We are seeking an experienced Audience and Media Strategy Manager to spearhead the development of audience strategy and cross-channel media initiatives for a pivotal campaign within our clients’ Retail business line. As a passionate advocate for crafting exceptional customer experiences, you will play a key role in shaping and executing media and audience segmentation strategies across various investments. If you possess the outlined qualifications and are excited about contributing to our clients’ dynamic team, we invite you to apply!
Qualifications:
- Bachelor’s degree in Marketing, Advertising, Economics, Computer Science, Information Systems, Business Analytics, or a related field.
- 3-5 years of experience in audience and data strategy applicable to marketing and/or media.
- Knowledgeable about digital data technologies and partners (1st and 3rd party data, data lakes, data clean rooms, identity solutions, CDP, Clean Room, CRM, etc.).
- Strong analytical, critical thinking, and problem-solving skills.
- Strategic thinker and doer with a clear understanding of media principles, planning, and buying functions in the US.
- In-depth knowledge of cross-channel media strategy and experience leading complex business at an agency or in-house with a large advertiser.
- Experience with auction-based media like programmatic and paid social.
- Familiarity with industry media planning tools such as Nielsen, Kantar, Comscore, DCM, etc.
Responsibilities:
- Lead the formulation and implementation of media strategy and audience architecture for the Retail business line.
- Define channel approaches, media plans, and campaign activations, emphasizing an audience-centric approach.
- Develop and implement audience segmentation strategies aligned with business objectives and technical requirements.
- Collaborate with planning and activation teams to align audience profiles/segmentation with appropriate investment strategies.
- Utilize a data-driven mindset to determine the optimal channel mix for audiences and business strategies.
- Manage both external media agencies and internal partners to achieve campaign goals.
- Collaborate closely with campaign managers, marketing stakeholders, audience analysts, measurement partners, data science leaders, category leaders, creative and content teams, and internal media teams.
- Navigate a highly matrixed organization and represent the team with integrity and self-sufficiency.
- Manage budget allocations and investment decisions across all media channels within the Retail business line.
- Drive real-time campaign optimizations based on key performance indicators (KPIs) and compile regular reporting for stakeholders, including leadership.
- Contribute insights to advertising portfolio strategy and investment models.
- Foster an entrepreneurial mentality to enhance audience strategy, processes, and products.
Educated Solutions Corp
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