The Director of Marketing is a member of the senior leadership team. The director executes and monitors short and long -range marketing plans and general casino marketing operations. The position is responsible for developing property level strategic plans and overseeing all of the components of marketing functions including direct marketing, advertising, promotions, entertainment, and group sales.
Essential Duties and Responsibilities
· Oversee and supervise marketing operations including direct marketing, promotions, sales, advertising, and entertainment
· Meet established objectives by working with management and staff to plan short / long term goals; identify problems and implement solutions; establish policies and procedures, organizational structure, sales strategies, action plans and goals to support the department
· Research, analyze and monitor industry trends, competitive set, financial, technological and demographic factors to capitalize on marketing opportunities and stay competitive
· Work to develop and implement strategies and programs to cultivate the market for new and existing casino guests, managing and increasing rated play
· Develop, execute and revise policies and procedures to achieve profit and volume objectives
· Develop annual budgets and maintain controls on financials, including labor costs to maximize efficiency and effectiveness of operations
· Collaborate and align divisional strategies with property-wide strategies
· Book all entertainment, coordinating various aspects of all entertainment/events including hotel accommodations, advertising and publicity with relevant departments
· Promote the casino and entertainment through advertising, internal signage and publicity in conjunction with advertising agency
· Maintain reports and analysis on entertainment/events and review for determining future business and evaluation of effectiveness
· Track all expenses and review marketing P&Ls
· Maintain strong relationships with vendors, labor organizations, related media partners and property departments
· Work with the management team and other departments to develop and implement events
· Provide quality service to internal and external customers
· Assure that event presence supports the overall marketing strategy and goals
· Identify opportunities, sponsorships, promotions for marketing and sales
· Work required overtime as needed
· Perform other duties as assigned
Requirements
GAMING INDUSTRY EXPERIENCE IS REQUIRED
Knowledge and Certification
· 4-year degree in Marketing or related field with 5 years of comparable management experience; or a combination of equivalent education and/or experience
· 5 years’ experience in the casino gaming industry
· Previous hospitality and/or entertainment industry experience
· Extensive knowledge of direct marketing and understanding of database analytics
WaterView Casino & Hotel
Related jobs:
Crew Needed for Vertical Shoot
Job Description
A production team is hiring experienced crew members for an upcoming vertical-format shoot. This project requires creative, reliable professionals who can collaborate effectively and support a smooth, visually strong production. Crew will work closely with the director and department leads to help execute this multi-day shoot.
Job Responsibilities
-
Contribute to a professional vertical-format production
-
Collaborate with the director and production team
-
Execute job-specific duties based on assigned position
-
Maintain efficiency, communication, and professionalism throughout the shoot
Requirements
-
Experienced professionals for the following roles:
-
Wardrobe Stylist
-
Production Designer
-
First Assistant Director (First AD)
-
Hair & Makeup Artist (HMU)
-
-
Must be available for the full shoot window, Dec 5–13
-
Able to work collaboratively in a fast-paced environment
Compensation
-
Rate based on experience (provide in submission)
Camera Crew for Short Production Shoot
Job Description:
A small production is seeking a three-person camera crew for a short filming session. This project requires reliable crew members who can work efficiently, collaborate smoothly, and capture high-quality footage within a fast-paced environment. Ideal applicants should have experience operating camera equipment and working as part of a coordinated production team.
Job Responsibilities:
-
Film a short project over a 4–5 hour session
-
Operate cameras and support equipment as needed
-
Work collaboratively with the team to capture clean, usable footage
-
Follow direction from the production lead
-
Maintain professionalism and efficiency throughout the shoot
Requirements:
-
Three-person camera crew
-
Experience in filming or production preferred
-
Able to work collaboratively and take direction
-
Must be available for the scheduled shoot
Compensation:
-
Paid opportunity (rate provided upon selection)
Model Recruiters for Fashion and Talent Agency
Job Description
A top-tier modeling agency is now hiring motivated Model Recruiters to scout new talent and connect with aspiring models in the Atlanta market and beyond. This is a remote-friendly, commission-based opportunity ideal for self-starters who are passionate about fashion, talent development, and building strong networks in the entertainment industry. If you’re looking for flexibility and income potential while expanding your footprint in the modeling world, this role is for you.
Job Responsibilities
- Identify and recruit potential modeling talent through online platforms and personal networks
- Build and maintain a pipeline of qualified candidates for agency representation
- Conduct initial outreach and guide talent through the application process
- Attend weekly calls and monthly virtual meetings for team updates and support
- Stay informed on trends in the modeling and entertainment industries
Requirements
- Must be 18 or older
- Familiarity with the fashion or modeling industry preferred
- Self-driven, organized, and results-oriented
- Smartphone and/or computer required for daily communication
- Able to work independently with minimal supervision
Compensation
- Commission-based pay structure with unlimited earning potential
- 90% remote flexibility
- Access to an established network within the Atlanta modeling market
- Ongoing mentorship and brand-building opportunities