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Social Media Manager

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Closing Date:

10/29/2024

Type of Position:

Clerical

Workstudy Position:

No

Job Type:

Temporary (Fixed Term)

Work Shift:

Sponsorship Available:

No

Institution Name:

University of Arkansas, Fayetteville

Founded in 1871, the University of Arkansas is a land grant institution, classified by the Carnegie Foundation among the nation’s top 2 percent of universities with the highest level of research activity. The University of Arkansas works to advance Arkansas and build a better world through education, research and outreach by providing transformational opportunities and skills, promoting an inclusive and diverse culture and climate, and nurturing creativity, discovery and the spread of new ideas and innovations.

The University of Arkansas campus is located in Fayetteville, a welcoming community ranked as one of the best places to live in the U.S. The growing region surrounding Fayetteville is home to numerous Fortune 500 companies and one of the nation’s strongest economies. Northwest Arkansas is also quickly gaining a national reputation for its focus on the arts and overall quality of life.

As an employer, the University of Arkansas offers a vibrant work environment and a workplace culture that promotes a healthy work-life balance. The benefits package includes university contributions to health, dental, life and disability insurance, tuition waivers for employees and their families, 12 official holidays, immediate leave accrual, and a choice of retirement programs with university contributions ranging from 5 to 10% of employee salary.

Below you will find the details for the position including any supplementary documentation and questions, you should review before applying for the opening.

If you have a disability and need assistance with the hiring process, please submit a request via the Disability Accommodations | OEOC | University of Arkansas (uark.edu) : Request an Accommodation. Appli­cants are required to submit a request for each position of which they have applied.

For general application assistance or if you have questions about a job posting, please contact Human Resources at 479.575.5351.

Department:

Social Media

Department’s Website:

Summary of Job Duties:

Serve as the social media manager in the department of University Recreation, aimed at engaging various audiences across multiple social media platforms.

Regular, reliable, and non-disruptive attendance is an essential job duty, as is the ability to create and maintain collegial, harmonious working relationships with others.

Qualifications:

Minimum Qualifications:  

  • Current University of Arkansas student 

  • Experience in the tenets of traditional marketing

  • Must possess Pediatric & Adult First Aid, CPR, and AED certification or be able to obtain certification within 40 days of hire (UREC (University Recreation) will provide a certification opportunity if needed) 

  • General understanding of photography principles and their applications regarding social media posts 

Preferred Qualifications:   

  • Maintains a working knowledge of principles of SEO (Search Engine Optimization) including keyword research and Google Analytics.  

  • Considerable experience with content and lead generation in the field of social media 

  • Understanding of and ability to interpret various metrics associated with social media analytics 

  • Excellent interpersonal communication skills and the ability to generate genuine interactions with college-aged students 

Knowledge, Skills, & Abilities (KSAs):

  • Knowledge and understanding of social media platforms, their respective participants, and how each platform can be deployed in different scenarios

  • Must be proficient in video editing/creating videos

  • Maintains excellent writing and language skills

Additional Information:

Graduate students are subject to background checks.

Salary Information:

$13.50 per hour

Required Documents to Apply:

Resume

Optional Documents:

Cover Letter/Letter of Application, Other (see special instructions for details)

Recruitment Contact Information:

Arden Elliott
Marketing Coordinator
[email protected]

All application materials must be uploaded to the University of Arkansas System Career Site https://uasys.wd5.myworkdayjobs.com/UASYS  

Please do not send to listed recruitment contact.

Special Instructions to Applicants:

Include a portfolio of your work as an optional attachment.

Pre-employment Screening Requirements:

Criminal Background Check, Sex Offender Registry

The University of Arkansas is committed to providing a safe campus community. We conduct background checks for applicants being considered for employment. Background checks include a criminal background check and a sex offender registry check. For certain positions, there may also be a financial (credit) background check, a Motor Vehicle Registry (MVR) check, and/or drug screening. Required checks are identified in the position listing. A criminal conviction or arrest pending adjudication or adverse financial history information alone shall not disqualify an applicant in the absence of a relationship to the requirements of the position. Background check information will be used in a confidential, non-discriminatory manner consistent with state and federal law.

The University of Arkansas seeks to attract, develop and retain high quality faculty, staff and administrators that consistently display practices and behaviors to advance a culture that embeds inclusion, opportunity, educational excellence and unparalleled access for all.

