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In office 4x a week in Lexington Massachusetts
This role will be responsible for the development and deployment of the digital tactics inclusive of website, CRM, social media, paid search, targeted media, and third-party platform communications. This person will be responsible for the development, maintenance, and optimization of all five company websites.
The successful candidate will have a desire and passion to play an integral part in building a generational company focused on impacting patients with high unmet need. The candidate MUST have a ‘roll up your sleeves, get things done’ mindset in order to be successful here. The successful candidate will recognize the opportunity for growth within a young and growing company and will come in laser-focused on in-role execution to capitalize on that opportunity. This is an individual contributor role with no direct reports.
Job Responsibilities:
- Manage and optimize the digital marketing strategy and tactical plan for an injection inclusive of CRM databases built in Marketo and Saleforce
- Drive optimization of all five company websites built on Acquia Drupal 9 platform
- Maintain our corporate and brand social media platforms (Twitter, LinkedIn, YouTube, Facebook, Instagram)
- Build and maintain marketing performance dashboards reporting on KPIs
- Partner with IT leadership to evaluate and enhance our digital ecosystem that supports business needs and enables stakeholder engagement
- Partner with brand leadership to deploy and execute an insights-driven multi-channel strategy consistent with brand objectives
- Independently drive execution and pull-through of cross functional digital communication plans through internal and external partnerships
- Manage digital agency partners.
- Manage timelines, budgets, and resources as necessary to execute multi-channel communication plan
Education & Experience
- Bachelors degree required; MBA preferred
- 7 year experience in a pharmaceutical brand marketing role
- 5 years in a digital marketing / multi-channel strategy role
- Experience working with Marketo, Saleforce, and Drupal
- Strong social media experience including SM content creative
- Patient marketing and rare disease experience preferred
- Strong grasp of pharmaceutical MLR process including submitting and managing projects in Veeva PromoMats
- Strong organizational and project management skills
- Demonstrated ability to independently drive projects to completion
- Intense curiosity, collaborative spirit, empathy, and pension for problem solving
- Solutions-oriented, strong analytical and presentation skills
- Ability to champion change and drive innovative thinking
- Excellent organizational skills, sufficient to multi-task in an extremely fast-paced environment with changing priorities
- Director v. Associate Director level at discretion of hiring manager based experience and fit for job duties
GQR Global Markets
SUMMARY:
The Marketing Manager will report to the Director of Marketing. This role is instrumental in helping Visual Comfort become even more well-known for its broad assortment of Architectural (Functional) Lighting. The Marketing Manager will support Architectural Lighting growth across all channels including Visual Comfort’s Direct business, Lighting Specifiers, Showrooms, Integrators, E-Commerce, and Direct-to-Designers.
This role will help build and expand the Visual Comfort brand by driving awareness and inspiration of Visual Comfort’s Architectural product portfolio through a wide range of online and offline marketing activity related to product launches, digital marketing efforts and sales materials. This role will be expected to report quarterly on measurable activities and monitor the competitive landscape.
Responsibilities include, but not limited to:
· New Product Introductions – Work closely with Product Development, Creative and Engineering teams to ensure every new product launches with complete and accurate content, imagery and inspiring/educational sales tools.
· Catalog/Website/Specification Sheets – Work closely with Product Development and Creative teams to prepare, build and maintain Architectural catalogs/brochures, website content and specification sheets. Includes drafting, copy writing, proofing, working with the web-team for implementation, and coordinating distribution.
· Sales Tools/Trainings – Support the Sales Teams by soliciting feedback on material needs and execute upon feedback via a “project management” mindset and within the expectations of the budget. Sales Tools include rep cases, catalogs/brochures, application imagery, installation and feature videos, webinar trainings, etc.
· Tradeshow – Work closely with the Merchandising, Sales and Creative teams to ensure Visual Comfort’s Architectural merchandising displays, marketing collateral and special events represent the brand in the best possible light. Attend tradeshows including set-up, training, and interacting with Sales Reps and Customers.
· Email Campaigns & Social Media – Drive brand awareness through creation of email and social media topics including Instagram, LinkedIn, and Pinterest. This role is responsible for developing a content calendar and working with the Creative team to deploy relevant content to each platform. This role is expected to build relationships with Reps and Customers for unique content building and attaining UGC rights managed imagery.
