Title: Paid Media Director
Location: Remote
Reports to: Sr Director of Growth Marketing, LTK
The Role
The Media Director for LIKEtoKNOW.it (LTK) is responsible for delivering growth and scale specifically through our paid media channels. Accountable for the development, execution and optimization of the annual media plan, inclusive of both performance media and brand media to reach customers throughout the funnel, this role will collaboratively own all paid media efforts for LTK. This role is accountable for consumer acquisition and retention goals as well as consumer performance metrics. This role will also be responsible for creator acquisition media.
The ideal candidate will have a passion for building consumer-facing direct response campaigns and the technology to support them from the ground up, while being a strong self-starter. The candidate should be analytical and possess the ability to build infrastructure to support the development, launch and measurement of paid media campaigns on both an evergreen basis and in conjunction with the annual sales and campaign calendars. The candidate should also be comfortable building media forecasts to align with company financial requirements.
The Primary Goals Of This Position Are
- Media efficiency and effectiveness
- Customer acquisition
- GMV contribution
- Channel health
Key Responsibilities And Accountabilities
- Own the strategy, planning and day-to-day buying execution of all consumer and creator facing paid media efforts within LTK, serve as the enterprise paid media expert and owner
- Build and foster relationships across digital and social platforms, as well as preferred development partners, securing organizational resources, negotiating upfront agreements, developing best practices and collaborating on alpha/beta testing opportunities
- Responsible for developing media investment recommendations, predictive modeling and providing financial and performance forecasts in alignment with those recommendations
- Manage the overall paid media budget and correlating forecast to measure against in collaboration with finance, and deliver upon key results, including actualization of media partner invoices
- Accountable for performance across all paid media, inclusive of offline brand awareness channels; ability to plan and buy across both offline and online media channels
- Own paid media investment planning and buying; driving zero-based budget planning, channel planning, media-mix modeling, building media partnerships, negotiating upfront agreements, implementing programmatic buying, and securing terms and conditions in collaboration with legal in partnership with the Sr Director of Growth Marketing
- Proven track record with multi-channel campaign execution with a focus on digital and performance marketing
- Leverage data and performance analytics to accelerate improvements in overall digital media performance and customer acquisition; provide clear and regular reporting on performance and channel operations
- Drive best-in-class performance media strategies related to, but not limited to, media segmentation and suppression
- Responsible for the development, management to goal and execution of various and continuous media testing strategies
- Serves as lead for media research needs and competitive monitoring
- Directly influence paid media technologies; enabling capabilities that drive and improve performance
- Consult on media opportunities for brand partnerships, evaluating and providing brand integration opportunities and sales offerings that augment paid media efforts for the LTK brand
- Drive ROI on consumer marketing for CAC, MAU/MAPU, LTV, churn, etc. specific to paid media; raising paid media insights to the Sr Director of Growth Marketing to guide the optimization of the larger media and marketing plans
- Maintaining paid media flowcharts, budget trackers, creative grids and content calendars specific to media partnership; with daily/weekly/monthly campaign reporting
- Simplify and succinctly convey complex information across the organization, collaborating within cross-functional teams to successfully launch campaigns
- Mindful of global rollout and addressing localization needs for advancing adoption
Professional Characteristics
- Technical expert with predominate subject matter expertise in paid media, with a focus in performance media and digital marketing channels; experienced in managing media investment strategies and being accountable to strict ROI metrics
- Well-versed in programmatic and direct paid media buying, search engine strategies, customer segmentation, acquisition and retention strategies, in addition to ad-server implementation and operations, paid media tagging and trafficking, in addition to leveraging analytics tools to develop campaign insights and optimization strategies
- Able to perform granular performance analytics, with understanding of multi-touch attribution modeling and experience sharing insights across interdisciplinary teams
- Strong entrepreneurial skills with the ability to work independently, translate macro multi-channel marketing strategies into action, and collaborate to produce results
Requirements
- Bachelor’s Degree in Business, Marketing or Communications; MBA preferred but not required
- 8+ years of experience directly managing paid media and digital marketing campaigns with emphasis on paid social and search channels
- Experience working within MarTech solutions, including segmentation tools, buying software, and analytic tools/dashboards
- Deep understanding of paid media strategy and buying methodologies; able to plan, place and optimize media buys, while building partnerships with key platforms
- Versed in consumer behavior and using 1st/3rd party data to drive performance; expertise in implementing and optimizing tracking solutions to define customer segments and real-time intent signals
- Rich understanding of data, experienced at running a/b and multivariate testing strategies at scale
- Strong analytical background with the ability to measure and mitigate risk while still providing opportunities to innovate
- Previous hands-on-keyboard experience in paid search and/or paid social channels
- Ability to multitask, prioritize and meet deadlines in a dynamic fast-paced environment
- Strong collaboration skills with the ability to explain complex concepts to other discipline teams with ease
- Respond effectively to complex and ambiguous problems; thriving on the opportunity to own, innovate, create and re-evaluate
- Natural bar-raiser; a “can-do” attitude, proactive, curious are absolute musts
What’s in it for you as an employee of LTK?
- Interesting problems to solve
- Competitive comp and benefits including medical, dental, and vision
- Paid Maternity and Paternity Leave
- Wellness benefits including workout from home with our live Virtual Fitness Classes!
- 401k retirement plan with LTK matching contribution
- Flexible work schedule plus Summer Fridays (Workday ends at 3pm)
- Virtual Company Happy Hours and Virtual Team Events!
- Disrupting the retail industry!
What you have to look forward to when you work or visit for team huddles at a LTK Office:
- Fully stocked bars and kitchen (free snacks all day!)
- Catered meals weekly
- Monthly Chair massages
- Laidback office environment
- Monthly themed Happy Hours!
- Free access to state of the art gym while working in or visiting our Dallas HQ
- Free Covered Parking on-site while working in or visiting our Dallas HQ
About Us
LTK is the largest global influencer marketing platform. Founded in 2011 by Amber Venz Box and Baxter Box, the company’s mission is to empower the world’s premium lifestyle creators to be as economically successful as possible.
Now in its 10th year, LTK has grown to become a three-sided marketplace, serving creators, brands and shoppers. In November 2021, LTK announced a $300 million investment by SoftBank Vision Fund 2 that values the company at $2 billion.
LTK is the most trusted and effective business-enablement platform for creators, powering their universal LTK Creator Shops™. More than 5,000 retailers employ the LTK Brand Platform for performance-driven campaigns, paid collaborations and content licensing, and invested more than $1 billion in influencer marketing through the LTK platform by summer 2021.
Shoppers purchase more than $3 billion in products annually on the LTK platform and app. LTK is headquartered in Dallas, TX with teams in the UK, Brazil, France, Germany, Australia, China and South Korea and clients in more than 100 countries.
For US-Based Roles: We are not offering new sponsorships opportunities at this time for persons requiring employment visas, such as an H-1B; authorization to work in the U.S. is a precondition of employment.
Any unsolicited resumes/candidate profiles submitted through our website or to personal email accounts of employees of LTK are considered the property of LTK and are not subject to payment of agency fees.
LTK is an Equal Opportunity Employer.
LTK (formerly rewardStyle & LIKEtoKNOW.it)
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