The University of Arkansas is an equal opportunity, affirmative action institution. The University does not discriminate in its education programs or activities (including in admission and employment) on the basis of age, race, color, national origin, disability, religion, marital or parental status, protected veteran status, military service, genetic information, or sex (including pregnancy, sexual orientation, and gender identity). Federal law prohibits the University from discriminating on these bases. Questions or concerns about the application of Title IX, which prohibits discrimination on the basis of sex, may be sent to the University’s Title IX Coordinator and to the U.S. Department of Education Office for Civil Rights.

Persons must have proof of legal authority to work in the United States on the first day of employment.

All application information is subject to public disclosure under the Arkansas Freedom of Information Act.

Constant Physical Activity:

Feeling, Grasping, Hearing, Manipulate items with fingers, including keyboarding, Talking

Frequent Physical Activity:

Repetitive Motion, Sitting, Walking

Occasional Physical Activity:

Balancing, Climbing, Crawling, Crouching, Driving, Kneeling, Lifting, Pulling, Pushing, Reaching, Standing, Stooping

Benefits Eligible:

No

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POSITION SUMMARY:

The Social Media Manager leads the U.S. retail brand social channels for Bass Pro Shops and Cabela’s. The primary responsibility is to develop and own organic and always-on content calendars across social channels and in support of business goals. This position partners closely with the content development team and community management team to produce and source content with the goal of engaging and growing one of the largest, most passionate, and most loyal fan bases in the industry.

We’re seeking a highly engaged and creative social media professional with a proven track record building business-driving brand stories on social. The successful candidate has a passion for connecting people to nature and our mission to inspire everyone to enjoy, love, and conserve the great outdoors.

 

ESSENTIAL FUNCTIONS:

 

Lead

  • Own and manage the Bass Pro Shops and Cabela’s U.S. retail brand social channels.
  • Lead development and stewardship of organic and always-on social content and conversations to drive product awareness along with brand affinity and advocacy in support of business goals.

 

Collaborate

  • Develop and manage social content calendars in conjunction with key cross-functional stakeholders (brand marketing team, communications, merchants) and manage projects to success.
  • Partner with content development team and community management team to produce and source content.
  • Partner with e-commerce team to support paid social media campaign efforts, including planning, implementing, and measuring market experiments and conversion tests.

 

Optimize

  • Optimize social content according to modern best practices, trends, and advancements.

 

  • ALL OTHER DUTIES AS ASSIGNED

 

EXPERIENCE/QUALIFICATIONS:

Preferred Degree:  Bachelor’s degree from an accredited four-year college or university, or equivalent experience.

Experience:   Minimum 5 years in Advertising, marketing, social media, PR, journalism, or other substantially similar fields.  Agency Experience preferred.

 

KNOWLEDGE, SKILLS, AND ABILITY:

  • Demonstrates a deep operational understanding of social media outlets and trends, including experience with implementing them for fast-moving and diverse companies.
  • Demonstrates a thorough grasp of digital advertising tactics and implementation.
  • Strong storyteller with the ability to craft compelling narratives leveraging written and visual mediums (photo, video, digital, design).
  • Comfort working in a fast-paced environment where flexibility, creativity, and collaboration are keys to success.
  • Ability to manage projects, be organized, and set clear priorities.
  • Previous experience working within Sprinklr preferred.
  • Passion for hunting or fishing a plus

 

TRAVEL REQUIREMENTS:   10%

 

Bass Pro Shops is an equal opportunity employer.  Hiring decisions are administered without regard to race, color, creed, religion, sex, age, national origin, ancestry, citizenship status, disability, veteran status, genetic information, or any other basis protected by applicable federal, state, or local law.

 

 

 

 

 

 

 

Full Time Benefits Summary:
Enjoy discounts on retail merchandise, our restaurants, world-class resorts and conservation attractions!

  • Medical
  • Dental
  • Vision
  • Health Savings Account
  • Flexible Spending Account
  • Voluntary benefits
  • 401k Retirement Savings
  • Paid holidays
  • Paid vacation
  • Paid sick time
  • Bass Pro Cares Fund
  • And more!

 

 

Bass Pro Shops is an equal opportunity employer.  Hiring decisions are administered without regard to race, color, creed, religion, sex, pregnancy, sexual orientation, gender identity, age, national origin, ancestry, citizenship status, disability, veteran status, genetic information, or any other basis protected by applicable federal, state or local law.

 

Reasonable Accommodations

Qualified individuals with known disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws.
If you need a reasonable accommodation for any part of the application process, please visit your nearest location or contact us at [email protected].

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Expiration date:
10-29-2024

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