The Director of Marketing is a member of the senior leadership team. The director executes and monitors short and long -range marketing plans and general casino marketing operations. The position is responsible for developing property level strategic plans and overseeing all of the components of marketing functions including direct marketing, advertising, promotions, entertainment, and group sales.
Essential Duties and Responsibilities
· Oversee and supervise marketing operations including direct marketing, promotions, sales, advertising, and entertainment
· Meet established objectives by working with management and staff to plan short / long term goals; identify problems and implement solutions; establish policies and procedures, organizational structure, sales strategies, action plans and goals to support the department
· Research, analyze and monitor industry trends, competitive set, financial, technological and demographic factors to capitalize on marketing opportunities and stay competitive
· Work to develop and implement strategies and programs to cultivate the market for new and existing casino guests, managing and increasing rated play
· Develop, execute and revise policies and procedures to achieve profit and volume objectives
· Develop annual budgets and maintain controls on financials, including labor costs to maximize efficiency and effectiveness of operations
· Collaborate and align divisional strategies with property-wide strategies
· Book all entertainment, coordinating various aspects of all entertainment/events including hotel accommodations, advertising and publicity with relevant departments
· Promote the casino and entertainment through advertising, internal signage and publicity in conjunction with advertising agency
· Maintain reports and analysis on entertainment/events and review for determining future business and evaluation of effectiveness
· Track all expenses and review marketing P&Ls
· Maintain strong relationships with vendors, labor organizations, related media partners and property departments
· Work with the management team and other departments to develop and implement events
· Provide quality service to internal and external customers
· Assure that event presence supports the overall marketing strategy and goals
· Identify opportunities, sponsorships, promotions for marketing and sales
· Work required overtime as needed
· Perform other duties as assigned
Requirements
GAMING INDUSTRY EXPERIENCE IS REQUIRED
Knowledge and Certification
· 4-year degree in Marketing or related field with 5 years of comparable management experience; or a combination of equivalent education and/or experience
· 5 years’ experience in the casino gaming industry
· Previous hospitality and/or entertainment industry experience
· Extensive knowledge of direct marketing and understanding of database analytics
WaterView Casino & Hotel
Related jobs:
Assistant Needed for Event in Miami
An exciting opportunity is available for a reliable assistant to support an event in Miami, FL. This is a one-day role, offering a chance to gain hands-on experience in a professional environment.
Job Responsibilities:
- Provide general assistance during the event.
- Support event coordinators and ensure smooth operations.
- Perform assigned tasks efficiently and professionally.
Requirements:
- Dependable and organized individual.
- Comfortable working in a fast-paced event setting.
- Ability to follow instructions and adapt to on-the-spot changes.
Compensation:
- $18/hour for the event.
- Gain valuable experience in event support.
- Work with a professional team in a dynamic environment.
Lower & Mid Hudson Valley Film Crew Jobs
We’re seeking skilled, passionate local talent for a heartfelt short film production. This SAG project tells a touching story of female friendship, loss, and the power of a home-cooked meal. It’s a 3-day shoot requiring dedicated professionals ready to contribute their expertise.
Job Responsibilities:
- Collaborate effectively to bring a compelling story to life.
- Deliver high-quality work within your specialized role.
- Maintain professionalism and adaptability on set.
Requirements:
- Experience in your field with a strong work ethic.
- Availability for the entire 3-day shoot.
- Based in or willing to work in the Lower & Mid Hudson Valley region.
Compensation:
- Competitive pay based on role.
- Opportunity to work on an SAG production.
- Gain valuable experience and expand your network in the film industry.
Social Media Internship Opportunity
We are seeking a passionate and creative individual to join our team as a social media intern. This is a fantastic opportunity to gain hands-on experience in social and digital content creation while working with an innovative brand.
Job Responsibilities:
- Assist in managing and creating content for various social media platforms.
- Collaborate with the team to develop engaging social media campaigns.
- Monitor analytics to measure engagement and provide insights for optimization.
- Stay updated on current social media trends to ensure relevance and innovation.
Requirements:
- Strong interest in social media and digital marketing.
- Creativity and an eye for detail.
- Excellent written and verbal communication skills.
- Ability to work independently and collaboratively in a fast-paced environment.
Compensation:
- Gain valuable industry experience in a professional setting.
- Opportunity to build your portfolio and develop your skills.
Studio Head – Rushing Tap Studios
Job Description:
Rushing Tap Studios is seeking a Studio Head to lead all operations within the studio facility. This leadership role requires a dynamic individual with strong facility management and project management skills. The Studio Head will oversee multiple projects, allocate resources effectively, and manage external vendors and personnel for various productions. This is an exciting opportunity to play a key role in a fast-paced, creative environment while driving new business and ensuring the facility operates at peak performance.
Job Responsibilities:
- Lead the studio’s operations and team.
- Oversee day-to-day management of the studio facility and ongoing projects.
- Ensure the studios and related spaces are maintained in excellent condition for rental purposes.
- Manage bookings of studio spaces and equipment using studio software.
- Prepare quotations, timelines, and budgets for both studio-based and field projects.
- Promote the studio facility to attract new customers.
- Provide regular reports on studio activities.
- Build and retain client relationships, ensuring the studio grows its customer base.
Job Requirements:
- Proficient in computer usage and relevant software.
- Minimum of a few years of experience in facility management or a similar role.
- Strong organizational and time-management skills.
- A creative thinker with innovative problem-solving abilities.
- Exceptional interpersonal and communication skills.
Casting Call: Gaffer and Editor Needed for Major MLS Event in Miami
Job Description:
A major MLS event is seeking experienced crew members, specifically a gaffer and editor, for two days of work in Miami, FL. This exciting project requires professionals with reliable transportation.
Job Responsibilities:
- Gaffer: Handle lighting setups and ensure optimal visual quality during the shoot.
- Editor: Edit footage to produce high-quality final deliverables.
- Collaborate with the production team to maintain a smooth workflow.
Requirements:
- Proven experience as a gaffer or editor in professional productions.
- Reliable transportation to the Miami location.
- Submit full name, phone number, email, location, portfolio or website, and desired rate.
Compensation:
- Competitive pay based on experience and position.