Product Marketing Manager: Entertainment & Promotional Partnerships
Job Description:
· Are you a creative and strategic marketer with a passion for gaming and entertainment marketing? We are seeking a talented Product Marketing Manager to join our team and lead our efforts in promoting our game’s entertainment content and forging strategic promotional partnerships. If you have a strong understanding of movie theatrical releases, exceptional marketing skills, and a knack for building successful collaborations, we want to hear from you!
Responsibilities:
- Leverage consumer and brand insights to input on product and content value propositions, positioning, branding, and target audience demographics.
- Responsible for the development and execution of marketing strategies to promote entertainment content, such as the movie, driving awareness and engagement.
- Forge and manage strategic partnerships (with movie studios, content creators, influencers, and licensees) to drive promotional initiatives and cross-marketing opportunities.
- Lead cross-functional teams to develop global and regional go-to-market launch plans and product campaigns that drive awareness, engagement, and revenue.
- Advice on how to best cross-promote brand touchpoints, acquire new audiences, develop audience profiles for targeted marketing, & optimize customer lifecycle management.
- Develop communication strategies for omni-channel marketing campaigns, and partner with editorial, social, community, web, PR, influencers, and media teams to build and execute plans.
- Partner with creative teams to develop compelling marketing content, such as artwork, trailers, teasers, social assets, website copy, and promotional videos.
- Lead cross-functional projects including management of tasks, timelines, & deliverables.
- Regularly review marketing materials and ensure brand marketing approvals are obtained by following internal processes and guidelines. Route approvals through key stakeholders.
- Monitor and analyze campaign performance, utilizing data-driven insights to optimize marketing strategies and improve user engagement.
Requirements:
- Bachelor’s degree in Marketing, Business, or related experience.
- 5+ years of experience in marketing in gaming, entertainment, and/or consumer products.
- Strong understanding of entertainment studios, including theatrical marketing & promotions.
- Proven ability to develop and execute successful omni-channel marketing campaigns.
- Experience in forging and managing strategic partnerships, with a demonstrated ability to create mutually beneficial collaborations.
- Creative thinker with great problem-solving skills. Ability to generate innovative ideas and execute them effectively.
- Ability to work collaboratively and lead large cross-functional teams.
- Strong organizational and project management skills.
- Effective communication, writing, and people skills, with the ability to build strong relationships with internal teams, external partners, and influencers.
- Minimum 5+ years experience with Marketing Strategy Development.
- Minimum 5+ years experience with Creative Campaign Development.
- Minimum 5+ years experience with Project Management.
Compensation:
· $64 – $74/hr (W2/Non-Exempt)
Cypress HCM
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