Senior Director, Content & Social

Job Title:              Sr. Director of Content & Social

Department:         Brand/Marketing

Reporting:             SVP, Brand & Digital Marketing

Job Summary (About The Role):

The Arizona Coyotes are looking for a Sr. Director, Content & Social Media who will spearhead the concepting and execution of social media content and strategies designed to build the Coyotes’ following, engage and entertain the fans, and grow a national following. This role requires expertise in social media content across TikTok, IG, Twitter, Facebook, Snap, and other emerging channels.

This is both a strategic and creative role. A great candidate will have experience building a strong and engage social following, understanding the sports fan, partnering to develop large-scale social strategies, and launching channel specific campaigns to support the Coyotes social and digital growth objectives.

You live in social and have an expert understanding of what it takes to build a following in each channel, understand all digital behavior, including apps and websites, and possess exceptional communication skills. You have your eye on what’s trending across individual social channels, are up on the latest consumer trends that could impact the Coyotes and our fans and know when to jump in or stay away from a trend. You are a team player who effectively manages work across multiple teams, projects, and priorities. You also understand the perspective and needs of senior executives across the organization. 

This role will report to the SVP, Brand & Digital Marketing and will work closely with cross-functional partners: Brand Colleagues, Video production, Creative, Ticket Marketing, Merchandise Development, Local Marketing, Multicultural Marketing, and Corporate Partnerships. Supported by those from creative, content, video production, marketing and operations to develop engaging social and digital strategies.

The position will push our mission to change how sports teams build their brand.

Tasks and Responsibilities:

• Develop and maintain the Social and Digital editorial calendar. 
• Develop content franchises for team initiatives and corporate partnerships. 
• Contribute to, engage with, and brainstorm ideas for all Coyotes social media accounts.
• Growing the Coyotes social following and sponsorship revenue across social platforms.
• Concept and direct short-form video content for platforms including YouTube, Instagram, and Snapchat; an understanding of how to successfully craft and optimize vertical social video content.
• Bring your personal passion for and experience concepting sports, street culture, entertainment, and lifestyle-specific content to the Coyotes team.
• Manage a team of social media and digital contributors, and recruit and hire future team members.
• Focus on IG, TikTok, Snapchat, YouTube, Web Stories, and monitor emerging social platforms and formats.
• Drive the website, app, and email strategy. 
• Collaborate closely with our video production team, creative team, brand team, and external platform partners to consistently evaluate and update social and digital content strategies to maintain the Coyotes voice, relevance, and edge.
• Maintain a deep understanding of all social platform performance best practices, and actively continuing to educate the team
• Collaborate across Coyotes brand-defining events, tentpole themes, and other major moments uncovering social engagement opportunities.
• Work with major brands and partners; in addition to editorial content, you may also produce client-funded content

Required Knowledge/Skills/Job Qualifications

• 8+ years experience directing social and digital teams and managing people.
• A deep and always-evolving understanding of the social content strategy process, tools, and landscape.
• A genuine passion for social media content creation.
• Strong writing and communication skills.
•  An innovative spirit, a hunger to experiment, and the ability to rally a team to pivot quickly to test new platforms and platform tools.
• You have grace under pressure, great people skills, high integrity and accountability.
• Experience concepting branded content and corporate partner packages.

Materials and Equipment Used:

• MacBook Pro
• Creative Cloud 

Arizona Coyotes