Digital Marketing & Media Manager

Empire is seeking a versatile, experienced, highly-motivated Digital Marketing & Media Manager to handle Empire’s marketing plan and strategy, run all social media platforms and help enhance our marketing materials and channels as well as our brand. 

This position requires great reactive range and versatility, and the ability to think conceptually and strategically as well as deliver original marketing & media campaigns and oversee execution. 

The successful candidate will be responsible for overseeing the marketing initiatives and social media strategy for Empire as well as working on marketing plans for select events and client projects. 

Your duties will include developing social media strategy, implementing marketing plans, managing social media content, and establishing market forecasts. Responsibilities will extend also to monitoring content optimization, supervising the creation of promotional materials, website and executing social media and digital marketing campaigns, including social media key performance metrics tracking and development of budget reports. 

Responsibilities

• Manage overall Empire’s branding: from strategy to execution, help position the brand in a competitive marketplace / industry
• Create, develop and execute collateral materials, social media campaigns, and other special initiatives related to the company (ie. 30th anniversary)
• Manage website, including establishing KPIs and ensuring regional teams adhere to brand guidelines.
• Manage online media assets for the website: HTML newsletters and any social media posts.
• Manage brand presences through all paid, owned, and earned digital media including developing social strategies for SEM.
• Develop and manage marketing programs and partner integration when needed.
• Maintain and update the company Facebook, Instagram, LinkedIn pages along with e-newsletters.
• Develop marketing strategies for increasing views on website and Vimeo channels.
• Report ROI on organizational and campaign level to senior executives.
• Implement advertising tracking procedures to evaluate ROI and maximize campaign performance
• Optimize user experience to increase new clients by analyzing key performance indicators and A/B testing results to refine acquisition funnel.
• Manage PR agency or any other marketing related vendor 
• Manage media buys and determine appropriate media spend 

Required Skills and Experience

• Bachelor’s degree and 5+ years professional experience as a marketing manager, ideally for creative agencies
• Strong experience and familiarity with events 
• Strong writing skills
• Background in communications and marketing strategy as well as execution 
• Strong portfolio of marketing and social media campaigns
• Mastery of social media platforms management (Instagram, LinkedIn, Facebook)
• Proficiency in Microsoft Suite, Google Drive Suite, Dropbox and Slack
• Ability to organize and curate photos, videos and other media content and assets to optimize 
• Graphic designer skills are not required but are a plus 

Requirements

• Outstanding organizational skills and attention to detail. 
• Excellent interpersonal and communication skills, both verbal and written. 
• Ability to take initiative, multitask, and work in a fast-paced environment.
• Must be comfortable in an office setting as well as in on-site environments
• Able to function in an open office workspace
• Should be comfortable communicating with third party vendors and senior-level stakeholders

Empire is an Equal Opportunity Employer. The position will be compensated with an annual salary and benefits including 401K and health care compensation, to be discussed. 

The regular work week will run M-F 10:00am-6:00pm. Please note that in-person attendance in the New York office is required on Tuesdays, Wednesdays, and Thursdays and is subject to change. In addition to the weekly office schedule, attendance and onsite participation at events is often required.

Candidates should send their resume as well as a summary of qualifications and interest in the position to Anna Recasens at [email protected].

Qualified candidates will be contacted by Empire to schedule an interview.

Additional company information can be found at www.empireentertainment.com.

Empire Entertainment