Golfzon America Job Description
Position Title: Manager, Marketing Operations Reporting to: Director of Marketing
Location: US Headquarters – Chantilly, VA Status: Full-time, salaried
Travel: 25%
Job Description:
To be successful in this role you must be an expert in both building relationships, and marketing processes. We are rapidly expanding our commercial customer and dealer bases and together with the Marketing Associate you will need to help them solve their marketing challenges with support on best practices, expert advice, continual communication and delivery of trainings, customized assets, or collateral.
The other half is building tools and processes. You’ll own the accounting-marketing relationship to improve getting their team the information they need in a timely manner and managing the marketing teams budgets. Together with the Director you will develop the budget, forecast for the year and understand and aggregate the marketing budgets of our subsidiaries. You’ll be responsible for creating new marketing channels in a lead generating tool integrated into the website, improving our e-commerce performance, and standing up an email marketing process with the help from our entire team, co-workers in Korea and our marketing agency partner.
Responsibilities:
- Operator network marketing point of contact
- Help current and new locations take advantage of marketing resources, events and programming available to them from Golfzon America. Communicate to the operator network about new courses, additional features, upsell opportunities, and software updates. Allocate the operator engagement budget where appropriate.
- Dealer base marketing point of contact
- Help our dealers to drive traffic to their showrooms and Golfzon simulators, including providing them with all sales materials, point of purchase displays, website and digital assets. Provide dealer staff with training materials, and allocate the dealer engagement budget where appropriate.
- Be the subject matter expert on the marketing functions within Golfzon software and processes, provide support for the sales staff to answer any marketing specific questions from prospects, and communicate with the product team on feedback and improvements.
- Create, own and continue to iterate a learning management pathway for prospects to understand the process for setting up their own commercial Golfzon locations.
- Training material creation and maintenance; internal staff training, operator staff training, dealer sales training, and work to build a dealer certification learning path.
- Be the marketing point of contact for the internal accounting team, and have ownership or oversight of all marketing budgets.
- Ownership of the expansion of the e-commerce channel and influence in the building of an additional email channel.
- Responsible for gathering and maintaining accurate location information, and market research.
- Assist on the planning and execution of activations and events.
Requirements:
- Bachelor’s degree in marketing, communications, or equivalent experience
- 4+ years of experience in marketing, preferably in the sports or technology industries
- Familiarity with operations of golf simulator businesses or other expiring inventory industry operations (hospitality, travel, golf, etc)
- Knowledge of golf and/or golf simulators preferred but not required
- Detailed oriented, strategic thinker that is customer focused
- Proven track record of achieving performance goals
- Excellent written and verbal communications skills
- Ability to multi-task, prioritize, and manage time effectively
- Proficient with Microsoft office applications – Outlook, Excel, PowerPoint
Golfzon America: Golfzon is the worldwide leader in golf simulator market share, with a mission to make golf accessible to everyone. Golfzon has a presence in 60+ countries with 12,000+ sites around the world and 100+ million rounds of golf played on Golfzon simulators annually. Golfzon America (GZA) is the US headquarters, providing both commercial and residential customers with our award-winning simulators and services. Golfzon Range by Leadbetter is a wholly owned, commercial subsidiary of GZA, providing full indoor practice and instruction facilities and resources. Golfzon Social is a newly established indoor golf entertainment business, formed as a joint venture between Golfzon America and Troon, the leading golf course management company in North America.
Golfzon America
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