· Competitive Research – Monitor and report on marketing programs led by competitive lighting companies across all relevant channels.
· Budget – Responsibly execute upon marketing initiatives within the expectations of the budget and help track expenses for the department.
QUALIFICATIONS:
Education: Bachelor’s Degree in Marketing, Communications, Public Relations or related field. Master’s Degree in Business, Marketing or related field, a plus.
Related Experience:
- A minimum of five (5) years of full-time experience as a professional marketing manager (spanning both traditional and digital marketing).
- 3 years’ experience in Architectural Lighting is strongly preferred
- Any equivalent combination of education, experience, and training which provides the required knowledge, skills, and abilities will be accepted.
- Experience in multi-channel B2B and B2C business models is a plus.
- Must be able to read, write and speak English fluently.
- Must exhibit proficient computer skills utilizing the Microsoft Office Suite of software, including word processing, presentations, spreadsheets, and outlook. Experience with Constant Contact database/email system, a plus.
REQUIRED KNOWLEDGE, ABILITIES, AND SKILLS:
· Strong knowledge of the principles, practices, and objectives of marketing, particularly in product marketing
- Proven success in developing, implementing and measuring marketing programs, public relations, social media, digital marketing, etc.
- Excellent verbal communication and writing skills, with some copy writing experience (with samples available)
- Excellent interpersonal skills with the ability to work well with a wide variety of people and cross-functional teams
- Superior organization, planning skills, time management and prioritization with the ability to multi-task and work well under pressure in a dynamic, team environment
- Interest in and energy to investigate new marketing strategies, techniques and tactics to bring a steady stream of new recommendations designed to meet the overall marketing objectives in more efficient and/or effective ways
- Strong analytical skills with a consistent focus on results measurement and fact-based decision making; while still having/building strong instincts about this business on which to generate educated guesses as well
- Naturally self-motivated, pro-active and eager to achieve goals; comfortable asking for help and open to appropriate supervision and clear direction
- Strong project management skills to keep initiatives on time and on budget
- Detail oriented to assist with print and digital proofing, providing robust and thorough feedback on first round of review
- Expresses natural curiosity to learn about the business and generate new ideas
Essential Functions AND RESPONSIBILITIES:
Collaborate with the Marketing, Creative, Web and Product teams on the following marketing initiatives:
- To set objectives and marketing plans related to brand strategy, new product development pipelines and sales goals, all in the context of an ever increasing understanding of the competitive space and the key market drivers. Conduct research to provide marketplace/competitive assessments and recommendations regarding entry into possible new categories, markets or channels.
· To manage & measure ongoing marketing plans — making recommendations about objectives, key messaging, proposed vehicles, budget estimates, research/metrics, etc. and then executing approved plans throughout successful completion.
· To serve as brand source for internal PR outreach, providing brand priorities, direction, key messaging and product information as newsworthy products/programs are launched — striving for positive, timely, accurate publicity in targeted publications, blogs and social media outlets, particularly building our expertise within targeted social media that impacts our key constituents.
· To plan and create multi-faceted marketing/sales plans to support/publicize large, new product roll-outs driven by the timing of industry-wide trade shows/conferences during which the brands tend to launch their new lines. Particularly as brands enter brand new product categories, investigate and recommend impactful launch tools.
· To develop ongoing sales support materials, programs, newsletters, merchandising tools to increase the productivity and effectiveness of our network of sales reps with our customers (whether showrooms, internet retailers or industry specifiers, e.g. architects, lighting designers, etc.)
· To define consumer communications objectives and strategies to ultimately build more brand awareness with consumers, engaging them in lighting decisions and lighting’s significant impact on any design project. Ensure brand websites are inspiring, current and consumer friendly.
· To write and continually update copy for a wide range of marketing materials, e.g. catalogs, product descriptions, social media posts, sales/customer newsletters, a wide variety of email blasts, etc.
· Attend work regularly as scheduled.
· Support and exhibit the Visual Comfort values.
