SUMMARY:
The Marketing Manager will report to the Director of Marketing. This role is instrumental in helping Visual Comfort become even more well-known for its broad assortment of Architectural (Functional) Lighting. The Marketing Manager will support Architectural Lighting growth across all channels including Visual Comfort’s Direct business, Lighting Specifiers, Showrooms, Integrators, E-Commerce, and Direct-to-Designers.
This role will help build and expand the Visual Comfort brand by driving awareness and inspiration of Visual Comfort’s Architectural product portfolio through a wide range of online and offline marketing activity related to product launches, digital marketing efforts and sales materials. This role will be expected to report quarterly on measurable activities and monitor the competitive landscape.
Responsibilities include, but not limited to:
· New Product Introductions – Work closely with Product Development, Creative and Engineering teams to ensure every new product launches with complete and accurate content, imagery and inspiring/educational sales tools.
· Catalog/Website/Specification Sheets – Work closely with Product Development and Creative teams to prepare, build and maintain Architectural catalogs/brochures, website content and specification sheets. Includes drafting, copy writing, proofing, working with the web-team for implementation, and coordinating distribution.
· Sales Tools/Trainings – Support the Sales Teams by soliciting feedback on material needs and execute upon feedback via a “project management” mindset and within the expectations of the budget. Sales Tools include rep cases, catalogs/brochures, application imagery, installation and feature videos, webinar trainings, etc.
· Tradeshow – Work closely with the Merchandising, Sales and Creative teams to ensure Visual Comfort’s Architectural merchandising displays, marketing collateral and special events represent the brand in the best possible light. Attend tradeshows including set-up, training, and interacting with Sales Reps and Customers.
· Email Campaigns & Social Media – Drive brand awareness through creation of email and social media topics including Instagram, LinkedIn, and Pinterest. This role is responsible for developing a content calendar and working with the Creative team to deploy relevant content to each platform. This role is expected to build relationships with Reps and Customers for unique content building and attaining UGC rights managed imagery.
· Competitive Research – Monitor and report on marketing programs led by competitive lighting companies across all relevant channels.
· Budget – Responsibly execute upon marketing initiatives within the expectations of the budget and help track expenses for the department.
QUALIFICATIONS:
Education: Bachelor’s Degree in Marketing, Communications, Public Relations or related field. Master’s Degree in Business, Marketing or related field, a plus.
Related Experience:
- A minimum of five (5) years of full-time experience as a professional marketing manager (spanning both traditional and digital marketing).
- 3 years’ experience in Architectural Lighting is strongly preferred
- Any equivalent combination of education, experience, and training which provides the required knowledge, skills, and abilities will be accepted.
- Experience in multi-channel B2B and B2C business models is a plus.
- Must be able to read, write and speak English fluently.
- Must exhibit proficient computer skills utilizing the Microsoft Office Suite of software, including word processing, presentations, spreadsheets, and outlook. Experience with Constant Contact database/email system, a plus.
REQUIRED KNOWLEDGE, ABILITIES, AND SKILLS:
· Strong knowledge of the principles, practices, and objectives of marketing, particularly in product marketing
- Proven success in developing, implementing and measuring marketing programs, public relations, social media, digital marketing, etc.
- Excellent verbal communication and writing skills, with some copy writing experience (with samples available)
- Excellent interpersonal skills with the ability to work well with a wide variety of people and cross-functional teams
- Superior organization, planning skills, time management and prioritization with the ability to multi-task and work well under pressure in a dynamic, team environment
- Interest in and energy to investigate new marketing strategies, techniques and tactics to bring a steady stream of new recommendations designed to meet the overall marketing objectives in more efficient and/or effective ways
- Strong analytical skills with a consistent focus on results measurement and fact-based decision making; while still having/building strong instincts about this business on which to generate educated guesses as well
- Naturally self-motivated, pro-active and eager to achieve goals; comfortable asking for help and open to appropriate supervision and clear direction
- Strong project management skills to keep initiatives on time and on budget
- Detail oriented to assist with print and digital proofing, providing robust and thorough feedback on first round of review
- Expresses natural curiosity to learn about the business and generate new ideas
Essential Functions AND RESPONSIBILITIES:
Collaborate with the Marketing, Creative, Web and Product teams on the following marketing initiatives:
- To set objectives and marketing plans related to brand strategy, new product development pipelines and sales goals, all in the context of an ever increasing understanding of the competitive space and the key market drivers. Conduct research to provide marketplace/competitive assessments and recommendations regarding entry into possible new categories, markets or channels.
· To manage & measure ongoing marketing plans — making recommendations about objectives, key messaging, proposed vehicles, budget estimates, research/metrics, etc. and then executing approved plans throughout successful completion.
· To serve as brand source for internal PR outreach, providing brand priorities, direction, key messaging and product information as newsworthy products/programs are launched — striving for positive, timely, accurate publicity in targeted publications, blogs and social media outlets, particularly building our expertise within targeted social media that impacts our key constituents.
