Senior Manager, Analytics, Insights & Measurement, SeeHer
About the ANA
The mission of the ANA (Association of National Advertisers) is to drive growth for marketing professionals, brands and businesses, the industry, and humanity. The ANA serves the marketing needs of 20,000 brands by leveraging the 12-point ANA Growth Agenda, which has been endorsed by the Global CMO Growth Council. The ANA’s membership consists of U.S. and international companies, including client-side marketers, nonprofits, fundraisers, and marketing solutions providers (data science and technology companies, ad agencies, publishers, media companies, suppliers, and vendors). The ANA creates Marketing Growth Champions by serving, educating, and advocating for more than 50,000 industry members that collectively invest more than $400 billion in marketing and advertising annually.
SEEHER is the leading global movement to increase accurate portrayals of women and girls in marketing, advertising, media and entertainment. SeeHer is a division of the Association of National Advertisers (ANA), we are a collective of the nation’s top marketer, media and agency companies united in our commitment to a bias-free marketing and media ecosystem and determined to use the power of our combined investment dollars to impact positive change. This important initiative launched in 2016 with a goal to increase the accurate portrayals of women and girls in content by 20% by 2020. After reaching that milestone in 2019, the goal was expanded to achieve accurate representation of women and girls in 80% of all measured media by 2030. Eventually, to eliminate gender bias entirely from all forms of content.
Location
New York City (hybrid)
Position Summary
This position will support all SeeHer efforts around its Gender Equality Measure (GEM®) from a project management, insights and reporting perspective. The GEM methodology is designed to quantify consumer perceptions to the depictions of women in ads and content to uncover unconscious gender biases.
Primary Responsibilities:
- The Senior Manager will oversee all aspects of GEM pre-and-post testing, reporting and insights. This includes overseeing the project management of the testing process from obtaining ad assets from members to preparing them for testing by including relevant coding and cleaning before submitting to our research vendor. The Senior Manager would be the key point of contact with our research vendor to track progress of ad testing. Other responsibilities also include preparing detailed analysis and insights reports and presenting findings as needed to members.
- The Senior Manager will take the lead on managing our GEM database ensuring all tested ads are logged at the member, brand, and category level. They will be responsible for delivering weekly status updates to the SeeHer Membership and Marketing teams on current GEM engagements (testing, workshops, meetings) so that we are communicating with members on an ongoing and strategic basis.
- The role would also require owning our quarterly GEM members reports looking at global and category related insights as well as regularly updating our GEM repository of insights and benchmarks.
- A critical goal is expanding GEM testing among the SeeHer and larger ANA member base. The Senior Manager will support the larger SeeHer research team with this goal by finding innovative ways to socialize GEM through the evolution of the methodology; this could include A/B testing of new methodological frameworks, conducting correlation and attribution studies and/or brand health research. This would also require reviewing new and ongoing member ad campaigns as a means to socialize the value of GEM testing.
- The ideal candidate is an insights professional with a proven track record in crafting research and measurement that drives business goals forward. The candidate should have superior presentation skills, particularly in creating concise and impactful snapshots of research results and recommendations. Familiarity with various media platform measurement as well as knowledge of custom research including qualitative and quantitative studies, focus groups and survey design is a plus.
Professional Experience and Qualifications
- 4+ years of media research across disciplines including various measurement methodologies, data analytics and consumer insights
- Bachelor’s degree
- Prior experience in a research role at a brand, media or agency
- Experience in ad effectiveness, ad sales or creative testing research
- Experience in quantitative research, including survey design and analysis
- Strong collaboration and presentation skills
- Ability to multi-task and manage multiple projects at the same time
- A storyteller with the ability to uncover and share insights in a way that is compelling to stakeholders
- Highly organized and detail oriented
- Strong analytical and critical thinking skills
- Experience with Microsoft Excel, Word and PowerPoint, comScore, Nielsen or social analytics tools
- Belief in the SeeHer mission and passionate about the removing gender bias in media and marketing
Salary and Total Rewards Package
Starting pay range: $55,000 to $65,000, based on relevant experience and qualifications.
Comprehensive health and wellness benefits, 401k with company match, hybrid workweek and flexible scheduling, generous paid time off program, casual dress code, incentives, and rewards.
To Apply:
If your skills, experience, and enthusiasm align with the requirements and responsibilities of this position, please forward your resume with a cover letter and salary requirements to careers@ana.net. Note: only applicants who include salary requirements will be considered.
Association of National Advertisers
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