Cognitive Considerations:
Must exhibit cognitive abilities to:
· Make balanced, fact-based, relevant recommendations & decisions, avoiding emotionally-driven decision making
· Solve problems by collaborating with colleagues and functional experts to ensure fully-considered actions are implemented
· Focus on critical tasks and ideas which require specific, detailed attention without getting distracted by irrelevant considerations
· Learn new things about complex industries and business dynamics, then retain, leverage and integrate that new knowledge for subsequent decision-making
· Seek and learn new marketing techniques/programs/opportunities, then quickly & accurately assess if worth further investigation; efficiently eliminate others in order to maintain focus and avoid distraction
· Proactively try to anticipate needs/hurdles/next steps in order to navigate long-term projects successfully and avoid getting stuck unnecessarily
· Generate, organize and analyze relevant data/trends to formally or informally measure the results of marketing programs and gauge their short- and long-term impact on key business objectives & metrics
· Organize and express thoughts clearly and succinctly in formats used internally as well as copy-written formats for external customer or consumer communications
· Respect the requirements and deadlines of others (both internal and external constituents) in order to drive decision making or program development in ways that will allow others to do their jobs well and in turn make more significant impact on key business objectives & metrics
Visual Comfort & Co.
The Database Marketing Coordinator is responsible for managing processing rules to successfully execute Direct Mail and Digital Marketing events. The ideal candidate must be able to perform comfortably in a fast-paced, deadline-oriented work environment, both independently and as a team member. This is a remote position with occasional visits to our Stamford, CT office. The ideal candidate will live within a commutable distance of Stamford, CT.
Responsibilities:
- Develop an understanding and impact of the campaign processing flow as it relates to Franklin-Madison Group and our data processing vendor.
- Manage multiple direct mail and digital marketing insurance campaigns for partner credit unions and regional banks in a given month.
- Ensure business and regulatory requirements are applied to each marketing campaign.
- Validate and approve marketing campaign reports to ensure data accuracy.
- Adhere to monthly processing deadlines.
- Communicate effectively with internal departments and vendors to distribute critical information, as it relates to direct mail solicitations, special projects, and research analysis.
- Other duties as assigned.
Requirements:
- Bachelor’s degree required
- Strong organizational skills and ability to coordinate or manage multiple tasks or projects.
- Excellent written and verbal communication skills
- Excellent follow up and problem solving skills
- Knowledge of Word and advanced Excel skills
- Ability to work within a team or independently
- Prior Direct Marketing, Database Marketing or Campaign Management experience a plus
Franklin Madison
Product Manager
Remote
Contract to Hire
The Product Manager is responsible for the product planning and execution throughout the Product Lifecycle, including gathering and prioritizing product and customer requirements, defining the product vision, and ensuring revenue and customer satisfaction goals are met. The Product Manager’s job also includes ensuring that the product supports the company’s overall strategy and goals.
This Product area is related to Work Order Management and Mobility for our Enterprise Maintenance solution that keeps our stores, manufacturing sites, distribution and fulfillment centers and our fleet running. The area is very dynamic as the work and needs differ for the different business units and roles. Preference will be given to a product manager who is versed in maintenance, Maximo and mobile solutions.
Key Responsibilities
- Manage all technical aspects of product through product lifecycle
- Work directly and indirectly with business stakeholders, vendors and third parties to ensure execution of deliverables
- Create, maintain and communicate product catalog and technology roadmaps, including near-term delivery, to engage stakeholders across the organization
- Identify, measure and improve key product catalog metrics to enhance the customer experience, and create a compelling, relevant product vision using web metrics, customer insights, feedback, research and internal operational metrics
- Elicit, define and analyze medium to complex requirements in various formats ensuring they are testable, measurable and traceable
- Set criteria for minimum viable product to increase the speed/frequency with which enhancements and new capabilities are delivered
- Lead the appropriate teams to refine, prioritize and manage requirements using various tools (e.g., templates, team backlogs, requirements management or agile task management applications)
- Lead requirement walk-throughs with key stakeholders using various methods (e.g., team demos, workshops, sprint planning and backlog refinement sessions)
- Identify and estimate anticipated work efforts based on priority using requirement work plans, program increment (PI) planning, and sprint planning
- Define and resolve dependencies, issues and risks and identify impacted areas through team collaboration
- Break down a medium to complex vision into smaller projects, initiatives or features
Brooksource
Our client is an industry leading, global Investment Management company with more than 2 trillion in assets under management. Our client is in a growth stage, expanding its global footprint, product offerings and client services.
