We are supporting a critical hire for a growing beauty brand in the haircare category. The Creative Director will partner with the President and Vice President of Marketing to support a rebrand strategy to amplify the current brand presence for both the professional and consumer channels. We are seeking a Creative leader with a premium aesthetic and a digital first mindset to create unique visual concepts. This position will elevate the current Creative team based on their needs, identify opportunities to optimize the current workflow and leverage their network of photographers, videographers and stylist within their inhouse production studio.
This is an exciting opportunity for a Creative Director that is accustomed to having a “seat” at the strategic table and playing a key role in the rebrand strategy, evergreen website launch and building a best in class Creative team.
PERFORMANCE OBJECTIVES:
- Partner with the President and Vice President of Marketing to support the brand repositioning and lead the creative direction. Develop strong brand equity with unique visual concepts for their digital first strategy across both channels: consumer and professional.
- Partner with the Marketing team and translate the brand story into concepts with compelling designs, imagery, color hues, and typography to attract the targeted consumer demographic.
- Revise the brand guidelines with a clear roadmap on vision, mission, values, color hues, typography, communication guidelines and images to ensure brand alignment across all touchpoints.
- Within the first 90-120 days guide strategic creative development of brand re-positioning in collaboration with marketing and creative team throughout all phases of a project, overseeing planning, concept development, design, and implementation.
- Partner on the evergreen relaunch of the website combining both the professional and consumer channels into the website. Provide creative strategy for photoshoots and assets across all digital touchpoints to debut the elevated brand look.
- Evaluate the current workflow to optimize communication and management of creative projects with cross functional partners. Lead the creative brief process, kick off meetings with the creative team to establish project parameters: project goals, audience experience, technical constraints, timeline as well as budget.
- Build a creative team that has the design aesthetics and capabilities to support a diverse project base of, digital, sales assets, packaging, and display for free-standing store expansion. (75% digital and 25% sales assets, packaging and displays/merchandising)
- Partner with the VP of Marketing to benchmark competing brands, beauty trends, unique campaigns, and innovative design concepts to support new launches.
- Partner with marketing and eCommerce teams to support digital assets aligned with the brand style guide and creating a cohesive consumer experience instore and/or online.
- Lead brainstorming sessions with the creative team to identify trends, develop mood boards and continuously push for overall creative and design output.
- Leverage the network of LA based photographers, and production agencies that have beauty expertise and specifically within the hair care category for photoshoots.
- Rebuild the trust and credibility with internal teams to manage all projects inhouse and collaborate with outside agencies on a limited basis.
PEOPLE MANAGEMENT:
- Lead the hiring processes to help recruit, evaluate, and secure innovative designers who complement and elevate the full creative team.
- Lead the allocation of design projects, final approvals, and re-directs to deliver quality designs within specified timelines.
- Provide continuous coaching and direction to designer to help them understand their strengths and weaknesses in order to provide professional growth.
- Manage creative team members as necessary to ensure high quality work output, career satisfaction, growth, and retention.
EDUCATION:
- Bachelor’s Degree in Marketing, Communications, Design or related field.
- Fluid capability with Mac suite of programs including Adobe Creative Suite, Keynote and Microsoft Office.
QUALFICATIONS:
- A solid portfolio of 10+ years that includes unique, successful and diverse designs within beauty.
- Work samples that include strategy and design personally owned and delivered as part of your role in the project.
- Effective communicator and storyteller with the ability to find the best approach to verbally and visually communicate concepts for successful execution.
- Thrives in a highly entrepreneurial environment, leading the creative strategy and direction of projects.
- Demonstrated work or personal experience or interest in beauty, personal care and/or cosmetics.
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