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Job Title

Senior Social Media Manager, Allrecipes

Job Description

About The Position |Major goals and objectives and location requirements

• The Senior Social Media Editor, Allrecipes, a crucial member of the digital editorial team, is responsible for overseeing our popular social media platforms and ensuring their content is compelling and polished while growing on-site referrals and on-platform engagement. This includes overseeing Allrecipes’ social media channels by posting a high volume of videos and photos on a daily basis and coordinating with editorial and programming teams for in-depth on-platform storytelling.
• The Senior Social Media Manager will oversee two Social Media Editors and work closely with staff editors and writers, our video editors and social media strategists, and our design team to consistently publish content to Allrecipes’ social channels, including video, articles and sponsored content as well as to promote events or products. Developing, coordinating, and scheduling creative­ projects across Instagram, TikTok, Facebook, and Twitter, and other platforms as they arise, are all key parts of this role.
• Successful candidates will be able to produce dynamic social content under tight deadlines and have a knack for quick problem-solving. Packaging digital content in a way that engages our social audience and grows on-site traffic- through visuals, video, clever captions and headlines, use of on-platform features among other tools- is a key part of the role, along with scheduling and coordinating with other departments at Dotdash Meredith.
• The Senior Social Media Editor will be a team player who has excellent writing and communication skills as well as a passion for food & cooking.
• The Senior Social Media Editor must be willing to work occasional off-hours and weekends as necessary.

Hybrid 3x a week- (New York) 

In-office Expectations: This position is hybrid in-office, with the ability to work remotely for up to 2 days per week.

Remote-

In-office Expectations: This position is fully remote with no in-office requirements, (might require coming into an office 1 or 2x a year)

About The Positions Contributions:

Weight %Accountabilities, Actions and Expected Measurable Results

• 20%:  Grow audiences on Instagram, TikTok, and other platforms while increasing social referral traffic to the site, video views, and engagement.
• 20%:  Stay on top of social media trends, emerging platforms, and new opportunities on existing channels; propose and execute new strategies as appropriate.
• 20%:  Manage a team of two Social Media Editors, delegating appropriately and proactively helping to foster their career growth.
• 15%:  Collaborate with sales on sponsored content (such as photo and video shoots) and work with other staffers and freelancers to execute the projects.
• 15%:  Use our metrics reporting tools to create reports detailing our social traffic and engagement.
• 5%:  Oversee and approve production of all social content
• 5%:  Ensure an editorial calendar with a mix of content that promotes stories from the website, supports client/sold initiatives, drives engagement on site, and highlights brand talent.

The Role’s Minimum Qualifications and Job Requirements:

Education:

• Bachelors’ degree in Journalism or related field or equivalent work experience

Experience:

• 5 years of digital/social experience, preferably with travel media experience

Specific Knowledge, Skills, Certifications and Abilities:

• Excellent writing and communication skills
• Excellent management skills- time, priorities and people
• Strong knowledge of food media, the general media landscape, and an interest in food, cooking, and recipes
• Experience with social media scheduling apps
• An idea generator who can think of new ways to engage followers using visuals, text, video and platform-specific features
• Ability to thrive in a fast-paced environment
• Experience with social media platforms in a professional capacity
• Experience working on sponsored content

% Travel Required (Approximate):  5%

Champion Accountability  |  Respect All  |  Expect Integrity  |  Act Now, Not Later  |  Make it Matter

It is the policy of Dotdash Meredith to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing [email protected].

The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: https://www.e-verify.gov/employees

Pay Range

• Salary: New York: $65,000.00 – $80,000.00 Remote US: $55,000.00 – $65,000.00
• The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of Dotdash Meredith’s total compensation package for employees. Other compensation may include annual bonuses, and short- and long-term incentives. In addition, Dotdash Meredith provides to employees (and their eligible family members) a variety of benefits, including medical, dental, vision, prescription drug coverage, unlimited paid time off (PTO),adoption or surrogate assistance, donation matching, tuition reimbursement, basic life insurance, basic accidental death & dismemberment, supplemental life insurance, supplemental accident insurance, commuter benefits, short term and long term disability, health savings and flexible spending accounts, family care benefits, a generous 401K savings plan with a company match program, 10-12 paid holidays annually, and generous paid parental leave (birthing and non-birthing parents),all of which may vary depending on the specific nature of your employment with Dotdash Meredith and your work location. We also offer voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance.