They are in the early stages of implementing product organizations of varying sizes and reach. To enable these transformations, the company’s Enterprise Change Office (ECO) has established a Product Service. The Service’s success depends on building trust with its clients, demonstrating tangible value to the business, an entrepreneurial spirit and ongoing prioritization.
Responsibilities
• Designing and leading product transformations: Including: (1) Developing product vision, mission, principles, strategies and OKRs, (2) Designing product taxonomy, (3) Designing team topology, and (4) Facilitating adoption of product mindset and product lifecycle
• Product Management Coaching: Meet associates where they are in their journeys and empower them to grow their skills and impact.
Qualifications
• 7 years of experience working as Product Manager for internal / enterprise / tech for tech and external tech enabled products
• At least 5 years of experience working collaboratively with designers, engineers, and architects to discover and deliver products for customers
• 5 years of experience facilitating a transformation to product
• Experience leveraging research, data, and rapid prototyping techniques to create products
• Experience working in new ways of working and well as understanding of waterfall ways of Project Management
• Change Management– ability to bring people along a journey
• Strong verbal skills (spoken and written)
• Strong presentation skills
• Ability to play multiple roles like Coaching, Training, Consulting, etc.
• Financial Services preferred
Roth Staffing
We are seeking a Technical Product Manager to help us evolve our array of internal services, build and deployment tooling, and cloud infrastructure into a compelling internal product that enables our numerous product and editorial teams to accelerate their rate of development and delivery, while also improving the security and reliability of our systems. This position reports to the Director of Engineering.
The ideal candidate for this role is obsessed with customer and developer experience and loves to dig into tough problems at the intersection of people, process, and technology. They get excited about transformative technology, love well-designed interfaces (APIs, CLIs, GUIs, IaC) and developing metrics for complex systems, and are an evangelist for using principles of DevSecOps to drive organizational performance.
Essential job responsibilities:
· Own and drive the goals and priorities for our digital platform product.
· Partner with the engineering manager for the team to align goals, manage organizational impact, and assess and improve team health.
· Work daily with a core team of software engineers, reliability engineers, a database engineer, and a security engineer to define and build solutions.
· Treat internal teams as customers, anticipating their unmet needs, identifying unrealized needs, and creating a feedback loop with them to continuously validate the platform’s usability and direction.
· Develop migration strategies to help teams modernize their systems (technology, process, practice, and organization).
· Resolve gaps in the team’s shared understanding of what they’re building, who it’s for, and why it’s important.
· Continuously define and measure success with standard tools like DORA metrics, SLOs, and OKRs.
· Bring industry-leading processes and thought leadership to product and engineering.
Required qualifications:
· 8+ years of experience in an engineering and/or product role.
· Deep familiarity with continuous integration and delivery pipelines (CI/CD), reliability architectures, testing strategies, and experimentation.
· Exceptional communication skills, especially written.
· A data-driven, solution-oriented product mindset with a deep appreciation for technical work.
· Experience running or managing infrastructure and cloud-based reliability products is a plus.
· Understanding of distributed systems, especially microservices and multitenancy architectures (Kubernetes, service meshes, etc.) is highly desirable.
· Employment eligibility to work in the US is required.
· Must be able to work full business hours.
· We strive to maintain a COVID-free workplace. To that end, being fully vaccinated is a condition of employment for all new hires. We make reasonable accommodations for qualified applicants with disabilities, sincerely held religious beliefs, or other conditions protected by applicable law.
Currently available benefits
· Base salary range of $115,000 – $170,000.
· Generous paid time off, paid holidays, and summer Friday afternoons beginning in July
· Generous health benefits, including PPO and EPO medical insurance options, vision insurance, dental insurance, flexible spending accounts for healthcare, dependent care and commuter, gym membership reimbursement, and more. Coverage for spouses, domestic partners, and dependent children is available.
· Profit-Sharing and 401(k) benefit plan with discretionary contribution matching by employer
· Disability and life insurances
· FMLA, parental and other leave
· Employee Assistance Program (for mental health, financial planning, and other needs)
· Company-provided laptop
· Employee discounts on specific books
· Limited matching of employee donations to select non-profit organizations
* All policies and benefits described are subject to change at any time.