· To plan and create multi-faceted marketing/sales plans to support/publicize large, new product roll-outs driven by the timing of industry-wide trade shows/conferences during which the brands tend to launch their new lines. Particularly as brands enter brand new product categories, investigate and recommend impactful launch tools.
· To develop ongoing sales support materials, programs, newsletters, merchandising tools to increase the productivity and effectiveness of our network of sales reps with our customers (whether showrooms, internet retailers or industry specifiers, e.g. architects, lighting designers, etc.)
· To define consumer communications objectives and strategies to ultimately build more brand awareness with consumers, engaging them in lighting decisions and lighting’s significant impact on any design project. Ensure brand websites are inspiring, current and consumer friendly.
· To write and continually update copy for a wide range of marketing materials, e.g. catalogs, product descriptions, social media posts, sales/customer newsletters, a wide variety of email blasts, etc.
· Attend work regularly as scheduled.
· Support and exhibit the Visual Comfort values.
Cognitive Considerations:
Must exhibit cognitive abilities to:
· Make balanced, fact-based, relevant recommendations & decisions, avoiding emotionally-driven decision making
· Solve problems by collaborating with colleagues and functional experts to ensure fully-considered actions are implemented
· Focus on critical tasks and ideas which require specific, detailed attention without getting distracted by irrelevant considerations
· Learn new things about complex industries and business dynamics, then retain, leverage and integrate that new knowledge for subsequent decision-making
· Seek and learn new marketing techniques/programs/opportunities, then quickly & accurately assess if worth further investigation; efficiently eliminate others in order to maintain focus and avoid distraction
· Proactively try to anticipate needs/hurdles/next steps in order to navigate long-term projects successfully and avoid getting stuck unnecessarily
· Generate, organize and analyze relevant data/trends to formally or informally measure the results of marketing programs and gauge their short- and long-term impact on key business objectives & metrics
· Organize and express thoughts clearly and succinctly in formats used internally as well as copy-written formats for external customer or consumer communications
· Respect the requirements and deadlines of others (both internal and external constituents) in order to drive decision making or program development in ways that will allow others to do their jobs well and in turn make more significant impact on key business objectives & metrics
Visual Comfort & Co.
Related jobs:
Film Crew and Equipment Needed for Upcoming Production
Job Description
A film production is seeking experienced crew members and essential equipment support for an upcoming shoot. The production requires a package truck and a skilled crew to ensure a smooth and professional filming process. This is a great opportunity for film professionals to join a collaborative set and contribute their expertise to a successful project.
Job Responsibilities
-
Provide and operate a fully equipped package truck for production needs
-
Work collaboratively with the production team to execute lighting, grip, and set requirements
-
Assist with setup, operation, and breakdown of production equipment
-
Ensure all gear is properly maintained and functioning throughout the shoot
-
Support all departments in meeting production deadlines and creative goals
Requirements
-
Experience as a gaffer, key grip, swing, or HMU on professional film sets
-
Access to necessary tools and gear for assigned role
-
Strong teamwork and communication skills
-
Ability to work in a fast-paced production environment
-
Reliable and punctual with a commitment to the project schedule
Compensation
-
Pay based on role and experience
-
Meals and on-set amenities provided
-
Networking opportunity with other industry professionals
Wardrobe Assistants – Freelance Opportunities
Job Description
Casting directors are seeking skilled wardrobe assistants for freelance opportunities aboard Color Magic. This role focuses on costume care, including laundry, repairs, and minor alterations, ensuring all garments are performance-ready.
Job Responsibilities
-
Handle costume laundry, ensuring all pieces are clean and performance-ready
-
Perform repairs and minor alterations as needed
-
Maintain costume quality and organization throughout the contract
-
Collaborate with the production team to meet wardrobe needs efficiently
Requirements
-
Experience in costume or wardrobe management preferred
-
Ability to perform sewing, repairs, and alterations
-
Flexibility to work within an onboard schedule
-
Professional and detail-oriented approach to costume care
Compensation
-
Flexible onboard schedule
-
Contractor status (not crew)
-
Private cabin accommodation
-
No cruise duties, crew drills, or IPM requirements
Job Description
Seeking a skilled Sound Recordist and a Driving Production Assistant for an upcoming documentary/PSA project. The production will take place in Philadelphia, PA and Pittsburgh, PA, requiring a small but dedicated crew to capture high-quality audio and ensure smooth production logistics on set.
Job Responsibilities
Sound Recordist:
-
Record and monitor high-quality production sound during filming.
-
Operate boom microphones, lavaliers, and other audio equipment.
-
Maintain organized sound files and deliver daily backups.
-
Troubleshoot audio issues quickly and effectively.
Driving Production Assistant:
-
Safely transport crew, cast, and equipment between locations.
-
Assist with on-set tasks, including equipment setup and breakdown.
-
Support production team with errands, pickups, and deliveries.
-
Ensure production vehicles are clean, fueled, and ready for use.
