Creative Producer, Performance Marketing (TikTok)

Ever seen a targeted ad on an Instagram story or on the TikTok #foryou page that makes you think–“Is my phone LISTENING to me?!”

First Media’s Performance Marketing (Direct Response) team is a performance-first marketing division at a fast-paced, millennial women’s lifestyle company. We use data to make informed decisions around creative video storytelling — rather than having the data work for us. This means we are constantly looking at Facebook performance to optimize and streamline creative decisions to give our direct-to-consumer clients the best chance of success in the marketplace to grow their client-base. We never settle for “good enough” and react in real-time to make creative decisions and leverage how the world responds to our creative to make it even better.

We’re looking for a Creative Producer to join our Los Angeles team! The ideal candidate has past success in the direct-to-consumer space, ideally with consumer packaged goods and user generated content.

Responsibilities

• Creative Ideation and Storytelling: Ideate, pitch shoot concepts, and script your video concepts in a clear voice to tell a specific story about a product to a specific audience, scaling what works well and nixing what doesn’t
• Assist other Producers and the Creative Director in turning scripts into shot lists and fully fleshed out shoots.
• Proactively engage in meetings with the production team to determine the creative elements needed to fully execute on concept.
• Project management: Work across brands and clients with a team of directors, editors and producers. Able to juggle multiple concepts scripting and concepting, at the same time as other projects in post-production with a video editor.
• Occasionally direct digital media video advertisements: testimonials, food shoots/styling, glam product shoots, modeling, etc.
• Win: Make informed decisions to capture an audience and convert them to customers

Qualifications

• A portfolio of digital content you have helped create (or created yourself), and the ability to talk about the strategy that informed each piece in the portfolio
• 3+ years experience in Entertainment marketing, advertising or content creation
• 2+ years experience in editing in Adobe Premiere
• 2+ years experience in shooting using DSLR cameras
• Able to combine streamlined copywriting and visual narratives into one medium
• Ability to bring ideas to life on a white board, big stage presentation, or finished content
• Experience in the consumer packaged goods (CPG) and/or user-generated content (UGC) a plus

First Media is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under federal, state or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws.

First Media US