SUMMARY:
The Marketing Manager will report to the Director of Marketing. This role is instrumental in helping Visual Comfort become even more well-known for its broad assortment of Architectural (Functional) Lighting. The Marketing Manager will support Architectural Lighting growth across all channels including Visual Comfort’s Direct business, Lighting Specifiers, Showrooms, Integrators, E-Commerce, and Direct-to-Designers.
This role will help build and expand the Visual Comfort brand by driving awareness and inspiration of Visual Comfort’s Architectural product portfolio through a wide range of online and offline marketing activity related to product launches, digital marketing efforts and sales materials. This role will be expected to report quarterly on measurable activities and monitor the competitive landscape.
Responsibilities include, but not limited to:
· New Product Introductions – Work closely with Product Development, Creative and Engineering teams to ensure every new product launches with complete and accurate content, imagery and inspiring/educational sales tools.
· Catalog/Website/Specification Sheets – Work closely with Product Development and Creative teams to prepare, build and maintain Architectural catalogs/brochures, website content and specification sheets. Includes drafting, copy writing, proofing, working with the web-team for implementation, and coordinating distribution.
· Sales Tools/Trainings – Support the Sales Teams by soliciting feedback on material needs and execute upon feedback via a “project management” mindset and within the expectations of the budget. Sales Tools include rep cases, catalogs/brochures, application imagery, installation and feature videos, webinar trainings, etc.
· Tradeshow – Work closely with the Merchandising, Sales and Creative teams to ensure Visual Comfort’s Architectural merchandising displays, marketing collateral and special events represent the brand in the best possible light. Attend tradeshows including set-up, training, and interacting with Sales Reps and Customers.
· Email Campaigns & Social Media – Drive brand awareness through creation of email and social media topics including Instagram, LinkedIn, and Pinterest. This role is responsible for developing a content calendar and working with the Creative team to deploy relevant content to each platform. This role is expected to build relationships with Reps and Customers for unique content building and attaining UGC rights managed imagery.
· Competitive Research – Monitor and report on marketing programs led by competitive lighting companies across all relevant channels.
· Budget – Responsibly execute upon marketing initiatives within the expectations of the budget and help track expenses for the department.
QUALIFICATIONS:
Education: Bachelor’s Degree in Marketing, Communications, Public Relations or related field. Master’s Degree in Business, Marketing or related field, a plus.
Related Experience:
- A minimum of five (5) years of full-time experience as a professional marketing manager (spanning both traditional and digital marketing).
- 3 years’ experience in Architectural Lighting is strongly preferred
- Any equivalent combination of education, experience, and training which provides the required knowledge, skills, and abilities will be accepted.
- Experience in multi-channel B2B and B2C business models is a plus.
- Must be able to read, write and speak English fluently.
- Must exhibit proficient computer skills utilizing the Microsoft Office Suite of software, including word processing, presentations, spreadsheets, and outlook. Experience with Constant Contact database/email system, a plus.
REQUIRED KNOWLEDGE, ABILITIES, AND SKILLS:
· Strong knowledge of the principles, practices, and objectives of marketing, particularly in product marketing
- Proven success in developing, implementing and measuring marketing programs, public relations, social media, digital marketing, etc.
- Excellent verbal communication and writing skills, with some copy writing experience (with samples available)
- Excellent interpersonal skills with the ability to work well with a wide variety of people and cross-functional teams
- Superior organization, planning skills, time management and prioritization with the ability to multi-task and work well under pressure in a dynamic, team environment
- Interest in and energy to investigate new marketing strategies, techniques and tactics to bring a steady stream of new recommendations designed to meet the overall marketing objectives in more efficient and/or effective ways
- Strong analytical skills with a consistent focus on results measurement and fact-based decision making; while still having/building strong instincts about this business on which to generate educated guesses as well
- Naturally self-motivated, pro-active and eager to achieve goals; comfortable asking for help and open to appropriate supervision and clear direction
- Strong project management skills to keep initiatives on time and on budget
- Detail oriented to assist with print and digital proofing, providing robust and thorough feedback on first round of review
- Expresses natural curiosity to learn about the business and generate new ideas
Essential Functions AND RESPONSIBILITIES:
Collaborate with the Marketing, Creative, Web and Product teams on the following marketing initiatives:
- To set objectives and marketing plans related to brand strategy, new product development pipelines and sales goals, all in the context of an ever increasing understanding of the competitive space and the key market drivers. Conduct research to provide marketplace/competitive assessments and recommendations regarding entry into possible new categories, markets or channels.
