Miller’s Ale House Restaurants

The Sr. Brand Marketing Manager will conduct and direct marketing analysis, strategy development, tactical execution and communications to drive sales, traffic and checks during key dayparts and across revenue centers, as assigned. Working with internal team members, key business partners (e.g. Finance, Ops, F&B, Off Premise, Guest relations) and external agencies, he/she will coordinate and manage the creation and implementation of marketing initiatives to meet company strategic goals.

KEY RESPONSIBILITIES

· Grow off premise first party and third-party business by driving the promotional calendar, orchestrating organic, paid & email demand generation, and merchandising the first and third party website

· Grow gift card sales online and in store by delivering seasonal campaigns and promotional offers that fall in line with the promotional calendar, while working closely with affiliate programs and agency partners to order, develop, and implement gift cards

· In concert with Sr Director of Digital, deliver brand messaging that supports paid demand generation

· Work closely with the Product Director on merchandising the website and Director of Field & Partnerships on in store marketing elements and other external projects

· Orchestrate brand creative and A/B testing for organic, paid, email and web channels in support of on premise and off premise by driving the marketing content calendar to ensure regular and relevant content distribution and production via internal design team and contractor creative

· Develop performance copy in support of A/B testing for organic, paid, email and web channels in support of on premise and off premise traffic and conversion

· Update & develop brand assets including brand style guide and brand ad campaign via internal design team and contractor creative

· Generate earned PR in support of the marketing and new store calendar

· Partner with other business unit leaders and maintain cross functional relationships

REQUIRED SKILLS AND EDUCATION

· Bachelor’s Degree from an accredited college or university in Marketing, Communications or Business

· A minimum of 5 years directly related and progressive experience

· Previous experience in the casual dining Industry; first party and third party off premise experience ideal

· Previous experience managing a restaurant brand including developing brand assets and advertising

· Expertise in copywriting manually and copy-editing AI generated copy

· Ability to thrive in a fast-paced environment, work independently, multi-task, prioritize and be detail oriented

· Exceptional written and verbal skills to communicate at all levels of the organization

Miller’s Ale House Restaurants

The Senior Manager of Real Estate Analytics and Market Research will lead all aspects of Miller’s Ale House real estate analytical programs. This position will be responsible for developing innovative and best-in-class research programs that provide valuable insights to Miller’s Ale House consumers, competitors, site attributes and market characteristics. The Senior Manager will lead analytical studies for forecasting sales potential at proposed sites, as well as models for optimizing total market level sales and profitability. This role requires a highly collaborative individual who can effectively direct analytical projects, interpret key observations and communicate findings to the Real Estate Committee, Development Teams, and cross-functional partners.

• Collaborate with CDO, Real Estate Director, and Vice President of Real Estate to identify, validate and forecast new Restaurant opportunities and market growth plans.
• Partner with Development, Finance, Restaurant Operations, and other cross-functional departments on analysis of new and existing Miller’s Ale House locations.
• Develop and maintain an accurate and up to date database of store attributes, trade area definitions, consumer profiles and competitor stores. Includes associated GIS databases – demographics, retail, hotels etc.
• Maintain the 5-year growth plan for every market, consisting of existing stores real estate committee approved stores and identified future store locations. The market strategies will incorporate prioritization of identified opportunities, utilizing traditional and non-traditional prototypes.
• Analyze consumer influences and trends that affect the future growth and performance of our stores.
• Stay abreast of new business intelligence trends, technologies, and efficiencies to ensure that Miller’s Ale House research remains best-in-class with the latest offerings in the industry.
• Generate independent sales forecasts and cannibalization estimates, demographic reports and maps and write-ups for approval packages; participate in real estate committee meetings.
• Work with Real Estate Directors on initial review of potential sites to assess likelihood of success and fit with strategy to minimize time spent on inferior opportunities.
• Portfolio Review/Asset Management – assessment of existing locations to establish plan (optimal, relo, close etc.) based on financial performance and lease renewal dates taking into consideration overall strategy for the market.
• Fulfill special requests for demographic data, mapping, competitive analysis etc.

REQUIRED SKILLS AND EDUCATION

• An undergraduate degree in related field (geography, urban planning, business, real estate, statistics and/or market research) required.
• Excellent communications skills – written and verbal – ability to translate technical/analytical information into effective strategic messaging
• Strong presentation skills
• Ability to manage, develop, coach, and mentor development staff, as needed.
• Strong analytical and advanced quantitative skills
• Strong Microsoft Excel and PowerPoint skills
• Collaborative
• Independent decision-making capability and solid business judgment
• Excellent organizational skills

Miller’s Ale House Restaurants