The Director of Marketing is a member of the senior leadership team. The director executes and monitors short and long -range marketing plans and general casino marketing operations. The position is responsible for developing property level strategic plans and overseeing all of the components of marketing functions including direct marketing, advertising, promotions, entertainment, and group sales.
Essential Duties and Responsibilities
· Oversee and supervise marketing operations including direct marketing, promotions, sales, advertising, and entertainment
· Meet established objectives by working with management and staff to plan short / long term goals; identify problems and implement solutions; establish policies and procedures, organizational structure, sales strategies, action plans and goals to support the department
· Research, analyze and monitor industry trends, competitive set, financial, technological and demographic factors to capitalize on marketing opportunities and stay competitive
· Work to develop and implement strategies and programs to cultivate the market for new and existing casino guests, managing and increasing rated play
· Develop, execute and revise policies and procedures to achieve profit and volume objectives
· Develop annual budgets and maintain controls on financials, including labor costs to maximize efficiency and effectiveness of operations
· Collaborate and align divisional strategies with property-wide strategies
· Book all entertainment, coordinating various aspects of all entertainment/events including hotel accommodations, advertising and publicity with relevant departments
· Promote the casino and entertainment through advertising, internal signage and publicity in conjunction with advertising agency
· Maintain reports and analysis on entertainment/events and review for determining future business and evaluation of effectiveness
· Track all expenses and review marketing P&Ls
· Maintain strong relationships with vendors, labor organizations, related media partners and property departments
· Work with the management team and other departments to develop and implement events
· Provide quality service to internal and external customers
· Assure that event presence supports the overall marketing strategy and goals
· Identify opportunities, sponsorships, promotions for marketing and sales
· Work required overtime as needed
· Perform other duties as assigned
Requirements
GAMING INDUSTRY EXPERIENCE IS REQUIRED
Knowledge and Certification
· 4-year degree in Marketing or related field with 5 years of comparable management experience; or a combination of equivalent education and/or experience
· 5 years’ experience in the casino gaming industry
· Previous hospitality and/or entertainment industry experience
· Extensive knowledge of direct marketing and understanding of database analytics
WaterView Casino & Hotel
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