· To manage & measure ongoing marketing plans — making recommendations about objectives, key messaging, proposed vehicles, budget estimates, research/metrics, etc. and then executing approved plans throughout successful completion.
· To serve as brand source for internal PR outreach, providing brand priorities, direction, key messaging and product information as newsworthy products/programs are launched — striving for positive, timely, accurate publicity in targeted publications, blogs and social media outlets, particularly building our expertise within targeted social media that impacts our key constituents.
· To plan and create multi-faceted marketing/sales plans to support/publicize large, new product roll-outs driven by the timing of industry-wide trade shows/conferences during which the brands tend to launch their new lines. Particularly as brands enter brand new product categories, investigate and recommend impactful launch tools.
· To develop ongoing sales support materials, programs, newsletters, merchandising tools to increase the productivity and effectiveness of our network of sales reps with our customers (whether showrooms, internet retailers or industry specifiers, e.g. architects, lighting designers, etc.)
· To define consumer communications objectives and strategies to ultimately build more brand awareness with consumers, engaging them in lighting decisions and lighting’s significant impact on any design project. Ensure brand websites are inspiring, current and consumer friendly.
· To write and continually update copy for a wide range of marketing materials, e.g. catalogs, product descriptions, social media posts, sales/customer newsletters, a wide variety of email blasts, etc.
· Attend work regularly as scheduled.
· Support and exhibit the Visual Comfort values.
Cognitive Considerations:
Must exhibit cognitive abilities to:
· Make balanced, fact-based, relevant recommendations & decisions, avoiding emotionally-driven decision making
· Solve problems by collaborating with colleagues and functional experts to ensure fully-considered actions are implemented
· Focus on critical tasks and ideas which require specific, detailed attention without getting distracted by irrelevant considerations
· Learn new things about complex industries and business dynamics, then retain, leverage and integrate that new knowledge for subsequent decision-making
· Seek and learn new marketing techniques/programs/opportunities, then quickly & accurately assess if worth further investigation; efficiently eliminate others in order to maintain focus and avoid distraction
· Proactively try to anticipate needs/hurdles/next steps in order to navigate long-term projects successfully and avoid getting stuck unnecessarily
· Generate, organize and analyze relevant data/trends to formally or informally measure the results of marketing programs and gauge their short- and long-term impact on key business objectives & metrics
· Organize and express thoughts clearly and succinctly in formats used internally as well as copy-written formats for external customer or consumer communications
· Respect the requirements and deadlines of others (both internal and external constituents) in order to drive decision making or program development in ways that will allow others to do their jobs well and in turn make more significant impact on key business objectives & metrics
Visual Comfort & Co.
Related jobs:
Casting Call: Agency Assistant
Join an exciting opportunity in the entertainment industry as an Agency Assistant. This role is ideal for individuals passionate about working behind the scenes in a fast-paced agency environment. If you’re organized, proactive, and have a knack for supporting dynamic teams, this could be your next big career move.
Job Responsibilities
- Provide comprehensive administrative support to the agency team.
- Manage scheduling, correspondence, and general office duties.
- Coordinate communication between clients, agents, and external partners.
- Assist in the preparation and organization of meetings and events.
- Handle confidential information with professionalism and discretion.
