Creative Director

Timing: Jan/Feb

Duration: Ongoing

Hours per week: 40+

Location: Detroit, MI (onsite Tues/Wed)

Salary: $130-150K+ DOE

One of our large financial services and technology clients is looking for a highly motivated and passionate Creative Director to join their in-house agency team for an exciting all-new position.

This Creative Director will be reporting directly to the company’s ECD and responsible for developing creative B2B content and performance marketing solutions while communicating, executing and sustaining cross-platform strategic initiatives.

The Creative Director must be comfortable remaining hands-on when it comes to concepting, obsessed with execution and a deep understanding of production, and able to direct and lead the creative function to support the strategic goals of the organization and its brands.

Ideal Creative Director candidates will have:

– At least 8+ years of in-house creative department or agency experience; preferably both

– BA degree in design, art direction, communication advertising or a related field

– Solid understanding of creative, brand, marketing, customer experience, design, and content strategy

– 2+ years experience directing a team of graphic and motion designers on executing creative assets both campaigns and presentations

– Experience in advertising or marketing for the financial services and/or FinTech industry

– Experience across B2B industries

– Strong portfolio that reflects work for global or nationally recognized brands

– Demonstrated problem-solving, organizational, and analytical skills

– Genuine curiosity about business and motivated by purpose

– Integrated campaign experience a MUST; this person will be heavily focused on content and performance marketing campaigns

– Expertise in B2B marketing inclusive of white labeled marketing solutions, sales pitch materials, trade-show activation, co-branded digital partnership initiatives.

– Proven track record in elevating informative and educational materials both in the promotional and instructional space.

– Basic understanding of the methodologies of research and analytics in order to glean insights and apply them to creative concepts

– Knowledge of various media channels inclusive of broadcast, print, digital and social media channels. Knowledge of tools, marketing technology and tactics a plus

– Knowledge of live & post-production processes

– Entrepreneurial mindset and very strong written, verbal and presentation skills; shows proven ability to pitch and influence in creative concepts; has the ability to sell highly conceptual ideas; shows the realm of the possible and makes it tangible

– Exceptional organizational and multi-tasking skills. Demonstrated ability to manage multiple projects and multiple teams simultaneously – set priorities, utilize resources, identify and meet deadlines

– Fully proficient with Microsoft Office, Figma, and Adobe Creative Cloud including Photoshop, Illustrator, InDesign, After Effects and XD

– Familiarity working with brand management guidelines

– Knowledge of project management systems, digital asset management systems and content management systems

Job Responsibilities:

– Lead ACD’s, designers and copywriters in the development of innovative, creative, campaign concepts based on insights that increase brand awareness, solidify client loyalty, and ultimately drive sales

– Express the brand in your respective subject matter area of expertise; ensure the brand is expressed properly and consistently, is elevated and extended, and ensures continuous improvement to creative deliverables and tactics

– Bring idea to life in their respective medium; focusing on the effectiveness of the work; cognizant of the impact and engagement with the creative – Present, pitch and sell ideas successfully with guidance from Senior Director(s), while actively giving and receiving feedback at all stages of a project

– Leverage the talents of the art direction, graphic design, motion design, and copywriting along with content studio teams toward goals

– Oversee and produce projects from initial concept to delivery of content that align with strategic briefs and business objectives

– Ensure creative product delivers on high standards, remains cutting-edge and stays best in class ahead of our competition?at all times?

– Work with other leaders and teams to ensure creative and messaging needs are met while adhering to the guidelines for strategy, brand messaging and integrated communication channels

– Provide creative direction of photo/video shoots including talent, set, location, etc.

– Work closely with creative strategists, project managers and producers to stay within budget, meet timing requirements and project parameters

– Adapt plans and priorities to meet business objectives and/or operational challenges in a fast paced environment

– Review proofs of print, radio, digital, social, CRM and broadcast

– Act as a thought leader by continuously identifying and finding solutions for areas of opportunity in the business by way of creative problem solving and brand alignment

– Build the capability of individuals and teams through coaching and mentoring

– Engage in resources to grow expertise in creative direction, industry trends and processes to produce innovative, solution-orientated work

-?Engage in resources to grow knowledge of company brands and their audiences to build business acumen for the FinTech industry

– Actively develop open and trusted relationships across the organization

– Drive company culture and participate in team engagement opportunities

– Stay active in the marketing/advertising community?in order?to share the brand story

*Must be local to metro Detroit, relocation available

**Onsite Tues/Wed hybrid schedule required, minimum 2+ days/week

***Eligible for great perks/benefits

****Background and credit check required

24 Seven Talent