Timing: Jan/Feb
Duration: Ongoing
Hours per week: 40+
Location: Detroit, MI (onsite Tues/Wed)
Salary: $130-150K+ DOE
One of our large financial services and technology clients is looking for a highly motivated and passionate Creative Director to join their in-house agency team for an exciting all-new position.
This Creative Director will be reporting directly to the company’s ECD and responsible for developing creative B2B content and performance marketing solutions while communicating, executing and sustaining cross-platform strategic initiatives.
The Creative Director must be comfortable remaining hands-on when it comes to concepting, obsessed with execution and a deep understanding of production, and able to direct and lead the creative function to support the strategic goals of the organization and its brands.
Ideal Creative Director candidates will have:
– At least 8+ years of in-house creative department or agency experience; preferably both
– BA degree in design, art direction, communication advertising or a related field
– Solid understanding of creative, brand, marketing, customer experience, design, and content strategy
– 2+ years experience directing a team of graphic and motion designers on executing creative assets both campaigns and presentations
– Experience in advertising or marketing for the financial services and/or FinTech industry
– Experience across B2B industries
– Strong portfolio that reflects work for global or nationally recognized brands
– Demonstrated problem-solving, organizational, and analytical skills
– Genuine curiosity about business and motivated by purpose
– Integrated campaign experience a MUST; this person will be heavily focused on content and performance marketing campaigns
– Expertise in B2B marketing inclusive of white labeled marketing solutions, sales pitch materials, trade-show activation, co-branded digital partnership initiatives.
– Proven track record in elevating informative and educational materials both in the promotional and instructional space.
– Basic understanding of the methodologies of research and analytics in order to glean insights and apply them to creative concepts
– Knowledge of various media channels inclusive of broadcast, print, digital and social media channels. Knowledge of tools, marketing technology and tactics a plus
– Knowledge of live & post-production processes
– Entrepreneurial mindset and very strong written, verbal and presentation skills; shows proven ability to pitch and influence in creative concepts; has the ability to sell highly conceptual ideas; shows the realm of the possible and makes it tangible
– Exceptional organizational and multi-tasking skills. Demonstrated ability to manage multiple projects and multiple teams simultaneously – set priorities, utilize resources, identify and meet deadlines
– Fully proficient with Microsoft Office, Figma, and Adobe Creative Cloud including Photoshop, Illustrator, InDesign, After Effects and XD
– Familiarity working with brand management guidelines
– Knowledge of project management systems, digital asset management systems and content management systems
Job Responsibilities:
– Lead ACD’s, designers and copywriters in the development of innovative, creative, campaign concepts based on insights that increase brand awareness, solidify client loyalty, and ultimately drive sales
– Express the brand in your respective subject matter area of expertise; ensure the brand is expressed properly and consistently, is elevated and extended, and ensures continuous improvement to creative deliverables and tactics
– Bring idea to life in their respective medium; focusing on the effectiveness of the work; cognizant of the impact and engagement with the creative – Present, pitch and sell ideas successfully with guidance from Senior Director(s), while actively giving and receiving feedback at all stages of a project
– Leverage the talents of the art direction, graphic design, motion design, and copywriting along with content studio teams toward goals
– Oversee and produce projects from initial concept to delivery of content that align with strategic briefs and business objectives
– Ensure creative product delivers on high standards, remains cutting-edge and stays best in class ahead of our competition?at all times?
– Work with other leaders and teams to ensure creative and messaging needs are met while adhering to the guidelines for strategy, brand messaging and integrated communication channels
– Provide creative direction of photo/video shoots including talent, set, location, etc.
– Work closely with creative strategists, project managers and producers to stay within budget, meet timing requirements and project parameters
– Adapt plans and priorities to meet business objectives and/or operational challenges in a fast paced environment
– Review proofs of print, radio, digital, social, CRM and broadcast
– Act as a thought leader by continuously identifying and finding solutions for areas of opportunity in the business by way of creative problem solving and brand alignment
– Build the capability of individuals and teams through coaching and mentoring
– Engage in resources to grow expertise in creative direction, industry trends and processes to produce innovative, solution-orientated work
-?Engage in resources to grow knowledge of company brands and their audiences to build business acumen for the FinTech industry
– Actively develop open and trusted relationships across the organization
– Drive company culture and participate in team engagement opportunities
– Stay active in the marketing/advertising community?in order?to share the brand story
*Must be local to metro Detroit, relocation available
**Onsite Tues/Wed hybrid schedule required, minimum 2+ days/week
***Eligible for great perks/benefits
****Background and credit check required
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