Requirements
- Minimum 2 years of experience in an agency or assistant role.
- Strong organizational and multitasking skills.
- Must reside in Los Angeles for in-person duties.
- Excellent communication and interpersonal skills.
Compensation
- Competitive salary based on experience.
- Opportunities for professional growth within the agency.
- Collaborative and engaging work environment.
Studio Assistant for Creative Projects
Looking for a detail-oriented and organized Studio Assistant to support a dynamic creative team. This is an excellent opportunity to be part of exciting, high-profile projects and gain valuable industry experience.
Responsibilities
- Assist in day-to-day studio operations, including scheduling and organization.
- Maintain studio equipment and ensure all tools are ready for use.
- Support team members during creative sessions and project execution.
- Handle administrative tasks such as coordinating meetings and maintaining files.
- Foster a positive and efficient work environment.
Requirements
- Strong organizational skills and attention to detail.
- Ability to multitask and prioritize in a fast-paced environment.
- Excellent communication and interpersonal skills.
- Familiarity with creative processes and studio operations is a plus.
Compensation
- Competitive pay and potential growth opportunities within the team.
- Chance to work closely with industry professionals on innovative projects.
Designers for Creative Projects
Seeking innovative and skilled Designers to join a dynamic team working on cutting-edge creative projects. This is your chance to bring bold ideas to life and shape unique visual narratives in a collaborative environment.
Responsibilities
- Develop creative concepts and designs for a variety of high-profile projects.
- Collaborate with architects, engineers, and project leads to execute cohesive visions.
- Produce sketches, layouts, and final designs that align with project goals.
- Stay up-to-date on industry trends and integrate fresh ideas into projects.
Requirements
- Proven experience in design with a strong, diverse portfolio.
- Expertise in design software such as Adobe Creative Suite or equivalent tools.
- Ability to think creatively and deliver visually stunning results.
- Strong attention to detail and excellent communication skills.
Compensation
- Competitive pay based on skills and project contributions.
- Opportunity to work on influential, creative projects with a collaborative team.
Architects for Innovative Design Team
Seeking talented and visionary Architects to join a groundbreaking team working on high-profile creative projects. This is an opportunity to bring bold ideas to life in a collaborative and forward-thinking environment.
Responsibilities
- Design and develop architectural concepts for innovative projects.
- Collaborate with designers and project leads to execute creative visions.
- Prepare detailed drawings, plans, and models using industry-standard tools.
- Ensure designs align with project requirements, timelines, and regulations.
Requirements
- Proven experience in architecture with a strong portfolio of creative work.
- Proficiency in CAD software and architectural design tools.
- Strong understanding of design principles and construction processes.
- Ability to think critically and bring unique solutions to complex challenges.
Compensation
- Competitive pay based on experience and project contributions.
- Opportunity to work on impactful, innovative projects.
AI Engineers Wanted for Innovative Creative Projects
Join an elite creative team as an AI Engineer, contributing to cutting-edge projects across art, technology, and design. This role is perfect for AI specialists passionate about merging innovation with creativity.
Job Responsibilities
- Design and implement AI-driven solutions for creative and technical challenges.
- Collaborate with a multidisciplinary team, including designers, architects, and editors.
- Optimize algorithms for efficiency and scalability across various platforms.
- Stay updated on AI trends to implement innovative technologies into projects.
Requirements
- Strong background in AI development, machine learning, and programming.
- Experience in developing AI systems for creative applications is a plus.
- Excellent problem-solving and teamwork skills.
- Must provide a portfolio and CV showcasing past projects and achievements.
Compensation
- Competitive salary and opportunities to work on groundbreaking projects.
- Collaborate with industry leaders in an inspiring environment.
- Potential for long-term career growth in an innovative team.
Assistant Needed for Event in Miami
An exciting opportunity is available for a reliable assistant to support an event in Miami, FL. This is a one-day role, offering a chance to gain hands-on experience in a professional environment.
