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Influencer Marketing Manager

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About Tencent

Tencent is a world-leading internet and technology company that develops innovative products and services to improve the quality of life of people around the world. Founded in 1998 with its headquarters in Shenzhen China, our guiding principle is to use technology for good.

We are not only a major video game publisher in the world, we also produce other high-quality digital content, enriching interactive entertainment experiences for people around the globe. We offer a range of services such as cloud computing, advertising, FinTech, and other enterprise services to support our clients’ digital transformation and business growth.

About IEG

Interactive Entertainment Group (IEG) is responsible for the R&D, operation, and development of the company’s interactive entertainment business including games and eSports. Through online gaming, live broadcasts, and offline eSports, IEG assists the company in leading the global interactive entertainment market to create better interactive entertainment content experiences for users.

Job Summary:

  • Based on the overall publishing and brand marketing strategy, responsible for developing and planning overseas influencer content and campaigns, collaborating with internal teams to ensure the execution, and effect review.
  • Maintain relationships with key overseas influencers, build an influencer/content creator ecosystem, and provide publishing and user communication support for different product stages.
  • Closely cooperate with mainstream content community platforms overseas, leverage platform resources, and promote product content ecology.
  • Establish an evaluation system for influencer and content creator cooperation, and actively use content data tools to achieve efficient effect review.

Job Requirements:

  • Bachelor’s degree or above, with at least 5 years of experience in overseas influencer and creator cooperation.
  • Experience with large-scale influencer integrated campaigns, familiar with mainstream game influencers and content creators in NA & EU.
  • Need to have clear logic and excellent communication skills, can use English as a working language.
  • Possess good communication skills, responsibility, team collaboration ability, and stress resistance.
  • Love games, familiar with mainstream game categories, senior gamers are preferred.

Tencent

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Expiration date:
05-13-2024

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