Summary
The Creative Director of Brand Creative is a highly visible leader with broad scope of ownership across all creative functions at Buckle. The teammate in this role is a brand visionary with a proven track record stewarding creative teams through meaningful evolution and significant transformation. This creative leader has a passion for brand building and people development with demonstrable outcomes. This teammate has a natural eye for design and attention to detail cultivated into strong creative competencies across multiple disciplines and is a forward thinker who maintains a finger-on-the-pulse mentality of the world around us, immersed in culturally relevant content platforms and continuously reimagines how to express the Buckle brand and connect with target audiences.
Essential Duties and Responsibilities
This description intends to describe the general nature and level of work performed by Teammates assigned to this job. It is not intended to include all duties, responsibilities, and qualifications. To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Lead art, design and copy teams to deliver brand accretive creative across the connected commerce ecosystem for multiple seasonal go-to-market periods each year.
- Direct studio and styling teams to deliver compelling product imagery across digital and brick and mortar marketplaces.
- Develop and steward distributed content creation across social-first, creator-led content models, affiliate networks, and other communities through establishment of brand guidelines, content storyboards, and other evolving parameters.
- Deliver best-in-class creative across a rapidly evolving content ecosystem from traditional to emerging mediums with a key focus on film in ecommerce and social content.
- Support corporate initiatives across the enterprise to ensure our corporate-facing brand is as compelling as our consumer-facing brand with a key focus on supporting our teammates across 440+ stores and their sales initiatives.
- Train and motivate creative disciplines to hone their craft and pursue innovation across our creative disciplines to continuously evolve the Buckle brand to compete in a changing competitive and consumer landscape.
- Partner with brand and content strategy, as well as other partners across the marketing organization and business, to continuously push the Buckle brand forward.
- Transform linear, waterfall creative processes into iterative, agile design-thinking ways of working to increase collaboration and agility.
- Cultivate and sustain a persistent focus on consumer relevance and the continuous evolution of the Buckle brand to compel and deepen guest relationships.
- Influence functions across the enterprise including visual merchandising and store design.
- Remain a highly visible leader in the organization and interface directly with executive leadership team as well as key stakeholder groups.
- Fulfill mission statement by performing job duties with a high level of customer service while contributing to a positive team spirit.
- Special projects and other duties as assigned.
Supervisory Responsibilities
Directs the teams art, design, copy, studio, and styling. Carries out supervisory responsibilities in accordance with the organization’s policies and applicable laws. Responsibilities include interviewing, hiring, and training Teammates; planning, assigning, and directing work; appraising performance; rewarding and disciplining Teammates; addressing complaints and resolving problems.
Education and/or Experience
- Bachelor’s degree or equivalent in a creative discipline preferred.
- Five or more years of experience in a creative discipline at a brand or agency preferred.
- Three or more years of experience as an Associate Creative Director or Creative Director leading multiple creative disciplines to deliver brand accretive content preferred.
- Experience in brand transformation, content model transformation, distributed content models across creator and affiliate networks highly desired
- Experience in the retail vertical working with fashion, lifestyle or apparel brands with complex stakeholder ecosystems and business seasonality highly desired
Physical Demands
The physical demands described here are representative of those that must be met by a Teammate to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this Job, the Teammate is regularly required to sit; use hands to finger, handle, or feel and talk or hear. The Teammate is occasionally required to stand; walk; reach with hands and arms and stoop, kneel, crouch, or crawl. The Teammate must frequently lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.
Work Environment
While performing the duties of this job, the Teammate regularly works in an office setting. The noise level in the work environment is usually moderate.
Equal Employment Opportunity
Buckle is committed to hiring and developing the most qualified Teammates from the available workforce in the communities we serve.
Equal employment opportunity has been, and will continue to be, a fundamental principle at Buckle, where employment is based upon personal capabilities and qualifications without discrimination and retaliation because of veteran status, uniformed service member status, race, color, national origin or ancestry, creed, religion, sex, age, pregnancy (including childbirth, lactation, and related medical conditions), national origin or ancestry, physical or mental disability, genetic information (including characteristics and testing), or any other protected characteristic as established by applicable local, state, or federal law. For state specific information, refer to the Teammate Center.
The Buckle, Inc.
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