Job Summary
The Director of Sales and Marketing has direct oversight of sales and marketing operations for The Charles Hotel. This role has the responsibility to achieve optimal occupancy and ADR growth to maximize total revenue while meeting/exceeding hotel profit objectives. This individual will oversee operations of the hotel Sales Managers including, but not limited to, direct sales, follow-up, sales administration, hiring of staff, training, managing and coaching. Additional responsibilities include assisting with sales and marketing budget, forecast, advertising, and marketing and business plans. Management-level associates are expected to work as much of each workday as is necessary to complete their job responsibilities; for OEM associates, overtime does apply and is calculated accordingly.
The Director of Sales and Marketing is a bonus eligible position with the potential to earn up to 40% of his/her annual base salary or base wages (“Bonus-Eligible Earnings”).
Qualifications
- Must possess highly developed verbal & written communication skills to frequently negotiate, convince, sell and influence other managerial personnel, hotel guest(s) and/or corporate clients.
- Must have thorough experience with professional selling skills: opening, probing, supporting, closing.
- Shows strong analytical skills and strategic vision in establishing appropriate sales deployment.
- Must be proficient in general computer knowledge especially Microsoft Office products.
- Must be able to work independently and simultaneously manage multiple tasks.
- Strong organization and presentation skills.
- Demonstrated ability to effectively interact and manage people of diverse socioeconomic, cultural, disability and ethnic backgrounds while solving complex problems and creating a productive sales team.
- Requires advanced knowledge of the principles and practices within the sales/marketing/hospitality profession.
- Must work well in stressful, high-pressure situations; maintain composure and objectivity under pressure.
- Must be able to work with and understand financial information and data, and basic arithmetic functions.
Responsibilities
- Coordinate all group, transient, and catering sales solicitations and bookings to maximize overall revenue.
- Develop, recommend, implement and manage the division’s annual budget and the advertising, public relations marketing and sales plans and programs for the hotel to maximize rate, occupancy and food & beverage opportunities thus ensuring the hotel meets/exceeds management and owner revenue/profit goals and expectations.
- Proactively conduct outside sales calls, conduct sales tours and entertain clients.
- Understand the content reflected in contracts and how to negotiate terms therein.
- Develop and maintain market awareness to ensure ability to predict revenue opportunities and set proactive strategies.
- Monitor production of all top accounts and evaluate trends within your market.
- Adheres to Aimbridge Hospitality’s established regulations, company standards, sales standards and sales metrics related.
- Comply with attainment of individual goals, as well as team goals and budgeted metrics.
- Train all members of the hotel staff on how to recognize and capitalize on all sales opportunities to increase hotel occupancy and revenue.
- In partnership with the Director of Catering and Director of Transient Sales to help to manage Human Resources in the division in order to attract, retain and motivate the employees; hire, train, develop, empower, coach and counsel, conduct performance and salary reviews, resolve problems, provide open communication vehicles, discipline and terminate, as appropriate.
- Help to supervise Catering & Event Management Team (as applicable) to ensure that the Catering, Food & Beverage, and Meeting Room rental budgets are met or exceeded.
- Develop a full working knowledge of the operations and policies of the hotel, including Sales, Food and Beverage, Front Office and Reservations.
- Maintain strong visibility in local community and industry organizations.
- Attend and/or conduct daily/weekly/monthly meetings and any other functions required by management, providing training on a regular basis.
- Maintain professional working relationships and promote open lines of communication to achieve initiatives with respective marketing partner(s) and other internal departments (i.e. Second Wave, Aimbridge Digital, or Branded field marketing).
- Travel on a weekly basis, as required.
- Act, as directed, on behalf of the General Manager in his/her absence; performing any other duties, as requested by management.
- This job description is not intended to be all-inclusive, additional details will be specified by the supervisor. The associate will also perform other reasonable business duties as signed by the supervisor.
- Management reserves the right to change this job description, job responsibilities, duties, and working hours as needs prevail.
Property Details
The Charles Hotel experience reflects the eclecticism that is Cambridge. An urban oasis, The Charles offers something for everyone who is visiting the Boston area. Guests can soak in their academic surrounding by attending a lecture at Harvard, relax with a stroll along the Charles River, explore downtown Boston or dine at some of the Boston and Cambridge area’s finest restaurants, including The Charles’ own Henrietta’s Table.
The Charles is an independent property, offering luxurious accommodations and all the comforts of home. Guest rooms combine New England décor with the latest technology. 18,000 square feet of indoor and outdoor banquet space merge to offer an array of options for anyone’s next event.
Located just minutes from downtown Boston and a variety of world-class attractions, The Charles is a AAA Four Diamond Hotel and a proud member of Preferred Hotels and Resorts.
Company Overview
As the global leader in third-party hotel management, our growing portfolio represents over 1,550 hotels in all 50 states and 22 countries, from top international lodging brands to luxury hotels, destination resorts and lifestyle hotels. Our associates around the globe are passionate about serving our guests and driving exceptional results and thrive in a culture where everyone is inspired to be the best. Join a world of possibility with Aimbridge Hospitality.
Benefits
Joining The Charles Hotel surrounds you with entrepreneurial, like-minded peers an independent hotel has to offer. As an employee of The Charles Hotel, you will benefit from:
- Blue Cross Blue Shield medical insurance starting from $1.16* weekly
- Access to 401(k) and company match
- Eight annual paid holidays with an extra personal day
- Travel benefits across multiple brands
- Complimentary daily meal
- Complimentary daily parking
- Complimentary dry cleaning
- $1000 referral bonus
*Rate is subject to change
The Charles Hotel
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