The Creative Director is responsible for developing strategic messaging and storytelling for Boyd Jones as well as overseeing and facilitating the creation of sales-focused marketing assets. This individual will develop and lead a talented group of internal and freelance team members to enhance every aspect of our marketing strategy. Their duties include meeting with company executives, business development directors, sector leaders, and project executives to determine creative objectives and coordinating with team members to enhance our brand. As a creative leader, you inspire and empower teams to do their best work. You’re driven to create compelling work, grounded in strategy and insights, and focused on our customers’ outcomes. You learn quickly, listen carefully, explain the “why” behind the “what”, and cultivate unique stories to share with prospective clients that lead to wins. This role balances the responsibilities of leading a team, concept development, and diving into the details of asset creation. You seek to build an authentic connection with audiences, through compelling expressions of our brand and services. The Creative Director will help build a culture of creativity within the marketing team, and across the organization. We are looking for a Creative Director with a strong background to elevate design and messaging across all channels and customer touch points leading to effective business results.
Essential Job Responsibilities:
Leadership
- Oversee all creative aspects of the marketing strategy.
- Lead and manage in-house and freelance team members to drive creative value.
- Stay up to date with industry trends and best practices.
- Ensure all creative work meets the company’s standards for quality and effectiveness.
- Lead team members responsible for managing the RFQ/RFP/Interview process.
- Prepare accurate monthly reports of all departmental expenditures for review by senior leadership.
- Provide leadership, mentorship, and constructive performance evaluations.
- Recruit, train, and mentor team members.
Messaging & Storytelling
- Develop and implement creative strategies to promote the company’s brand and services.
- Collaborate with other departments to ensure consistency in messaging and branding.
- Collaborate with marketing team members and business development leaders to gain insight into client preferences and needs.
- Review and edit RFP responses for accuracy and proper messaging.
- Develop presentation tools and strategies and assist with messaging for project interviews.
- Contribute to strategic vision by analyzing and developing marketing content, communications and visual strategies that support overarching objectives and brand strategies.
- Work with internal stakeholders to develop key messaging and sector focused marketing materials aligned to client preferences as well as the company’s business priorities.
- Drive excellence in design quality, pushing creative concepts and inspiration, to express the Boyd Jones’ brand across marketing channels and campaigns.
- Participate in and help facilitate brainstorming, and ideation sessions.
- Work closely with cross functional teams to translate customer insights data, and current trends into compelling stories.
Sales-Focused Marketing
- Review, analyze, and build a plan for enhancing external communication (website, social media, press releases, jobsite branding, trade shows, award submissions).
- Provide direction and input to colleagues and vendors in development of various creative collateral, including brochures, infographics, whitepapers, and other content focused tools.
- Create copy, proofread, and edit materials for accuracy, style, clarity, consistency, and adherence to brand guidelines.
- Develop and maintain accurate, current database(s) of industry contacts for outreach and communication.
- Lead creative development of trade show assets.
- Maintain a library of up-to-date project documentation and photography.
- Oversee creation of SEO content for web analytic optimization.
The skills you possess:
- Able to self-start and use imaginative and administrative skills to excel.
- Excellent written and verbal communication skills.
- Experience in content creation, social media, and marketing channels.
- Adept at developing and communicating compelling stories that resonate with prospective clients and the community.
- Willing to engage, learn, and build a strong understanding of the construction industry.
- Detail-oriented while being able to see the big picture.
- Clear communicator, verbally, and visually.
- Comfortable with ambiguity and flexibility.
- Collaborative and can take and give feedback with a positive and constructive attitude.
- Excellent organization and prioritization skills, ability to handle multiple projects across several sectors.
- Knowledge and understanding of digital marketing tools and technology; marketing trends, best practices, and techniques; brand management and development of value propositions.
- Knowledge of and familiarity with Adobe Creative Suite.
Qualifications:
- 5+ years of related experience developing and executing marketing strategies.
- 5+ years of experience in managing brand, design, and/or creative projects.
- 5+ years of experience managing a team of coordinators, designers, writers, and other creative team members.
- Ability to work confidently and build trusted partnerships with team members.
- Understanding of business strategy related to creative objectives.
- Excellent communication, presentation, and organizational skills.
- Excellent in process improvement and identifying opportunities to create sustainable and scalable solutions across a diverse range of projects and platforms.
Education & Training:*
- Minimum of Bachelor’s degree in Marketing, Journalism, Broadcast Journalism, Public Relations, Theatre or a related field required.
*Equivalent education and experience will be considered
Boyd Jones Construction
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