Arizona Coyotes

Job Title:                  Creative Director

Department:             Brand Marketing  

Reporting:                 VP, Marketing

Job Summary:

The Creative Director is responsible for leading and inspiring a team of talented creatives, encouraging a collaborative work environment, and challenging the team to push our ideas to the next level. We aim to elevate and grow our brand through compelling visual experiences and drive creative consistency across all internal and external platforms.

As the Coyotes Creative Director, you are a hands-on, creative leader, guiding interdisciplinary teams through research, creativity, design, and production to deliver compelling visuals, experiences, and content for the Coyotes. You maintain a strategic lens, skillfully and eloquently collaborating with multiple internal and external stakeholders to bring our brand to life. The Creative Director is a proven leader with exemplary aesthetic and design skills who thrives on the challenge of creating content for new formats. You have diverse stylistic, conceptual, and strategic approaches to design. You can pivot and collaborate with executive leadership to develop ideas that amplify the Coyotes’ brand and creative approach to storytelling.

Tasks and Responsibilities:

• Ensure brand consistency across all touchpoints.
• Stay on top of visual and video trends to help elevate Coyotes brand.
• Understands culture, and how sport, art, film, music, merchandise, and food influences fans passion for the Coyotes brand.
• Build, manage and mentor our in-house design team.
• Guide the video direction, creative ideation and execution for the Coyotes.
• Run periodical Creative meetings which include our content creation teams (Digital Media, Content/Production, and Creative Services).
• Be able to build storylines through the content being created – video + graphics.
• Respond to / create creative briefs with inspiring creative concepts.
• Develop a strong understanding of the creative output needs of our different creative channels, from website and social needs, to video production and game experience.
• Work with Project Manager to ensure all departments are provided with accurate communication of strategic creative output.
• Work with Ticket Sales, Corporate Partnership Activation, and Event Marketing to ensure all events signage, etc. is on brand with accurate messaging.
• Provide guidance on copy needs coming through for all communications.

Required Knowledge/Skills/Job Qualifications:

Knowledge, Skill and Ability:

• Strong skills in Adobe Photoshop and Adobe Illustrator (knowledge of Adobe After Effects a bonus)
• Strong mentorship and leadership skills
• Strong skills in video editing and storyboarding
• Strong written and verbal communication skills
• Must have ability to handle multiple tasks and meet tight deadlines on a continual basis.
• Able to work flexible hours including nights, weekends, and holidays.

Education and Experience

• 8+ years’ experience working with brands, advertising agency, marketing agency, or sports creative fields preferred.
• Bachelor’s degree in marketing, Communications or related field preferred.
• Sports and/or entertainment experience is preferred.

Materials and Equipment Used:

• Mac, Apple products, Adobe Suite, and Office equipment 

Arizona Coyotes

Job Title:              Sr. Director of Content & Social

Department:         Brand/Marketing

Reporting:             SVP, Brand & Digital Marketing

Job Summary (About The Role):

The Arizona Coyotes are looking for a Sr. Director, Content & Social Media who will spearhead the concepting and execution of social media content and strategies designed to build the Coyotes’ following, engage and entertain the fans, and grow a national following. This role requires expertise in social media content across TikTok, IG, Twitter, Facebook, Snap, and other emerging channels.

This is both a strategic and creative role. A great candidate will have experience building a strong and engage social following, understanding the sports fan, partnering to develop large-scale social strategies, and launching channel specific campaigns to support the Coyotes social and digital growth objectives.

You live in social and have an expert understanding of what it takes to build a following in each channel, understand all digital behavior, including apps and websites, and possess exceptional communication skills. You have your eye on what’s trending across individual social channels, are up on the latest consumer trends that could impact the Coyotes and our fans and know when to jump in or stay away from a trend. You are a team player who effectively manages work across multiple teams, projects, and priorities. You also understand the perspective and needs of senior executives across the organization. 

This role will report to the SVP, Brand & Digital Marketing and will work closely with cross-functional partners: Brand Colleagues, Video production, Creative, Ticket Marketing, Merchandise Development, Local Marketing, Multicultural Marketing, and Corporate Partnerships. Supported by those from creative, content, video production, marketing and operations to develop engaging social and digital strategies.

The position will push our mission to change how sports teams build their brand.

Tasks and Responsibilities:

• Develop and maintain the Social and Digital editorial calendar. 
• Develop content franchises for team initiatives and corporate partnerships. 
• Contribute to, engage with, and brainstorm ideas for all Coyotes social media accounts.
• Growing the Coyotes social following and sponsorship revenue across social platforms.
• Concept and direct short-form video content for platforms including YouTube, Instagram, and Snapchat; an understanding of how to successfully craft and optimize vertical social video content.
• Bring your personal passion for and experience concepting sports, street culture, entertainment, and lifestyle-specific content to the Coyotes team.
• Manage a team of social media and digital contributors, and recruit and hire future team members.
• Focus on IG, TikTok, Snapchat, YouTube, Web Stories, and monitor emerging social platforms and formats.
• Drive the website, app, and email strategy. 
• Collaborate closely with our video production team, creative team, brand team, and external platform partners to consistently evaluate and update social and digital content strategies to maintain the Coyotes voice, relevance, and edge.
• Maintain a deep understanding of all social platform performance best practices, and actively continuing to educate the team
• Collaborate across Coyotes brand-defining events, tentpole themes, and other major moments uncovering social engagement opportunities.
• Work with major brands and partners; in addition to editorial content, you may also produce client-funded content

Required Knowledge/Skills/Job Qualifications

• 8+ years experience directing social and digital teams and managing people.
• A deep and always-evolving understanding of the social content strategy process, tools, and landscape.
• A genuine passion for social media content creation.
• Strong writing and communication skills.
•  An innovative spirit, a hunger to experiment, and the ability to rally a team to pivot quickly to test new platforms and platform tools.
• You have grace under pressure, great people skills, high integrity and accountability.
• Experience concepting branded content and corporate partner packages.

Materials and Equipment Used:

• MacBook Pro
• Creative Cloud 

Arizona Coyotes