Log InGet Started for Free
HomeSenior Advisor, Content Writer

Senior Advisor, Content Writer

Get started on an exciting career at Element!

 

 

Element employees make a difference in the lives of others every day. We are re-defining the fleet management industry to be people first, then business – delivering on our promise of a superior client experience. This takes hard work and innovation, and we need more like-minded people on our team.

 

About the Role

 

We’re looking for a skilled B2B and SEO professional to join our team as Senior Advisor, Content Writer. In this role, you will be a key member of the Element Fleet Management Content Marketing team, focused on advising on and executing the SEO and AEO strategy and working with cross-functional teams to align across multiple media channels for prospects, our clients and driver audiences. We are looking for a star with excellent B2B writing and communications skills and deep SEO expertise, ready to make an impact on the culture, brand, and growth of an industry leader in a rapidly changing environment. This role is key to ensuring the company remains visible on AI-driven platforms and other search engines by leading the ideation and execution of content development plans.

 

What You’ll Do

  • Lead the writing and editing of content to meet business needs and AI/SEO strategies, as well as obtain cross-functional alignment. This includes blogs and landing pages, as well as emails, e-books, case studies, webinars, web ads, infographics, etc
  • Identify, source and validate content opportunities from across the business and by performing keyword research. Consistently monitoring AI traffic and responsively updating or creating new content to maintain brand visibility within AI search results
  • Partner with campaign strategist, sales, and product marketers to transform insights into easy-to-understand content and manage workflows to meet editorial and campaign deadlines
  • Monitor search engine positions, SERP features and AI overviews and search results and proactively plan ways to improve brand visibility

 

Basic Qualifications

  • Education: Bachelor’s Degree
  • 5 years in communications, content development, SEO and marketing
  • Experience with Semrush or other SEO tools required.
  • Demonstrated ability to work effectively with all levels of the organization, as well as external parties (i.e., Creative and media agencies).
  • Ability to influence
  • Project management skills.

 

Preferred Qualifications

  • B2B Experience

 

Location: Toronto, Ontario

 

 

The hiring base salary range for this position is $76,300 to $104,900 annually. Actual compensation within this range will be dependent upon the individual’s knowledge, skills, experience, equity with other team members, and alignment with market data. Please note that the disclosed salary range is solely for candidates hired to perform work within this geographic location. Candidates hired to work in other locations will be subject to the pay range associated with that location.

 

What’s in it for You
•  A culture of innovation, empowerment, decision-making, and accountability
•  Comprehensive health and welfare benefits that serve the needs of you and your family and foster a culture of wellness (for qualified roles)
•  Additional benefits and amenities, including paid time-off programs (vacation, sick leave, and holidays) (for qualified roles)

Applicants will be required to undergo a background check only if and after a conditional offer of employment has been extended.

 

Element Fleet Management and its wholly owned subsidiaries are an equal opportunity employer committed to diversity, equity, inclusion, and belonging. We are pleased to consider all qualified applicants for employment without regard to race, color, religion, genetic information, sex, gender identity, sexual orientation, age, marital status, family status, ancestry, national origin, citizenship, physical or mental disability, veteran status, military obligations or any other characteristic protected by federal, state and local laws. Disability-related accommodations during the application and interview process are available upon request. Should you require an accommodation with our hiring process please send an email to [email protected] or call (800) 665-9744.

Related jobs:

$$$

About Us

YuJa, Inc. is a leading provider of cloud-based digital compliance and accessibility solutions for regulated sectors worldwide. Serving clients in higher education, K-12, government, and healthcare, YuJa enables organizations to meet evolving regulatory demands while delivering engaging, secure, and accessible digital experiences. Our platforms such as Lumina (video),Panorama (LMS accessibility),EqualGround (governance),and Verity (proctoring) are rigorously tested for compliance, audited, and secured. For over a decade, YuJa has been dedicated to building not only innovative digital compliance and accessibility solutions, but also a workplace where our people can thrive. We invest in our employees by fostering career growth, continuous learning, and opportunities for advancement. Our culture is rooted in collaboration, inclusivity, and belonging, where every team member’s contributions are valued and their voices are heard. Just as we help institutions and organizations worldwide achieve their goals, we are equally committed to supporting the success of our people and making a positive impact in the communities we serve. Meet the YuJa family here and see what makes YuJa special! About the RoleWe are seeking an Brand Ambassador – Marketing Events to be YuJa’s Ambassador in all webinar and conference initiatives. This role will drive engagement, lead generation, and brand presence through virtual and in-person events. The ideal candidate is confident in front of the camera, comfortable speaking and presenting, and has strong content creation and communication skills. Travel to conference venues, including international events, will be required. Key Responsibilities: Plan, manage, and host webinars and 15 to 20 on-site conferences per year, from concept to completion in collaboration with the Marketing team members. Present on-camera during webinars and in-person during live events, answer attendee questions, and produce content for on-demand recordings for the website. Coordinate logistics for on-site conferences, trade shows, and industry events, including travel arrangements.Conduct professional interviews with clients, partners, or internal stakeholders to develop compelling case studies and success stories. Manage vendor relationships, including event platforms, AV support, and venue contacts. Collaborate with Marketing, Sales, and Product teams to ensure events align with business objectives. Track and report on event performance metrics (attendance, engagement, leads generated). Stay updated on industry trends, including accessibility, AI, and SaaS-related topics, to recommend innovative approaches to virtual and in-person events. Be available for events that may occur on weekends. About You 2–3 years of experience in event planning, webinars, or conferences, preferably in a SaaS or tech environment. Must hold a valid passport and be legally able to travel to the U.S. and internationally (e.g., UK and Europe) for conferences and company events. Education in Marketing or Communications is a plus but not required. Strong event management skills with exceptional attention to detail. Proficiency with Zoom webinar platform. Strong interviewing skills with the ability to engage stakeholders and extract insights for creating case studies or thought-leadership content. Excellent communication and organizational skills; confident speaking and presenting on camera. Ability to multitask and manage multiple events simultaneously. Creative thinker with a passion for delivering engaging events. Travel Requirement: Approximately 25% travel (about 50 days per year),primarily within the U.S., with occasional trips to the UK and Europe for conferences and events. Why You’ll Love Working Here YuJa is a multiple-time honoree on Forbes’ list of Best Start-Up Employers in America. We offer a competitive compensation package that includes a base salary of CAD 65,000/year and comprehensive benefits and engagement opportunities. Comprehensive Benefits: Health, vision, and dental benefits, 100% employer-paid Additional benefits include RRSP, gym subsidies, and more Work-life balance including flexible work hours Paid sick days Team Engagement: Fun activities and celebrations, including Canada Day Trip, Saint Patrick’s Day Party, Halloween Costume Contests, Holiday Dinner Party, and more Office perks including company-provided snacks, drinks and events Employee recognition programs, such as gift cards and “Employee of the Week” rewards Professional growth including continuous learning opportunities and reimbursements to support personal and professional development Hands-on experience working with senior-level business leaders How to Apply This job is exclusively directed towards candidates already in Canada. You may apply directly online via this site by submitting your resume and academic transcripts. If any questions, please send an email to [email protected] YuJa is an equal opportunity employer and values diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

