Our mission is to empower people to live well by energizing their every day.
Centr is a globally recognized wellness platform founded by Chris Hemsworth in 2019. Through movement, meals and mindfulness, we provide the tools for people to live a happier, healthier life.
Head-quartered in Los Angeles, California with team members in Melbourne, Australia and Riverside County, California, we are a passionate team of content creators, strategists, engineers, designers, marketers and brand builders.
Centr is also expanding its platform to fitness equipment and accessories, available at retailers worldwide. Centr’s expansion will focus on best-in-class strength equipment and range of new fitness accessories and products designed to help Members achieve their personal health goals.
At Centr, our core values include respect, transparency, accountability and collaboration. We are proud of who we are and what we do. We don’t just accept individuality; we encourage it and acknowledge the value diversity and inclusivity brings to our team.
About Role
Centr is seeking a Creative Director based in Los Angeles to develop strategies to grow the brand, acquire customers and activate, engage, and retain existing members.
The ideal Creative Director candidate is passionate about branding, creative strategy, and storytelling. The Creative Director will be responsible for driving brand vision, consistency and omnichannel storytelling, and creating personalized content that activates users – helping them achieve their wellness goals. You have excellent interpersonal and communication skills and aren’t afraid to roll up your sleeves.
This is a critical leadership role that will drive impact across the full marketing funnel from brand awareness to sales conversion, and also manage the creative service function within the marketing department.
Ideally, the candidate comes from an advertising agency or brand marketing background, has a high taste level and a proven track record of successful storytelling and campaign execution.
Key Duties & Responsibilities
- Determine creative goals and define holistic brand strategy in partnership with VP, Marketing to maximize increasing brand awareness and growing engagement.
- Oversee creative and art direction for above-the-line brand marketing campaigns, evergreen initiatives, and monthly opportunities.
- Manage creative execution in partnership with production and select agency partners.
- Develop creative campaigns for product launches and ongoing/seasonal product marketing to meet sales goals.
- Oversee creative scoping, production, and post production for product marketing needs; including, photoshoots for go-to-market materials, packaging design, and product positioning / design consistency for new products.
- Commission, write and edit digital content for product marketing, from PDP content to e-commerce merchandising, and sales collateral.
- Reinforce a powerful tone of voice across channel-specific content (CRM, Social, paid media, web/e-commerce).
- Work with partners to concept, refine, and produce acquisition-forward content, promoting a digital-first mindset.
- Work with media, brand and agency partners to ensure brand and creative consistency across digital and print.
- Partner with the digital product team on UX/UI optimization and creative strategy that reinforces brand story, values, and supports customers’ well-being.
- Manage activations end-to end, including working with cross-functional stakeholders on necessary photoshoots, content ideation, and execution to meet channel-specific goals.
- Work with the team to create content for press releases and media engagement.
- Analyze, measure and report on creative performance in partnership with cross-functional stakeholders.
- Drive our partnership vertical by partnering on new opportunities and supporting execution on partnership go-to-market strategies.
- Liaise with Chris Hemsworth’s team and production agency on projects to grow brand awareness.
- Stay tuned on emerging trends and technologies in the creative, influencer, PR, and social media ecosystem.
- Work across time zones with USA and Australia-based colleagues as needed.
Skills & Experience
- Bachelor’s degree with 10+ years of relevant experience.
- Proven track record creating and executing creative marketing and PR campaigns with measurable results.
- Creative and entrepreneurial thinker.
- Exceptional verbal and written communications skills.
- Skilled at navigating and creating omnichannel content across platforms (e.g., TikTok, Instagram, email, web, retail in-line and online).
- Strong existing relationships with creative strategy, design, video, and copywriting partners.
- Experience in fitness /wellness lifestyle and/or consumer products.
Desirable Personal Attributes
- Collaborative and communicative
- Drive & ‘can do’ attitude
- Accountability
- Entrepreneurial growth mindset
- Ambitious and goal oriented
- Honesty and integrity
- Develops effective working relationships
- Optimistic
- Willingness to take on board the Centr Core Values
Why join Centr?
- Competitive salary package, commensurate with your skills and experience.
- Flexible and balanced hybrid working environment (mix of office and work from home days).
- Opportunity to work with modern technology and products.
- Smart, motivated and collaborative coworkers who are here to support your growth.
- Work with a globally recognized health and fitness brand.
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