Job Responsibilities:
- Provide general assistance during the event.
- Support event coordinators and ensure smooth operations.
- Perform assigned tasks efficiently and professionally.
Requirements:
- Dependable and organized individual.
- Comfortable working in a fast-paced event setting.
- Ability to follow instructions and adapt to on-the-spot changes.
Compensation:
- $18/hour for the event.
- Gain valuable experience in event support.
- Work with a professional team in a dynamic environment.
Lower & Mid Hudson Valley Film Crew Jobs
We’re seeking skilled, passionate local talent for a heartfelt short film production. This SAG project tells a touching story of female friendship, loss, and the power of a home-cooked meal. It’s a 3-day shoot requiring dedicated professionals ready to contribute their expertise.
Job Responsibilities:
- Collaborate effectively to bring a compelling story to life.
- Deliver high-quality work within your specialized role.
- Maintain professionalism and adaptability on set.
Requirements:
- Experience in your field with a strong work ethic.
- Availability for the entire 3-day shoot.
- Based in or willing to work in the Lower & Mid Hudson Valley region.
Compensation:
- Competitive pay based on role.
- Opportunity to work on an SAG production.
- Gain valuable experience and expand your network in the film industry.
Social Media Internship Opportunity
We are seeking a passionate and creative individual to join our team as a social media intern. This is a fantastic opportunity to gain hands-on experience in social and digital content creation while working with an innovative brand.
Job Responsibilities:
- Assist in managing and creating content for various social media platforms.
- Collaborate with the team to develop engaging social media campaigns.
- Monitor analytics to measure engagement and provide insights for optimization.
- Stay updated on current social media trends to ensure relevance and innovation.
Requirements:
- Strong interest in social media and digital marketing.
- Creativity and an eye for detail.
- Excellent written and verbal communication skills.
- Ability to work independently and collaboratively in a fast-paced environment.
Compensation:
- Gain valuable industry experience in a professional setting.
- Opportunity to build your portfolio and develop your skills.
Studio Head – Rushing Tap Studios
Job Description:
Rushing Tap Studios is seeking a Studio Head to lead all operations within the studio facility. This leadership role requires a dynamic individual with strong facility management and project management skills. The Studio Head will oversee multiple projects, allocate resources effectively, and manage external vendors and personnel for various productions. This is an exciting opportunity to play a key role in a fast-paced, creative environment while driving new business and ensuring the facility operates at peak performance.
Job Responsibilities:
- Lead the studio’s operations and team.
- Oversee day-to-day management of the studio facility and ongoing projects.
- Ensure the studios and related spaces are maintained in excellent condition for rental purposes.
- Manage bookings of studio spaces and equipment using studio software.
- Prepare quotations, timelines, and budgets for both studio-based and field projects.
- Promote the studio facility to attract new customers.
- Provide regular reports on studio activities.
- Build and retain client relationships, ensuring the studio grows its customer base.
Job Requirements:
- Proficient in computer usage and relevant software.
- Minimum of a few years of experience in facility management or a similar role.
- Strong organizational and time-management skills.
- A creative thinker with innovative problem-solving abilities.
- Exceptional interpersonal and communication skills.
Casting Call: Gaffer and Editor Needed for Major MLS Event in Miami
Job Description:
A major MLS event is seeking experienced crew members, specifically a gaffer and editor, for two days of work in Miami, FL. This exciting project requires professionals with reliable transportation.
Job Responsibilities:
- Gaffer: Handle lighting setups and ensure optimal visual quality during the shoot.
- Editor: Edit footage to produce high-quality final deliverables.
- Collaborate with the production team to maintain a smooth workflow.
Requirements:
- Proven experience as a gaffer or editor in professional productions.
- Reliable transportation to the Miami location.
- Submit full name, phone number, email, location, portfolio or website, and desired rate.
Compensation:
- Competitive pay based on experience and position.