life balance, generous time off and comprehensive benefits and programs.

Trusted Media Brands embraces inclusivity and values our diverse community. We are committed to building a team based on qualifications, merit and business need. We are proud to be an equal opportunity employer and do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

TMB (Trusted Media Brands)