Requirements
Sound Recordist:
-
Previous experience in documentary or commercial production.
-
Proficiency with professional audio gear and field mixers.
-
Strong attention to detail and ability to adapt to on-location challenges.
Driving Production Assistant:
-
Valid driver’s license with a clean driving record.
-
Previous on-set production experience preferred.
-
Ability to lift and move production equipment.
-
Strong work ethic, reliability, and problem-solving skills.
Compensation
-
Paid positions; rates to be discussed based on experience and role.
Marketing Coordinator – Team Socials
Job Description
A dynamic and creative Marketing Coordinator is needed to lead innovative social media campaigns and elevate the voice of a sports entertainment brand. This role is perfect for someone who thrives on breaking the rules of traditional marketing, creating unique fan experiences, and bringing a bold vision to life. You’ll collaborate with a passionate creative team to develop engaging social content, grow the brand’s presence, and inspire audiences year-round.
Job Responsibilities
-
Plan, create, and schedule high-impact social media content across multiple platforms.
-
Drive brand storytelling with fun, engaging, and unconventional ideas.
-
Collaborate with the creative team to bring unique fan experiences to life online.
-
Monitor trends on TikTok, Reels, Threads, and other platforms to keep content fresh and relevant.
-
Engage with the fan community to foster interaction and loyalty.
-
Maintain brand standards while experimenting with creative concepts.
Requirements
-
Proven passion for social media marketing and creative storytelling.
-
Strong understanding of trending social platforms and digital engagement strategies.
-
Ability to work under tight deadlines while maintaining high-quality output.
-
Collaborative spirit with excellent communication skills.
-
Self-driven, adaptable, and committed to pushing creative boundaries.
Compensation
-
Competitive pay, commensurate with experience.
-
Opportunity to work in a high-energy, innovative sports entertainment environment.
Job Description
A live broadcast production is seeking skilled professionals to bring high-quality video coverage to weekly services. This role involves overseeing or operating broadcast equipment, ensuring seamless technical execution, and delivering a polished viewing experience for the audience. Candidates should be experienced in live production, able to work under pressure, and committed to delivering professional results.
Job Responsibilities
-
Direct live broadcast services, including calling the show, operating switchers, and managing camera operations
-
Coordinate graphics, audio, and technical elements for a professional on-air presentation
-
Operate PTZ and remote cameras in both ENG and studio formats during live services
-
Frame and compose shots, perform smooth camera movements, and multitask during live direction
-
Prepare, position, and assess technical readiness of gear such as cameras, tripods, and transmitters
Requirements
-
Minimum 3 years of experience in live video production or camera operation
-
Proficiency with broadcast equipment such as Blackmagic ATEM switchers, cameras, and presentation systems
-
Strong leadership, communication, and multitasking skills under time-sensitive conditions
-
Physical stamina for extended standing and equipment operation, with excellent vision and hearing
-
Ability to troubleshoot and maintain high technical and creative standards
Compensation
-
Competitive pay based on experience
-
Up to $350 per service for Production Directors
-
Up to $300 per service for Camera Operators
Job Description
A creative production team is currently seeking skilled crew members for an interior design series filming a short run in early September. This is a paid opportunity supporting a small, agile team on location. Crew members will play an integral part in ensuring smooth operations for a fast-paced set environment.
Job Responsibilities
-
Operate FX9 camera for filming select scenes
-
Assist camera operators and manage equipment setup (Camera Assistant / DMT)
-
Provide hair and makeup services for the host (HMUA)
-
Support general production needs, pickups, and set preparation (Production Assistants)
Requirements
-
Must be available for 3–4 days between September 11th and 22nd
-
Production Assistants must have a valid driver’s license for crew pickups
-
Local or New York-based crew preferred for logistical convenience
-
Portfolio or CV required for consideration
Compensation
-
All roles are paid (rate details upon application)
Model Recruiters for Fashion and Talent Agency
Job Description
A top-tier modeling agency is now hiring motivated Model Recruiters to scout new talent and connect with aspiring models in the Atlanta market and beyond. This is a remote-friendly, commission-based opportunity ideal for self-starters who are passionate about fashion, talent development, and building strong networks in the entertainment industry. If you’re looking for flexibility and income potential while expanding your footprint in the modeling world, this role is for you.
Job Responsibilities
- Identify and recruit potential modeling talent through online platforms and personal networks
- Build and maintain a pipeline of qualified candidates for agency representation
- Conduct initial outreach and guide talent through the application process
- Attend weekly calls and monthly virtual meetings for team updates and support
- Stay informed on trends in the modeling and entertainment industries
Requirements
- Must be 18 or older
- Familiarity with the fashion or modeling industry preferred
- Self-driven, organized, and results-oriented
- Smartphone and/or computer required for daily communication
- Able to work independently with minimal supervision
Compensation
- Commission-based pay structure with unlimited earning potential
- 90% remote flexibility
- Access to an established network within the Atlanta modeling market
- Ongoing mentorship and brand-building opportunities