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Job Summary

We are seeking a creative and tech-savvy Social Media & Communications Specialist with a strong emphasis on video production, photography, and visual storytelling. The ideal candidate will manage and enhance our brand’s online presence through engaging multimedia content, while also handling public relations efforts to build and maintain our company’s reputation.

Key Responsibilities

• Develop and implement social media strategies with a focus on visual content, aligning with business goals.
• Create, edit, and produce high-quality video content and photography for various social media platforms, including Facebook, Instagram, YouTube, TikTok, LinkedIn, and more.
• Manage social media accounts, ensuring consistent posting schedules, and engaging with followers.
• Analyze social media performance metrics and adjust strategies based on insights to maximize reach and engagement.
• Plan, shoot, and edit videos and photos for social media, marketing campaigns, and PR initiatives.
• Collaborate with the creative team to produce visually compelling content that aligns with brand messaging.
• Stay updated on video and photography trends, ensuring the brand’s content remains fresh and innovative.
• Manage and maintain video and photography equipment, ensuring all content is of the highest quality.
• Develop and execute PR strategies to promote company initiatives, products, and events.
• Write and distribute press releases and manage media outreach to secure coverage in relevant publications.
• Build and maintain relationships with media contacts, influencers, and industry professionals.
• Coordinate and manage media coverage, including press conferences, interviews, and events.
• Collaborate with the marketing team to create a content calendar that prioritizes video and visual content.
• Ensure that all visual content maintains a consistent brand voice and style across platforms.
• Work with designers and other creatives to enhance visual storytelling and produce integrated marketing campaigns.

Qualifications

• Bachelor’s degree in Communications, Public Relations, Marketing, Film/Video Production, or a related field.
• 3+ years of experience in social media management, public relations, video production, and photography.
• Proficiency in video editing software (e.g., Adobe Premiere, Final Cut Pro) and photography tools.
• Strong understanding of social media platforms, trends, and analytics tools. – Excellent written and verbal communication skills.
• Experience in content creation, including writing, graphic design, and multimedia production.
• Ability to work under pressure and handle multiple projects simultaneously.
• Familiarity with social media management tools (e.g., Hootsuite, Buffer) and PR software (e.g., Cision, Meltwater) is a plus.
• Key Skills:
• Strong visual storytelling and creative thinking abilities.
• Advanced skills in video editing, photography, and camera operation.
• Excellent organizational and project management skills.
• Ability to build and maintain relationships with media contacts and influencers.
• Analytical mindset with the ability to interpret data and make data-driven decisions.
• Team player with a proactive approach to problem-solving.

Working Conditions

• Full-time position with standard office hours.
• Occasional evening or weekend work may be required for events, video shoots, or crisis management.
• Ability to travel for media events, video shoots, or conferences as needed.