$$$

About Us

YuJa, Inc. is a leading provider of cloud-based digital compliance and accessibility solutions for regulated sectors worldwide. Serving clients in higher education, K-12, government, and healthcare, YuJa enables organizations to meet evolving regulatory demands while delivering engaging, secure, and accessible digital experiences. Our platforms such as Lumina (video),Panorama (LMS accessibility),EqualGround (governance),and Verity (proctoring) are rigorously tested for compliance, audited, and secured. For over a decade, YuJa has been dedicated to building not only innovative digital compliance and accessibility solutions, but also a workplace where our people can thrive. We invest in our employees by fostering career growth, continuous learning, and opportunities for advancement. Our culture is rooted in collaboration, inclusivity, and belonging, where every team member’s contributions are valued and their voices are heard. Just as we help institutions and organizations worldwide achieve their goals, we are equally committed to supporting the success of our people and making a positive impact in the communities we serve. Meet the YuJa family here and see what makes YuJa special! About the RoleWe are seeking an Brand Ambassador – Marketing Events to be YuJa’s Ambassador in all webinar and conference initiatives. This role will drive engagement, lead generation, and brand presence through virtual and in-person events. The ideal candidate is confident in front of the camera, comfortable speaking and presenting, and has strong content creation and communication skills. Travel to conference venues, including international events, will be required. Key Responsibilities: Plan, manage, and host webinars and 15 to 20 on-site conferences per year, from concept to completion in collaboration with the Marketing team members. Present on-camera during webinars and in-person during live events, answer attendee questions, and produce content for on-demand recordings for the website. Coordinate logistics for on-site conferences, trade shows, and industry events, including travel arrangements.Conduct professional interviews with clients, partners, or internal stakeholders to develop compelling case studies and success stories. Manage vendor relationships, including event platforms, AV support, and venue contacts. Collaborate with Marketing, Sales, and Product teams to ensure events align with business objectives. Track and report on event performance metrics (attendance, engagement, leads generated). Stay updated on industry trends, including accessibility, AI, and SaaS-related topics, to recommend innovative approaches to virtual and in-person events. Be available for events that may occur on weekends. About You 2–3 years of experience in event planning, webinars, or conferences, preferably in a SaaS or tech environment. Must hold a valid passport and be legally able to travel to the U.S. and internationally (e.g., UK and Europe) for conferences and company events. Education in Marketing or Communications is a plus but not required. Strong event management skills with exceptional attention to detail. Proficiency with Zoom webinar platform. Strong interviewing skills with the ability to engage stakeholders and extract insights for creating case studies or thought-leadership content. Excellent communication and organizational skills; confident speaking and presenting on camera. Ability to multitask and manage multiple events simultaneously. Creative thinker with a passion for delivering engaging events. Travel Requirement: Approximately 25% travel (about 50 days per year),primarily within the U.S., with occasional trips to the UK and Europe for conferences and events. Why You’ll Love Working Here YuJa is a multiple-time honoree on Forbes’ list of Best Start-Up Employers in America. We offer a competitive compensation package that includes a base salary of CAD 65,000/year and comprehensive benefits and engagement opportunities. Comprehensive Benefits: Health, vision, and dental benefits, 100% employer-paid Additional benefits include RRSP, gym subsidies, and more Work-life balance including flexible work hours to create an ideal work-life balance Paid sick days and flex days Team Engagement: Fun activities and celebrations, including Canada Day Trip, Saint Patrick’s Day Party, Halloween Costume Contests, Holiday Dinner Party, and more Office perks including company-provided snacks, drinks and events Employee recognition programs, such as gift cards and “Employee of the Week” rewards Professional growth including continuous learning opportunities and reimbursements to support personal and professional development Hands-on experience working with senior-level business leaders How to Apply This job is exclusively directed towards candidates already in Canada. You may apply directly online via this site by submitting your resume and academic transcripts. If any questions, please send an email to [email protected] YuJa is an equal opportunity employer and values diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Share this job:

Job overview

Location:
Production type:
Job type:
Ethnicity:
Body type:
Expiration date:
12-03-2025

Job skills

Are you ready to get discovered?

Gain access to thousands of jobs and appear higher in the search results now!

Stay Safe in the Industry

Simple steps to protect your career and avoid scams.