Good Giant is the largest gaming-focused advertising agency in the United States and operates in Reno, Nevada, Mobile, Alabama, Chicago, Illinois and Tulsa, Oklahoma. We provide comprehensive marketing services to various brands with a specialization on tribal and commercial casino resorts from coast to coast.
Good Giant is in need of a Producer with experience in a wide range of advertising activities. The Integrated Producer collaborates with a creative team to accommodate the agency’s diverse portfolio of clients and their wide array of production needs. From negotiating with vendors, sourcing inputs, consulting with creatives about best practices, and managing projects to completion– this role requires the attention of an experienced production professional. You must be naturally curious about the production and manufacture or advertising materials, understand the time/cost/quality ecosystem, and be adaptable to trends and change in a fast-paced industry.
DESCRIPTION
The Producer is responsible for managing all production needs for print collateral, direct mail, out-of-home/outdoor, ambient, merchandise, TV, radio, web content, photography, live events/entertainment, and music creation and licensing, and other miscellaneous advertising materials. As part of the Content Production Team, the Producer consults with the account and creative teams for the feasibility of creative conceptual design, develops production strategies, establishes scopes of work, manages budgets, coordinates internal and external resources, provides production oversight, and ensures delivery of final assets.
RESPONSIBILITIES
- Producing various types of advertising such as print collateral, out-of-home/outdoor, direct mail, posters, t-shirts, catalogues, TV, radio, web content, photography, and other merchandise.
- Assessing individual project requirements and providing production consultation.
- Leading production processes including pre-press review, color management, press checks, paper management, and ink types.
- Maintaining a supplier roster of high-quality vendors with a variety of capabilities.
- Orchestrating the bid process with a variety of production vendors to ensure the best price and quality.
- Creating production strategies and scopes-of-work that include detailed strategy, schedules, and budgets.
- Producing estimates and purchase orders to secure approvals and pricing with suppliers.
- Coordinating and guiding internal and client feedback and communication during the production process.
- Anticipating production risk and collaborating with creative teams to provide options/solutions.
- Monitoring production budgets based on campaign deliverables/change orders.
- Directing TV production workflow through pre-production meetings, casting, shooting, recording, editing, music, color correction, and final client approval.
- Supervising activities on photography and video shoots and studio recording sessions to achieve quality, time, and budget efficiencies.
- Searching and acquiring stock assets as needed.
- Negotiating licenses for talent, photography, music, and miscellaneous copyrighted material.
- Trafficking approved deliverables to media affiliates such as publications, television & radio stations.
- Overseeing and uploading files to digital asset management archive.
- Managing the reconciliation of accounts payable for production materials.
- Examination of final deliverables for accuracy and quality standards.
QUALIFICATIONS
the basics:
- 5+ years of experience in content production, with particular experience in print
- Bachelor’s Degree or equivalent experience
- Commercial design experience a plus
- Practical experience in related production fields
- Deep understanding of media specifications, terminology, and techniques, especially in print production
- Demonstrated knowledge and application of best practices and methodology
- Familiarity with intellectual property law
- Expertise in agency workflow processes for development and execution
- Knowledge of procurement practices and financial acumen
- Strong willingness to learn and roll up sleeves in a fast pace environment
- Outstanding organizational and time management skills
- Ability to manage multiple projects and prioritize accordingly to changing deadlines
- Willing to work an alternative schedule when deadlines require, including travel for managing press checks
- Extreme attention to detail
- Intuitive problem solver with the ability to drive to resolve
- Gives and receives feedback with a positive intention
- Unwavering can-do attitude in a fast pace, deadline driven environment
- Challenges the status quo, champions change, influences others to change
TECHNINCAL SKILLS:
- Proficient in Microsoft Office Suite (Word, Excel, PowerPoint)
- Technical knowledge of a variety of production techniques
- Prior utilization and familiarity with file share and transfer applications
- Working knowledge of Adobe Creative Suite programs (Acrobat, Photoshop, Illustrator, InDesign, Premier, After Effects, Audition) preferred
- Experience in file management and maintenance
- Prior experience working in a project management software solution preferred
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