Global Systems Search Inc
Position Summary:
We are currently seeking a highly skilled and motivated Product Manager to join our team. The main responsibility of the Product Manager will be researching user data, helping guide vision, and managing the releases for mercatus.org. This role involves understanding our strategic and competitive position and delivering products that are recognized as the best in the industry. This position will also serve as a supporting role to all Mercatus digital marketing efforts and as a project manager for discrete projects as assigned.
Key Responsibilities:
- Work to implement the vision and definition of the product for mercatus.org and marginalrevolution.com
- Manage the product backlog, prioritization, and roadmap to meet strategic objectives and key results.
- Work as a project manager across functional areas, including product, marketing, and content creation.
- Define and communicate product requirements and specifications to the development team.
- Collaborate closely with stakeholders, developers, designers, and business teams to execute and launch product initiatives.
- Facilitate release planning sessions to organize and schedule work in a way that optimizes resources and delivers maximum value.
- Monitor and analyze product performance and customer feedback post-release to inform future product iterations.
- Work with cross-functional teams to manage and track product releases.
- Ensure releases align with the vision, goals, and objectives of the Mercatus Center.
- Communicate effectively all concepts and guidelines to the development team.
- Solve product-related problems, make decisions, and complete trade-off analysis to stay on track toward business deliverables.
- Provide support for the organization’s non-mercatus.org digital platforms as needed
Required Qualifications:
- Bachelor’s degree, or equivalent experience, in Business Administration, Computer Science, Engineering, or related field.
- Proven experience as a Product Owner, Product Manager, or similar role in product management.
- Experience as a project manager in areas other than digital products
- Deep understanding of Agile methodologies, technology, and platforms, technical understanding of web-based systems.
- Exceptional project management and organization skills.
- Strong problem-solving skills and willingness to think outside the box and roll up one’s sleeves to get the job done.
- Excellent verbal and written communication skills.
- Ability to work under pressure, manage multiple projects simultaneously, and meet deadlines.
Preferred Qualifications:
- Scrum Product Owner certification (CSPO) or equivalent.
- Previous experience working with educational, research or non-profit organizations.
- Experience as a digital marketer is a huge plus.
- Familiarity with the university’s academic environment
Mercatus Center at George Mason University
The Product Manager will provide insight into global trends in the North American Heavy Equipment markets, providing tools and resources to a global sales team and supporting marketing and strategic business planning initiatives.
KEY RESPONSIBILITIES:
• Conduct voice of the customer (VOC) and other market research to define market size, identify industry trends, and evaluate potential new products.
• Analyze competitors and competitive products within a SWOT framework.
• Deliver Product Roadmap and Engineering release schedule with detailed features and timing covering both new product development and current product enhancements.
• Five-year forecast and Strategic Business Planning
• Collects market trends from Industry associations
• Defines “accessible sandbox” (requires knowledge of our competitors positions for main markets)
• Contributes to the execution of business plan by co-steering with sales management the yearly commercial action plan
• Be the primary contact and coordinator for product information and specifications.
• Monitor and manage financial performance of products.
WHY WORK THERE?
– Growing company in a brand new facility
– Own the growth of the product management function
– Lot’s of support
– Work for a company that loves to collaborate
– Full benefits, PTO and 401K
– Work on the OEM side
– Room to grow!!!!
– Pay 100-140K plus Profit sharing
LHH
Our brand…
At Solawave, we’re doing things a little differently. We’re a team of innovators and skincare enthusiasts nestled in Culver City, Los Angeles, redefining the skincare landscape with our acclaimed products that are consistently in the spotlight. Our line-up has captured numerous awards and experienced explosive growth within a short period (only 2.5 years!), a testament to our commitment to quality and innovation. We’ve gained a strong community of skincare lovers who swear by our revolutionary products. Our products are available at many retailers including Nordstrom, Neiman Marcus, and Ulta. We’re not just another skincare brand – we’re leading the conversation, pioneering trends, and shaping the future of skincare.
The role….
