Our client, the largest independent producer of music festivals in the country, is looking for a Festival Brand Manager to join their team! The Festival Brand Manager will quickly become a thought-partner to cross-functional teams and drive a unifying thread between festival goals, business goals, and our positioning with fans in the market. This person will play a key role in bringing multiple high-priority initiatives to market in the coming months, as well as act as one of the key connectors between teams.
Responsibilities:
- Develop the positioning and key interest points across our festivals. What is the value we are offering to fans? How do we stack up to competitor capabilities? How does this launch tie back to our brand differentiators?
- Build go-to-market strategies and lifecycle campaigns across our festivals.
- Pull together business goals, festival considerations, and expertise of the marketing teams to align on audiences to target, channels to employ, markets to activate, etc.
- Work across teams to align on programs or festival features that speak to the fan value.
- Assess upcoming festival activities to identify bigger stories or position multiple launches in a clear way for fans, and tie those launches back to the broader festival lifecycle.
- Work across teams to clearly define needs and coordinate across various parts of the organization to execute against those needs (e.g. marketing, design, copywriting, organic social, paid social, partner marketing, etc).
- Partner with design and content teams to ensure coherent and consistent language and narrative between all items produced.
Qualifications:
- 3+ years experience B2C and/or music and entertainment industry product marketing experience.
- Experience in Marketing or related fields with an emphasis on product marketing, consumer, or growth/lifecycle marketing.
- Strong interpersonal skills and communication capabilities with the ability to work across both highly operational and highly creative teams.
- Strong project management and time management skills.
- Experience and success in managing cross-functional teams to bring stories and features to market.
- Experience in developing consumer messaging, positioning, and targeting, and in handling multi-phased launches.
- High tolerance for change, and the capacity to accomplish enormous amounts of work in a fast-paced, ever-changing environment.
- High-level understanding of revenue growth and developing strategic roadmaps
- Demonstrated ability to create detailed and actionable festival go-to-market briefs, and understanding and enthusiasm for rock music culture.
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