Creative Director

Creative Director

Naperville, IL

Hybrid – 2 days in office

Medical, dental, vision, 401(k), life insurance, AD&D, short/long term disability, PTO

LHH Recruitment Solutions is working with a rapidly growing CPG that is looking for a Creative Director with a strong design background to oversee the creative output of the marketing team and define their creative style as a brand.

We’re looking for a dynamic and creative leader who will help build a culture of creativity within the marketing group. You will oversee CRM, social, web, shopper, and performance marketing creative. The ideal candidate will have established processes for a creative group, defined brand tone, been part of brand collaborations, developed brand voice/visuals, designed for ecommerce campaigns, packaging, POS and other works for a CPG brand.

Desired Skills and Experience

• 10+ years of overall experience, including 5 as an Art or Creative Director either in-house or at an agency working on a DTC (direct to consumer) brand with a strong Amazon presence.
• Current or recent CPG experience is an absolute must!
• Experience working in an early-to-growth stage start-up is a plus.
• Experience building and leading a team of designers and copywriters.
• A portfolio that demonstrates your strategic and conceptual campaign thinking applied across a range of deliverables including brand campaigns, paid and organic social, product messaging, lifecycle, packaging, and brand guidelines.
• Experience turning technical concepts into consumer-friendly, digital work.
• Experience developing shopper marketing assets to bolster promotional support at key retail accounts including ecommerce and brick and mortar.
• Able to create 3D renderings of packaging and POS.
• A proactive way of working (can see what needs to be done and goes after it).
• Comfort leading photo and video shoots.
• Excellent organization and prioritization skills.

Responsibilities

• Lead a team of 3 FTEs and freelancers (when needed) to develop work that effectively and consistently communicates the brand’s unique competitive position, credibility and emotional connection.
• Establish and lead the creative strategy and review process for multi-platform, multi-channel marketing campaigns including digital acquisition campaigns, product launches, email, website, social media, POS materials, paid digital ads, Amazon ads and assets, packaging and more.
• Collaborate with the performance marketing team to ensure the creative strategy is clear and can be unlocked with speed given the nature of the platforms you are managing.
• Spearhead the effort to define how to creatively and effectively express the uniqueness in messaging, both visually and through copy.
• Develop a Brand Book that defines our look, tone and feel, along with the unique brand elements that make our brand of product special and ensures cohesion.
• Work closely with marketing leadership to translate high-level business goals, customer insights data, and current trends into compelling work.
• Leverage a proactive, detail-oriented mindset to gather information, integrate feedback, and keep work moving from first draft to final approval while ensuring creative stays on strategy.
• Be an active participant in strategic conversations and serve as a brand guardian along the way.

LHH