As Solawave continues its expansion in the skincare industry, the leadership team is looking to hire its first Amazon ecommerce Manager. Reporting to the CEO (and ultimately our VP of Growth), the Amazon eCommerce Manager will enable the brand’s continued growth through its DTC channels. As our Amazon eCommerce Manager, you’ll be our in-house Amazon guru, owning the journey of boosting our online presence and sales on the platform. You’ll wear multiple hats, taking full ownership of our Amazon account, regularly auditing and constantly optimizing our product pages to maximize conversions and optimize our presence on amazon. From the smallest product details to our overarching brand strategy, you’ll ensure that every part of our Amazon presence is in perfect harmony with our brand.
You’ll work cross-functionally with various teams to launch new products and update content on the platform. You’ll also manage our inventory to ensure we’re always in stock and shipping products promptly. From advertising strategies to technical issues, you’ll handle it all with a keen eye and proactive attitude. You will dive deep into data, tracking our performance and identifying areas of opportunity. And you’ll manage customer reviews and use them as a valuable resource to enhance the customer shopping experience.
The work you’ll own…
- Manage all aspects of the Amazon platform to grow revenue and profitability
- Conduct regular audits of our account, product pages, and brand store to ensure compliance, optimization, and accurate representation of our products and brand strategy
- Identify opportunities to increase traffic and conversions through keyword research, sales analytics, and tracking tools
- Collaborate with demand planning and supply teams to maintain stock levels and ensure timely shipping, adhering to Amazon’s EDI and processing requirements
- Monitor our performance against competitors, devising and implementing strategies to increase our market share
- Work cross-functionally with the digital advertising team, managing advertising strategy, campaign focus, targets, budgets, and monitoring advertising effectiveness
- Collaborate with the Brand and Product Development team to launch new products and update product pages, A+ content, comparison tables, and brand stores
- Manage technical issues promptly and effectively to ensure optimal performance
- Develop strategies to gather positive reviews through various channels, including on-site, post-purchase, and product packaging strategies
- Nurture relationships with Amazon representatives for information and support
- Stay updated with Amazon policies, programs, and market trends
- Monitor site analytics to identify opportunities for growth and make data-driven recommendations to stakeholders
- Oversee the process to support customers all the way through the delivery of their purchases
- Monitor and optimize product listings to ensure accurate and compelling content, images and keywords
- Implement effective promotional campaigns, including deals, coupons, sponsored products and advertising to drive sales growth. Coordination with the greater marketing functions is critical to ensure consistent pricing and messaging across all channels
- Analyze data and analytics and present concise, relevant reports to the founders on a regular basis
- Trend analysis and related forecasting
- Proactive, quick to respond and the ability to pivot instantly
How we measure success …
- Sales Growth
- Conversion Rate
- Advertising ROI & CAC
- Product visibility
- Customer Satisfaction
- Inventory Management
What we are looking for …
- Minimum of 5 years of progressive experience in the Amazon ecosystem – preferably working in-house where you owned the P&L for the Amazon channel of similar-sized consumer brand
- CPG skincare or beauty industry experience preferred
- Comprehensive knowledge of the retailer media landscape (search and programmatic); experience with Amazon Advertising preferred
- Exceptional ability to build effective relationships and influence people to achieve business goals
- Ability to excel at multi-tasking in a fast-paced, results-oriented team environment
- Strong presentation skills with the ability to deliver clear, concise information supported by data
- Proficient in Google Suite skills; Amazon research and analytics tools
- Bachelor’s Degree required; MBA or M.S. preferred
Other fun details …
- This role will initially report to the CEO, but eventually will report to the VP of Growth once hired
- Based in our LA office, located in Culver City, this role will have a hybrid work schedule with 3 days in the office
Additional Benefits & Perks…
- Equity: All Solawave employees will have the opportunity to own a part of the company through our Employee Stock Purchase Plan.
- Annual Bonus: This position is eligible to participate in our annual bonus program
- Healthcare Benefits: we offer competitive group medical insurance, disability benefits, dental and vision plans.
