Director of Marketing And Public Relations

Luli Fama, a leading designer of women’s swim, resort and active wear, is looking for a Digital Marketing and PR Director to join their team in Miami. This is role will be focused on overseeing the story and message presented by the brand through social media outlets while continuously working on obtaining coverage and engagements with media, public figures, advertisements, etc. This individual will be responsible for refining and maintaining the public image and of the brand.

Responsibilities:

·        Engage with/contract potential candidates who would promote successful brand representation and promotion based off public following/interaction on social media outlets

·        Press Releases and Media Alerts

·        Constant and Seamless PR planning for year-round events, activities, engagements, etc.

·        Manage public, press, social and advertising related inquiries

·        Organizing and attending promotional events

·        Analyzing media coverage and conducting market research in order to modify as necessary for premium output and coverage

·        Coordinate Marketing calendars to coincide with product release and advertising strategies.

·        Manage E-commerce advertising budgets via various platforms such as Google, Klaviyo, Criteo, and other social platforms.

Requirements:

·        2+ years’ experience PR and marketing management

·        Experience working in Luxury/Retail Fashion industry

·        Social Media Platform Expertise

·        Strong communication skills

·        Team Player

·        Ability to juggle multiple projects at one time

·        Bachelors degree (preferred)

·        Full-time availability

Please e-mail resume’s to [email protected]

Luli Fama Swimwear