The Senior Manager of Real Estate Analytics and Market Research will lead all aspects of Miller’s Ale House real estate analytical programs. This position will be responsible for developing innovative and best-in-class research programs that provide valuable insights to Miller’s Ale House consumers, competitors, site attributes and market characteristics. The Senior Manager will lead analytical studies for forecasting sales potential at proposed sites, as well as models for optimizing total market level sales and profitability. This role requires a highly collaborative individual who can effectively direct analytical projects, interpret key observations and communicate findings to the Real Estate Committee, Development Teams, and cross-functional partners.
- Collaborate with CDO, Real Estate Director, and Vice President of Real Estate to identify, validate and forecast new Restaurant opportunities and market growth plans.
- Partner with Development, Finance, Restaurant Operations, and other cross-functional departments on analysis of new and existing Miller’s Ale House locations.
- Develop and maintain an accurate and up to date database of store attributes, trade area definitions, consumer profiles and competitor stores. Includes associated GIS databases – demographics, retail, hotels etc.
- Maintain the 5-year growth plan for every market, consisting of existing stores real estate committee approved stores and identified future store locations. The market strategies will incorporate prioritization of identified opportunities, utilizing traditional and non-traditional prototypes.
- Analyze consumer influences and trends that affect the future growth and performance of our stores.
- Stay abreast of new business intelligence trends, technologies, and efficiencies to ensure that Miller’s Ale House research remains best-in-class with the latest offerings in the industry.
- Generate independent sales forecasts and cannibalization estimates, demographic reports and maps and write-ups for approval packages; participate in real estate committee meetings.
- Work with Real Estate Directors on initial review of potential sites to assess likelihood of success and fit with strategy to minimize time spent on inferior opportunities.
- Portfolio Review/Asset Management – assessment of existing locations to establish plan (optimal, relo, close etc.) based on financial performance and lease renewal dates taking into consideration overall strategy for the market.
- Fulfill special requests for demographic data, mapping, competitive analysis etc.
REQUIRED SKILLS AND EDUCATION
- An undergraduate degree in related field (geography, urban planning, business, real estate, statistics and/or market research) required.
- Excellent communications skills – written and verbal – ability to translate technical/analytical information into effective strategic messaging
- Strong presentation skills
- Ability to manage, develop, coach, and mentor development staff, as needed.
- Strong analytical and advanced quantitative skills
- Strong Microsoft Excel and PowerPoint skills
- Collaborative
- Independent decision-making capability and solid business judgment
- Excellent organizational skills
Miller’s Ale House Restaurants
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