- Laptop provided by Solawave
- Skincare Credit: Every employee receives free Solawave products plus $200 per quarter to try other skincare products on the market
- Competitive paid time off policy
- Basic life insurance covered by Solawave
- Our office: We have created a space where you will feel as comfortable as you would at home. We supply lunch Monday through Thursday, have a fully stocked kitchen, and sponsor a monthly happy hour. Our office is dog-friendly, so you don’t have to leave your faithful companion at home. Ergonomic chairs and adjustable standing desks ensure your comfort throughout the day. Meeting pods and telephone booths allow you to have confidential conversations, brainstorm ideas, or simply find a quiet corner when you need that extra focus. This is the place where you can be you and collaborate with some of the most amazing people you will ever meet.
We encourage you to apply….
At Solawave, we value our differences and we encourage all – especially those whose identities are traditionally underrepresented in the beauty & skincare industry – to apply. We look forward to reviewing your application!
Solawave
We are seeking a dynamic and strategic Associate Product Marketing Manager to join the Sub-Zero team in Madison, WI. This role is instrumental in driving the success of our product lines through effective product positioning, messaging, and go-to-market strategies. Situated between two picturesque lakes, Madison offers the perfect backdrop for our team to flourish.
Your Team
Our Product Marketing team is integral to the success of defining and bringing our innovative products to market. For over 75 years, the Sub-Zero Group has maintained a legacy of innovation, quality, and commitment to the customer as a family held company. As the leader in the luxury appliance industry, this legacy continues to grow as we build upon new innovations that can serve our customers.
Your Role
As an Associate Product Marketing Manager, you will be responsible for understanding and aligning the (VOC) voice of the customer with product development to deliver best-in-class luxury appliances that provide value to the customer as well as profitability to the organization. You will assist the Product Marketing Manager in defining product roadmaps and feature development opportunities for the appliances of the future through identifying customer research needs, analyzing the competitive landscape, and executing product line strategies.
·Conduct market research to identify customer needs, industry trends, and competitive landscape from consumers, owners, retailers, and trade professionals.
·Collaborate with the product team to gather insights and technical details to effectively communicate product features and benefits with stakeholders to lead the development of new product requirements and strategies that align with the business goals and vision.
·Perform ongoing competitive analysis and assessment on features, cost, and product strategy to inform product strategies in the short and long term.
·Determine strategy and execution of research to deliver well-crafted and pertinent direction to key stakeholders for the lifecycle of a product, model extensions, or feature enhancements.
·Manage the product lifecycle from definition to end-of-life.
·Participate in product development meetings.
·Directly impact the New Product Development and Design Engineering process by representing the voice of the customer as a subject matter expert of the luxury appliance space
·Consult with cross-functional departments such as marketing, customer service, and finance to communicate product information as the product expert.
·Lead marketing efforts throughout the 7-Phase stage gate process
·Assist with the implementation of new product launches to the trade, consumers, distributors, and dealers.
·Translate the product features and benefits to guide the Creative Services team to develop effective marketing collateral for a successful product launch.
·Manage the creation and execution of Price Lists and Product Guides
·Be responsible for always delivering 100% accuracy on all features and attributes by proofing product images, web pages, marketing collateral, and other literature to ensure accuracy and the successful launches of new products.
· Guide relevant literature and specifications for the owner Use and Care manuals according to a well-managed schedule involving writers, engineers, and other vendors.
Skills you bring to the role:
· 5 + years proven experience in product marketing, management, development, and launches.
· Bachelor’s degree or better in Marketing or related field.
· Strong knowledge of market research, product positioning, and competitive analysis.
· Excellent written and verbal communication skills.
· Ability to translate technical product details into clear and compelling messaging.
· Experience working collaboratively with cross-functional teams.
· Exposure to the architecture, home design, interior decorating, cabinetry, appliance industry
· Proficient in marketing tools and software.
· Analytical mindset and the ability to use data to inform marketing strategies.
· Strong project management skills with the ability to manage multiple projects simultaneously.
· Exposure or experience in a big brand environment, with an upscale appliance product or a product similar in nature
We value our employees by providing:
- Competitive compensation based on skills.
- Industry leading health, dental, and vision plans
- Generous 401 (K) savings and profit sharing
- On-site UW Health clinic, fitness center, and walking paths.
- Education assistance and internal training programs
- Electric vehicle charging
- Maternity & parental leave
- Interested in learning more on our robust benefits package we offer?
Sub-Zero Group, Inc.