Caesars Digital represents online businesses spanning casino, poker, and sports betting across a variety of brands. The Manager, Sportsbook Marketing Analytics in the Enterprise Analytics team will partner with Caesars Sportsbook marketing leadership to drive customer acquisition, analyze offer performance, identify industry and region-specific trends, segment Caesars’ customer database, and perform ad-hoc analysis in support of business operations. The ideal candidate will help identify opportunities to grow these business units and work with clients to implement findings and best practices. Your focus will be on three fronts:
- Drive performance of the Analytics team; support the Sportsbook team in making strong, data-driven decisions
- Interpret business performance and recommend changes to strategy, partnering with Sportsbook marketing leaders to grow customer database and drive profitability
This is a highly visible role and relationship building is a key component to success. A strong candidate should be a highly analytical, strong communicator with some supervisory experience. The ability to run your own analyses while also guiding, training and supporting your team is a necessary skill. A degree of technical expertise (SQL, Excel, Tableau) will enable you to guide the team in the automation and continuation of existing processes, while ensuring the highest possible efficiency. Strong presentation skills, an aptitude for condensing large amounts of data into a meaningful story, and the ability to share insights & actionable recommendations in a concise & persuasive manner are critical to success.
PRIMARY RESPONSIBILITIES
[Analysis/Interpretation]
Serve as a primary point of contact for sportsbook marketing teams for analysis of offer performance and customer behavior. Provide strategic insights, analyze standard reports, and conduct in-depth analysis to formulate insights into business performance. Partner with clients to develop robust testing plan and evaluate results. Communicate conclusions, implications, and recommendations in a concise fashion to relevant clients.
[Stakeholder Management]
Partner with sportsbook leaders to provide analytic input to decisions and evaluation of business performance. Develop relationships to ensure an analytic approach is taken in evaluating strategic business decisions. Clearly communicate findings to key stakeholders and keep them informed of changes that may impact operations.
[Prioritization/Time Management]
Must manage multiple projects and deadlines simultaneously, proactively identify opportunities to improve analysis, and maintain positive employee morale. Allocate resources and prioritize projects to balance the support of broad initiatives, recurring reports and ad-hoc analysis.
[Leadership/Mentorship]
Serve as a visible leader for the entire Analytics department. Develop critical thinking skills among analysts and train direct reports on new software, capabilities, and analytical techniques. Leverage team members across the Analytics department to provide additional context to analyses and develop holistic approach to problem solving from team members.
REQUIREMENTS
- Very strong quantitative and analytic skills with demonstrated success in analytic roles, including (but not exclusive to) financial analysis, direct marketing, consulting, IT, statistical analytics, forecasting techniques, marketing studies, and optimization analytics
- Demonstrated success working with large data sets, developing tools for streamlined analysis, and creating reports that succinctly summarize complex concepts
- Ability to communicate all analyses, findings, conclusions, and recommendations to relevant marketing and operations stakeholders across the enterprise; actively assist in the implementation of new initiatives
- Experience with analytic tools and software such as SQL, SAS, Tableau, and Excel
- Bachelor’s degree with 4+ years work experience
- MBA or other advanced degree preferred
QUALIFICATIONS
- Must possess strong interpersonal, communication and consensus building skills; willingness to develop key relationships across the organization and present findings to Senior Management Team and other company leadership
- Must be able to work in a deadline-oriented environment, ensuring decisions and management communication is occurring in a timely fashion
- Must be able to manage competing tasks from multiple stakeholders and prioritize in accordance with strategic objectives for the organization
- Must possess strong leadership and motivational skills, and be able to successfully manage a team of intelligent, focused and career-minded individuals
- Ability to uphold and demonstrate the highest level of integrity in all situations and recognize standards required by a regulated business
- Online gaming/sports industry experience strongly preferred but not required
Caesars Entertainment, Inc.
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