Brand Influencer Manager – Experiential & Partnerships

Description

Wasserman is a full-service marketing agency, that exists to transform our client’s brands, businesses, and careers

Our clients, talent and properties are constantly faced with ever-changing business challenges, so they look to us for fresh solutions. In today’s dynamic landscape amidst rapidly evolving consumer behavior we believe in the relentless and constant pursuit of better. This is how we keep ourselves and our clients at the forefront.

We proudly represent thousands of brands, properties, athletes, broadcasters, coaches and social media influencers around the world – supporting their careers and business on a global scale.

Position

Wasserman is looking for a Manager with experience and passion for talent, partnership and social marketing within Entertainment to join the team.

This is a unique opportunity to be the day-to-day contact for a major luxury automotive client’s fast evolving brand ambassador programme, consisting of high-profile individuals from the world of entertainment, automotive, design and sport. The role would initially involve making connections with these individuals and their agents and building a close rapport to support activations across above the line, social, digital and experiential campaigns.

Through the year the role would consist of liaising with all departments of the client’s business to book these individuals on brand campaigns, talent agent liaison, managing their contracted vehicle arrangements, event attendance, briefing and ensuring that talent stick to specific campaign briefs, social media management and post campaign evaluation. There will then be weekly client reporting to ensure the utilisation and effectiveness of brand’s core talent.

Reporting to a Client Director, this person will work with teams from across the division to provide solutions and drive results for our clients. The ideal candidate will have strong account and project management skills. Talent, influencer and social campaign management experience is a key determinant for success in this role.

A mix of intellectual, desk-based work, with sleeves rolled up attitude will be a winning combination. You will need to demonstrate an experience of strong work output, particularly in client-facing situations e.g. day to day account management, and internal/external stakeholder communications.

Please note this role is not within our Talent division or working with our athletes, this is Marketing role within our Experiential and Partnership team.

Key Roles & Responsibilities

Project Management

• Day-to-day lead on talent programme for key Wasserman client, driving measurable and sustainable results.
• Takes lead on proactive client communications, in particular status meetings, partner management, project management, and pro-active value-add advisory.
• Assists with management of day-to-day contractual elements. Devise talent campaign strategies.
• Regularly research and source partners/influencers and maintain a database of online and offline contacts.
• Develop KPIs and monitor success.
• Highlight, report and present quarterly talent usage, social media statistics and tracking verses KPIs.
• Working within an Inter-Agency team, driving the talent agenda to ensure our KPIs and client deliverables are met within our timeframe
• Research and present partnership proposals internally to the team
• Understanding of the social media landscape and be engaged with the right talent for the brand through social media channels
• Develop talent relationships for event activations, as well as marketing and public relations campaigns.

Strategic Advisory

• Lead development of all strategic deliverables (presentations, memos, etc.) to advise clients and partners on recommendations.
• Collaborate with relevant stakeholders to apply measurement framework, track key metrics, analyse results and present findings to the client.
• Uses forward thinking initiative to identify the next best strategic opportunities and continue to deliver top results to the client.

Relationship Management

• Manages client and partner relationships to ensure the client is fully leveraging all benefits and assets.
• Develop and cultivate relationships with clients, partners, as well as agency teams and third parties.

New Business / Projects

• Builds relationships with clients to encourage new talent options to strengthen portfolio
• Assists with new business pitches as arise throughout the year, including contribution to international pitches / RFPs where best practice resides locally.
• Quickly understands Wasserman’s capabilities and services, and effectively communicates all offerings to clients and prospects.

Requirements

• Minimum of a bachelor’s degree
• Experience of managing influeners social media campaigns
• 4+ years’ relevant experience with minimum 3 years of direct social / talent / partnership agency and/or client side.
• Proven experience in account and project management
• Sleeves rolled up attitude, with strong interpersonal skills that can quickly shift to presentation mode.
• High-level proficiency with Microsoft Office applications; advanced skills in PowerPoint and Excel for deck development and budget management.
• Possess exceptional communication skills, both orally and in writing.
• Confidence in managing Top tier talent and their agents
• High level of initiative and works well independently and in a team environment.
• Strong attention to detail and highly organized.
• Well-developed analytical and problem-solving skills.
• Ability to think creatively when planning the right strategy, taking into account key client needs and budget parameters.
• Effective contract negotiation skills and familiarity with contractual language.
• Must be able to multi-task and be flexible enough to manage various internal and external stakeholders.

Wasserman