We have an immediate need for a Public Relations and Communications Assistant to join a rapidly growing team. Our rapidly-growing promotional marketing company, applies a customer-friendly, direct, results-driven approach to marketing research and sales. As a result of proven success and expertise, new clientele is continuously added as we dramatically increase clients’ product exposure, sales and brand recognition.

We have an immediate need for a Public Relations and Communications Assistant  to join a rapidly growing team. Our rapidly-growing promotional marketing company, applies a customer-friendly, direct, results-driven approach to marketing research and sales. As a result of proven success and expertise, new clientele is continuously added as we dramatically increase clients’ product exposure, sales and brand recognition.

There is a high demand for customer service oriented, and cost-effective services. This leading retail marketing firm provides advertising, marketing, and public relations campaigns for burgeoning companies and break out products/services. The Public Relations and Communications Assistant  will work closely on performance-driven campaigns with high profile clients who consistently look for innovative strategies to drive their company and respective brands forward and increase their bottom line.

Responsibilities Include:

• Managing and executing projects as assigned by the Marketing Manager
• Working with the Marketing Manager and key accounts to integrate PR campaigns with customer promotions
• Coordinating in-store service events and maintaining successful operation
• Building relationships with customers and communicating promotional services
• Working with the Marketing Manager to develop and refine measurement strategies for PR campaigns
• Development of promotional marketing materials and visual merchandising
• Developing and maintaining relationships with suppliers and retail event personnel
• Keeping accurate and timely record of event traffic, production, and inventory
• Identifying new opportunities and efficiency innovations
• Position will be considered for senior campaign management roles based on performance

We have an immediate need for a Public Relations and Communications Assistant  to join a rapidly growing team. Our rapidly-growing promotional marketing company, applies a customer-friendly, direct, results-driven approach to marketing research and sales. As a result of proven success and expertise, new clientele is continuously added as we dramatically increase clients’ product exposure, sales and brand recognition.

There is a high demand for customer service oriented, and cost-effective services. This leading retail marketing firm provides advertising, marketing, and public relations campaigns for burgeoning companies and break out products/services. The Public Relations and Communications Assistant  will work closely on performance-driven campaigns with high profile clients who consistently look for innovative strategies to drive their company and respective brands forward and increase their bottom line.

Responsibilities Include:

• Managing and executing projects as assigned by the Marketing Manager
• Working with the Marketing Manager and key accounts to integrate PR campaigns with customer promotions
• Coordinating in-store service events and maintaining successful operation
• Building relationships with customers and communicating promotional services
• Working with the Marketing Manager to develop and refine measurement strategies for PR campaigns
• Development of promotional marketing materials and visual merchandising
• Developing and maintaining relationships with suppliers and retail event personnel
• Keeping accurate and timely record of event traffic, production, and inventory
• Identifying new opportunities and efficiency innovations
• Position will be considered for senior campaign management roles based on performance

• Assist in the development and implementation of public relations campaigns.
• Draft press releases, media alerts, and other communications materials.
• Monitor media coverage and track metrics.
• Assist in organizing and executing events, including press conferences and media briefings.
• Maintain and update media lists and databases.
• Provide administrative support to the public relations team.

• Bachelor’s degree in communications, public relations, journalism, or related field.
• Strong written and verbal communication skills.
• Excellent organizational skills and attention to detail.
• Ability to work effectively in a fast-paced environment.
• Previous internship or work experience in public relations or communications is a plus.

• Competitive salary.
• Comprehensive training program.
• Opportunities for advancement.
• Dynamic and supportive work environment.